Friday, August 21, 2026

JumboMax Golf Grips Selects JDPR as Public Relations Agency-of-Record


Independent strategic communications agency expands golf brand portfolio with JumboMax partnership.

(GREENVILLE, S.C.) – JumboMax Golf Grips, the industry leader in golf grip innovation, has named independent strategic communications agency JDPR as its public relations agency-of-record to support the expansion of its brand and product lineup across North America. JDPR, a nationally renowned agency known for its presence in the golf category, will provide strategic planning, brand support, media relations and product launch expertise to amplify the brand’s position and drive measurable impact.

Founded in 2009, JumboMax Golf Grips helps golfers play better with grips designed for a proper ergonomic fit. Tour-validated by players such as Bryson DeChambeau and Jason Day, the brand has proven that selecting grip size, shape and weight based on fit and performance is the fastest and easiest equipment change for measurable improvement.

“We chose JDPR because of their deep knowledge of the golf category, extensive media relationships and true understanding of our brand’s mission,” said John Mazzanoble, president of JumboMax Golf Grips. “JDPR’s strategy-first approach and creative ideas made us confident in this partnership and we are excited to work together as JumboMax enters a new chapter.”

The new partnership expands JDPR’s portfolio of golf brands and reflects continuation of the agency’s 35-year legacy in the category. In addition to strategic PR services, JDPR also supports golf brands such as Cobra Puma Golf, Bridgestone Golf and FlightScope with full-funnel marketing capabilities, including paid digital and traditional media, SEM/paid search, online reputation management, SEO and AiO/GEO.

While JDPR will support JumboMax Golf Grips’ earned media efforts, Rooted Solutions will continue to lead brand and growth marketing for JumboMax, a role it has held for more than six years. Rooted works from a simple premise: passionate golfers make equipment decisions over time, not in a single moment. Belief accumulates through the product, the people they trust and everything the brand says and does. Rooted’s role is to make sure it all adds up.

“The opportunity to work with JumboMax is an exciting one; they are a true disruptor in their category with years of research and data-backed innovation,” said Matt Lochel, president and CEO of JDPR. “This partnership reflects our commitment to elevating brands through intentional and impactful communication strategies, and we look forward to many shared successes as JumboMax continues to grow.”

To learn more about JumboMax, visit jumbomax.com.

Galvin Green Takes the Lab Collection in a Bold New Direction


Striking new color combinations and advanced technical fabrics define the second installment of the contemporary AW26 collection

Premium high-tech golf apparel brand Galvin Green is taking THE LAB collection in a bold new direction, unveiling a striking second instalment that combines distinctive new color combinations with advanced technical fabrics and contemporary silhouettes engineered to challenge the elements.

Following the launch of THE LAB franchise earlier this year, the latest collection continues Galvin Green’s focus on pushing the boundaries of golf apparel through an experimental approach to design and performance. With a palette led by Storm Blue and accented by Navy and White, the new range introduces precision-placed prints, angular contrasts and technical fabrics designed to move, shield and adapt.

“THE LAB gives us the freedom to explore ideas that challenge traditional thinking around golf apparel, and this second instalment is a great example of that approach,” said Global Brand Director Sofia Ask Klason. “We wanted to push the collection further visually while ensuring that performance remains at its core. The bold Storm Blue, Navy and White color palette gives the garments a distinctive look, while the combination of advanced fabrics, contemporary construction and technical detailing helps to deliver impeccable performance whatever the conditions,” she added.

At the heart of the latest collection are two distinctive outerwear styles, the ALONZO and LEANDRO jackets. Available in Storm Blue/Navy/White and Storm Blue/Navy respectively, both garments combine striking looks with performance-driven fabric technologies engineered to withstand the most challenging weather conditions.

The best-in-class ALONZO is a supremely high-tech rain jacket featuring the Pertex® Shield Stretch three-layer fabric with a microporous membrane to deliver more stretch than any other Galvin Green rain piece to date. Water-repellent zippers on the center front and pockets, together with a drawstring collar, help keep the elements at bay, while a distinctive cross print across the sleeves adds a contemporary, high-tech aesthetic.

