Thursday, January 31, 2019

Volvik Signs Three LPGA Tour Players

(ORLANDO, Florida) – Volvik (, known the world over for the outstanding performance characteristics and vibrant color options of its golf balls, has signed tour players Lindy Dunkin, Becca Huffer and Rachel Liu to its Team Volvik roster.

“We are proud to add these three fine players to the Volvik team,” said Don Shin, president of Volvik USA. “They have chosen Volvik to help propel them toward reaching their goals on tour, and we stand by them as we wish them much success.”

Golfers everywhere are discovering Volvik, the founder of the matte-finish golf ball and maker of the #1 matte-finish ball. With a tagline of “Change the Game,” Volvik is making golf fun again. Young golfers are increasing their engagement with the game because they love the Volvik colors, while experienced players are realizing that Volvik, “not just a pretty face,” manufactures golf balls that provide players with power, distance, precision and control.

About the New Volvik Tour Players

Lindy Dunkin played collegiate golf at Duke University, where she recorded six wins, was a four-time first team All-American and was named 2012 NGCA Player of the Year. A member of the 2012 U.S. Curtis Cup team, she turned professional in 2013, playing on the Symetra Tour and earning LPGA membership for the 2016 season, during which she recorded her career-best T11 finish at the LPGA Volvik Championship. Since then, she has recorded five top-10 finishes in LPGA Tour events.

Becca Huffer was the Notre Dame MVP in 2010 and 2012 and qualified for the U.S. Women’s Open Championship in 2012. She won the 2013 Colorado Women’s Open and the 2014 Michigan Women’s Open, and was a three-time winner on the Cactus Tour. On the Symetra Tour, she has recorded seven top-10s, including a season-best third-place finish at the 2017 PHC Classic.

Rachel Liu was just the third player from China ever to win on the Symetra Tour, in 2017, when she led the Tour in birdies, with 239. In 2018, her rookie year on the LPGA Tour, she had three top-10 finishes, including a career-best major finish of T17 at the Ricoh Women’s British Open. Also last year she shot a career-low 63 in the second round of the Thornberry Creek LPGA Classic.

For more information, see

TaylorMade Golf Company Announces New 2019 Golf Bag Lineup

Next Generation of Golf Bags are the Company’s most Technologically-Advanced, Feature-Filled Models to Date 

(CARLSBAD, Calif.)  – TaylorMade Golf is the industry leader in product innovation and technology, which is no exception when it comes to golf bags. TaylorMade announced today the release of its new 2019 golf bag line, which utilize the company’s popular and proven FlexTech™ technology. Combining ultimate functionality with aesthetically appealing design elements, the 2019 TaylorMade golf bag line utilizes premium materials with increased attention to detail in every aspect of creation, resulting in the company’s most well-rounded, ergonomic golf bags to date.

In 2019, the company has placed continued emphasis on the category that has realized significant growth – nearly tripling its market share – in the last three years. This has been accomplished by utilizing extensive consumer research and an overhauled development process to create golf bags with strength, durability and efficiency from the ground up.

There are two primary features that highlight each of the new 2019 bags: the company’s proven FlexTech base system & an all-new self-adjusting strap system that allows for a stable, comfortable carry. The FlexTech base system is a multi-piece collapsible base that allows for easy deployment with additional space that negates club crowding. The all-new self-adjusting strap system allows golfers to have balanced bag without having to adjust cumbersome straps. Without a back pad the straps are more effective when utilized as a single or double configuration.

FlexTech & FlexTech Lifestyle Stand Bags 
Highlighting TaylorMade’s 2019 golf bag line are the FlexTech and FlexTech Lifestyle golf bags, featuring a unique construction that has each main side pockets built into the center of the golf bag to create a single piece construction that allows for more storage without adding weight.

The overall design was a result of market research that showed a significant percentage of people who purchased the previous generation bag also use them in carts in addition to walking during rounds. The bag was designed for more pocket space and features a cart strap passthrough to allow easy access to the oversized apparel pocket through a unique single piece construction.

Further validating the bags at the highest level, TaylorMade Tour staffers Jon Rahm, Beau Hossler & Chez Reavie, among others, will be carrying the FlexTech Stand Bags this week at the Waste Management Phoenix Open in Scottsdale.

In addition to the FlexTech Stand Bags, TaylorMade is also introducing the second generation of its popular Lifestyle Stand Bags, designed to appeal to customers seeking a more casual, lifestyle-focused bag with the same performance features as the FlexTech bag. The FlexTech Lifestyle Stand Bags pay tribute to TaylorMade’s legacy by incorporating the classic TaylorMade logo from the original metal driver created in 1979.

Weighing only 4.5 pounds, the FlexTech & FlexTech Lifestyle Stand Bags are each offered in 6 colorway options and have been designed with the following features:
5-way organizational top
Water-resistant, seam-sealed valuables pocket with micro suede lining
Anti-split stand system
Full length dividers to eliminate club crowding
11 pockets
FlexTech colorways: titanium/blood orange,black, charcoal, silver/gray/navy, navy/red/white & blue/white
FlexTech Lifestyle colorways: tweed,gray canvas, plaster, cosmic & checks
MSRP $215

FlexTech Crossover & FlexTech Crossover Lifestyle Stand Bags 
Also new to TaylorMade’s 2019 golf bag line are the FlexTech Crossover and FlexTech Crossover Lifestyle Stand Bags. The FlexTech Crossover bag was the company’s best-selling bag in 2018 and aligns with the 14-way top market that has been trending upwards, due to many golfers’ desire to further protect their clubs.

While technically a stand bag, designers straddled the line of a cart & stand bag when designing the Crossover. The new design allows for a cart strap passthrough that makes loading the bag on carts more efficient and more importantly gives the golfer access to the two oversized apparel pockets on the side of the bag that are made possible by the unique design built into the center ball pocket.  

The bag features three larger front-facing pockets (including a cooler pocket with a drain port), for easy access storage while strapped onto the cart.

Weighing only 5.5 pounds, the FlexTech Crossover and FlexTech Crossover Lifestyle Stand Bags are offered in 6 and 2 colorways, respectively, and have been designed with the following features:
14-way top
10 pockets
Cart strap passthrough for easy access to all pockets
Large internal insulated cooler pocket
Easily accessible insulated water bottle pocket
Full-length dividers to eliminate club crowding
6 colorways: silver gray/blood orange, navy/red/white, black/blood orange, black, titanium/blue & navy/white
MSRP $235

FlexTech Lite 
TaylorMade’s FlexTech Lite is the lightest bag in the Flextech family made for the walker looking for a quality carry bag built to last. The new version of the Flextech Lite is lighter, more comfortable to carry and overall, a more functional design than the prior generation.

Weight was saved in this bag by moving to a single stay construction versus 3 or 4 stays previously used. The main stay that runs along the spine of the bag was modified to ensure it is durable while remaining lightweight.

A dedicated rangefinder pocket/capsule has also been integrated into the side accessory pocket to allow for easy access to their rangefinder before taking the bag off their back. For the most discerning golfer every element of the new FlexTech Lite is designed to provide ultimate comfortable and usability during the hours of carry and miles walked.  

Weighing a mere 4.1 pounds, the FlexTech Lite Bag is available in 5 colorways, each designed with the following features:
4-way organizational top
New no-zip rangefinder capsule
Micro-suede lined valuables pocket
Anti-split stand system
Full-length dividers to eliminate club crowding
8 pockets
colorways: blue/gray, black/white, gray/lime, orange/black & navy/blood orange
MSRP $200

LiteTech 3.0 Stand Bag 
Rounding out the 2019 TaylorMade Golf bag line is TaylorMade’s newest and lightest bag in the stand bag line – the LiteTech 3.0 Stand Bag.

Weighing in at just 3 pounds, LiteTech 3.0 is TaylorMade’s introduction into the ultra-lite category that provides the market a full sized, quality golf bag offering. LiteTech 3.0 utilizes bag body materials three times lighter than the FlexTech Lite and an ultra-lightweight and durable stand system that features carbon fiber legs and light weight collapsible base system.

While maintaining a durable and high-strength construction, the LiteTech 3.0 Stand Bag offers optimum club storage with a spacious 4-way top that has three grab handles. Not sacrificing storage within the bag body for weight, the bag has six pockets that include a large apparel pocket that can easily store a rain suit.

