Saturday, April 17, 2021

Pinehurst Resort Receives Prestigious ‘Best Practice Gold’ Adrian Award from HSMAI for Employee Relief Fund Auction

– Pinehurst Resort has received a prestigious “Best Practice Gold” Adrian Award, bestowed by the Hospitality Sales and Marketing Association International (HSMAI) for its “Pinehurst Auction,” which raised nearly $300,000 for furloughed employees during the COVID-19 pandemic.

A winner in the “Corporate Responsibility” category, the success of the auction enabled the resort to continue covering employees’ insurance premiums through May 2020. It also assisted in supplementing weekly care packages with additional food and essentials, which were given away once-a-week for over three months in the Carolina Hotel parking lot.

“We’re honored to be recognized by HSMAI and overjoyed to have been able to help the people who are the lifeblood of this iconic resort,” said Pinehurst Resort President Tom Pashley. “We’re also extremely appreciative of our internal team, who orchestrated and curated our once-in-a-lifetime auction items, and the media who helped spread awareness and amplify its impact.”

Since the phased reopening of its three hotels and 10 dining facilities began in May 2020, Pinehurst Resort has welcomed back more than 800 employees who were temporarily laid off, including some who were permanently laid off for a time. Long-known for their genuine hospitality and outstanding service, additional team members are returning to the “Cradle of American Golf” as North Carolina continues its phased reopening of hotels, restaurants and bars.

“This year’s Adrian Awards honor best practices, innovation, community and the hospitality leaders who have shown that through crisis, innovation emerges,” said Robert A. Gilbert, president/CEO of HSMAI. “While the past year isn’t one that any of us anticipated, you’ll see from the award recipients and honorees that this crisis has only underscored the resilience, creativity and commitment to service that define our industry.”

The Adrian Awards gather and share these best practices and innovations that empower recovery in new and traditional categories. Pinehurst Resort was one of six winners in the Corporate Responsibility category, which also included Marriott International, MGM Resorts International and Karisma Hotels and Resorts.

For 63 years, the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing and public relations. This year’s Adrian honorees were selected from more than 600 entries by senior industry and media experts. HSMAI’s four new focus categories include corporate social responsibility, crisis communications/management, recovery strategies and talent and leadership development (an HSMAI Foundation honor).

For more information, visit

Thursday, April 15, 2021

Troon Selected to Manage Trio of Southern California Courses Owned by Sanyo Foods

Yorba Linda Country Club

(Scottsdale, Ariz.)
– Troon, the leader in club management, development, and marketing, is pleased to announce it has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America, including Yorba Linda Country Club in Yorba Linda, Lomas Santa Fe Country Club in Solana Beach, and Tustin Ranch Golf Club in Tustin. Troon Privé, the private club operating division of Troon, will oversee operations of Yorba Linda Country Club and Lomas Santa Fe Country Club, while Troon Golf, the resort and daily-fee club operations division of Troon, will manage all operations at Tustin Ranch Golf Club.

“Troon’s proven track record of providing lifestyle excellence, operational effectiveness, along with the company’s focus on member and guest satisfaction, are ultimately what led us to select Troon to manage our three clubs,” said Nobu Taira, General Manager, Sanyo Foods Corporation of America. “Partnering with Troon will ensure our investments are protected and our member and guest experiences are best in class.”

Yorba Linda Country Club is set in the rolling hills of North Orange County, not far from the Richard Nixon Presidential Library & Museum. The club’s Harold Rainville-designed course opened for play in 1957, plays to a par of 71 and measures 6,834 yards. The golf practice facility includes a practice range, a large putting green and a short-game practice area. Yorba Linda’s clubhouse features an elegant formal dining room; a casual members’ grill; men’s and women’s locker rooms; a full-service golf and tennis pro shop; and a variety of meeting rooms and banquet facilities. Club amenities include eight lighted tennis courts, a heated Junior Olympic-sized swimming pool and a wading pool.

Located 20 miles north of San Diego, Lomas Santa Fe Country Club features a spectacular William Bell-designed par 72 layout with sweeping ocean views and wide fairways. In addition to golf, Lomas Santa Fe offers an array of social and recreational amenities, including 14 tennis courts, four pickleball courts, a heated 25-meter lap pool, a children’s pool and a fitness center with private training and spa services. The clubhouse provides golf course and Pacific Ocean views and features a formal dining room, a members’ grill and bar, men’s and women’s locker rooms, and a pro shop.

Tustin Ranch Golf Club features a signature Ted Robinson-designed golf course and a spectacular clubhouse. The 6,842-yard, par-72, 160-acre course is the centerpiece of the Tustin Ranch community. Since opening for daily-fee play in 1989, the course has remained an Orange County favorite among locals and visitors alike. Tustin Ranch’s clubhouse includes a golf shop, the popular Restaurant at Tustin Ranch, the Players’ Lounge and multiple event spaces with floor-to-ceiling views of the golf course, lakes and blooming flora.

“We are thrilled to be working with Sanyo Foods and with three well-regarded facilities,” said Troon Senior Vice President of Operations Jim Richerson, PGA. “Our agronomy teams are eager to improve conditions at each course, while our operations teams will immediately seek to elevate service standards and the member/guest experiences.” 

