Friday, December 22, 2023

Blue Tees Golf Slated to Present New 2024 Lineup at Upcoming PGA Show

The fast-growing tech driven company will exhibit at the 2024 PGA Show to introduce newly developed Blue Tees Golf products

(LOS ANGELES, CA) – Blue Tees Golf, the market leader in golf technology, will participate in the three-day PGA Show scheduled from January 23-January 26, 2023, at the Orange County Convention in Orlando, FL. The company will display their full line of innovative golf devices and accessories which include the Player+ GPS Speaker and Ringer Golf GPS as well as the new 2024 golf products.

Blue Tees Golf aspires to be more than another golf technology brand. The company champions the progression of the game and motivates golfers to play differently. That is why Blue Tees Golf’s mission is to make high-quality golf equipment and accessories that are accessible to all golfers. Their award-winning golf products exemplify their mission.

“We’re thrilled to have renewed our partnership with the PGA Show and return to the industry event as an exhibitor. We understand what an important event and platform it is for our company,” said Blue Tees Golf Vice President of Sales Taylor Herber. “We look forward to presenting the new 2024 catalog and its products which include the 3 Max+, Series 4 Ultra, and PlayerGo with our customers and golf community.”

Blue Tees Golf is committed to the green grass community and their rapid growth in the golf industry is a direct reflection to the relationships they’ve culminated with PGA Pro Shops and Golf Specialty retailers across the nation.

We invite PGA Show attendees to visit the Blue Tees Golf booth #2101 where they can personally experience the advanced line of Blue Tees Golf products and technologies.

To schedule a sales meeting, please use this meeting link or reach out to Taylor Hebert, Vice President of Sales, at

To schedule a media meeting, please reach out to Vanessa Price, Read the Greens, GOLF Media, Inc. at or book here

For more information, visit / Instagram: @blueteesgolf

Thursday, December 21, 2023

TRUE linkswear’s New Winter Collection Offers Performance, Luxury and Comfort

(TACOMA, Wash.)
– TRUE linkswear (TRUE), purveyor of ultra-comfortable, modern golf footwear, has unveiled its Winter Collection, featuring footwear, apparel and accessories that will ensure golf’s good times continue during the cold weather months.

While temperatures are at their lowest in January and February, the game can still be enjoyed, assuming players are properly outfitted, and TRUE linkswear’s Winter Collection is the place to start. 

“Golf is meant to be played in all conditions, and our goal is to help make people comfortable when temperatures begin to cool, while delivering the comfort and style TRUE linkswear is renowned for,” said Jason Moore, TRUE’s CEO. “TRUE’s Winter Collection is comprised of items our team enjoys during the winter months, contributing to their enjoyment of the game.”

Here is a guide to golf’s hottest seasonal collection. 

● Whether it is a light drizzle on a brisk day or a downpour in the Pacific Northwest, the Future Staples 3L Rain Jacket ($500) will protect players from precipitation. The nylon shell sports a 20,000mm waterproof and breathability rating, keeping players dry without becoming sweaty or clammy. When bad weather beckons, golfers want to have the Staples 3L Rain Jacket in their bag. 

● The Future Staples Insulated Vest ($200) is a game-changer, allowing players to face the conditions with comfort, style and protection from the elements. This waterproof vest is engineered with Primaloft Gold insulation, delivering unparalleled warmth and the sophisticated, minimalist style TRUE is renowned for. 

● Built to the performance standards of TRUE’s professional staff, the LUX Tour ($239) is the company’s take on the modern, performance golf shoe. The LUX Tour features TRUE’s best feel, grip and lateral stability to date. With a 2-year waterproof guarantee and Tour Signature Top Grain Napa Leather, this is a go-to, all-season golf shoe. 

● No matter the weather, the All Day Cooler Sling ($50) is an accessory of choice. Capable of holding up to a six-pack with ice or a thermos full of hot coffee to keep you warm on the back nine, the Cooler Sling fits easily into a golf bag. 

● Generating more surface contact than any golf shoe in history, the TRUE OG Tour ($205) keeps golfers connected to the earth with optimal balance and traction, making it the perfect winter shoe, on or off the course. Now featuring upgraded metal logo hits and exotic genuine leather accents, the OG Tour delivers a luxury aesthetic to complement its performance.

● The men’s and women’s custom FS-Slides ($109) are the ultimate casual, comfort shoe, featuring a closed toe that makes it ideal for inclement weather. The three-piece construction was engineered for durability, traction and comfort. The Ultra Plush Recovery Insole will have your feet feeling like they're on vacation, even on days when Mother Nature is grumpy.

● When the mercury starts to drop, a golf shirt remains a necessity, and the All Day Polo ($90), with its tailored fit and 4-way stretch fabric, fits comfortably over cold weather sleeves, providing warmth and style. The All Day Polo is a testament to refined design and superior comfort, no matter the temperature. 

TRUE linkswear is a brand for all seasons, something the varied appeal of its Winter Collection makes clear. 

For more information and to peruse the Winter Collection, visit or follow us on Instagram, Facebook and Twitter @TRUElinkswear.

