Thursday, August 13, 2026

Evnroll Introduces EZPZ Reverse Torque Putter, Delivering a New Approach to Face Stability and Accuracy


(CARLSBAD, Calif.)
– As zero-torque putters continue to influence the premium putter category, Evnroll is introducing a new alternative…one designed to control torque rather than eliminate it.

The award-winning putter manufacturer today announced the EZPZ Reverse Torque Putter, featuring patent-pending Reverse Torque Technology. Instead of reducing torque by aligning the shaft axis through or near the putter head’s center of gravity, the EZPZ strategically redistributes mass to naturally slow face rotation through impact while preserving the traditional setup, offset, feel, and stroke preferred by the vast majority of golfers.

For many golfers, transitioning to a zero-torque putter can require adjustments to alignment, setup, and stroke mechanics. The EZPZ was engineered for players who want the visual confidence and natural motion of a conventional putter while gaining greater stability and consistency.

“Putter design isn’t just about creating different head shapes. It’s about helping golfers make more putts,” said Guerin Rife, founder and chief designer of Evnroll. “Thirty-five years ago, I invented the cavity-back mallet, and later pioneered face groove technology in putters. Zero Torque has been in the spotlight and has quickly been embraced by the industry.  While reducing torque is a good thing, I believe “reversing torque” is even better. Reverse Torque allows golfers to keep the familiar look and setup of a traditional putter while naturally slowing face rotation through impact. The difference is something golfers can feel immediately.”

EZPZ’s patent-pending inward-leaning hosel positions the shaft slightly toe-ward of the putter’s center of mass, placing approximately 60% of the head’s mass below the shaft axis on the heel side. This heel-down balance increases stability by creating greater heel momentum, which naturally slows face rotation throughout the stroke.

Reverse Torque Technology Benefits 

Slower Face Rotation – Naturally slows the rate of face rotation throughout the stroke, giving golfers more time to return the face square at impact.

Expanded Square Zone – Keeps the putter face square to the target line for up to 2X longer than a traditional putter.

Natural Arc Compatibility – Complements the slight arc used by the majority of golfers while preserving the familiar setup and offset of a traditional putter.

Forgiving Performance – Combines Reverse Torque Technology with a high-MOI design to slow face rotation while increasing resistance to twisting on off-center strikes.

The EZPZ also incorporates Evnroll’s patented SweetFace 2.0 Technology, engineered to equalize energy transfer across the face for exceptional distance control and roll consistency, even on off-center strikes.

Every EZPZ comes standard with the UST Mamiya ALL-IN premium multi-material putter shaft, combining graphite’s vibration-dampening benefits with the consistency and stability golfers expect from steel.

The EZPZ Reverse Torque Putter will be available beginning August 15, 2026, in right-hand models measuring 33″, 34″, 35″, and 38″ Tour Spec, featuring the Evnroll Tour Tac Pistol Grip or 17-inch Tour Spec Grip on the 38-inch model. Left-hand models will be available in Winter 2026. MSRP: $449

For more information, visit www.evnroll.com

Wednesday, August 12, 2026

Black Clover USA and Topgolf Announce 5-Year Marketing, Retail and Apparel Sponsorship Program


Black Clover's "Live Lucky" brand becomes Topgolf's National Uniform Partner and the first partner to join Topgolf's New Media Networks Platform, while supporting Topgolf's community initiatives

(DALLAS, TX) – Sports and entertainment leader, Topgolf announced a five-year partnership with Black Clover USA, the premium lifestyle brand known for its "Live Lucky" headwear and apparel. The partnership will reach nearly 40 million guests annually across all 102 Topgolf-owned and operated venues in the United States. Beginning this summer, Black Clover will serve as Topgolf's national uniform partner and an official retail partner, bringing its distinctive style to Topgolf team members and guests across the country.  

As a premium lifestyle brand with deep credibility in the golf community, Black Clover brings an audience and cultural authority that amplifies Topgolf's positioning as the gateway to modern golf, making it an ideal partner to elevate the brand across Topgolf's entire venue network. Under the agreement, Black Clover will supply:
- Employee uniforms nationwide
- Co-branded hats with dedicated retail racks at each venue
- Branded tees and polos exclusive to Topgolf players
- Golf headcovers and gloves from CMC Design, a Black Clover Enterprises brand

The partnership extends into Topgolf Media Networks, the company's newly launched sponsorship, media and licensing division, weaving Black Clover into email campaigns, social content, and in-venue marketing across Topgolf's 28,000+ digital screens nationwide.

As part of the partnership, Black Clover will serve as Presenting Partner of a month-long Topgolf game sweepstakes, featuring Black Clover branding integrated into the game experience, $20,000 in prize value, and promotion across Topgolf's email and in-venue digital screens.