The LEANDRO jacket takes a different technical approach, using INTERFACE-1™ fabric woven tightly enough to provide wind protection without the need for a membrane. This advanced construction enhances breathability, while still delivering impressive wind protection and water resistance in light showers. A back air vent further increases ventilation, with the distinctive cross print on the sleeve reinforces its modern design.

THE LAB also expands beyond outerwear with two all-new garments designed to bring the collection’s distinctive aesthetic and technical credentials across different layering pieces.

The comfortable DAFFY half-zip mid layer, available in Navy/Storm Blue, seamlessly combines modern styling with lightweight performance. Its soft, stretchy INSULA™ fabric provides warmth without adding bulk, while a stand-up collar, dynamic V-shaped cut lines and graphic sleeve detailing create a contemporary, athletic look.

Completing the latest additions is the bold MARSHALL polo shirt, available in the Storm Blue/Navy/White and White/Navy/Storm Blue color combinations. Featuring a sleek button placket with contrast neck piping and sporty side panels, the technical VENTIL8™ fabric construction delivers a lightweight, high-performance fit with an athletic aesthetic.

The latest offering in THE LAB franchise demonstrates Galvin Green’s continued commitment to explore new ideas within golf apparel, combining unmatched technical performance with a host of eye-catching designs. The result is a collection developed for serious golfers who refuse to let challenging conditions dictate when they can play.

For more information on THE LAB collection, visit www.galvingreen.com.

Hireko Expands the Orlimar Intercept Series with the New Intercept Golf Wedges


Sleek Design. Precise Control. Confidence Around the Green.

(ROSEVILLE, CA) — Hireko Golf  has expanded the Orlimar Intercept Series with the introduction of the Intercept Golf Wedges, bringing the series’ focus on performance, versatility, and confidence to the short game. Joining the existing Intercept MB Iron Sets and Intercept Single Length Iron Set, the new wedges add another option for golfers looking to improve control and consistency around the greens.

Designed for golfers seeking confidence and versatility in their short game, the Orlimar Intercept Wedges feature a traditional blade profile that provides a classic look at address while supporting a wide range of shot-making options. Modified U-grooves generate increased spin for enhanced control and stopping power, helping golfers manage approach shots, chips, and pitches around the green.

The versatile C-grind sole is designed to handle a variety of lies, allowing the club to move smoothly through different turf and sand conditions. A striking mirror finish adds a polished, premium look that complements the wedge’s traditional profile and stands out at address.

The Orlimar Intercept Golf Wedges are available in right-hand 52°, 56°, and 60° loft options through www.orlimar.com, www.hirekogolf.com, and authorized retailers nationwide.

Why should you consider adding these to your bag?

If you’re looking for more confidence and versatility around the greens, the new Orlimar Intercept Golf Wedges from Hireko Golf are worth a look. Designed with a traditional blade profile, these wedges offer a classic appearance at address while modified U-grooves help generate spin for greater control and stopping power. The versatile C-grind sole is built to handle a variety of lies, from tight turf to sand, making these wedges useful for everything from approach shots to chips and pitches. Add in the polished mirror finish and multiple loft options, and the Intercept Wedges give golfers an appealing combination of performance, versatility and classic looks.

Thursday, August 20, 2026

Rory McIlroy Just Sent a Brutal Message to LIV Golf Players Trying to Return to the PGA Tour


Rory McIlroy isn't convinced every LIV Golf player deserves an easy path back to the PGA Tour.

Speaking Wednesday ahead of the BMW Championship, McIlroy was asked about the possibility of LIV players returning to the Tour as speculation continues to swirl around the future of the Saudi-backed league.

His response was blunt.

“I mean, I’d argue, have they brought value to LIV? You know?” McIlroy said.

“I think the PGA Tour’s in a really good spot.”

The comments came as LIV Golf CEO Scott O'Neil was discussing the league's future following the Saudi Arabia Public Investment Fund's decision to step away from its primary financial backing. That development has fueled speculation about whether some LIV players could eventually attempt to return to the PGA Tour.

McIlroy, however, believes returning players could face a difficult road.

McIlroy was specifically asked whether two-time major champions Bryson DeChambeau and Jon Rahm would strengthen the PGA Tour as it prepares for future media-rights negotiations.

Both players, along with Brooks Koepka and Cameron Smith, were offered a pathway back to the PGA Tour earlier this year. Koepka accepted the offer, while the others remained with LIV.