Wednesday, December 20, 2023

Swing Control Will Present the New Autumn/Winter Collection at the 2024 PGA Show

The stylish Canadian lifestyle brand will introduce the new women’s collection entirely designed by newly appointed Head Designer Nancy Robitaille

(MONTRĖAL, CA) – Swing Control, manufacturers of the performance-based golf and lifestyle apparel brand, is proud to announce the company has committed to exhibiting at the 2024 PGA Show in Orlando, slated for January 23-26, 2024, and held at the Orange County Convention. Their participation will include the introduction of new Head Designer Nancy Robitaille, her 2024 Autumn/Winter (AW) Collection, and the sponsorship of the AGM.

Swing Control is proud to return to the PGA Show. The company has supported the PGA driven trade show for years. They support the PGA Show and its community. The company’s primary distribution channel is directed at Pro Shops and greens grass accounts.

“We look forward to exhibiting at the PGA Show and particularly this year. Swing Control is thrilled to introduce the new 2024 AW Collection designed by Nancy.” said Swing Control Brand Manager Josh Mark. “Her innovative designs have taken our styles to the next level. She will also be in the booth to meet with key accounts, buyers, and the media.”

Swing Control welcomes PGA Show attendees to visit the company booth #5173 where a Swing Control team member would be happy to personally present the new 2024 AW Collection.

To schedule a sales meeting, please book with Josh Mark, Swing Control Brand Manager. or

To schedule a media meeting, please reach out to Vanessa Price, Read the Greens GOLF Media, Inc. at or book an appointment at

“Swing Control and the AGM have enjoyed a long and successful relationship. We appreciate what the association does for its vendors as well as its buyers. We are proud to announce the company has renewed its partnership with the AGM for the Retail Conference, held the day prior to the PGA Show,” added Mark.

Tuesday, December 19, 2023

Duca Del Cosma Sponsors AGM Conference Kick-Off with Keynote Speaker — Phil Mershon

This presenting sponsorship opportunity provides the company key brand and product awareness

(NORTH PALM BEACH, FL) – Duca del Cosma, award-winning Italian fashion brand, and golf shoe trendsetter, has expanded its partnership with the Association of Golf Merchandisers (AGM) to include the prominent sponsorship of the 2024 AGM Retail Conference opening, slated for 9:00am on Tuesday, January 23, 2024, at the Orange County Convention Center.

Phil Mershon
"We are immensely grateful for Duca del Cosma's expanded partnership and prominent sponsorship of the 2024 AGM Retail Conference. Their commitment to promoting golf retail education and supporting our conference is a testament to the caliber of innovation and excellence they bring to the golf industry," said AGM Chief Executive Officer Jennifer Morton.

The 2024 AGM Retail Conference kick-off presented by Duca del Cosma will feature best-selling author, social media marketing expert, and keynote speaker, Phil Mershon. Mershon’s passion to design memorable experiences or customized events will inspire and ignite the AGM attendees.

“Duca del Cosma is thrilled to be the presenting sponsor at this year’s AGM Retail Conference opening. It allows our team and the brand to be directly in front of these influential AGM members,” said Evelien Lauwers, Managing Director North America for Duca del Cosma. “We are also happy to be associated with the keynote speaker, Phil. There is an organic synergy between his innovative business marketing approach and our own. We both push typical boundaries to produce unforgettable products or experiences.”

"The 2024 AGM Retail Conference, especially with Duca del Cosma's significant involvement, is shaping up to be an extraordinary event," added Morton.

Duca del Cosma will also participate in a marketing driven breakout session from 10:15am to 11:05am where an expert panel will share the secrets on how to run a successful trunk show. An essential platform for golf apparel and footwear brands.

“This session will be interesting. The AGM has included merchandisers and vendors, to create a fully collaborative experience to produce the best trunk shows possible. Our team is looking forward to contributing to the informative break out. If we miss you at the kick-off or marketing breakout, please visit us at the AGM Product Preview Reception. We will be showcasing the new SS 2024 Collection,” added Lauwers.

Duca del Cosma provides green grass accounts with a luxury, European, award-winning, brand that elevates and separates any Pro Shop from the competition and is the exclusive footwear company of PGA Magazine’s Golf Shop Owners. Prestigious Pro Shops that have found success with Duca del Cosma include St. Andrews, Bethpage, Oakmont, The Tradition, Desert Mountain, Saucon Valley Country Club, and more.

About Phil Mershon: With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents. 

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Using the metaphor of baking bread, Phil demonstrates how an event organizer combines the primary ingredients of their event and can make the difference between an average, boring, or unforgettable event.

More details are available at: and

Monday, December 18, 2023

Zero Friction Releases STRIDE Golf Bag Product Video

— Zero Friction, LLC’s founder and President, John Iacono, unveils an exclusive demonstration of the revolutionary STRIDE Golf Bag Trolley in a captivating new video. The unveiling spotlights the innovative features and unparalleled design of this cutting-edge golf cart.

"At Zero Friction, our commitment to innovation and redefining the golfing experience remains unwavering," stated John Iacono, the visionary behind Zero Friction. "The STRIDE Golf Cart embodies our dedication to merging technology with performance, offering golfers a seamless, enhanced experience on the course. Our latest video presentation aims to illustrate the sophistication and unparalleled functionality of the Stride Golf Cart."

The 3-minute video offers an in-depth look at the STRIDE Golf Cart, highlighting its sleek design, intuitive control features, and unmatched performance. Viewers will witness firsthand the cart's effortless maneuverability and innovative functionalities designed to elevate the golfing experience.

To watch the video, CLICK HERE.