"The partnership with Black Clover is about expanding Topgolf's cultural relevance and deepening how we connect with our community," said Rodney Ferrell, Vice President, Partnerships, Media & Licensing at Topgolf. "Black Clover's Live Lucky philosophy aligns perfectly with our mission to give players the best experience in sports and entertainment. By weaving Black Clover into every venue, from uniforms to retail experiences, we're creating a cohesive brand experience that resonates with our guests and reinforces what makes Topgolf special."

As part of the partnership, Black Clover and Topgolf will support Make-A-Wish, Special Olympics and other community organizations through in-venue campaigns and activations, reaching millions of guests nationwide. Black Clover will also supply 10,000 co-branded hats for a national giveaway tied to a charitable initiative with one of Topgolf's charity partners.

"Black Clover has always been about creating products people love for how they look and feel, and for what the brand represents," said Steve Lichtie, CEO of Black Clover. "Partnering with Topgolf gives us an incredible opportunity to introduce Black Clover to millions of new guests and help more people discover what it means to 'Live Lucky.'"

The agreement runs through May 31, 2031, with Black Clover hats and apparel rolling out at Topgolf venues nationwide starting this summer, available both in-venue and online at blackcloverusa.com.

Fall Brings Prime Golf Season to North Carolina's Brunswick Islands

Rivers Edge

(BRUNSWICK ISLANDS, N.C.)
– While summer's end signals the close of golf season for many players, it marks the start of peak season in North Carolina's Brunswick Islands, one of the Southeast's most underrated fall golf destinations.

With daytime temperatures typically ranging from the upper 60s into the mid 70s in October, lower humidity and more than 20 layouts in the area, autumn is the ideal time to enjoy the Brunswick Islands along North Carolina’s southeast coast.

The area's collection of acclaimed courses includes Rivers Edge, an Arnold Palmer design that provides a stunning finish along the Shallotte River. Thistle Golf Club combines Scottish-inspired architecture with immaculate conditioning and first-class service. Oyster Bay Golf Links remains one of Dan Maples' signature designs, winding along tidal marshes and through live oak trees, while Sea Trail Golf Resort’s trio of courses - the Byrd, Jones and Maples layouts - and onsite accommodations provide visitors with the convenience of a full-service resort.

Additional favorites include four courses at Ocean Ridge Plantation - Leopard's Chase, Tiger's Eye, Panther's Run, Lion's Paw - The Pearl Golf Links, Lockwood Folly Country Club, Meadowlands Golf Club, Sandpiper Bay Golf Club and Crow Creek Golf Club, among many others, creating endless possibilities for group leaders.

"Fall showcases everything that makes golf in the Brunswick Islands special," said John Sneed, executive director of Brunswick County Tourism Development Authority. "The weather is idyllic, and the courses are in outstanding condition, allowing golfers to enjoy a great trip in a setting that is as relaxing as it is beautiful."

The destination's appeal extends well beyond the course. Visitors can spend afternoons exploring the waterfront communities of Southport, Calabash and Shallotte, enjoy fresh local seafood, stroll uncrowded beaches, or relax with sunset views along 45 miles of coastline after finishing their rounds. 

Just as appealing is the destination's value. Numerous golf resorts and package providers offer stay-and-play experiences that combine golf with villas, condominiums and resort accommodations, making it easy for groups to build multi-day trips. Sea Trail Golf Resort, for example, allows guests to stay, play and dine entirely on property, while Brunswick Plantation offers onsite accommodations and customizable packages as well.

With ideal playing conditions, a variety of courses and the relaxed pace of a coastal destination, North Carolina's Brunswick Islands continues to establish itself as one of the Southeast's premier fall golf escapes.

For information on golf packages, accommodations and trip planning, visit NCBrunswick.com.

Tuesday, August 11, 2026

Nespresso Named Preferred Partner of Troon


Popular Premium Brand Known for Innovative Coffee Machines and High-Quality Coffee Capsules Aligns with Troon to Drive Marketing and Sales Programs Among Golfers and Golf Operators

(Scottsdale, Ariz.) – Troon Partners Network, a division of Troon, the leader in providing golf and club-related leisure and hospitality services, today announced Nespresso, a premium brand known for innovative coffee machines and high-quality coffee capsules, as the company’s newest preferred partner.

Through a multi-year partnership, Nespresso will be provided with a suite of marketing assets to connect their products and brand with Troon’s mass global golf audience, including golf facility operators through the placement of coffee machines and capsules at designated facilities across the country. In addition, Nespresso will receive extensive promotion across Troon properties worldwide including special event activations, integrated marketing campaigns and digital engagement connecting the brand with serious golfers.

Founded in 1986, Nespresso has established itself as a leader in the coffee industry by combining quality, convenience, and sustainability, making it a popular choice for coffee lovers around the world. Nespresso machines brew coffee from pre-portioned capsules, which contain ground coffee. These capsules are designed for single use, ensuring freshness and convenience. The company offers a variety of machines, including the popular Aguila and Momento, which are designed to extract the perfect cup of coffee with precision. Nespresso also provides a range of coffee flavors and formats, including single-origin capsules sourced from various regions, allowing coffee enthusiasts to explore diverse offerings.

Nespresso has continuously innovated its product line, introducing new machines and coffee blends to meet consumer demands. The brand emphasizes quality and precision in its brewing process, ensuring that each cup of coffee is crafted to perfection. Nespresso's commitment to quality is reflected in its rigorous sourcing and production standards, which prioritize exceptional coffee and the farmer communities who harvest it.

For more than 20 years, Nespresso has worked with farmers to help ensure the future of coffee. Through its Nespresso Sustainable Quality Program, the company sources coffee from over 155,000 farmers in 18 countries to embed sustainable and regenerative practices on farms and their surrounding landscapes. . Additionally, Nespresso coffee is packaged in capsules made from recyclable aluminum to preserve the quality of taste and enable convenient recycling for consumers.

“We are thrilled to bring Nespresso into the Troon Partners Network, as their line-up of coffee and espresso flavors will be well received by golfers across our portfolio of properties," said Ryan Pensy, Vice President of Strategic Partnerships, Troon Partners Network. “Through this partnership, we will place Nespresso machines and coffee capsules at select Troon locations, thus providing a terrific product offering for our facility operators and a wonderful amenity to our consumer audience."

“Joining the Troon Partners Network provides a great opportunity to bring the Nespresso brand into the beloved morning golf ritual” said Nick Stevens, Senior Director Field & Account Sales, Nespresso for Business.  “Through the placement of Nespresso machines and coffee capsules at Troon locations, we’re excited to bring our brand and technology to golf clubs and resorts nationwide.”

Nespresso is the latest company to join the Troon Partners Network. From golf, sports and leisure brands to the airline, automotive, food and beverage, and financial services sectors, Troon partners can secure exclusive status that provides direct marketing to millions of golfers every day. Today, through Troon Partners Network, companies/brands enjoy a range of partnership levels, from preferred to official status, and receive custom programming designed to fit the marketing needs of each respective product or service being offered.

Adds Pensy, “Troon Partners Network has grown significantly during the past several years with a stable of both endemic and non-endemic companies/brands joining our platform to connect with our serious, avid golfers. Whether large or small, we cater to each company/brand individually and design high-impact marketing programs and activations to elevate their image and awareness through our various golf, leisure and hospitality audiences.”

For more information on marketing programs available through Troon Partners Network, contact Sabrina Hale at sabrina.hale@troon.com.

KemperSports Names Ryan Harbour Vice President of New Business Development

(NORTHBROOK, Ill.) — KemperSports, a leading golf, sports, and hospitality experience company, today announced the appointment of Ryan Harbour as Vice President of New Business Development. Harbour will lead strategic growth initiatives focused on expanding the company’s portfolio of golf courses, hospitality destinations and lifestyle properties across North America.

Harbour brings more than 15 years of executive leadership experience in business development, sales, and strategic partnerships across the golf and hospitality industries. In his new role, Harbour will be responsible for identifying and securing new management opportunities by strengthening relationships with municipal leaders, developers, private owners and institutional partners, to support KemperSports’ continued expansion across its diverse portfolio of properties.

“Ryan’s experience, industry relationships and proven ability to develop strategic partnerships make him an outstanding addition to our leadership team,” said KemperSports CEO Steve Skinner. “His passion for the golf and hospitality industries, combined with his collaborative leadership style and results-driven approach, will help accelerate our growth as we continue to expand our management portfolio.”

Prior to joining KemperSports, Harbour served as Regional Vice President of Sales for Club Car’s leading distributor in the Northeast, where he directed sales operations and led a team responsible for approximately $45 million in annual revenue. Before that, he held multiple leadership positions with the PGA TOUR, including Senior Director of Sales and Marketing and Director of Business Development, where he led membership growth initiatives, oversaw multi-property sales and marketing operations, managed property acquisition efforts and built strategic partnerships with Fortune 100 and Fortune 500 organizations.

“I’ve admired KemperSports’ reputation for delivering exceptional experiences and creating long-term value for its clients and communities,” said Harbour. “I’m excited to join an organization with such a strong culture and growth mindset, and I look forward to helping expand the company’s impact by building new relationships and identifying opportunities that align with our mission and values.”

Harbour’s appointment reflects KemperSports’ continued investment in strategic growth as the company expands its presence across golf, sports, hospitality and recreation. His experience in business development, operations and relationship management will support the company’s commitment to providing innovative management solutions and exceptional service for owners, members and guests.

KemperSports manages a diverse portfolio of public and private golf courses, destination resorts, athletic facilities and sports venues throughout North America, delivering customized management services and experiences that drive operational excellence and long-term success.

Troon Acquires Bobby Jones Links

(Scottsdale, Ariz.) – Troon, the leader in providing golf and club-related leisure and hospitality services,  has acquired Bobby Jones Links, an Atlanta, Georgia-based club management company. Founded in 2000 with two clubs, Bobby Jones Links now manages 34 facilities in 13 states.

Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively. Troon will provide enhanced resources, expertise, and marketing support, enabling Bobby Jones Links to better serve its clients and expand its impact in the industry.

Bobby Jones Links will maintain its Club Support Center in Atlanta. Members and guests of Bobby Jones Links-managed facilities will continue to experience the same outstanding service, course conditions, and food and beverage options.

The Bobby Jones Links acquisition not only expands Troon’s footprint in key markets but also brings additional talent and resources under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations.  

“We are thrilled to welcome Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are both incredible leaders with strong industry voices. They’ve developed an extraordinary company that we’ve admired for years, with an outstanding team of professionals working in both the corporate office and in the field. We are committed to helping the Bobby Jones Links brand prosper."

Founded in 1990, Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In recent years, Troon has continued to grow organically while expanding its service offerings and enhancing its management capabilities through multiple acquisitions. Since 2014, Troon has completed 15 company acquisitions, including 13 since 2018.

Troon’s family of brands now includes Troon Golf, Troon Privé, Troon International, Bobby Jones Links, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports.

For more information on Bobby Jones Links, visit www.BobbyJonesLinks.com, or for more information on Troon, visit www.Troon.com.

Thursday, July 30, 2026

Invited Clubs Unveils Key Updates on Host of Reinvestment Projects at Texas clubs


(DALLAS)
– Invited Clubs, the world leader in private clubs, is pleased to share several key updates at properties across its portfolio in Texas that are aimed at enhancing the everyday member experience through reinvestments in fitness, recovery, racquet sports and member lifestyle.

With an emphasis on expanding and upgrading the fitness experience across its clubs, Invited Clubs has worked to incorporate the best training equipment, performance technology and recovery advancements into its offerings. From Technogym equipment that can offer personalized fitness regimens to recovery features like massage chairs, heat therapy and Normatec compression, the investments made at various properties position Invited Clubs as the leader in member experience.

“Our goal is to go beyond what the traditional country club experience is, whether it’s how you prepare for a round of golf to your personal fitness and wellness journey,” said Michele Meleski, SVP for National Fitness and Wellness with Invited Clubs. “The reinvestments we’re pouring into our clubs in Texas give our members more ways to train, recover, play, and connect, knowing that our member-first approach ensures we’re offering the premier club experience in the state.”

At The Hills Country Club in Austin, a reimagined fitness experience will enhance  the way members train and recover. Featuring the latest Technogym equipment, dedicated recovery spaces and personalized wellness tools, the club’s Sports Complex will bring a smarter, more holistic approach to fitness for the entire family. The experience also will incorporate golf performance training, advanced recovery therapies and AI-driven assessments, as well as a Pilates Reformer Studio.

Connected Technogym fitness machines provide real-time feedback for members, while offering immersive workouts and the ability to track performance. Additionally, The Hills features WellCheck, an advanced assessment system that provides personalized insights into key metrics and gives members the relevant context necessary to make the right choices for their health.

In Houston, the Clubs of Kingwood also have focused on enhancing the fitness experience for its members, bringing in top-of-the-line Technogym equipment and creating a specialized golf performance area. The 22,000 square foot fitness center also has a dedicated strength training area, as well as a cardio fitness area and Pilates Reformer Studio. The new fitness center will be ready for members by August 2026.

The expanded fitness offerings are part of a comprehensive reinvestment project across the entire Invited Clubs portfolio as it seeks to continue to position itself as a member-first property with unrivaled amenities that appeal communities across Texas and beyond.

The Clubs of Stonebridge Ranch, located in McKinney, also are nearing the final stages of a renovation at The Hills course. Led by World Golf Hall of Famer Lanny Wadkins, the nine-hole course is a complete reimagination that will emphasize playability, while enhancing visuals and sightlines. For instance, a redesigned green complex at the second hole will allow for a wider array of approach shots, such as run-up shots, while new trees along the fairway will block views of a nearby roadway.

These enhancements come on the heels of the recent $22 million renovation on the golf course at TPC Craig Ranch, home to the PGA TOUR’s THE CJ CUP Byron Nelson. Wadkins led those redesign efforts as well, as the course underwent a comprehensive renovation project that sought to better utilize the natural terrain to create a fair, but stern test for both the world’s best golfers and everyday members.