McIlroy suggested that opportunity may have passed.

“Eventually, yeah, maybe,” McIlroy said when asked if DeChambeau and Rahm would help the Tour.

But he added that players who eventually decide to return could face tougher conditions than Koepka did.

“If they were offered this returning member program back in February, the one that Brooks took, then, yeah, maybe,” McIlroy said. “But that has sort of come and gone.”

McIlroy also indicated that future return offers may not be as favorable as the one Koepka received.

“So, yeah, I would say it’s going to be a tough, tough road back,” he said.

McIlroy Still Doesn't Want LIV to Fail at Golfers' Expense

Despite his long-running criticism of LIV Golf, McIlroy said he wouldn't take pleasure in seeing players lose their jobs if the league ultimately collapses or significantly changes its business model.

“I don’t take any personal satisfaction of people like losing jobs,” McIlroy said.

McIlroy has consistently argued that the PGA Tour remains the best competitive platform for elite professional golfers. He also acknowledged that the Tour could have handled some of its problems better before LIV emerged in 2022.

But he questioned whether players who were unhappy with the Tour needed to leave professional golf's established structure altogether.

“Surely that just warranted a conversation instead of blowing the entire professional game up and doing something else,” McIlroy said.

He also suggested the PGA Tour could have handled the situation differently if it had received the kind of financial resources LIV ultimately had.

“I’m pretty sure if the PGA Tour were handed $6 billion dollars it would have done a better job with it,” McIlroy said.

Scheffler and Scott Take a Different Tone

McIlroy's comments came as other top players offered a more welcoming view of potential LIV returnees.

World No. 1 Scottie Scheffler said LIV still has several players who could add significant value to the PGA Tour.

“I think when you look at the higher levels of LIV Golf, there’s definitely some players that would provide a lot of value to the Tour,” Scheffler said.

However, Scheffler also believes returning players should face some sort of penalty.

Adam Scott took a similarly measured approach, saying the PGA Tour needs to protect its existing membership while maintaining a pathway for players who want to return.

“I think it needs to be fair,” Scott said. “The PGA Tour needs to protect its own membership, but I think the PGA Tour also knows that there needs to be pathways, so it will be fair.”

With LIV Golf's future increasingly uncertain, the debate over which players should be welcomed back — and under what conditions — could become one of professional golf's biggest storylines.

And if McIlroy's comments are any indication, some LIV players shouldn't expect an easy welcome home.

Orchard Valley Golf Course to Reopen September 5 Following Extensive Renovation


Refreshed golf course and newly opened The Orchard Social restaurant represent new chapter for award-winning Chicagoland property

(Aurora, Ill.) – Orchard Valley Golf Course in Aurora, Illinois, will reopen for public play on Saturday, September 5, after completing a 22-month, $8.8 million renovation project aimed at modernizing the 31-year-old facility. Orchard Valley Golf Course will begin accepting tee time reservations on Saturday, August 22 at www.orchardvalleygolf.com.

The comprehensive renovation, funded through bond proceeds and the Fox Valley Park District’s existing capital development fund, began in November 2024. Key improvements include:
- Installation of a state-of-the-art irrigation system
- Renovation, realignment, relocation, and reconstruction of bunkers
- Addition of new retaining walls on holes No. 2 and 17
- Refreshment and expansion of select greens
- Expansion and resurfacing of tee boxes
- Re-grassing of tees, fairways, and greens with disease-resistant seed varieties
- Realignment and reconstruction of select cart paths
- Addition of a fairway on hole No. 13 through partial wetland fill-in

Greg Martin, of Sugar Grove-based Martin Design Golf, was engaged by the Fox Valley Park District to identify and prioritize capital repair projects, while Plainfield-based Wadsworth Golf Construction Company performed the renovation work.

In addition to enhancing the golf course, the Fox Valley Park District invested in upgrading the dining facilities. The Orchard Social, the property’s reimagined restaurant, reopened to the public on August 14. The 194-seat venue offers multiple indoor and outdoor dining areas, private event spaces, a full-service bar, an expanded patio with a fireplace, 17 televisions, and an integrated sound system, catering to a variety of occasions from casual dinners to business gatherings. The Orchard Social was designed to be much more than a golfer’s clubhouse restaurant. Featuring panoramic views of the championship course and a warm, modern atmosphere, the restaurant welcomes everyone, from golfers finishing a round to neighbors gathering for dinner, drinks or a night out with friends.