Golf industry professionals and media are invited to see the STRIDE bag in action at Booth 2063 at the upcoming PGA Show in Orlando.

For more information on Zero Friction, see the 2024 Zero Friction catalog, visit, or call 630-317-7700.

Boxto Welcomes Seven New Independent Sales Reps

Addition of Industry Veterans Bolsters Brand’s Presence in Key U.S. Markets As It Prepares for Landmark 2024

(THE WOODLANDS, Texas) – Boxto – manufacturer of premium handcrafted leather golf shoes and belts – has appointed seven new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.

All of the new reps enjoy decades of industry experience, affording them deep connections with buyers ranging from green grass shops to big box retailers. The new team members are:

John Adams (Hawaii and Southern California, plus Cabo San Lucas, Mexico) has been a constant presence on the West Coast golf scene for more than 30 years. An accomplished player, he has qualified for four U.S. Mid-Amateur Championships and caddied on the PGA, Champions and LPGA Tours.

Craig Cowles (New England) enjoys more than 20 years of golf sales experience. He was also the long-time head golf coach at Elms College in Chicopee, Massachusetts, building a Division III program that won both NECC and ECAC championships.

Mike Holub (Illinois and Wisconsin) is a former golf professional who has partnered with a number of high-end apparel and accessory brands during his career. He resides in Northbrook, Illinois.

Kelly Malott (Delaware, Maryland, Virginia, Washington, D.C.) is also a former golf professional who transitioned to a career in sales more than a decade ago. He enjoys watching his 19-year-old son play college basketball at Staunton, Virginia’s Mary Baldwin University.

Gary Martin (Arizona, Nevada, Northern California) has worked with many of golf’s best known brands since 1987. His many accolades include being named the Northern California PGA’s Salesperson of the Year in 2016.

Dean Middleton (New York, New Jersey and Fairfield County, Connecticut) has been based in the Tri-State area for decades and partnered with myriad world-class soft- and hard-good brands.

Justin Small (Coastal South Carolina, Florida, Georgia) was the long-time golf shop manager at Maine’s Northeast Harbor Golf Club before a recent move to Florida. He now resides in Naples with his wife, Samantha, who is a PGA professional, and young daughter.

“We’ve got big goals for Boxto in 2024 and have assembled an outstanding sales team to help us reach them,” says Raul Flores, CEO of Boxto. “As our boots on the ground, these gentlemen will be critical to our success in the U.S.’s biggest and most important golf markets.”

Launched at the 2023 PGA Merchandise Show, Boxto makes premium leather golf shoes and belts. All Boxto products are handcrafted in Leon, Mexico, a city famous for its nearly 500-year-old leatherworking heritage. This proximity to the U.S. and Canada allows for lower order minimums and shorter delivery lead times than those of industry competitors. Abundant customization options are also available and complete the bespoke Boxto experience. This commitment to craft and customization is epitomized by ambassador relationships with major champion and 2024 Presidents Cup captain Jim Furyk, PGA Tour winner Kurt Kitayama and LPGA star Charley Hull. 

For more information, visit or follow @boxtogolf on Instagram.

New Mid-Layers, Outerwear Offerings Highlight Ahead Fall ’24 Lineup

– In a word, the men’s and women’s Fall 2024 Apparel Collections from Ahead are versatile. Keeping in touch with its commitment to variety, innovation, and creative excellence, Ahead’s interchangeable array of colorways and decorations, matched with an assortment of mid-layers and outerwear, highlight these dynamic new offerings. The Fall 2024 offerings are perfectly suited for any style and autumn’s changing temperatures and conditions, both on and off the course.

Two collections accentuate the men’s offerings. Both color assortments set the perfect tone for fall: Flat Irons features colors Storm, Blue Surf, Ember, and Raspberry; and San Paulo brings together the relaxing hues of Lavender, Twilight, and Sky Blue.

New styles in the Flat Irons collection include the Axis Polo, with a bold mini print, pairing perfectly with black or white depending on the desired look. The Connor Pullover, offering a fresh and stylish design, partners well with Ahead’s performance fleece for additional warmth.

The San Paulo collection includes the Static Polo, with mini-geometric shapes providing a sophisticated look and pairs well with navy. The Nightfall Polo, with trendy stripes on a heather fabric, provides a more casual look and feel.

Other highlights of the Fall ’24 men’s line, include:

- Pinwheel Pullover: Its lightweight fabrication, combined with a mini-houndstooth pattern, makes it a must-have for any wardrobe.

- Breakers Pullover: A jacquard pattern and lightweight feel – this pullover (available in three colorways) is great to pair with any outfit.

- Neptune Henley: An ideal mix of warmth, texture and style, especially on colder days.

Loyal Ahead customers will be pleased to know some of their favorites are returning in attractive new colors, including:

- Magna Pullover: Twilight/Sky Blue

- Cornell Pullover: Blue Surf, Lavender, and Twilight

- Tendril Jacket: Carbon

- Perth Vest: Twilight

- Cadence Vest: Cloud

“For Fall ’24, it was imperative to take a look back at our best sellers to provide our customers additional colorway options,” said Ahead’s Scott Stone, National Sales Manager, Golf. “Proven styles in these fresh, new colors will help buyers keep their displays up to date with popular, well-fit collections at great price points.”

On the women’s side, the new Badlands and Sonora collections are both stylish and beautiful, delivering classic colorways and patterns that are on both trend and true to Ahead’s commitment of showcasing customer’s brands.

