Monday, August 3, 2020

Mystical Golf Announces ‘Stay-and-Play’ Packages Perfect for Fall Getaways

Man-O-War

Play Three Celebrated Myrtle Beach Layouts, Spacious Villa Accommodations, Many Extras


(MYRTLE BEACH, S.C.) – Mystical Golf – showcasing "Myrtle Beach’s finest 54 holes of golf” on its acclaimed Witch, Man-O-War and Wizard courses – announces two exceptional stay-and-play packages perfect for fall getaways and “golf buddy” trips.

Mystical Golf’s diverse trio of Dan Maples-designed layouts are consistently recognized by major golf publications to be among Myrtle Beach’s “five best courses” and “best values.” Man-O-War’s 15th hole ranks among GOLF Magazine’s “Five Most Memorable Island Greens” alongside No. 17 at TPC Sawgrass, the “Alcatraz” hole at PGA West’s Stadium Course and Coeur d’Alene Resort’s movable, floating putting surface.

Through Dec. 31, the three-day Gold Package starts at $103 (per person, per day, taxes included). The offer features three rounds with cart on each of the acclaimed Mystical Golf layouts (plus one additional complimentary afternoon round), three nights’ lodging in well-appointed three-bedroom villa (four beds), free IHOP breakfast daily (available 24 hours per day), and a gratis steak dinner at Logan’s Roadhouse (includes non-alcoholic beverages, taxes).

Added package highlights include two free beers and lunch at the course each day, complimentary daily range balls, instant replay round for cart fee only, and $15 gift card toward a golf shirt in any of the three well-stocked pro shops. Extra night stays are available at a moderate cost per person.

Also through the end of 2020, the Silver Package begins at $93 (per person, per day, taxes included) and features all the components of the Gold Package except the complimentary round, daily breakfast and steak dinner. Both stay-and-plays offer one complimentary golfer for booked groups of 20 or more players.

“Our outstanding course conditions and comfortable weather in autumn combine for stress-free and fun vacations to Myrtle Beach,” says Claude Pardue, President and CEO. “Our stay-and-play packages are widely known for providing everything needed for fantastic ‘golf buddy’ trips and getaways while playing our three very special courses.”

Mystical Golf guests are now enjoying the striking results of its recent comprehensive $750,000 renovation. Most notably, the 142 bunkers on all three courses has been completely rebuilt and now showcase vibrant, eye-catching white sand creating an incredible contrast with the emerald green fairways and greens. Mystical Golf also makes a sizable annual investment in overseeding its three layouts with Ryegrass in the fall emulating the agronomic practices of top echelon courses like Augusta National.

For Mystical Golf information: www.mysticalgolf.com, 843.282.2977.

Unboxing the ECCO M GOLF S-THREE Hybrid Golf Shoe

Blending on-course performance with off-course style, the waterproof ECCO M GOLF S-THREE delivers premium comfort from the tee box to the clubhouse and beyond. This men’s hybrid golf shoe is enhanced with an E-DTS® outsole and GORE-TEX Technology for excellent traction and wet weather protection. The latest ECCO ZONAL FLUIDFORM innovation creates three distinct zones of rigidity in the midsole, ensuring the right balance of cushioning and stability.

Learn more at us.ecco.com.

SQAIRZ Helps Golfers Hit the Ball Longer, According to Independent Study

Golfers wearing SQAIRZ gained more than 2 mph in swing speed and nearly 9 yards in distance off the tee in Golf Laboratories, Inc., study


(WINDHAM, N.H.) – SQAIRZ, the first breakthrough performance golf shoe in generations, today announced that a recent independent study showed that SQAIRZ helps golfers hit the ball longer - an important factor in achieving lower scores.

The study, conducted in June by Golf Laboratories, Inc., revealed that amateur golfers wearing SQAIRZ, as compared with those wearing other shoes, gained an average of 2.2 miles per hour in swing speed and 8.8 yards in distance off the tee.

“Golfers should be considering their shoes as a piece of equipment - just as they would a driver, putter or ball - and finding the brand that helps them perform at their best,” said Robert Winskowicz, SQAIRZ founder and CEO. “What the modern game has shown is that increased distance leads to better scores, and lower handicaps.”

In fact, the positive impact of distance on scoring has been rising consistently for the last decade on the PGA Tour, according to information from Data Golf. In 2018 and 2019 alone, an average increase in 10 yards off the tee equated to about a half-stroke per round.

Additionally, a study conducted last year at famed Pinehurst Resort found that driving distance, ball speed, shot dispersion and smash factor all improved when golfers wore replaceable cleats instead of spikeless footwear.

SQAIRZ’s study focused on amateurs with handicaps between +2.7 and 18.6, and it revealed increased swing speed and distance in all but one player, with the most significant increase coming from those with higher handicaps. One player increased distance by 18 yards and reduced his handicap by seven strokes since switching to SQAIRZ.