The LiteTech 3.0 features a self-adjusting strap system that is designed for a comfortable carry.
LiteTech 3.0 Features:
Ultra-lightweight design
5-way top
6 pockets
Full-length club dividers
Full-size side pockets
All-new self-adjusting strap system
5 colorways: blue/gray, black/white, gray/green, orange/black & navy/blood orange
MSRP $220

For more information on TaylorMade’s full line of 2019 golf bags, visit

Five Kaua‘i Courses Named 'Best of Hawaii' By Golf Advisor

(Kaua‘i, Hawai‘i) – Five Kaua‘i golf courses have been named “Best of Hawaii” by Golf Advisor, the leading source of golf course ratings and reviews by golfers, for golfers. In a Top 20 listing of the best courses in Hawai‘i, Golf Advisor’s community of golfers voted Princeville Makai Golf Club No. 2, Poipu Bay Golf Course No. 7, Puakea Golf Course No. 13, The Ocean Course at Hokuala No. 17, and Wailua Golf Course No. 19.

“It’s an honor to be recognized by Golf Advisor for having five of Hawaii’s finest courses,” said Sue Kanoho, Executive Director of the Kaua‘i Visitors Bureau. “With so many incredible golf courses and resorts located on Kaua‘i, the island is a top destination for golfers from around the world.”

According to Golf Advisor, course scores are based on their overall rating and subcategory average as voted on by Golf Advisor readers. Courses need a minimum of 10 reviews over the calendar year to be considered for their Best-of rankings. Golf Advisor is the leading source of golf course ratings and reviews by golfers, for golfers. Golf Advisor’s community of golfers share their first-hand experience at thousands of courses worldwide to help other golfers decide where to play their next round.

Nicknamed the Garden Isle for its lush tropical foliage, waterfalls and ever-present Pacific Ocean scenery, Kaua‘i is perennially recognized for its beaches, award-winning courses, ideal playing weather and stunning natural beauty. Princeville Makai Golf Club (Princeville Resort Kaua‘i), Poipu Bay Golf Course (Grand Hyatt Kaua‘i Resort & Spa), Puakea Golf Course, The Ocean Course at Hokuala (Hokuala Kaua‘i, A Timbers Resort) and Wailua Golf Course all exemplify the stunning views and exceptional golf found on the island.

For more information on Kauai golf, visit

Zero Friction Receives ING Industry Honor for Its Popular Line of Supertubes

(OAKBROOK TERRACE, IL) – Zero Friction Golf Products, widely known for its colorful line of one-size compression fit gloves and Spectra distance golf balls, has once again been recognized by peers in the golf industry. Zero Friction won an ING Industry Honor award in the Product Ingenuity - Miscellaneous Products category for its growing line of Supertubes.

The ING Industry Honors program recognized outstanding achievement in the golf business on Thursday as part of the PGA Merchandise Show. The non-profit, media-based networking organization International Network of Golf conducts the awards program. This was the 25th Anniversary of the ING Industry Honors.

Nominees in 12 categories are submitted throughout the year from anyone in the golf industry. Sub-committees that include people with expertise in specific categories then trim the entries to the top three in each category. ING members then vote electronically to determine the winners, who are announced and recognized at the Industry Honors Presentation Press Conference each January.

“When we released the Supertube last year, we forecasted sales at 10,000 units. Within a few months, we had sold 50,000 units. It was beyond my wildest dreams that this product would be such a big hit among consumers,” said John Iacono, President and Founder of Zero Friction. “And now, we are receiving an Industry Honor award from our peers. I am honored and humbled at the same time.”

Zero Friction Spectra Supertubes include a golfer’s favorite accessories in one convenient tube: one men’s performance universal compression fit glove, 3 Spectra matte finish golf balls and 10 ZFT Maxx 2 ¾” 3-prong tees. Supertubes are available in six cool neon colors (neon lime, neon red, neon orange, neon fuchsia, neon white and neon yellow) as well as licensed team emblems featuring NFL, MLB, NHL and the top 20 collegiate teams.

Last week, Zero Friction announced that the popular Supertube line had expanded to include the new Super Sleeve, which has seven matte finished distance golf balls in one clear tube and can be custom logoed for tournaments and events.

This is Zero Friction’s second ING Industry Honor award. The company received a 2016 Industry Honor Product Ingenuity award for the DistancePro GPS glove at the 2017 PGA Merchandise Show.

For more information about the Supertube line, visit

Color Path Golf Brightens Up the PGA Merchandise Show

(RELEASE) - The launch of the ground-breaking golf coaching concept COLOR PATH GOLF at the PGA Merchandise Show last week was one of the highlights of event.  The concept, which uses a color coded system to bring visual simplicity to your game, was lauded for its innovation, ease of use and value for money.

The media, internationally renowned coaches and national governing bodies from all over the world flocked to the stand to see co-founders Kevin Merry and John Glenn demonstrate the kit. Their enthusiasm was infectious, always drawing a crowd, and resulted in a complete sell out of their Show kit as well as some fantastic leads for this fledgling company.

“I cannot explain just how exciting it has been to have coaches we admire coming to meet us and take our product away,” commented John. “Megan Younkman from the LPGA's Global Education Team called us her Hottest Training Aid of 2019 and our kit even made it onto The Golf Channel in the hands of one of their coaches, Garrett Froggatte, who was so blown away by what he saw.  We cannot thank people enough for their support. It’s going to be an incredible year for us and we can’t wait to get going,”

COLOR PATH GOLF is a new visual way of learning. Using the COLOR PATH GOLF concept, coaches and golfers place shapes in the four primary colors on the ground to create simple, easy to follow maps. These give greater clarity to the path that the golf club should follow to hit the perfect shot.  The products in the COLOR PATH GOLF range are all supported by an extensive online library of drills, games and lesson plans for coaches and consumers.

Kevin added, “We have known for a relatively long time that our concept is powerful and effective but this week we have seen our peers experience that lightbulb moment which tells us, and them, that we have struck on something that has the power to change golf forever.  This time next year, if everything goes to plan, our product will have been in the hands of coaches and golfers all over the world, which is an incredible feeling.  This is just the beginning for us and the future for us and for golf is looking extremely bright.”

To find out more about the COLOR PATH GOLF® system contact John Glenn at or visit To keep up to date with all the news follow us socially @ColorPathGolf.

Wednesday, January 30, 2019

Lynx Golf Offers First Look at Prowler VT Driver with Switch-Face Technology

Interchangeable Faces Provide True Loft Adjustability

(Weybridge, Surrey, UK) – Lynx Golf – the iconic equipment brand trusted by multiple major championship winners over its storied history – introduces the Prowler VT Driver with Switch-Face Technology, a revolutionary new design concept that uses interchangeable faces to provide golfers the ability to adjust the true loft of their club.

The result of nearly a decade of trials and testing, Prowler VT brings a new level of customization to the high-performance driver category. Other adjustable drivers change loft by rotating the clubhead around the hosel, resulting in the face sitting open or closed relative to the target. Switch Face Technology allows golfers to change the true loft of the hitting surface while keeping the clubhead square to the ball.

Prowler VT is designed with an entirely removeable face that is secured to the clubhead via attachment screws. At launch, the company will offer faces in five lofts (8, 9, 10, 11 and 12) with varying open and closed settings (2- degrees closed, 1-degree closed, square, 1-degree open, 2-degrees open). This will give golfers 25 different loft and face angle options initially, with more planned to follow.
“Lynx has always been a brand that pushed the boundaries of equipment design in order to help players of all skill levels improve,” says Steve Elford, CEO and co-owner of Lynx Golf. “Switch-Face Technology represents the latest in a long line of innovations that have changed the world of golf clubs for the better.”

Additional benefits of the Prowler VT include an increased MOI, the result of moving weight once occupied by an adjustable hosel to the perimeter of the driver head via the face’s attachment screws. Greater ball speed and forgiveness will be created by the Effective Energy Transfer system, which will be found inside each face, which equally disperses the ball’s impact force throughout the hitting surface.

The Lynx Prowler VT with Switch-Face Technology will be sold with a free face of the customer’s choice, with individual faces available separately. Pre-orders are being taken now, and will be fulfilled on a first-come, first-served basis. The Prowler VT with Switch-Face Technology comes in either an Orange/Black or White/Black colourways. Each driver comes stock with UST Mamiya Recoil shaft and a Golf Pride MCC Plus4 grip. Additional shaft and grip options are available for a charge.