The Badlands collection combines the color palette of Passionfruit, Ivory, and Latte with patterns inspired by animal prints and hand-drawn florals. The Python Sleeveless Polo, with a subtle snake print, pairs nicely with the Supreme Skort, which has a back-flare panel and soft, stretchy fabrication with comfort in mind. The Aurora Polo has subtle styling on the front with a flourish print on the back and may easily be combined with the Remi Skort, providing a more daring appearance.

Spray, Granite, and Apricot are the Sonora collection palate, matched with an offering of patterns featuring abstract florals, geometrics, and camo. The Malibu Polo features a ribbed collar, neckline, and armhole to give it a timeless, effortless look. It’s the No. 1 top to pair with both printed skorts in this collection, either the Tiburon or Oasis. The Harlowe Pullover features an abstract floral camo print. The lightweight performance fabrication is combined with mesh inserts for added ventilation. The color block hooded Cora Vest is lightweight and functional, making it a perfect layering piece for cooler days.

Other highlights of the Fall ’24 women’s line, include:

- Willow Vest: The combination of soft jersey material, plus trendy styling and warm padding make it a “must have” wardrobe staple.

- Stormi Jacket: Designed for comfort and made with movement in mind, this jacket has flattering design lines and a shock cord on the back.

- Catalina Hood: This lightweight color block hoodie is accented by a ribbon cord for a sportier look.

Ahead will unveil its 2024 Fall headwear and apparel designs at the 2024 PGA Show, January 23-26 in Orlando, Fla. at booth #5559.

For further information visit To access the company’s online shop, visit

Wednesday, December 13, 2023

GolfForever Play Without Limits Show Welcomes PGA Tour Performance Coach Dr. Troy Van Biezen

Physical trainer to Scottie Scheffler, Jordan Spieth, Zach Johnson and other top athletes shares tales from the road and perspective on September’s Ryder Cup in Rome

(Aspen, CO) – The GolfForever Play Without Limits Show proudly welcomes longtime physical performance coach to top PGA Tour stars and GolfForever content contributor, Dr. Troy Van Biezen, as the special guest on its newest podcast episode. Van Biezen joins host Jon Levy, GolfForever’s VP of Communications and Strategic Partnerships, to cover a broad range of topics, including a behind-the-scenes look at this fall’s Ryder Cup in Rome, his relationships with PGA Tour players like Scottie Scheffler, Jordan Spieth, Zach Johnson and many others, and his recent decision to depart full-time travel with the PGA Tour to work full time as Director of Sports Performance and Science with the NHL’s Dallas Stars hockey team.

For the past 21 years, PGA Tour players and athletes throughout North America have sought out Van Biezen’s expertise to better recover from injury and improve their performance. His extensive knowledge combined with his experience as a professional athlete enables him to offer clients and patients a comprehensive and integrative approach to evaluating, treating and rehabilitating from injuries. In this podcast episode, Van Biezen takes Levy behind the scenes to look at the recent and hotly-debated Ryder Cup and his two decades of working with top players on the PGA Tour. He also discusses practical ways everyday golfers can better prepare and maintain their bodies to play the game with fluidity and longevity.

The GolfForever Play Without Limits Show is the official podcast of GolfForever, the leading at-home golf training system that helps golfers play without limits. It was created to show a lighter and more personal side of the GolfForever brand through thoughtful conversations about active, healthy lifestyles, the world of golf and sports, and enabling its audience to play golf and do activities they love at their maximum potential, free of pain, for as long as they want in life.

The podcast – which is available on Spotify, Apple and Google – explores topics like how the body’s capabilities affect the golf swing, insights into the lives and training routines of the world’s best golfers, and the difference between functional exercise for golf and other types of training and fitness. With a new episode released every few weeks, The GolfForever Play Without Limits Show is presented in an entertaining, insightful, and interesting tone with thought-provoking discussions from guests from around the world of sports, golf, fitness, wellness and entertainment.

GolfForever is the preferred fitness training system of World No. 1 golfer and 2022 Masters champion Scheffler, who has been religiously using the GolfForever Swing Trainer at home and on Tour since he began his prodigious run of wins in 2022. Additionally, 2023 Ryder Cup Captain Zach Johnson, 12-time PGA Tour winner Justin Leonard, and four-time PGA Tour winner Ryan Palmer, comprise the GolfForever team of Tour Athletes that joins over 400 PGA Tour and LPGA Tour players, and thousands of amateur golfers, who use GolfForever to play the game without limits.

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit the strength, mobility and movement patterns in your golf swing.

The GolfForever Swing Trainer is available at and on Amazon, and in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore. The GolfForever mobile golf training application is available for download and 30 days of free access on the Apple Store and Google Play. Additionally, now through December 25, consumers on receive significantly-discounted holiday savings of $100 off plus free shipping on the GolfForever Swing Trainer and one of GolfForever app access, and 15% off of accessory products and select apparel. On, Amazon and in retail carriers, consumers also receive $20 off the Swing Trainer if purchased on its own.