Sanyo Foods Corporation of America has made shelf-stable instant noodles for 43-plus years and is a division of Japan’s largest noodle-maker, Sanyo Foods Inc. 

For information on Yorba Linda Country Club, visit, for information on Lomas Santa Fe Country Club, visit, and for more information on Tustin Ranch Golf Club, visit

For additional news and information, visit

Wednesday, April 14, 2021

Perry Ellis International Announces Extension, Expansion of PGA TOUR Apparel Licensing Partnership

(Miami, FL)
— The PGA TOUR and the golf division of Perry Ellis International (PEI Golf) announced today they have extended their apparel partnership.  The relationship began in 2004, and with today’s announcement, PEI Golf will continue as the PGA TOUR’s licensee for branded PGA TOUR apparel through 2025 with contingent renewal options that would extend the partnership through the end of 2028. 

The PGA TOUR and PEI Golf previously announced an extension of rights covering PGA TOUR branded accessories and headwear, also through 2025.  This new extension, which includes men’s, ladies and youth apparel, will ensure all category rights held by the company (apparel, belts, accessories, training aids, headwear, and solar protection) will run concurrently, providing PEI Golf the ability to present the PGA TOUR brand as a full-scale, multi-category brand at retail.  

"We are proud of our long-standing partnership with the PGA TOUR brand, an iconic leader in the golf industry.  Over the past 17 years, we have expanded our business across all channels of distribution adding new product categories from apparel to accessories.  The extension of our license demonstrates our ability to build a unique 360-degree powerbrand strategy into the foreseeable future," said Oscar Feldenkreis, President and CEO of Perry Ellis International.

The PGA TOUR branded apparel program, which features the PGA TOUR brand exclusively in internal labeling as well as external branding, launched modestly in 2004 with select department store retail partners.  The branded product program has steadily grown since its launch, and today forms the foundation of the PGA TOUR retail program that is sold into more than 4,000 retail doors, across golf specialty retailers, department stores, sporting goods stores, e-commerce accounts and other specialty shops. 

“Our apparel line has thrived at retail which speaks to the quality of the line and the strength of our partnership,” said Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President Licensing and Merchandising. “It’s important to the PGA TOUR to provide consistent quality and service to our customers and this partnership has allowed that since 2004.” 

The license agreements between PEI Golf and the PGA TOUR were negotiated and are managed by CAA Sports Licensing, the PGA TOUR’s exclusive licensing agency.

“There are few license agreements of this nature within sports, and even fewer that stay in place for over 20 years,” said Scott Bouyack Co-Head of CAA Sports Licensing. “This relationship is unique in that regard, and it is a testament to the leadership of both the PGA TOUR and PEI Golf that this program continues to evolve and grow, and arguably has more momentum today than it has at any point in its successful history.”

Additional information on the company is available at

New Balance Introduces Fresh Foam PaceSL

(Boston, Mass.)
— New Balance Golf has added the Fresh Foam PaceSL to its performance footwear collection for 2021. The spikeless Fresh Foam PaceSL features a new midsole designed to deliver perimeter stability and comfort in every step.

Fresh Foam PaceSL Tech Specs:

Fresh Foam Midsole:

The Fresh Foam midsole has been reengineered to provide increase stability, support, and comfort. The midsole features data-driven concave geometric shapes on the lateral side of the shoe to deliver a soft, cushioned ride. Vertical convex geometric shapes on the medial side provide exceptional walking stability and support under the foot and arch.


Cush+ is a foam compound used for the insole to provide an ultra-soft and responsive cushioning without sacrificing durability and stability.

The Fresh Foam PaceSL has a waterproof performance mesh upper with an integrated lace system for increased support. The smart rubber outsole incorporates pressure mapping colors, highlighting peak performance zones. 

Fresh Foam PaceSL Specifications:

- Weight: 11 oz.

- Color: Navy/Red, Grey/Blue, Black/Multi

- Sizes: 8 -12, 13, 14; Widths: D, 2E, 4E

- Two-year limited waterproof

- Retail Pricing: $99.95 

- Currently Available

As with all New Balance golf shoes, comfort begins right out-of-the-box with the Fresh Foam PaceSL. To view the entire collection of footwear, visit

The Refuge Golf Course to Open for Daily-Fee Play on April 19

(Flowood, Miss.)
– The Refuge Golf Course in Flowood, Miss. will officially open for daily-fee play on Monday, April 19, 2021 with tee times beginning at 8 a.m. The long awaited reopening comes after a multi-year renovation and enhancement project. Tee times can be made by visiting or by calling (601) 941-6116 from 7 a.m. until dusk daily.

Originally designed by Roy Case, The Refuge opened to rave reviews in 1998. In an effort to modernize the layout and increase playability, The Refuge closed in 2017 for an extensive renovation and restoration under the direction of golf course architect Nathan Crace. In August 2020, Honours Golf, a division of Troon, was hired to oversee the final stages of the renovation and to manage course operations.