As two of the study participants said:
 - “When I put SQAIRZ on, I gained 5 miles per hour clubhead speed with my driver.  My handicap is down to a 14 from 18-and-a-half.  There's not another pair of shoes I'll wear playing golf but SQAIRZ.” - Mike Kuznar, Sugar Land, Texas
- “What I noticed with SQAIRZ; they were comfortable and I immediately felt more stability." - Mike Cromwell, Dallas

To view our Club + Resort Business unboxing video, click HERE.

For more information, visit sqairz.com.

PUMA Golf Unveils Player Scripts for the 2020 PGA Championship

(CARLSBAD, Calif.) – Rickie Fowler, Bryson DeChambeau and Gary Woodland will be rocking pieces from PUMA Golf’s newest collection of apparel, footwear and accessories as they tee it up at San Francisco’s TPC Harding Park, for the first major of the year thanks to the revised schedule, the PGA Championship.

Fittingly, throughout the week, each of them will wear pieces from the Love/Haight Collection that PUMA recently launched. The colorful assortment celebrates the nostalgia of Tie Dye, inspired by the iconic Haight-Ashbury neighborhood in San Francisco, the heart of free-spirited bohemian culture, and the unofficial birthplace of tie dye. The Collection features unique, hand-tie-dyed polos, sweater, shoes and caps.

Throughout the week Rickie will wear his go-to IGNITE PROADAPT shoes while Bryson & Gary will wear PWRADAPT CAGED shoes, including a LE San Francisco-inspired pair in a cool blue, tie-dyed colorway.

Rickie & Bryson will both use the Limited Edition Love/Haight COBRA x Vessel Tour Staff Bag, tying back to the rest of the Tie-Dye collection. On the weekend, Gary will continue to sport the Red, White & Blue, donning pieces from PUMA’s Volition America Collection, benefitting the Folds of Honor Foundation.

The details of Rickie’s looks for the full week:
Thursday: Haight Polo – Ibiza Blue- $80
Jackpot 5 Pocket Pants – White - $85
IGNITE PROADAPT - white - $200
Trucker P Snapback – Love/Haight - $35

Friday: Road Map Polo – Bright White - $65
P Snapback Cap – Peacoat - $30
Jackpot 5 Pocket Pants – black - $85
IGNITE PROADAPT - $200

Saturday: Cloudspun Taylor Polo - Lupine - $70
Jackpot 5 Pocket Pants - $85
IGNITE PROADAPT - $200
COBRA Crown C Cap - $22

Sunday: Haight Polo – Vibrant Orange - $80
Jackpot 5 Pocket Pant – orange - $85
P Snapback – Love/Haight – Orange - $35
IGNITE PROADAPT - $200

The details of Bryson’s looks for the full week:
Thursday: Pique P Polo – peacoat - $70
Jackpot Pant - white - $80
Tour Driver Cap – white - $40
PWRADAPT CAGED – grey - $150

Friday: Haight Polo – Barbados Cherry - $80
Jackpot Pant – White - $80
PWRADAPT CAGED – Grey - $150

Saturday: CLOUDSPUN Scatter Polo – High Rise - $70
Jackpot Pant – black – $80
PWRADAPT CAGED – black - $150

Sunday: Caddie Stripe Polo – Red - $65
Jackpot Pant – Peacoat - $80
PWRADAPT CAGED – Red, White, Blue - $150

The details of Gary’s looks for the full week:
Thursday: Volition Flight Polo - - Barbados Cherry - $75
Jackpot Pants –peacoat - $80
PWRADAPT CAGED – Grey Violet- $150

Friday: Haight Polo – Ibiza Blue - $80
Jackpot Pants - white - $80
PWRADAPT CAGED Love/Haight – $170

Saturday: Volition Piolet Polo – Dark Denim - $75
Jackpot Pants – White - $80
PWRADAPT CAGED – Red, White, Blue - $150

Sunday: Volition CK6 America Polo – quiet shade - $75
Jackpot Pants – white - $80
PWRADAPT CAGED – Red, White, Blue - $150

BetMGM signs with PGA TOUR as an Official Betting Operator

Deal looks to expand on TOUR’s status as one of most popular sports on BetMGM


(PONTE VEDRA BEACH, FLORIDA) – The PGA TOUR announced that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.

By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”

The PGA TOUR is one of the most popular offerings on BetMGM’s platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.

Matt Prevost, BetMGM Chief Marketing Officer said, “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”

BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

Srixon Introduces the Second-Generation Soft Feel BRITE Golf Balls

(HUNTINGTON BEACH, Calif.) — SRIXON, a global leader in golf ball technology and innovation, announces the launch of the second-generation Soft Feel BRITE. The Srixon Soft Feel BRITE golf balls are available in BRITE Orange, BRITE Red, and BRITE Green and are now available in North America.