For more information, visit

Tuesday, December 12, 2023 Debuts The Draw Board

New training aid teaches golfers to consistently hit one of the game’s most coveted, powerful, controlled shots, the Draw

(West Palm Beach, FL) –, home of the world's largest selection of golf teaching and training aids, is proud to debut a game-improving golf innovation called The Draw Board. In collaboration with Dan Frost,, announces this breakthrough product, inspired by the famous 13th hole at Augusta National Golf Club. The Draw Board is crafted to bring the skills that can best tame Augusta’s contours to golfers everywhere, allowing them to experience and groove how the perfect draw shot feels anywhere, anytime.

Recent studies show that more than 60 percent of amateur golfers can only play one shot shape: The Dreaded Slice. The Draw Board is purpose-built to help golfers achieve an effortless and reliable draw on command while executing the proper swing path that is so essential in golf. This breakthrough product is built for durability and its clean design makes it a visually appealing addition to any player's practice routine. The Draw Board features wedge inserts that are specifically designed to guide the swing path during practice sessions, helping develop the sensation of how to hit a draw shot consistently.

Dan Frost elaborates on the unique features of the Draw Board: “This device is akin to transporting the iconic undulations of Augusta National into your personal training space. It’s designed for simplicity yet delivers profound results. The Draw Board’s visual cues and exaggerated feel make it one of the most intuitive tools for transforming a slice into a desirable draw. Its beauty lies in its straightforwardness, providing obvious feedback that naturally guides golfers toward perfecting their draw shot.”

Highlights of the Draw Board include:

- Inspiration from Augusta National: Mimicking the undulating terrain of Augusta National’s 13th hole, the Draw Board offers golfers the unique opportunity to practice on a sloped lie with the essence of one of golf’s most revered courses.

- Patented Wedge Inserts: Integral to the Draw Board’s functionality, these inserts enable golfers to feel the correct swing motion for hitting a draw, fostering the development of muscle memory and proper swing mechanics.

- Simplicity and Intuitive Feedback: The Draw Board’s design prioritizes simplicity, offering clear visual guidance and immediate physical feedback, making it an incredibly effective tool for golfers transitioning from a slice to a draw.

“In a market with so many golf training aids, the Draw Board stands out for its unique approach. While other training aids focus solely on swing mechanics, the Draw Board takes the learning a step further by incorporating wedge inserts and physical feedback tuned into the body’s sense of feel,” says President John Diulus. “This unique combination allows golfers to develop both the technical aspects and the feel required to hit the draw shot that so many golfers covet but haven’t ever learned how to play it when they need it. We fully expect The Draw Board to be one of’s hottest sellers in 2024.”

Diulus and Frost believe the Draw Board is the ultimate tool for beginning or experienced players looking to master the art of hitting a draw. In addition to teaching golfers the proper swing path, using the Draw Board can help golfers develop muscle memory, and ultimately enable them to hit a powerful draw more consistently. 

Learn more at

Edison Golf Announces a 10% Discount on All Edison Gift Cards 

(ROCKPORT, TX) — Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, announces a 10% discount on all Edison gift card denominations, from a $50 card for $45 to a $750 card for only $675. 

“Are you looking for the perfect gift for the golfers in your life? This season, you can help someone you care about lower their golf score and have more fun playing golf,” said Terry Koehler, Edison founder and Director of Innovation. “We’re making it easy for you to give EDISON 2.0 wedges to family and friends with a digital gift card from Edison Golf at a discounted rate.”

The EDISON 2.0 wedges represent a quantum leap in wedge design because they are the only wedges on the market specifically designed around a 30-year study of the way recreational golfers hit their wedges, as opposed to being designed for the preferences of elite tour professionals. They have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.

Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. For 2023, the EDISON 2.0 line of wedges furthered that performance superiority by positioning an additional 14-17 grams even higher in the clubhead, achieved by the creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product. 

In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design is the most versatile sole in the category, as it combines both a high and low bounce into each wedge to handle different lies and different swing paths.

The technologies found only in the EDISON 2.0 wedges further separate and distance Koehler’s work from all other wedge brands.

All EDISON 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any EDISON 2.0 wedge at no extra charge. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it's not the best wedge you've ever played, Edison Golf will buy it back.

EDISON 2.0 wedges are engineered in odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium KBS shafts and Lamkin grips. Requests for even number lofts are met by tweaking the lower number clubhead. Standard pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is always free, and discounts are applied on orders for full sets of three or more. The shopping experience is clean and easy on the company’s website at

The Edison gift card is digital, so there is no shipping cost and discounts are applied automatically. Once you complete the purchase, you will receive a gift card with a unique link in your email. You can forward this email to the recipient or copy/paste the link to the redeemable gift card. Launches The Power Shift Board

New training aid uses feel in feet and auditory feedback to groove proper swing sequencing

(West Palm Beach, FL) –, home of the world's largest selection of golf teaching and training aids, is proud to debut a game-improving golf innovation called The Power Shift Board, a new golf training aid designed in collaboration with renowned golf instructor Dan Frost of Sure Golf, to help golfers optimize their weight shift in their golf swing and unlock true power through proper body sequencing in the golf swing.

Dan Frost explains the core advantage of the Power Shift Board: “This indispensable golf training tool allows players to not only feel the correct pressure shift during their swing, but also to emulate the pressure shift patterns of elite players. The Power Shift Board beautifully facilitates the movement of pressure to the lead side early in the swing, ensuring that weight is forward at impact, just like in all good players’ swings.”

What sets the Power Shift Board apart from other weight shift training aids:

The Power Shift Board focuses on encouraging golfers to push down into their lead foot at the ideal time, improving swing sequencing and impact alignments. This approach is distinct from other aids that may increase lateral sway, providing a more effective and targeted training experience.