Orchard Valley Golf Course is owned by the Fox Valley Park District and professionally managed by Troon Golf, the daily-fee and resort division of Troon. For more information on Orchard Valley Golf Course, including tee times and dinner reservations, visit www.orchardvalleygolf.com or call 630-907-0500.

Wednesday, August 19, 2026

The Numbers Are In: How Golfers Around the World Actually Play


A massive new World Handicap System report offers a fascinating look at how golfers play, score and compete around the globe.

How often do golfers actually play? How many rounds are competitive? And just how frequently does the average golfer have one of those magical days when everything seems to click?

We now have some answers.

The R&A and USGA have released a massive new look at golf participation and scoring through the World Handicap System, using data from 150 million rounds submitted by more than 6.5 million golfers across 57 national associations.

The numbers offer a fascinating snapshot of the state of the everyday game—not professional golf, but the golfers who tee it up at clubs and courses around the world.

And there are some interesting takeaways.

The average golfer is a 16.9 handicap—for men

According to the report, the average male handicap index worldwide is 16.9, while the average female handicap index is 29.0.

For male golfers, the largest group—42.3 percent—has a handicap index between 10.1 and 20.0.

For female golfers, roughly one-third have handicaps between 20.1 and 30.0, while nearly a quarter fall between 30.1 and 40.0.

In other words, the typical recreational golfer is a long way from scratch.

And that's perfectly OK.

The data reinforces something golfers have known forever: Most of us aren't playing the game to compete for major championships. We're playing because we enjoy being outside, spending time with friends and, occasionally, putting together a round that makes us believe we might actually be pretty good at this game.

Most golf is casual golf

Perhaps the biggest takeaway from the report is just how much golf is played outside of formal competition.

A whopping 72.8 percent of the rounds submitted in 2025 were general-play rounds, compared with 27.2 percent that were competition rounds. That's approximately 106.6 million general-play rounds versus 39.9 million competition rounds.

That shouldn't come as a huge surprise.

For most golfers, Saturday morning with a few buddies is far more common than tournament golf.

But the numbers are interesting because of the long-running debate over whether casual rounds should count toward a golfer's handicap.

The worldwide data suggests there isn't a huge scoring difference between general play and competition. The R&A and USGA found that score differentials were generally consistent across the two types of play for golfers across handicap ranges.

So maybe your weekend round isn't quite as “casual” as you think.

Most golfers still prefer 18 holes

Golf may be experimenting with shorter formats, but 18 holes remains king.

83.4 percent of all submitted rounds were 18-hole rounds, accounting for approximately 125.1 million scores in the report.

Women were more likely than men to play nine-hole rounds. Nine-hole outings represented 27 percent of the rounds submitted by female golfers, compared with 15 percent for male golfers.

That's an interesting statistic as golf continues to look for ways to make the game more accessible.

Nine holes can be easier to fit into a busy schedule, and the data shows that shorter golf is already an important part of how many golfers—particularly women—play the game.

We're not submitting scores every time we play

The report also found that golfers submitted an average of 19.1 18-hole scores per golfer during 2025.

That's roughly one 18-hole score every 19 days over the course of a year.

Male golfers submitted an average of 23.4 scores, while female golfers averaged 21.4 scores.

Of course, not every round is necessarily submitted for handicap purposes, and golfers have different playing seasons depending on where they live.

Still, the numbers provide a pretty good indication of how frequently golfers around the world are actively posting scores.

And those “career rounds” are really rare

Here's perhaps the most reassuring statistic in the entire report.

96.9 percent of golfers did not record an exceptional score during 2025.

An exceptional score is one in which a golfer posts a score differential at least seven strokes better than their handicap index.

Only 1.2 percent of golfers triggered a one-stroke exceptional score reduction, while just 0.7 percent triggered a two-stroke reduction.

So if you've ever wondered why your handicap doesn't suddenly plummet after that one unbelievable round you had last summer, there's your answer.

Those rounds are rare.

Really rare.

What does all of this tell us?

Perhaps the biggest lesson from this enormous data set is that golf is overwhelmingly a recreational game.