“After years of hard work, we look forward to showcasing the new playing experience at The Refuge to our residents and daily-fee guests,” said Flowood Mayor Gary Rhoads. “We brought on Troon, the top-rated golf management company in the industry, to help us navigate through this golf course development project, and they have surpassed our expectations. The newly renovated golf course and beautiful new hotel and conference center are just the beginning of many wonderful things to come to the City of Flowood. 

The newly redesigned 18-hole layout ranges in length from 4,439 yards to 7,013 yards making it suitable for players of every skill level from beginner to professional. As part of the renovation, invasive trees were removed and playing corridors were widened. Many modifications were made to the overall routing including three new holes, the relocation of several water hazards, as well as new and enlarged cart paths. Irrigation and drainage systems were also enhanced and all course bunkers were rebuilt using the Better Billy BunkerTM method which provides a technically advanced drainage and liner system, while providing optimal playing conditions much deeper into the life of the bunker.  In addition, all greens were re-grassed with TifEagle Ultradwarf Bermuda and multiple tee boxes were added on each hole to improve the overall playability.

“The Refuge has always had a great reputation within the Mississippi golf community,” said Matt Hurley, President of Honours Golf. “We’re confident that the newly renovated course will open to excellent reviews, and with the adjacent Sheraton Hotel and Conference Center opening soon, Flowood will become one of the most sought-after golf destinations in The South.”

Other enhancements to the golf facility include a signature water practice range along with a new golf shop and men’s and women’s locker rooms which are located on the south side of the newly built Sheraton Hotel and Conference Center (opening later this spring). There will be an onsite dining venue, the 19th Hole, which will open in the near future. In the interim, local restaurateur and Table 100 owner, Bill Latham, will help provide food and beverage service to daily-fee guests. 

The Refuge is open to public play with annual golf memberships also available. For more information on The Refuge Golf Course, visit or call the golf shop at (601) 941-6116.

For additional news and information, visit

Pinehurst-Area Courses Again Notable Amongst State’s Best for 2021

– There’s no place like the “Home of American Golf,” as the Pinehurst area of North Carolina calls itself, and the North Carolina Golf Panel’s 26th annual rankings of the state’s best courses serve once again as confirmation.

In the panel’s 2021 rankings of the Top 100 Courses in North Carolina, Pinehurst-area layouts are represented in quality and quantity. Within the top 20, seven are courses in the Sandhills, led by top-ranked Pinehurst No. 2, which has maintained that spot each year since the panel’s inception in 1995. Fifteen Pinehurst-area courses dot the top 100.

The top 20 courses remain unchanged from a year ago, but there is subtle shifting. Grandfather Golf & Country Club in Linville is the second-ranked course for the fifth consecutive year. Moving from fifth to third is the Dogwood course at The Country Club of North Carolina in Pinehurst. Also making a major move – from 14th to 11th – is Cape Fear Country Club in Wilmington. The Donald Ross design underwent a $5 million overhaul that involved substantial tree removal and the lowering of every green by at least 18 inches, part of a greens renovation that included the installation of ultradwarf Bermuda.

“Everything about Cape Fear Country Club is exceptional,” says Kevin Brafford, the panel’s executive director. “The golf course was really, really good before, and members were understandably proud. Now they’ll tell you it’s great, and they’re absolutely correct.”     

Founded by public relations specialist Bill Hensley, the N.C. Golf Panel consists of nearly 190 members from the mountains to the coast. The annual rankings, which first appear each April in Business North Carolina magazine, are determined by a scoring system in which panelists consider these factors, among others: routing, design, strategy, memorability, fairness, variety and aesthetics. Panelists can vote only for courses they’ve played.

In addition to the Top 100, panelists also vote on the Top 50 You Can Play, plus the best dozen courses in each of six regions in the state. For 2021, there are two specialty ballots (courses ranked by region): Fairest Courses to Play and Most Strategic Courses. All current rankings can be found at

Tuesday, April 13, 2021

Volvik Offers VIVID Bundle Promotions

(ORLANDO, Florida) – Volvik USA, a rapidly-growing, premium high-performance golf ball company, announces the VIVID and ViMAX Soft & Power Soft Bundle promotions, extending from April 15th through June 21st.

“The bundle promotions provide golfers with a great opportunity to stock up and save on our popular VIVID, or our new ViMAX Soft and Power Soft balls as we enter a new season,” said Wes Whittingham, vice president of sales for Volvik USA. “Players will have the capability to purchase multiple dozens and multiple color options while enjoying the extraordinary performance we engineer in all three models.”

VIVID, the #1 matte finish ball in golf, is available in eight color options. Customers are eligible for this promotion with a minimum 24-dozen stocking position. The retail bundle promotion price is two dozen balls for $55.

The Volvik Power Soft, a glossy finish product in five color options, and the ViMAX Soft, a matte finish ball in four color options, are being offered at two dozen for $35 in a similar Bundle Promotion, from April 15th through June 21st. Eligible customers are those with a 36-dozen mix-or-match stocking position. Customers may purchase additional inventory to achieve minimum stocking position. Point-of-sale collateral materials will be provided. 

For more information customers are encouraged to contact their local Volvik sales representative or visit the company website at