The golf industry is flush with men’s apparel, but seems to be underserving the ladies market. For every women’s golf shirt, there are 30, 40, 50+ men’s shirts from which to choose. Some may say that’s fair, considering the number of men who play the game is much larger than the number of women (National Golf Foundation says 19 percent of golfers are women). There’s a new apparel company that’s fighting back and targeting the growing population of female golfers - KINONA.
Launched this year, KINONA offers tops, bottoms, dresses and accessories that are made from Italian fabrics and include shape-flattering details to ensure a comfortable and breathable fit.
For example, the Crop Pant boasts shape-smoothing magic - complete with a wider waistband designed to smooth the tummy and middle. Side panels give the illusion of longer-looking legs and a slightly higher back waist eliminates the concern of flashing everyone as golfers reach down for a ball. In addition to front pockets, added golf-specific features include holder loops for tees and a back slit pocket for ball markers. Genius!
As brilliant and stylish as the pants are, the tops may be even better. From a 3/4 sleeve Tunic to sleeveless and short sleeve shirts, to the mother of all offerings - the "Keep it Smooth Cami with Built in Bra.” KINONA has you covered - top to bottom.
Speaking of top … The cool “O” logo if offered on both a baseball cap and visor (for ladies who prefer to avoid hat hair).
Go to kinonasport.com and piece together a couple striking outfits for yourself. Browse their Lookbook for some stylish ideas and wow your foursome the next time you hit the first tee. But don’t rush home once your round is complete. KINONA makes a seamless transition from the golf course to daily life. Be the best dressed woman on the green or at brunch with the ladies.
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