Key features of the Power Shift Board include:

- Dual Resistance Springs: These springs are designed to provide a realistic simulation of pressure shift, crucial for mastering the dynamics of a golf swing.

- Audible Feedback Device: A first in golf training, this device offers instant feedback by emitting a click when sufficient pressure is applied to the golfer’s lead foot. This helps golfers adjust their timing and technique in real-time.

“Transition and timing are paramount to optimizing your golf swing,” says President John Diulus. “Take control of your game with the Power Shift Board and start perfecting your golf swing today. With this innovative product, you will experience the benefits of instant feedback, a stable connection with the ground, and a perfect swing sequence for more power. The Power Shift Board will unleash your true potential on the golf course.”

The team shared how to use the Power Shift Board with 2011 Open Championship winner Darren Clarke, a long-time customer of the company, and the popular Northern Irishman and 21-time worldwide winner was duly impressed, saying The Power Shift Board is “better than like products because it doesn’t promote swaying... it’s BRILLIANT.”

The Power Shift Board is more than a training aid; it's a transformative tool for golfers seeking to harness the full power of pressure shift in their swings, mirroring the techniques of elite players.

Learn more at

Friday, December 8, 2023 and Mullybox Partner on New Subscription Box to Revolutionize Golf Training

Innovative quarterly subscription box promises game improvement at an affordable price.

(West Palm Beach, FL) –, home of the world’s largest selection of golf teaching and training aids, and Mullybox, a leader in curating golf-themed subscription boxes, proudly announce an exciting collaboration to launch a new performance-focused golf subscription box, called The Golf Performance Club, designed to revolutionize how golfers of all skill levels learn to play and score better.

Leveraging Mullybox's five years of expertise in curating more than 50,000 subscription boxes worldwide, and’s 35 years of experience in providing the game’s most extensive selection of golf training aids, this partnership is uniquely positioned to deliver an expertly curated assortment of items dialed into the needs and preferences of a variety of discerning golfers. Each quarterly box, priced at around $100, will focus on a specific aspect of game improvement, including: putting, chipping, swing plane, power, and more.

“We’re thrilled to partner with expert golf merchandise curators Mullybox to amplify the reach of today’s most proven and effective training aids and get them into the hands of golfers who are passionate about getting the most out of their game.” said CEO John Diulus.

In addition to the physical training aids, plans include adding a digital component to the subscription, including comprehensive guidance and tech-driven intuitive improvement for subscribers. This innovative approach aims to create a holistic training experience that combines physical tools with digital resources.

The first edition of the Golf Performance Club box is now available for purchase at With limited availability, golf enthusiasts are encouraged to subscribe quickly to begin their journey towards improved golf performance.

“Our goal is to address golf's biggest challenge – its difficulty level – and make this demanding sport more accessible,” said Drew Amato, CEO of Mullybox. “We believe that through this subscription box, we can offer amateur and professional golfers cost-effective, enhanced learning that includes golf training aids with a proven track record and endorsements from top teaching professionals. Our boxes are not just products; they are steppingstones to better mastering the game, one discipline at a time.”

Over the lifetime of the membership, the Golf Performance Club promises to deliver a comprehensive approach to game improvement, made simple as well as tips from the top dieticians, swing coaches, and fitness experts and backed by Mullybox’s golf performance advisory board.

For more information on the Golf Performance Club subscription box, visit

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Thursday, December 7, 2023

Statement from Acushnet CEO David Maher on USGA and R&A Golf Ball Rollback Announcement

– At a time when interest in golf is vibrant (2023 will mark the 6th consecutive year in which the number of golfers has grown), golf courses are broadly adding forward tees, back tees are used for less than 5% of rounds, and the average carry distances for female and male golfers are 147 yards and 215 yards, respectively, it is appropriate and necessary that the merits of any proposed equipment rollback are thoroughly evaluated in pursuit of a high degree of consensus and support around meaningful change.

As we consider today’s R&A and USGA announcement against recent feedback provided by the World Alliance of PGA’s and the PGA TOUR, we are also concerned that the golf ball rollback overly impacts golfers and does not fully reflect the input of those closest to the game. There have been requests to align on what data is used and how it is used to draw conclusions prior to any equipment changes being made.  Many important stakeholders do not see distance as a problem the way the governing bodies do, and therefore come to differing conclusions about how to proceed to ensure the best possible outcome for the sport.

We support the position of the PGA TOUR and others that there are many areas of focus at the elite level, including initiatives related to golf course setup and conditioning, and other competitive variables which, if desired, can limit the effects of distance while also providing the opportunity for a diverse skill set to succeed at the highest level.

It is also Acushnet’s position that existing golf ball regulations are effective and stand the test of time.  Golf balls are already tightly controlled for initial velocity, overall distance, size, weight, and uniformity.  As a result of existing initial velocity and overall distance regulation, ball speeds have been moderated as was the intent of the rule.  

We note that the mean of the fastest 1% of measured clubhead speeds on the PGA TOUR was flat from 2019-2021 and declined in 2022 and 2023. The mean of the fastest 5%, 10%, 20% and 50% of measured clubhead speeds has been flat since 2017. We consider that the average course playing length on the 2023 PGA TOUR is less than 7,200 yards, just as it has been every year since 2004. We also note that U.S. golf courses built during the period 2010-2020 averaged 6,652 yards – 274 yards shorter than those built between 1990-2010, which is at odds with the notion that equipment has forced courses to expand.  