The typical golfer isn't a single-digit handicap. Most rounds aren't played in tournaments. Most golfers aren't routinely shooting scores dramatically better than their handicap.

They're simply playing golf.

And that's worth remembering the next time you stand over a four-foot putt for par.

The World Handicap System data also demonstrates just how much information is now available about the worldwide golf population. With 150 million rounds from more than 6.5 million golfers included in this report, the R&A and USGA have an unprecedented look at how the game is actually being played.

For those of us who love golf, that's pretty fascinating.

Because while we spend plenty of time talking about Tour players shooting 62, bombing 350-yard drives and making million-dollar putts, this is what real golf looks like.

It's a 16.9 handicap.

It's a Saturday morning foursome.

It's 18 holes instead of nine.

And, every once in a while, it's that one magical round when everything goes right.

Just don't expect it to happen very often.

Tuesday, August 18, 2026

Cornerstone Club Announces Expansion and Golf Course Renovation Plans


Four-season mountain community unveils enhanced golf experience, new wellness offerings, overnight accommodations and exclusive Telluride ski access

(MONTROSE, CO) – Cornerstone Club, a 4,800-acre, four-season private club community in Montrose, Colorado, today announced a major expansion led by Reef Capital Partners designed to elevate the resident and member experience. The plans include golf course renovations, expanded amenities, new overnight accommodations, enhanced wellness offerings, and exclusive ski access in Telluride.

“Reef Capital Partners is honored to guide Cornerstone Club into its next chapter,” says OD Vincent, VP of Golf Operations at Reef Capital Partners. “Our vision is to preserve everything our members love about this special community, while making thoughtful investments that enhance the experience for generations to come and strengthen its legacy as a truly year-round destination.”

At the heart of the expansion is the renovation of the club’s acclaimed Matt Dusenberry-designed golf course, scheduled to be completed in summer 2027. Members will enjoy upgraded turfgrass, refined fairways, revitalized bunkers and improved cart paths throughout the course, along with the transformations of two signature holes. Hole 12 will become a dramatic short par-4 that rewards strategic play, while Hole 18 will be reimagined as a memorable par-5 finishing hole.


Adjacent to the 18th green, Cornerstone will unveil a new bar and grill overlooking an expansive putting course, creating a gathering place where members can connect, relax, and celebrate the golf experience after the round. Complementing Cornerstone’s culinary offerings, this new venue will join the Cap Rock restaurant in the clubhouse and the Elk Shack on the golf course. The clubhouse campus will also grow to include a resort-style pool and hot tub, an event lawn for family gatherings and club events, and new locker rooms serving golf and pool guests.

, Cornerstone is also upgrading its training facilities into a state-of-the-art performance center featuring indoor activities like racquetball and a fitness center outfitted with elite training equipment. Wellness offerings will expand as well, with a new spa and thermal village featuring indoor and outdoor thermal pools, private treatment cabins, relaxation cabanas, couples’ experiences, and a coffee and juice bar. 

In addition to golf and poolside recreation, programming will also broaden, and members can enjoy hiking, horseback riding, pickleball, and tennis during the warmer months, along with indoor golf simulators, wellness experiences, and seasonal events throughout fall and winter. Beginning in Winter 2026, Cornerstone Club real estate members will also gain exclusive access to Crest Club Telluride, a private alpine retreat located within the Madeline Hotel & Residences, Auberge Resorts Collection. The partnership allows members to seamlessly transition from summer mountain living to winter skiing in Telluride.

To accommodate increased member use, Cornerstone Club will add eight new overnight cabins, giving members and guests convenient accommodations options for weekend golf getaways and extended mountain retreats.

“Cornerstone has always been more than a golf course, it’s a retreat, legacy, and a way of life. We are excited to build on that foundation, enriching the experience while preserving the qualities that make this place truly exceptional,” says Andy Deiro, General Manager of Cornerstone Club.

As part of the club’s evolution, Reef Capital Partners has also partnered with CoralTree Hospitality to oversee hospitality operations. The Colorado-based company will help enhance member services while preserving the community’s distinctive culture and connection to the surrounding landscape. One Cornerstone memberships are now available, offering a limited opportunity to join the club ahead of its next phase of growth. The community’s public real estate release is anticipated in 2027.

For more information on Cornerstone Club, visit https://cornerstoneclub.com/.