Founded in the 1970’s by John Riley Sr. and Carl Ross, Lynx Golf quickly established a large and loyal following among the game’s best players. This included legendary ambassadors who trusted the brand to help them capture victories at the 1992 Masters and 1994 US Open, among other wins.

More recently, in the UK in 2011 Lynx was licensed to Charles Claire LLP, based in Weybridge, Surrey, owned by husband and wife Elford and Zinser. In 2013, Charles Claire fully acquired the Lynx marque for the UK and Europe, and just over a year ago it acquired the Global Lynx Trademark Portfolio from Dick’s Sporting Goods in the USA.

Under the new UK ownership, Lynx Golf has become one of the great success stories in the golf industry, recording double-digit annual sales increases every year since 2013. In 2018, sales were up 50% year-over-year and the company now has more than 1000 live retail accounts in 15 European countries.

Its renowned product lines include everything from TOUR-caliber clubs, such as the Prowler VT irons, to products geared for mid-to-high handicappers. At the professional level, the brand continues to draw talent, as its ambassadors include the legendary Dame Laura Davies and former European Tour standout, and current Sky Sports TV presenter, Nick Dougherty, as well as Lydia Hall, Becky Brewerton and Trish Johnson.

For more information, visit

Reynolds Lake Oconee Launches Dream Golf Getaway Sweepstakes

Grand Prize Package for Four includes Golf, Lodging, Transportation, Meals, Apparel and Much More

(GREENSBORO, Ga.) – Reynolds Lake Oconee, the award-winning golf and lakefront destination between Atlanta and Augusta, Ga., today announced the launch of a sweepstakes with the grand prize winner earning a dream four-day, three-night golf getaway with three guests of their choice. The extensive grand prize package — which includes lodging, transportation, meals, apparel, three rounds of golf, and much more — boasts a retail value of more than $16,500.

The “Reynolds 360: You + Three” Sweepstakes is underway and continues through 11:59 p.m. EDT on Monday, April 22. The grand prize winner will be randomly selected from all eligible entries and will be announced shortly after the Sweepstakes’ closing.

The grand prize package, which must be used between June 17-20, 2019 includes:
- Luxury lodging accommodations at Reynolds’ National Club Cottages;
- Three rounds of golf with caddies at Reynolds Lake Oconee courses;
- Domestic round-trip coach airfare arriving at and departing from Hartsfield-Jackson Atlanta International Airport (ATL), plus rental car;
- Meals at selected Reynolds’ restaurants, plus a spirit/wine tasting experience;
- Apparel provided by Sunice and Fairway & Greene for all guests;
- Reynolds Kingdom of Golf presented by TaylorMade club fitting experience; and
- Shooting experience at the Sandy Creek Sporting Grounds, and guided fishing charter on beautiful Lake Oconee.

The sweepstakes is open to all current subscribers of the Reynolds Insider e-newsletter as well as to new subscribers who sign up for the newsletter prior to the close of the contest. Newsletter sign-up and entry forms are available at There is a limit of one entry per person; no purchase is necessary to enter or win. Entrants must be residents of the United States and at least 21 years of age.

For a complete copy of the Sweepstakes’ official rules, visit here.

Home to one of the most diverse collections of elite courses in the United States, Reynolds Lake Oconee has six distinctive designs, fantastic lodging and dining options, and a magnificent lakefront location.  The community is firmly established as one of the nation’s premier golf and lakefront destinations and communities.

Reynolds Lake Oconee is also home to Reynolds Kingdom of Golf presented by TaylorMade, which is one of the only facilities in the country where recreational golfers can receive professional instruction, be fit for new equipment in the same elite environment used by Tour professionals and have equipment built before their very eyes.

For additional information about the “Reynolds 360: You + Three” Sweepstakes, as well as Reynolds Lake Oconee, access

TaylorMade Introduces Spider X Putters

Pushing the Limits of Seamless Design, 10th Anniversary Spider Putter Features Optically Engineered True Path Alignment Sightline

(CARLSBAD, Calif.) – A decade after introducing the putter that shifted the paradigm of putter creation toward high-MOI design mallets and has since become the most popular putter in company history, TaylorMade Golf Company announced today the 10th generation of its globally transcendent Spider putters with the introduction of Spider X. Continuing the longstanding heritage of Spider performance in a completely re-designed frame, Spider X putters utilize a new dedicated weighting system and optically engineered sightline (OES) featuring TaylorMade’s new True Path alignment system.

“When we first introduced the original Spider putter in 2008, we never could have anticipated the global phenomenon it has become. With widespread adoption on tours around the world, not only has it become one of the company’s top-selling putters of all time, it has truly shifted the paradigm of putter design toward high-MOI mallets. I’m proud to have played a role in the evolution of Spider and what it has become today.” -Bill Price, Senior Director, Product Creation, Putters & Wedges

The X Philosophy – True Path Alignment System
The genesis of the Spider X philosophy lies in research derived from more than ten thousand putts from a distance of twelve feet, with results illustrating that golfers strike the ball toward the toe of the putter 66% of the time – this is the result of a parallax effect. As a result, engineers strove to re-engineer the mass properties of the putter head while simultaneously introducing a new alignment system – True Path – for easier alignment enhanced focus, leading to more putts struck on the center of the face and thus eliminating the parallax effect.

The X Design
The new Spider X features an optically engineered vision system designed for improved path, clearer vision and enhanced visual perception through color sensitivity.

The design of the Spider X features a more streamlined design than both the Spider Tour and Spider Mini putters that came before it. The more stable head shape provides more weight on the outside of the frame (36% on both perimeters v. 30%). The head design of the Spider X is more stable than ever, with a deeper center of gravity (37mm), which is three times deeper than a traditional blade putter.

For the first time in 10 years, the new frame of the Spider X incorporates a modern, seamless and dedicated weight design featuring three new weights: aluminum (2 grams), steel (6 grams) and tungsten (12 grams) to allow for optimized weight preference.

Additionally, the Spider X features a composite core weighing a mere 15 grams. The putter’s new head design was created using multi-material construction, delivering a slightly smaller head shape compared to the Spider Tour. Engineers reduced the size of the Spider X by 5% but were able to maintain the same MOI as Spider Tour within its new construction.

Re-Engineered Pure Roll Insert
Spider X putters incorporate a new, thicker 5mm Pure Roll white surlyn insert for improved sound, feel and roll characteristics. The 12-groove Pure Roll insert promotes forward spin for smoother roll, greater accuracy and better distance control.

The composition and construction of the new Pure Roll insert is specially engineered to bring the grooves into direct and active contact with the ball during impact, even on short putts. The grooves in the face — just .5mm deep — also serve in part to strategically soften the insert’s structure. Together, these factors are designed to make the insert deform at impact, putting the grooves into direct contact with the cover of the ball.

Pure Roll inserts are played on the PGA TOUR by TaylorMade staffers Dustin Johnson, Jason Day, Rory McIlroy and Jon Rahm, among many others.

Specifications, Pricing & Availability
Available at retail on February 15 at an MSRP of $349.99 USD, Spider X putters will be offered in two colorways with both right and left-hand options: copper & white or navy & white. The copper & white model will be available in a short slant or single bend hosel option, while the navy & white model will be available exclusively in a short slant offering. Each is available in 33”, 34” & 35” lengths and comes equipped with SuperStroke’s Pistol GTR 1.0 grip.

Lamkin Brand Ambassador Justin Rose Cements World No. 1 Position with Win at Torrey Pines

(SAN DIEGO) – Lamkin Corporation – the original manufacturer of premium golf grips – would like to congratulate long time Lamkin grips loyalist and spokesman Justin Rose on his first victory of the 2019 season at the Farmers Insurance Open.

Rose posted a commanding score of 21 under par at Torrey Pines, capturing the win by two shots. With this victory, Rose has now secured 10 wins on the PGA Tour and has stretched his lead at the top of the Official Golf World Rankings where he has been in place for the last 7 weeks.

In a season that has seen Justin Rose change much of his equipment, one thing that has remained consistent is his choice of Lamkin grips, which have been on Rose’s clubs during his entire professional career.  Made with Lamkin’s proprietary compounds and unique surface textures, Rose’s current R.E.L. ACE grips provide exceptional comfort, outstanding surface tack and unmatched vibration dampening.

Bob Lamkin, CEO and President of Lamkin Grips, is obviously ecstatic with Rose’s impressive start to the 2019 season. He said, “It was great to see Justin take up where he left off at the end of the last season and further validate his position as the #1 golfer in the world. He truly is the perfect ambassador for the Lamkin brand and I’m so pleased that he’s reaping the rewards that his hard work and talent deserve.”

For more information on all Lamkin grips please visit or get social @LamkinGrips.

Titleist Introduces New Players and Hybrid Golf Bag Collections

Players 4 Plus Model in Play This Week on PGA Tour

(FAIRHAVEN, Mass.) – Titleist, Golf’s Symbol of Excellence, introduces five new golf bag models across two distinct categories – stand and hybrid – for the 2019 season.

TITLEIST PLAYERS COLLECTION: The Titleist Players Collection stand bags – Players 4 StaDry, Players 4 Plus and Players 4 – offer feature-rich designs for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability.

The Players 4 StaDry is the ultimate performance option for golfers that walk in all weather conditions. Fourteen percent lighter than the prior generation model, Players 4 StaDry offers the same lightweight construction and features as the Players 4 – including a 25 percent increase in strap padding for more comfort while carrying – but with premium waterproof materials and seam-sealed protection. The Players 4 Plus is designed for golfers seeking the versatility and comfort of a lightweight stand bag but with extra storage options.

To commemorate the launch, the Players 4 Plus will be on display this week on the PGA Tour, carried by the caddies of Titleist brand ambassadors competing in the Waste Management Phoenix Open. The black, white and red bag model is one of 13 colorways in the Players 4 Plus line.

TITLEIST HYBRID COLLECTION: The new Titleist Hybrid Collection bags are distinctly designed for golfers who like to walk and ride, offering the perfect blend of premium cart and stand bag features.

The two new models – Hybrid 14 and Hybrid 5 – combine the versatility of a Titleist stand bag with an added cart strap loop that allows access to the valuables pocket when strapped into the cart.

The Hybrid 14, with 14 full-length club dividers, provides superior organization with maximum storage, while the Hybrid 5 offers a more lightweight, cart-friendly design.

AVAILABILITY: The new Titleist Players and Hybrid Collection golf bags will be available in golf shops beginning Feb. 1, 2019, starting at $200. Customization is available on all bag models.

PLAYERS 4 STADRY: Every element to protect you from the elements
Lightweight, Waterproof Construction

The new Players 4 StaDry is 14 percent lighter than the previous model with a tour-inspired, low-profile top cuff, four full-length dividers and a 25 percent increase in strap padding for more comfort while carrying. The bag features six pockets, including one dedicated for a rangefinder, one lined for a water bottle and a spacious full-length apparel pocket. Additional features and benefits include:
● StaDry waterproof premium, durable nylon construction with seam-sealed zippers and six pockets
● High-grade lightweight aluminum legs and advanced hinged bottom for best-in-class stability and durability
● Self-balancing, convertible strap system with dual density foam straps for long lasting comfort
● Lightweight, tour-inspired, low profile top cuff with four (4) full-length dividers
● 10 colorways | 6 pockets | 3.8 lbs | $255

PLAYERS 4 PLUS: Get the most out of every round
Lightweight Design, Extra Storage

The Players 4 Plus is for the golfer seeking added storage in a lightweight stand bag. The Players 4 Plus delivers with a larger top cuff than the Players 4 StaDry and Players 4, and seven distinct pockets, including: a dedicated tee pocket above the removable ball pocket; a waterproof valuables pocket and full length apparel pocket; and a dedicated rangefinder and lined water bottle pockets.
●  High-grade aluminum legs and advanced hinged bottom for best-in-class stability and durability
● Self-balancing, convertible strap system with dual density foam straps for long lasting comfort
● Lightweight, tour-inspired low profile top cuff with 4 full-length dividers and 7 distinct pockets
● 13 colorways | 7 pockets | 4.3 lbs. | $225

PLAYERS 4: A lighter more comfortable way to play
Lightweight Construction, Premium Materials
● 12 percent lighter than the previous model
● High-grade aluminum legs and advanced hinged bottom for best-in-class stability and durability
● Self-balancing, convertible strap system with dual-density foam for long lasting comfort
● 6 pockets include a soft to touch valuables, full-length apparel, dedicated water bottle and range finder
● Lightweight, tour-inspired,low profile top cuff with 4 full-length dividers
● 11 colorways | 6 pockets | 3.8 lbs. | $200

HYBRID 14: Stand bag meets cart bag
Cart-Friendly Design, Superior Organization
● Integrated cart strap tunnel for easy access and added security in golf cart
● Tour-inspired top cuff with integrated handles
●  8 total pockets, including two full length apparel pockets for maximum storage
● 14 full-length dividers and removable ball pocket for customization
● 25 percent increase in strap padding with dual-density foam and self-balancing, convertible strap system for more durability, cushioning and long lasting comfort
●  9 colorways | 8 pockets | 5.6 lbs | $240

HYBRID 5: A smooth ride
Lightweight, Cart-Friendly Design
●  Integrated cart strap loop for easy access and added security in golf cart
• Low profile top cuff with 5 full length dividers
● 7 percent increase in volume over the Players 5 model
● 7 total pockets, including a removable ball pocket for customization
● 25 percent increase in strap padding with dual-density foam and self-balancing, convertible strap system for more durability, cushioning and long lasting comfort
●  9 colorways | 7 pockets | 4.8 lbs. | $230


Tuesday, January 29, 2019

PGA Merchandise Show Full of Highlights for BIG MAX

(RELEASE) - Europe’s #1 push cart and waterproof golf bag brand BIG MAX has had a 2019 PGA Merchandise show full of highlights, with the world’s golf industry professionals and media blown away by the 2019 line up of products that were showcased on the brand new BIG MAX booth.

All the latest products from BIG MAX were on show in Orlando, including the 2018 star of the show the BLADE IP. Despite being it’s second year on the booth, the Blade IP stunned visitors with its Fold Flat mechanism that leaves it less than 5 inches deep when folded. While the Blade IP got many admiring looks, the stand out BIG MAX products for 2019 were its line of waterproof Aqua, and water-resistant Dri Lite, golf bags.

In line for special praise on Golf Channel’s Morning Drive was the Aqua Sport 2, that was highlighted as one of its 3 quality golf bags, a real accomplishment considering the number of competitor brands on show. went one further and identified the whole Aqua line as one of only four products that caught the eye at Demo day, as well as highlighting the line in it’s Best of the PGA Merchandise Show feature.

From a business perspective the show brought huge success as BIG MAX looks to expand its global reach. BIG MAX owner Thomas Reiter feels that although the dynamics of the show have changed over recent years, it is still presents important business opportunities for the brand, as he explains, “The show is a fantastic opportunity to market our products to a number of different audiences. The PR we are able to create is fantastic as there are so many journalists from all around the world in the same place at the same time. Plus we can show our new lines to our existing distributors, and we can put the brand in the shop window for distributors in new markets. The bonus was that we made quite a few orders as well!”

With new distributor deals for territories across the globe in the pipeline plus fantastic P.R. for the new lines the 2019 PGA Merchandise Show was a great success for BIG MAX. There was even time for a contest between Austria, the U.S. and the U.K. that saw representatives of each country go head to head in the BIG MAX Blade IP Challenge. Check out the results and share in one of the many highlights of the show for BIG MAX.

More information:

DeChambeau Dominates in Dubai to Take Bridgestone’s Hot Streak Global

Tour Star Bryson DeChambeau Wins His First-Ever European Tour Title Using Bridgestone’s TOUR B X Golf Balls

(COVINGTON, GA) – Bridgestone Golf Tour star Bryson DeChambeau continued his and the brand’s winning ways with a convincing 7-shot victory at the PGA European Tour’s Omega Dubai Desert Classic this weekend. The win is DeChambeau’s first ever title abroad and the 7th professional victory of his career. DeChambeau’s victory in Dubai complements a run of 7 wins on the PGA TOUR and 1 on the LPGA Tour over the last 5 months for Bridgestone.

Using Bridgestone Golf’s TOUR B X balls, ‘the golf scientist’ blew away the field in Dubai with prodigious driving and pinpoint approach shots throughout the week, on his way to finishing a record 24-under par for the tournament.  Starting the final round with a 1-shot lead, DeChambeau once again proved he’s one of the best closers in the game - firing an 8-under par 64 that included 7 birdies and an eagle to finish with the largest margin of victory in the event’s history.  

“We are excited for Bryson to get his first-ever professional international win this weekend and his 4th worldwide victory in the last 7 months,” said Dan Murphy, President & CEO of Bridgestone Golf. “What the Bridgestone brand is experiencing at the Tour level right now is almost surreal.  When you add this Tour success to the incredible reception our brand received this past week at the PGA Merchandise Show, 2019 is shaping up to be a special year for Bridgestone Golf.”

DeChambeau switched to the TOUR B X in late 2017 after extensive experimentation revealed a significant impact on his driving, iron play, short game and putting.  He also wears Bridgestone’s new TOUR B FIT Glove featuring high-end Cabretta leather with FIT technology to ensure a soft feel, consistent grip and excellent durability.

The TOUR B golf ball series is a result of Bridgestone’s continued commitment to providing premium tee-to-green performance to players of varying swing types. Bridgestone owns over 800 golf ball patents and fully leverages the company’s heritage of excellence in polymer science worldwide to design the industry’s most cutting-edge golf balls.

For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and the entire Tour team that relies upon them, visit

Traveling Golfer Television Show Wins Outstanding Achievement Award

(PHILADELPHIA, Pa.) – The Traveling Golfer television show – hosted by Tony Leodora, with producer Jamie McWilliams and associate producer Eddie Caiazzo – once again has been recognized for television excellence. The show received an Outstanding Achievement Award, presented by the International Network of Golf (ING) at the PGA Merchandise Show in Orlando. This follows three consecutive years of being named the No. 1 Golf Television Show in America.

Wednesday, in a packed ING meeting room at the PGA Show, the Traveling Golfer show received the award from among a record number of entries in the highly competitive category. In only its fifth year on-air, the Traveling Golfer show prevailed after submitting the show featuring The Abaco Club in the Bahamas.

"We had a spectacular location, with a great story to tell about a renovated Pete Dye-designed golf course," explained Leodora, who accepted the award on behalf of the entire Traveling Golfer team. "The resort is in a lesser-known and more relaxed area of the Bahamas. The key was to portray that laid-back lifestyle."

While The Abaco Club show was the one submitted to the panel of judges for this year's award, Leodora is quick to point out that any number of shows from 2018 could have been judged as winners.

"We did shows from places like Florida’s First Coast of Golf, St. Michael’s on the Chesapeake Bay, Sebring (Fla.), the Outer Banks of North Carolina and Myrtle Beach." said Leodora. "The variety of host venues is a key contributor to the success of the show."

The Traveling Golfer show runs monthly on the Traveling Golfer network of websites ... including The Golf Director Network (see full list of sites on It also airs each month as part of the RiverTalk television show in Myrtle Beach on HTC Ch. 4.

The main television exposure for the Traveling Golfer comes from its scheduled weekly feature show on NBC Sports and NBC Sports + throughout the Northeast and Mid-Atlantic regions. NBC Sports airings are 10:30 a.m. Sundays, 11 p.m. on Tuesdays and 11 a.m. Thursdays. NBC Sports + airs the show at 6 p.m. Mondays and Fridays.

As part of every Traveling Golfer show there is the additional feature, "Tech Talk", hosted by Tour Edge Golf experts, such as President Dave Glod. With years of experience as a club maker, Glod presents an inside look at the research and development of high-quality golf equipment.

Responding to golfers' never-ending demands to learn more about interesting golf courses and golf resorts across the country and around the world, well-traveled host Tony Leodora created the Traveling Golfer in February of 2013 so he could take viewers on video trips to some of the most exciting golf locations.

The Traveling Golfer is a series of monthly shows hosted by Leodora, who has 18 years of experience in televised golf. The featured destination stays on the website for one month, before being replaced by a new show. The old shows are archived for continued viewing on home website,

Salish Cliffs Golf Club, Squaxin Island Tribe Join

Brand Initiative Promotes Native American Golf & Culture Travel Experiences

(RELEASE) - announced that Salish Cliffs Golf Club – an amenity of Little Creek Casino Resort, tribally owned and operated by the Squaxin Island Tribe – joined the Native American Golf & Culture Travel brand membership program and its proprietary website,  

Native American courses are most often pristine, with no surrounding development. As the Creator intended. There are approximately 55 Native American courses located throughout the United States, with several clusters of proximate venues. They reflect tribal history and traditions. Cultural assets and experiences include tribal art, pow wows, history, food, tours, and more. The golf is superb, as are the affiliated hotels, resorts, casinos and cultural immersion. However, they’ve never been branded collectively.

The Squaxin Island Tribe celebrates its heritage and promotes the well-being of its people and enterprises whenever possible; in ways that respect tradition while enhancing its businesses. is ideally aligned to support this strategy, and the brand and website are synergistic assets that will benefit the tribe, casino resort, and golf club.

Located in Western Washington near South Puget Sound, Salish Cliffs is an 18-hole course designed by Gene Bates that has garnered national, state and niche acclaim (“Best Casino Course”, “Top 100 Resort Course”, and “Best in Washington”, to name a few).  With no surrounding development, the championship layout sprawls through a breathtaking Pacific Northwest setting amid the Kamilche Valley. A pair of towering, carved and painted totems frame the wood, glass and stone golf clubhouse, where the popular restaurant and well-appointed pro shop welcome visitors.

The resort hotel is adorned by an assortment of Native American influenced art that is as stunning as it is evocative. A totem, giant wooden wheel carving, and metal sculpture with salmon spawning are some items. Speaking of salmon, Salish Cliffs was the first course to earn Salmon-Safe Certification in North America, due to its eco-sensitive practices, in line with the tribe’s reverence for land, water, and wildlife. The Museum Library and Research Center hosts a wealth of information about tribal customs, history, architecture, artifacts, and legends.

Beyond golf, Little Creek Casino Resort features a full-service spa named Seven Inlets, alluding to South Puget Sound inlets used by the people from time immemorial. Other amenities include retail and coffee shops, cigar and wine bar, several restaurants, and live entertainment shows. A variety of hotel room types are available, and the casino provides non-smoking and smoking sections, table games, a poker room, and slot machines.

For more about stay, play, and culture packages at Salish Cliffs / Little Creek Casino Resort, or other Native American golf courses and properties, enter your request at via the message feature.

Monday, January 28, 2019

Boot Ranch Reports Record Property Sales in 2018

Texas Hill Country Community Closes $48 Million in Sales

(FREDERICKSBURG, Texas) – Real estate closings at Boot Ranch surged in 2018 as a result of new homesite releases in Nordenhill, the northern half of the 2,080-acre community, and completion of new Sunday Houses and Village Homes.

The exclusive private club community in the Texas Hill Country reported 67 closings in 2018 valued at $47.7 million, a unit-volume increase of 26% over the previous year.  Dollar volume was up 44% year over year, thanks in part to the sale of six Village Home condominium residences, and two new Sunday Houses whose ownership is shared by eight families each.

Developer sales volume on 49 properties exceeded $29.8 million, with a mix of land sales and completed residences. Eighteen resale transactions by Boot Ranch Realty accounted for more than $17.8 million. All property purchases include a multi-generational Club membership.

Current property offerings include:
- Home sites from one-half acre to 18 acres, priced from $250,000 to $2.5 million. The majority of homesite inventory is in Nordenhill, and includes some of the community’s most dramatic Hill Country views.
- Sunday Houses—fully furnished, shared-ownership vacation homes—with new shares starting at $350,000.
- Village Home condominium residences priced from $1,295,000 to over $2 million.
- Summer Homes ranging from 3 to 7 bedrooms and located around the Putting Park, starting at $1,845,000.
- House-Lot Packages from preferred builders that start at about $1.3 million.

Terra Verde Group and Wheelock Street Capital acquired the 2,050-acre community in mid-2015 and immediately set a course for expanding the real estate mix and enhancing amenities that appeal to families.

The developer has since invested more than $6 million in amenities. Golf course architect Hal Sutton directed a $2 million renovation of greens and bunkers to his original 2006 design. The one-acre Putting park, the largest in Texas, was created along with an adjacent 3-acre event lawn and play field. A nearly 2-mile hike-and-bike trail was completed, running from the Clubhouse Village to the spring-fed Longhorn Lake. The first phase of the new Lake Club opened with a covered pavilion, jumping platforms, paddle boards, kayaks, canoes, fishing, a swim beach and two amazing treehouses connected by a swinging bridge.

In 2019, Boot Ranch will open a general store and mail center in the restored 19th-century Metzger House as well as a new fitness center adjacent to the Ranch Club pool complex.

Boot Ranch is located five miles north of historic Fredericksburg, Texas. For more information visit or call (830) 997-6200.

Tour Edge Signs Tom Lehman to Logo and Bag Staff Deal for 2019

(RELEASE) - Tour Edge announced that Tom Lehman has officially signed a deal to play and endorse Tour Edge Exotics and to play their metalwoods on the PGA Tour Champions in 2019. Lehman will feature a Tour Edge Exotics logo on his right chest and will carry a Tour Edge Exotics CBX 119 golf bag.

 “I am very happy to announce that I will be carrying the Tour Edge bag and that I am adding their logo for the 2019 season," said Lehman. “I was very attracted to the fact that this is a U.S. owned and operated company and that they build their clubs in the United States. I am proud to join the Tour Edge team in a bigger way for 2019.”

Lehman served as an Exotics CBX hybrid staff player in 2018. He played Tour Edge Exotics CBX hybrids all year en route to a PGA Tour Champions victory and an 18th place ranking in the Charles Schwab Cup.

This year, Lehman will be wearing a Tour Edge Exotics logo and carrying a Tour Edge bag for the first time and will also expand his club usage to other categories with Tour Edge Exotics clubs.

“I had great success all year long with the Exotics CBX hybrid and fairway woods,” said Lehman. “I’ve tested everything out there and I found Exotics to be the best for my game. I look forward to testing other Exotics clubs as well moving forward.”

Lehman finished 19th in the final Charles Schwab Cup points and money standings in 2018 while playing an 18 degree with a HZRDUS Black 105 shaft and a 15-degree Exotics CBX fairway wood.

Lehman earned nine Top 10’s including a 1st, 2nd and 3rd place finish for a grand total of $1,012,437 in prize money earned in 2018. Lehman won the Principal Charity Classic June 10th for his 11th career win on the PGA Tour Champions.

"The name Tom Lehman exudes honor and class,” said Tour Edge President David Glod. “He is an icon of our sport, a future Hall of Famer, a Ryder Cup captain and we are proud to have him feature our company logos and for Tom to carry our new Exotics CBX 119 bag. This is a very important signing for Tour Edge as an American owned and operated brand. We feel there is a lot of symmetry between our company and Tom and we look forward to a great year with him in 2019 on the PGA Tour Champions.”

Lehman will make his season debut January 17th at the Mitsubishi Electric Championship at Hualalai. He finished 9th in the event last year to start off his season. He is the only golfer in history to have been awarded Player of the Year honors on all three of the PGA Tours: the regular PGA TOUR, the Tour and the PGA Tour Champions.

“We have made our home the PGA Tour Champions and the number one name you could add to your roster as your Champions company ambassador is Tom Lehman,” said Glod. “We set up on the range at every event in 2018 and over 50 different professionals started playing Exotics. The players have been very thankful for the service we are providing them and it has led to some great relationships and great feedback for me on club design. Feedback from guys like Tom Lehman and Scott McCarron led to our new Exotics CBX 119 line that we are launching at the PGA Show so this has been a very important direction we are taking as a company.”

Lehman will also take part in Tour Edge’s sponsorship of the PGA Tour Champions Learning Center show on the Golf Channel. The PGA Tour Learning Center is a popular Golf Channel television show that features professional tips and instruction featuring the legends of golf from the PGA Tour Champions.

PGA Tour Champions Learning Center, Presented by Tour Edge, is scheduled to air 43 episodes in 2019, beginning January 22nd, with Tour Edge prominently featured within each episode. The series also will incorporate Tour Edge Exotics Staff Professionals like Lehman, providing tips geared toward the amateur golfer.

Callaway Apparel Signs Cody Gribble as Tour Authentic Brand Ambassador

(RELEASE) - Callaway Apparel announced that Cody Gribble, PGA TOUR winner and national champion at the University of Texas, has been named the flagship brand ambassador for Callaway Apparel’s Tour Authentic collection, an exclusively curated collection of ultra-premium garments representing the absolute best in materials, craftsmanship and innovation.

“I am excited to partner with Callaway Apparel and to be the first player to wear the luxurious Tour Authentic collection on tour,” said Gribble. “The refined styles, quality materials and attention to detail in the Tour Authentic Collection are a perfect fit with my personal style. Putting on a Tour Authentic polo or cashmere sweater fondly takes me back to my country club roots where classic, elegant and timeless looks were the standard. I look forward to debuting Tour Authentic this week at the Desert Classic and know that Tour Authentic will be a tremendous asset both on and off the course.”

Volvik Names Bill Sweet Salesman of the Year

(ORLANDO, Florida) – Volvik (, known the world over for the outstanding performance characteristics and vibrant color options of its golf balls, has named Bill Sweet 2018 Salesman of the Year. Sweet, who sells to the Michigan territory, sold over one million dollars in Volvik product last year.

“We extend our congratulations and appreciation to Bill Sweet, who represents Volvik with such distinction,” said Don Shin, president of Volvik USA. “We appreciate his customer service and dedication, and we wish him continued success.”

Golfers everywhere are discovering Volvik, the founder of the matte-finish golf ball and maker of the #1 matte-finish ball. With a tagline of “Change the Game,” Volvik is making golf fun again. Young golfers are increasing their engagement with the game because they love the Volvik colors, while experienced players are realizing that Volvik, “not just a pretty face,” manufactures golf balls that provide players with power, distance, precision and control.

For more information, see

Sunday, January 27, 2019

Golf Pride ALIGN Technology Now Available in Rubber, Hybrid and Cord

Selection comes with addition of the Z-Grip ALIGN Grip

(PINEHURST, NC) - Golf Pride a division of power management company Eaton and an industry leader in grip innovation, will offer the brand’s Z-Grip with its popular ALIGN Technology in 2019.

According to a recent survey, ALIGN Technology is now used by 74 TOUR players. This technology was first introduced in Golf Pride brand’s MCC and MCC Plus4 hybrid grips and is also available in a Tour Velvet grip (all rubber) option. With the addition of a full cord grip to complement the existing options, Golf Pride will now offer ALIGN Technology in a full range of feel preferences.

The innovative ALIGN Technology activates upon installation with a dedicated raised ridge on the back of the grip allowing for consistent hand placement and an enhanced clubface awareness. ALIGN Technology also features a unique micro-diamond texture and firmer material compared to the surrounding grip area to amplify its pronounced feel. A flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into the fingers, while conforming to the rules of golf.

The Z-Grip is designed to deliver the highest level of shot feedback and all-weather control in the market today. Constructed with Golf Pride’s firmest material and deep “Z” grip texture, the grip has quickly grown into the fastest growing full cord model on TOUR and in the National Collegiate Athletic Association. The grip is typically preferred by serious players with mid-to low-level handicaps, who appreciate the superior feedback of a firmer durometer cord grip.

Z-Grip ALIGN grips will hit retail on March 1, 2019 for $11.49 per standard size and $11.99 for midsize grip. For more information on Z-Grip ALIGN Technology and the entire 2019 Golf Pride product offering, visit

Saturday, January 26, 2019

Bridgestone’s New TOUR B XW-1 Wedges Deliver Buttery-Soft Feel and Enhanced Spin Greenside

New Biting Rail Milled Finish Grooves Optimize Spin and Control Greenside

(COVINGTON, GA) – Bridgestone Golf – the #1 ball-fitter in golf, revealed today its new TOUR B XW-1 collection of wedges, its softest and highest spinning wedges ever designed for better players. The XW-1 Wedges feature Bridgestone’s proprietary, new Biting Rail Milled grooves leading to more spin on approach and greenside recovery shots. Premium forged from 1020 mild carbon steel, the XW-1 Wedges provide the ultimate in soft feel better players prefer.    

“Low-Mid handicappers are going to love the control and feel that our new TOUR B XW-1 Wedges deliver,” said Zack Kupperbusch, Golf Club Marketing Manager – Bridgestone Golf.  “The combination of the industry’s most premium forging and our new Biting Rail Milled grooves provide unparalleled softness and optimum spin on a variety of short shots.”      

The new TOUR B XW-1 Wedge series is designed with three separate sole configurations, each intended to optimize the types of shots played with that particular club. The F (Flat) sole is found in the 50-degree gap wedge, and intended to optimize turf interaction on full or mid-range approach shots providing added stability at impact for a more penetrating ball flight. The M Sole, or the “Multi-Purpose Sole” characteristic of the 52, 54, 58 and 60-degree wedges, focuses on providing versatility for all the varying shots one would hit during a round.  From hooded bump-and-runs to open-flange flop shots, the M-Sole delivers maximum controllability. Finally, the A Sole, or the “Forgiving Sole” offers supreme forgiveness in the 56-degree wedge, whether you’re hitting an explosion shot to get out of a steep face bunker, or pin-hunting from the fairway.

The XW-1 wedges are available in right-hand only with a satin chrome finish and come stock with a Modus Tour 105 stiff shaft.  With retail availability beginning March 1, 2019, the street price will be $139.99 per club. The TOUR B XW-1 wedges will be available through Bridgestone Golf’s proprietary equipment demo program, Test Drive, and all Club Champion retail locations.  

For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and clubs, visit

Golf Pride Plus4 Technology Extended to the Tour Velvet, the Most Popular Grip on TOUR

(SOUTHERN PINES, NC) - Golf Pride a division of power management company Eaton and an industry leader in grip innovation, today announced it will be broadening availability with a new Tour Velvet Plus4 grip.

More than 90 percent of TOUR players build up their grip to promote lighter grip pressure and generate more power. The Tour Velvet Plus4 grips simulate the feel of four-layers of extra tape build-up creating a larger lower-hand profile that is preferred by TOUR players. In addition to the larger lower-hand profile, the reengineered grip optimizes high-performance materials while maintaining the iconic Tour Velvet feel. The grip maintains the recognized plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability.  

“More than 80 percent of TOUR players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” said Bruce Miller, product manager, Golf Pride. “Hands down, the most preferred grip that TOUR players choose to play is the Tour Velvet. We have taken the most popular grip on TOUR over the last two decades and tweaked it slightly based off insights from professionals on how they are customizing their performance equipment. Now all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip.”

For more information on the Tour Velvet Plus4 grip and the entire 2019 Golf Pride product offering, visit

Tee Time Central, a Software Service and Course Management Suite, Launches at PGA Show

Tee Time Central Offerings Highlighted by a Booking Engine and Call Center for Courses

(MYRTLE BEACH, S.C.) - Tee Time Central, a software service and course management suite designed specifically for the golf industry, made its debut at the 2019 PGA Merchandise Show January 23-25 in Orlando, Fla.

Tee Time Central (TTC) was created for the golf industry by course owners, operators and industry professionals. Tee Time Central will share booth 3117 with Chronogolf, which offers innovative, cloud-based software and marketing solutions.

Tee Time Central provides courses a booking engine, central reservation system, call center, and package company platform. Utilizing cutting edge technology, Tee Time Central allows courses to increase efficiency, reduce costs, boost revenue, and improve customer service.

“Tee Time Central is a golf specific platform, bringing a variety of services under one umbrella in a way that will help courses maximize revenue and efficiency,” said Justin Binke, Tee Time Central’s director of marketing. “From the game’s most versatile booking engine to our call center, which will untether PGA professionals from the golf shop counter, Tee Time Central will help improve golf course operations.”

TTC has partnered with Chronogolf and will serve as the call center for courses utilizing Chrono’s software.

“We are excited to partner with Tee Time Central to provide our courses with a call center staffed by people who understand the game,” said Matt Welliver, vice president of corporate development for Chronogolf. “This is a partnership that will benefit golfers and by extension courses using Chronogolf software.”

Tee Time Central’s call center is setup to be an extension of a course’s golf shop - staffed by golfers who understand the needs of players and courses, a value-add no other program in the game offers.

The online booking engine integrates with course websites providing customizable add-on products, accepts many tee sheet platforms, and multi-player groups on multiple courses.

For more information, go to

Friday, January 25, 2019

Titleist Introduces New Pro V1 and Pro V1x Golf Balls – Engineered for More Speed

2019 Models Provide Improved Tee-To-Green Performance with New High Optic Yellow Color Option 

(FAIRHAVEN, Mass) – Faster from core to cover, the new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin for more distance, while providing the best short game control to help golfers shoot lower scores.

The advancements of 2019 Pro V1 and Pro V1x, now available in golf shops worldwide, underscore the Titleist R&D and Operations teams’ relentless mission to continuously improve the best performing, most consistent golf balls in the game.  

“When we set out to develop the 2019 models, we found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x. At the same time, golfers keep telling us they would still like more distance – as long as they don’t have to give anything else up,” said Michael Mahoney, Vice President, Golf Ball Marketing. “Through the prototyping process, our chemists and engineers discovered a way to cast an even thinner urethane cover, and therefore increase the percentage of speed-enhancing materials in the overall construction. Pro V1 and Pro V1x are now even faster, as a result, all while maintaining the scoring performance and feel characteristics that golfers demand from these golf balls.”

2019 PRO V1 & PRO V1x TECHNOLOGY: Innovations in Titleist’s industry-leading multi-component technology and precision manufacturing process have combined to deliver the most advanced Pro V1 and Pro V1x models yet – available for the first time in both white and high optic yellow:
• 17% thinner cast Urethane Elastomer cover system delivers more ball speed. The advancement of Titleist’s thermoset urethane casting technology has allowed our engineers to cast a thinner layer of the proprietary cover formulation, developed exclusively for Pro V1 and Pro V1x, while retaining its trusted Drop-and-Stop greenside control and soft feel.
• Faster ionomeric casing layer increases ball speed and lowers long game spin. Beneath the thinner cover, the speed enhancing casing layer has thickened by 14% on Pro V1 and 11% on Pro V1x, creating higher ball speeds with lower driver and long game spin.
• New 2.0 ZG Process Cores are formulated for more distance. The outermost portions of the solid core Pro V1 and dual core Pro V1x have increased in stiffness while maintaining their soft centers, creating faster engines with higher ball speed and lower long game spin.

INTRODUCING PRO V1 AND PRO V1x YELLOW: The improved performance of 2019 Pro V1 and Pro V1x will also have a new preference option: High optic yellow. Following a tour seeding and validation period in early 2019, the new high visibility color option will be available in golf shops beginning March 15.

“As the demand for yellow Pro V1 and Pro V1x started to grow, our material scientists got to work on what we knew would be a significant R&D undertaking,” Mahoney said. “The performance and durability characteristics of our cast urethane are the best in the industry. It’s because we formulate and manufacture the cover ourselves that we are able to control the material with such precision and consistency. While it may seem pretty straightforward, recreating those properties in yellow required a new and complex chemistry with considerable iteration until we got it just right.”

CHOOSING BETWEEN PRO V1 AND PRO V1x: When it comes to choosing between the total performance of Pro V1 and Pro V1x, golfers will notice similar differences in flight, feel and spin as the prior generation models. Both Pro V1 and Pro V1x deliver increased ball speed and lower long game spin for maximum distance, consistent flight, Drop-and-Stop™ short game control and long-lasting durability. Pro V1 provides optimal flight and spin for most golfers, flying lower than Pro V1x with a penetrating trajectory, with very soft feel. Pro V1x flies higher, spins more on iron shots and has a slightly firmer feel.

PRECISION MANUFACTURING: The continued investment in advanced technology and quality control at Titleist Ball Plants 3 and 4 – where every Pro V1 and Pro V1x are manufactured by Titleist associates to the industry’s highest performance and quality specifications – ensures that every new generation of Pro V1 and Pro V1x are the best performing and most consistent models ever. Consistency from ball to ball, and dozen to dozen, a founding principal of the Titleist golf ball business, is critical to allowing golfers to consistently execute the same types of shots, round after round.

PLAYER VALIDATION: The introduction of new Pro V1 and Pro V1x in November 2018 across the worldwide tours resulted in immediate validation and success. Playing new Pro V1 for the first time in competition, Charles Howell III won the RSM Classic in a sudden-death playoff for his first PGA Tour victory in 11 years. Howell, who made the switch from 2017 Pro V1x, shot a final-nine 31 that included birdies on three of his final four holes to make the playoff.

“The 2019 Pro V1 for me is a home run,” Howell said. “I’m getting all the ball speed I had with the prior generation Pro V1x and more. Plus, the new Pro V1 feels softer to me around the green, which I prefer. Ball speed off the driver is a pretty hard and fast measurable whereas touch and feel around the green is player dependent. I go through a fairly rigorous testing process when it comes to new equipment, but it did not take long for me to put this ball into play seeing it gives me the best of both worlds.”

New Pro V1 and Pro V1x players have combined for six victories across five tours since the tour seeding and validation process began, including a comeback victory by Cameron Smith (Pro V1x) at the Australian PGA Championship. Additionally, Patton Kizzire (Pro V1x) and Brian Harman (Pro V1) teamed up to win the two-man QBE Shootout playing 2019 models for the first time.

To date, more than 200 players worldwide have put new Pro V1 and Pro V1x in play – including Bubba Watson (Pro V1x), Tyrrell Hatton (Pro V1x), Jimmy Walker (Pro V1), Billy Horschel (Pro V1x), Matt Wallace (Pro V1), Charley Hoffman (Pro V1), Ian Poulter (Pro V1x), Russell Henley (Pro V1x), Matthew Fitzpatrick (Pro V1x), Lucas Bjerregaard (Pro V1), Byeong Hun An (Pro V1x), Joost Luiten (Pro V1), Jazz Janewattananond (Pro V1), Ross Fisher (Pro V1x), Danny Lee (Pro V1x) and Thongchai Jaidee (Pro V1x) – as the tour seeding and validation process continues around the world.

PRO V1 TECHNOLOGY: 2019 Pro V1 is a three-piece, multi-component technology with a thinner cast Urethane Elastomer cover system, faster ionomeric casing layer, new 2.0 ZG Process Core and spherically-tiled 352 tetrahedral dimple design.

PRO V1x TECHNOLOGY: Pro V1x is a four-piece, multi-component technology with a thinner cast Urethane Elastomer cover system, faster ionomeric casing layer, new 2.0 ZG process dual core and spherically-tiled 328 tetrahedral dimple design.

AVAILABILITY: The new 2019 Pro V1 and Pro V1x golf balls will be available in golf shops beginning Jan. 23, 2019, with the high optic yellow models available March 15. $47.99 MAP.


FootJoy Introduces the All-New FJ Fury: Experience All-Around Comfort and Performance

(RELEASE) - FootJoy, the #1 Shoe in Golf and #1 Shoe on worldwide professional Tours, launched the all-new FJ FURY. The athletic infused styling, combined with the most feature-laden component package in its class, has resulted in a product that was designed, developed and engineered to deliver all-around comfort and performance.

FJ FURY is the latest addition to FJ’s performance lineup and is highlighted by a number of unique performance features, including an internal fit system that focuses on fit, comfort and support.

“With FJ FURY, we created a product that was designed from the inside-out,” said Richard Fryer, Director of Product Management, FJ Footwear.  “As a result, FJ FURY’s TruFit System balances lightweight, responsive support with a new dynamic outsole that delivers comfort and stability throughout your round.”

Designed from the inside-out, FJ FURY features the proprietary TruFit System, providing stability where you need it and comfort where you want it.
· Inside the shoe is a soft, stretch, one-piece Inner Fit Sleeve lasted underneath the insole board to provide a secure fit with no tongue slippage, enveloping the foot in comfort and control.
· The external FlexGrid MLC cage system adds structure to the upper and locks you in as you lace up, offering medial and lateral support and motion control through your swing.
· FJ FURY generates custom comfort with an OrthoLite Impressions FitBed, comprised of two densities of foam - an Open Cell PU Foam that maintains its mechanical properties and cushion throughout its life cycle, and an Impressions Foam that takes an impression of your foot, creating a custom fit.

The all-new D3 Outsole on FJ FURY ensures a solid, rigid platform for lateral in-swing stability and turf-grabbing traction, while the FTF+ (Fine Tuned Foam) infused midsole delivers incredible comfort and cushioning. The Liquid Metal-inspired Flex Layer of TPU and Dynamic Low Profile Pulsar Cleats deliver heel-to-toe walking flexibility and crouch flex when reading putts, providing the most flexible, green-friendly cleat on the market.

FJ FURY’s athletic inspired upper features a full grain, waterproof leather upper, waterproof membrane and a vented toe for breathability, coated for protection.

FJ FURY is engineered and designed to provide the ultimate athletic performance.  Tour players have already made the switch to incorporate FJ FURY in practice and in play at tournaments around the world.

“I put these into play immediately because they look and feel so athletic,” said Rafa Cabrera Bello. “I’m amazed that a shoe that is so comfortable can also offer so much stability.”

“I’m into my fitness so I love the athletic look,” said Brandon Stone. “I’m amazed with the breathability.”

·    TruFit System
        o Inner Fit Sleeve provides snug and secure fit
        o FlexGrid MLC cage provides medial and lateral control
        o OrthoLite Impressions FitBed with foot-molding foam
·    Dual Density TPU Outsole
·    Dynamic Low Profile Pulsar Cleats
·    FTF+ Midsole providing maximum comfort and stability
·    2-year waterproof warranty

For more information, visit  You can also follow the brand on Twitter @FootJoy or on Instagram @footjoy.

February 1, 2019

- White/red laced
- Navy/white laced
- Charcoal/lime laced
- Black/red laced
- White/navy/orange BOA®

- $190 Laced
- $220 BOA®

Wilson Golf Unveils New Staff Model Irons

Wilson Advisory Staff Member Brendan Steele Collaborates with Wilson LABS on Next Generation of Staff Model Blades

(CHICAGO) –  Wilson has officially announced the modernization of a timeless classic with the release of the all-new Wilson Staff Model irons. The company has a rich history of forged “blade” irons, many of which have been played by game’s greats. The new generation of Staff Model irons are an appropriate continuation of the brand’s most cherished product lines.

The Staff Model irons utilize a shape similar to that of FG Tour 100, while retaining Fluid Feel Hosel construction, which helps to move weight and enhance feel. This new Blade also features a milled diamond pattern which frames the score lines. Additionally, a milled face provides players with improved control and feel. The forged 8620 carbon steel is combined with a high polish mirror finish to give the blades a premium finish. For optimum feel, the irons also feature a bore through fluid feel design.

After racking up two PGA Tour victories with the FG Tour 100 irons, Brendan Steele went back to the drawing board and collaborated with the Wilson LABS team to assist in the development of the new Staff Model irons. Brendan challenged the team at Wilson to create a more modern aesthetic, without sacrificing performance. Steele felt it was crucial to keep the execution consistent and was eager to incorporate his feedback on design, specifically maintaining a thinner top line at address. After two years of development, the new Staff Model blades were finally brought to life.

Steele’s hands on relationship with the brand has been critical to the development of new Wilson golf products. The two sides have worked very well together over the past few years, which made it a no brainer for Steele to officially extend his longstanding relationship with the brand for three more years, through 2021.

“To be able to genuinely provide my insight on the next generation on FG Tour 100 irons was an experience I’ll never forget,” said Steele. “By design, we crafted the new Staff Model irons to have a similar look as the FG Tour 100, which was critical as I continue to evaluate changes to my equipment.”

The performance of the new irons speaks for itself. Gary Woodland was the first to debut the prototype irons and has seen early success. In his first event at the QBE Shootout in the Bahamas, Woodland made a hole-in-one on a 202 yard Par 3. Just three weeks later, at the Sentry Tournament of Champions in Maui, Woodland led the field in Greens in Regulation, with an impressive 87.5% for the week using the Staff Model irons.

“Through precise performance and visually pleasing aesthetics, the Staff Model irons combine the look and feel demanded by today’s players,” said Jon Pergande, Global Innovation Manager at Wilson Golf. “Brendan’s influence on these irons was impactful and with the phenomenal expertise of the Wilson LABS team, we knew these irons were going to be an extremely polished product.”