Not all sports have endured from generation to generation the way golf has endured, and the governing bodies deserve credit for having effectively balanced the forces of tradition and technology. This has helped to preserve golf’s unified appeal and values while encouraging innovation that has helped to make the sport more relevant and enjoyable. 

We believe that further collaboration and cooperation with the R&A, USGA and other stakeholders is critical prior to moving forward with such a significant equipment regulation change. We continue to advocate for stakeholders to convene to have a meaningful examination of this decision and its consequences, and to discuss alternatives as we look to protect golfers’ enjoyment of the game and the health of golf courses around the world to ensure golf’s promising future.  

Wednesday, December 6, 2023

Ba Na Hills Golf Club Recognized by World Luxury Travel Awards

Luke Donald-designed layout earns plaudits from prestigious luxury rankings

(Danang, Vietnam) — Ba Na Hills Golf Club has continued its recent hot streak by earning commendation as Global Winner in the golf category at the World Luxury Travel Awards held in Athens last month.

With its challenging layout designed by triumphant Team Europe Ryder Cup captain Luke Donald, the club is widely regarded as one of the top layouts in Vietnam and Asia.

And that reputation was reaffirmed in Greece’s capital when it was recognized as one of the continent’s most exciting golf clubs by World Luxury Travel Awards judges.

As well as being singled out at the awards ceremony, Ba Na Hills Golf Club earned prominence in October’s edition of Travel Temptations, a bespoke publication attached to the World Luxury Travel Awards.

Gary Dixon, General Manager of Ba Na Hills Golf Club, commented: “It’s always uplifting to be given recognition by a wider audience. Therefore, it’s an honour and a pleasure to be singled out by the World Luxury Travel Awards as one of the best courses in the world.”

It’s been a fantastic year for the club, a driving force in the Vietnam Golf Coast (VGC), a freshly rebooted destination marketing organization that links Central Vietnam’s best signature golf layouts.

It was named among the top 11 best golf resorts in Asia in a list compiled by, one of the world’s leading golf titles.

The latest recognition reaffirms Ba Na Hills Golf Club's standing as Vietnam's most decorated golf destination. This accolade also serves as a testament to the club's exceptional quality and its ability to deliver a world-class golf experience. Managed by IMG, the club boasts an impressive, fully illuminated 18-hole championship course designed by Donald.

Ba Na Hills has garnered numerous awards over the years, and the reasons are evident. Situated at the base of a towering mountain range, just a brief 30-minute drive from the rapidly growing city of Danang in Vietnam, Ba Na Hills Golf Club offers a picturesque parkland-style course. The layout is intricately woven over rolling hills, offering continuous views of a lush landscape accentuated by serene streams and tranquil lakes.

“Our primary objective is to continually enhance the experience here,” added Dixon. “By consistently achieving this goal, we anticipate a continuous stream of accolades. These awards are a direct reflection of our team's unwavering commitment and relentless effort to ensure the satisfaction and lasting delight of our guests, encouraging them to return time and time again.”

For more information about Ba Na Hills Golf Club, visit

USGA, R&A Announce Decision to Revise Golf Ball Testing Conditions

Revised test conditions to address consistent increases in hitting distance, golf’s sustainability;
Impact on recreational game kept to an absolute minimum

(LIBERTY CORNER, N.J., USA and ST ANDREWS, Scotland) – The R&A and USGA will update the testing conditions used for golf ball conformance under the Overall Distance Standard (ODS), which will take effect from January 2028. The decision aims to reduce the impact increased hitting distances have on golf’s long-term sustainability while minimizing the impact on the recreational game.

The revised ball testing conditions will be as follows: 125-mph clubhead speed (equivalent to 183 mph ball speed); spin rate of 2200 rpm and launch angle of 11 degrees. The current conditions, which were established 20 years ago, are set at 120 mph (equivalent to 176 mph ball speed), 2520 rpm with a 10-degree launch angle.

The revised conditions are based on analysis of data from the worldwide tours and the game over several years and are intended to ensure that the ODS (whose limit will remain unchanged at 317 yards with a 3-yard tolerance) continues to represent the ability of the game’s longest hitters. An analysis of ball speeds among golf’s longest hitters in 2023 shows that the fastest 10 players had an average ball speed of 186 mph, while the average ball speed of the fastest 25 was 183.4 mph (the very fastest averaged 190 mph).

The longest hitters are expected to see a reduction of as much as 13-15 yards in drive distance. Average professional tour and elite male players are expected to see a reduction of 9-11 yards, with a 5-7-yard reduction for an average LET or LPGA player.

The change in testing speed is expected to have a minimal distance impact, 5 yards or less, for most recreational golfers. Research shows an average swing speed of 93 mph for male golfers and 72 mph for female players.

Existing balls approved for conformance in 2027 may continue to be used by recreational golfers until January 2030 to give golfers, manufacturers and retailers additional time to adjust. These decisions are in line with the commitments made by the governing bodies at the project’s inception.  

A significant portion of golf ball models that are currently in the market – and more than 30 percent of all golf ball models submitted for conformance across the game – are expected to remain conforming after these changes are applied.