“Soft Feel BRITE delivers all the benefits of the Soft Feel golf ball with additional matte color offerings,” said Brian Schielke, Marketing Director at Srixon. “With the addition of the FastLayer Core, Soft Feel BRITE provides the total package of enhanced distance, feel and visibility.”

The Srixon Soft Feel BRITE is a golf ball designed specifically for golfers who value feel, but require enhanced visibility in their golf ball.

Soft Feel BRITE features Srixon’s softest FastLayer Core to date. The FastLayer Core starts soft in the center and transitions to a firmer perimeter, which offers equal parts distance and feel.

Furthermore, Soft Feel BRITE delivers improved visibility due to Srixon’s Matte Visual Performance Technology, while the 338 Speed Dimple Pattern helps reduce drag at launch and increase lift during descent.

Play by feel and add a touch of color with the all-new Soft Feel BRITE.

Key Technologies:
- FastLayer Core: With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives Soft Feel BRITE incredible feel and great distance off the tee.
- Matte Visual Performance: Three BRITE color options – Red, Orange, and Green – deliver enhanced visibility so it’s easy to track and find the golf ball.
- 338 Speed Dimple Pattern: To get more distance overall and better performance in the wind, Speed Dimples reduce drag at launch and increase lift during descent.
- Soft Thin Cover: Provides more greenside spin and softer feel on all pitches, chips and putts.

The Srixon Soft Feel BRITE golf balls are now available at a MAP of $21.99 per dozen.

Learn more about the latest offerings at SRIXON.COM.

Sunday, August 2, 2020

BIG MAXX Adds to Award Winning Bag Lineup for 2020

Dri Lite Hybrid

New technology and designs complement award winning bag line from Europe’s #1 Golf Bag brand


(RELEASE) — Europe’s #1 golf bag and #1 push cart brand BIG MAX is introducing two new golf bag designs to its 2020 line - the Dri Lite Hybrid and Dri Lite Sport. Combining BIG MAX’s water resistant Dri Lite technology with unique practical innovations these bags showcase the reasons that BIG MAX is at the top of European golf’s most wanted list.

BIG MAX DRI LITE technology delivers a water resistant golf bag that features 100% waterproof fabric, specially designed waterproof zippers and a 2.000mm* waterproof rating. With this level of protection, most brands would call Dri Lite waterproof, but with the time and expertise BIG MAX invests in its 100% waterproof Aqua line, the brand is happy to call Dri Lite water resistant, knowing it will keep all but the very wettest days at bay.

The Dri Lite Hybrid is a faultless water-resistant stand bag with unique innovations that allow it to sit perfectly on a cart. Featuring a trolley compatible footless flat base and leg lock system the Hybrid sits perfectly square and secure on a cart or push cart while a neat cut out section in the base adds further stability when combined with a BIG MAX push cart. At the top of the bag the leg mechanism is located lower down the bag, meaning that the reinforced bag connection area makes contact with the cart rather than the legs. This eliminates twisting and provides a perfectly snug fit on the upper bag brackets.

Dri Lite Sport
With 7 spacious waterproof pockets, 14 way full length dividers and a host of neat features, the Hybrid has all the function of the best cart bags. But take the hybrid out on its own and it transforms to a stylish lightweight stand bag. The footless stand mechanism works exactly like any other stand bag while the air channel straps allow for breathability and comfort. At just 4.4 lbs the Hybrid is a breeze to carry and keeps all your gear completely dry, however you choose to get it round the course.

The Dri Lite Sport is a stylish, colorful, ultra-light Cart bag that combines a host of practical features with the protection of BIG MAX’s water resistant Dri Lite technology. A 14 way 9.5” organizer top with oversize putter well combines with 9 waterproof pockets, including an oversize cooler pocket, to provide all the space and storage that even the best equipped golfer could need. Neat features such as easy access Velcro glove holder, towel holder, umbrella holder and robust carry handles add to the practical benefits while the ultra light weight of just 4.85 lbs make the Dri Lite Sport simple to transfer from car to cart.

*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 2,000mm waterproof rating means the garment can withstand 2,000mm of rainfall in a single day without letting moisture in. 

Dri Lite Hybrid MSRP: $229.99 Available in Black, Charcoal/Black/Red, Silver/Black/Red, White/Black/Orange, White/Navy/Red

Dri Lite Sport MSRP: $249.99 Available in Black, Grey/Black, Navy/Silver/Red

For more information on the BIG MAX line, visit www.us.bigmaxgolf.com or follow socially:
facebook.com/bigmaxgolf
Twitter: @BIGMAXGOLF
Insta@ @BIGMAX.GOLF