“Governance is hard. And while thousands will claim that we did too much, there will be just as many who said we didn’t do enough to protect the game long-term,” said Mike Whan, CEO of the USGA. “But from the very beginning, we’ve been driven to do what is right for the game, without bias. As we’ve said, doing nothing is not an option – and we would be failing in our responsibility to protect the game’s future if we didn’t take appropriate action now.”

Martin Slumbers, CEO of The R&A, said, “We are convinced that this decision is one of the key ways of achieving a sustainable future for golf, protecting the integrity of the game and meeting our environmental responsibilities. The measure we are taking has been carefully considered and calibrated while maintaining the ‘one game’ ethos deemed to be so important to the golf industry. Importantly, it also keeps the impact on recreational golfers to an absolute minimum. We are acting now because we want to ensure that future generations can enjoy the unique challenge of golf as much as we do.”

The Notice of Decision follows the most thorough and comprehensive examination of the issue in the game’s history through the Distance Insights project, which was launched in 2018 and gathered data, shared research and solicited feedback from golf course owners, players, and stakeholders across the game. Data provided by the seven major worldwide tours has also been analyzed by the governing bodies, who have published Annual Driving Distance Reports every year since 2015.

The reports followed the governing bodies’ joint Conclusions from the Distance Insights Project: Implication of Hitting Distance in Golf, which shared the reasons why addressing the continuing trend of hitting distance increases and subsequent course lengthening is critical to the game’s long-term sustainability.

All golf ball and club manufacturers were advised of the decision on Tuesday and were given full technical details and an implementation timeline. The notice of decision takes into account the extensive research and feedback received from manufacturers and other industry stakeholders throughout the six-year process and following multiple Areas of Interest and proposals starting in 2021 as part of the Equipment Rulemaking process.

The extensive feedback received showed worldwide sentiment that the retention of a single set of playing rules and equipment standards is critically important to the sport and should apply across the game. Feedback from manufacturers resulted in the timeline being extended to 2028 to allow more time for innovation and production of new products for elite and recreational players.

In addition to the new ball-testing conditions, the governing bodies will:

Expand the testing approach to better detect ‘Driver Creep,’ which can result in drivers exceeding the limits set out in the Equipment Rules. This is a change in the testing methodology for submitted drivers, to identify and proactively address driver models that are within current tolerance levels and have Characteristic Time (CT) values that are more likely to exceed the limit through regular use.

Continue to monitor drivers and explore possible additional options related to distance. Specifically, we will research the forgiveness of drivers and how they perform with off-center hits. This is an ongoing review and we will seek input from and continue to work with the industry, including manufacturers, to identify driver design features that can be regulated as a means to reward center impact position hits versus mis-hits.

The R&A and the USGA are guided by an overarching principle to continue to preserve the fundamental elements of golf – protecting the integrity of golf courses, including their overall length, and ensuring that a variety of skills are needed to be successful.

Longer golf courses require additional resources such as water, the cost of renovating or moving elements like tees and bunkers continues to rise and other long-term impacts have been identified as a result of increased distance. The governing bodies believe that if the sport is to enjoy a sustainable long-term future then these economic and environmental impacts have to be kept under control.

The Overall Distance Standard was first introduced in 1976 and has been updated on three previous occasions (1980, 2002 and 2004). This is the first time that test speeds have been updated since 2004, when the current standard was set based on the longest hitters at that time.

Details on the study and complete technical data on the Distance Insights project can be found at

Tuesday, December 5, 2023

SuperStroke Adds 18 New NFL Team Grips to Its Officially-Licensed Collection

All 32 NFL team logos now available in SuperStroke putter and club grips

(Wixom, MI) – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce the release of 18 new NFL Football team logoed putter and golf club grips.

With the additions of The Atlanta Falcons, Tennessee Titans, Los Angeles Chargers, Tampa Bay Buccaneers, Cincinnati Bengals, Baltimore Ravens, Cleveland Browns, Arizona Cardinals, Los Angeles Rams, Jacksonville Jaguars, Detroit Lions, Houston Texans, Carolina Panthers, Indianapolis Colts, Miami Dolphins, New York Jets, Minnesota Vikings and the Buffalo Bills logoed grips, SuperStroke now offers grips from all 32 NFL teams so fans can show their support for their favorite franchise while they’re out playing or practicing golf.

“We’re thrilled to announce 18 new additions to our Officially Licensed NFL line at the height of football season and just in time for the holidays.” says SuperStroke CEO Dean Dingman. “These grips not only redefine performance on the greens, but they also make a perfect holiday present for golfers and football fans alike.”

All SuperStroke NFL-logo putter grips come in the Tour 2.0 design. The Tour 2.0 putter grip embraces SuperStroke's classic and highly sought-after putter grip profile. The Tour Series parallel design offers a consistent lower hand profile to reduce grip pressure, ensuring a steady putter head path for a more reliable and uniform stroke. Whether you're seeking a dependable, stylish putter grip or an opportunity to display your school pride while golfing, this grip is the perfect fit.  Each SuperStroke NFL-logo golf club grip boasts advanced Traxion technology, which provides excellent texture, enhancing feedback and tackiness for an optimal grip through the swing.

SuperStroke grips are trusted by hundreds of top professional golfers. So far in 2023, SuperStroke users have won 66 tournaments on golf’s major professional tours, totaling more than $41 million in first-place prize money in those events. 

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to cutting-edge materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit