Tuesday, January 28, 2020

Walker Trolleys Showcased in Inventors Spotlight at PGA Merchandise Show

First Premium Push Cart for Players and Purists Unveiled at PGA Merchandise Show

(AUSTIN, TEXAS) – Walker Trolleys – the first premium push carts pairing classic features with modern design elements in functional, stylish vehicles – was showcased in the Inventors Spotlight at the PGA Merchandise Show, held Jan. 22-24 in Orlando, Florida.

Organized in partnership with the United Inventors Association (UIA), the Inventors Spotlight annually highlights new golf and golf lifestyle-related products developed by independent inventors. Exhibitors also compete in the UIA Awards Program in three categories: Most Innovative Concept, Best Marketing and the Pinnacle Award (Best in Show).

“The golf industry is a hotbed of innovation and the Inventors Spotlight is the perfect venue for emerging brands to engage with PGA Professionals, thought leaders and media members,” says Brad Payne, Walker Trolleys founding partner and CEO. “As one of the only push carts ever selected for this exhibition, we’re excited to further expose Walker Trolleys to decision makers and influencers.”

On Wednesday, Jan. 22, a Walker Trolley was featured on Golf Channel’s Morning Drive, hand-picked by the show’s curators as one of the “best of the show” products for that day. Walker Trolleys was also named one of the “14 Coolest Things We Saw at the PGA Show” by Golf Digest.

Walker Trolleys debuted two push carts at the show: the collapsible Cape model, which will be available to the public and retail between $399 -$439; and the non-folding model, the Eden, geared exclusively for resorts, public and private courses for $299 and up (depending on customization of the associated soft goods).

For more information:
• Website: www.walkertrolleys.com
• Instagram: @walkertrolleys
• Facebook: https://www.facebook.com/WalkerTrolleys/
• Twitter: https://twitter.com/walkertrolleys

The Highland Course at Primland Honored in ‘Golfweek’s Best 2020: Top 200 U.S. Resort Courses’

Donald Steel 18-Hole Design at Exclusive Resort in the Virginia Blue Ridge Mountains Rated No. 32

(MEADOWS OF DAN, VIRGINIA) – The Highland Course at Primland, one of luxury boutique resort’s collection of first-class amenities, has garnered acclaim from Golfweek as one of America’s finest resort playing venues.

Set within Primland’s 12,000 acres of pristine Blue Ridge Mountains majesty in Southwestern Virginia, The Highland Course was ranked 32nd in “Golfweek’s Best 2020: Top 200 Resort Courses in the U.S.”

The Highland Course features immaculate conditions, stunning views, no surrounding development, and a masterful course layout by Englishman Donald Steel, whose design philosophy highlights nature and golf tradition. "Good courses protect the environment, bad designs disfigure it," said Steel, who has the rare distinction of having advised every club or course on which the British Open Championship is, or has been, played. "They should provide an interesting challenge and fair test for every class of player; and they should make the best possible use of the land.”

Steel’s beliefs are on full display at The Highland Course, which flows seamlessly and breathtakingly through the dramatic mountain landscape, as if it has been there for time immemorial.

This latest acclaim for the Primland golf amenity comes after recently being rated No. 30 in Golf Digest’s biennial “America’s 100 Greatest Public Courses, 2019-2020.”

“Primland is thankful for Golfweek’s high critical praise, as well as that from Golf Digest,” said Steve Helms, Primland Vice President. “Our mission is to leave our guests and visitors deeply satisfied with our luxury property and our wide range of amenities and activities.”

For more information about Primland, visit Primland.com, or call 866.960.7746.

Sunday, January 26, 2020

Olde English District Well Represented in GOLF Advisor Golfers’ Choice 'Best of South Carolina' Courses

(OLDE ENGLISH DISTRICT, S.C.) — The newly released, GOLF Advisor Golfers’ Choice rankings of the “Best of South Carolina” named the Top 25 golf courses in the Palmetto State open to the public according to ratings and reviews.

For those in the know, it was no surprise that the Olde English District of South Carolina was well represented in the ranking of the state’s finest public golf experiences. “The OED,” as it is more popularly referred, is a land where the famed golfing Sandhills to the north meet the Lowcountry to the south and east. It is a place where small towns, medium prices and big-name golf course architects blend together.

Most of the golf in the area is situated along the stretch of Interstate 77 from Rock Hill to Columbia, S.C. With 18 golf courses in this region alone and many others in the near surrounding area, it is an ideal place to settle in for two days, three days or even a week. A visit to the Olde English District can begin in a number of locations, but the unquestionable “capital” of the district is Rock Hill/York County, located a swift and easy 30 minutes south of Charlotte Douglas International Airport.

At No. 3 on the Golf Advisor list was the Tom Jackson-designed Cheraw Golf Club in Cheraw, S.C., which was built around 309-acre Lake Juniper, as part of the Cheraw State Park. At No. 14 was the Bruce Brodsky-designed Edgewater Golf Club in Lancaster, S.C., followed closely at No. 18 by Cobblestone Park Golf Club (Gold Course) in Blythewood, S.C. — home to the University of South Carolina Gamecock golf teams and a Palmetto State stalwart.

GOLF Advisor’s annual lists of the best golf courses in the United States boast a new name too – Golfers’ Choice. The website’s most-popular and most-anticipated lists are determined by recreational golfers who shared their reviews throughout the year with the online destination for traveling golfers who frequent destinations such as upstate South Carolina.

Unlike golf course rankings published by industry insiders who have access to golf courses the public may never have the opportunity to play, GOLF Advisor’s Golfers’ Choice lists are totally consumer driven – by recreational golfers, for recreational golfers. Ages, handicaps and budgets of golfers using the website run the gamut, so the nearly 1 million reviews GOLF Advisor has accumulated showcase the golf course characteristics that are the most important to avid golfers across the country.

South Carolina’s Olde English District provides everything the adventurous traveler could want. Once there, however, make sure to take your time staying and playing. Go exploring, both on and off the fairways. You won’t leave disappointed. For 2020 golf package information, visit OldeEnglishGolf.com.

Titleist Introduces New T400 Irons for Easy Launch, Super Distance

Split Sole, Hollow Head Design Maximizes Performance for Moderate Swing Speeds

(FAIRHAVEN, Mass.) – The new easy-launching, super distance Titleist T400 irons are designed to provide moderate swing speed golfers with the most forgiving Titleist experience possible.

Available for fittings Feb. 27 (and in golf shops March 27), the new Titleist T400 irons utilize an advanced split sole design, super-thin face and wide body, hollow head construction fortified by extreme amounts of high-density tungsten to help golfers effortlessly launch it higher and hit it farther.

The addition of T400 to the strikingly new line of Titleist T-Series irons – joining the T100, T100•S, T200 and T300 models – ensures that every player is able to experience the engineering ingenuity and breakthrough performance that has made Titleist the longstanding #1 iron on the PGA Tour.

“T400 is the super distance Titleist iron. This club is engineered to get the ball in the air and launch it as far as possible, even when the strike isn’t perfect,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “There are so many golfers, particularly players with moderate swing speeds, who can benefit from this technology. T400 gets the absolute most out of your swing while still providing the playability of a Titleist iron along with that look, sound and feel that dedicated players demand.”


Designed to help moderate swing speed players score lower, the new T400 irons maximize performance on every shot through the following key technologies:
• Wide body shape with advanced Split Sole design provides optimal turf interaction for a smooth and easy strike.
• Hollow head construction produces an extremely high MOI that maximizes forgiveness on off center shots.
• Extreme High-density tungsten weighting (up to 100g per head) creates a low CG, working in combination with a super-thin forged SUP-10 L-Face Insert (5-7 irons) to produce explosive launch off the turf.
• Progressive set design – with progressive blade lengths, sole widths and hosel lengths – delivers optimal CG positioning with preferred shaping through the set.
• Lightweight materials – with stock grip and shaft options – promote increased swing speeds for longer distance.


Beginning Feb. 27, golfers can experience the performance of T400 irons by attending a Titleist Fitting and Trial event (including Titleist Thursdays), being held at hundreds of locations nationwide. To find an event, or book a free T-Series iron fitting with a Titleist Product Specialist, golfers can visit  www.titleist.com/fitting/appointments.


T400 offers premium lightweight graphite and steel aftermarket options to help moderate swing speed players maximize performance. The Mitsubishi Fubuki MV IR – MV stands for “Maximum Velocity” – produces higher ball speed through its ultra-lightweight iron-specific graphite design. The steel True Temper AMT Red offers tour-proven ascending mass technology, with lighter long iron shafts for increased launch and speed and heavier short iron shafts for control.
• Graphite: Mitsubishi Fubuki MV IR | Mid-High launch, mid spin | 50g
• Steel: True Temper AMT Red | High launch, mid-high spin | 95-107g (3g per club)

In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge.

T400’s 43-gram stock grip, the Golf Pride Tour Velvet 360 Lite+, weighs in 9 grams lighter than the T-Series stock Tour Velvet 360 model.


New Titleist T-Series T400 irons will be available in golf shops worldwide beginning March 27, with fittings beginning Feb. 27.
• Steel: MAP $185.50 per club ($1299/set of 7)
• Graphite: MAP $199.50 per club ($1399 /set of 7)



Bridgestone Launches VFIT Giving Golfers the Ability to Find the Right Ball for Their Game

Proprietary Technology Allows Bridgestone To Calculate Golf Swing Launch Data from Smart Phone Video Submissions

(COVINGTON, Ga.) – Bridgestone Golf, the #1 Ball Fitter in Golf, officially launched its innovative, new VFIT video ball fitting service, providing consumers with the ability to receive an expert person-to-person golf ball analysis anytime, anywhere. VFIT, which has undergone extensive Beta Testing since October of last year, is officially debuting in its go-to-market form at this week’s 2020 PGA Merchandise Show. Excitingly, Beta Testing proved that VFIT has a 98% accuracy rate, matching golfers into the same ball live fitting does in greater than 9 out of every 10 swing analyses conducted.

In 2006, Bridgestone disrupted the golf ball category with the introduction of Ball Fitting, empowering consumers to make a more educated decision about which ball to play, based on personal performance data. Bridgestone’s new VFIT service builds on that heritage by giving more players access to Bridgestone’s ball fitting experts than ever before. It allows players to be fit for the golf ball best suited to their swings by using their smart phone. By following simple set-up instructions provided by Bridgestone, any golfer can record, submit and get fit. Using a cellphone video camera to record a “swing video” in slow motion, the video can then be uploaded to Bridgestone’s ball fitting technicians for a detailed analysis of what ball is right for them.  

Within 24 hours, each golfer will receive a ball fitting report by e-mail, detailing their launch conditions (swing speed, ball velocity, launch angle, spin rate, carry distance and total distance) and providing an analysis of what ball fits them best.

“Working with Tour Pros is a big source of information and inspiration for us in product development. That’s true too for VFIT. Tour Pros and elite amateurs are often on the road and away from their swing coaches,” said Adam Rehberg, Golf Ball Fitting Manager – Bridgestone Golf. “We noticed how often they use swing video to maintain person-to-person contact with their coach and get needed advice. With VFIT we are doing the same thing – empowering players to make person-to-person connections with experienced ball fitting technicians that can help them improve their game. It’s simple and effective – we are excited to bring this complimentary service to players.”

VFIT is free, easy-to-use and ensures that nearly every one of the 24 million golfers in the United States has the opportunity to receive two pieces of information critical to improving their games – a detailed analysis of swing data and a golf ball that corresponds to those results. To learn more about utilizing VFIT, golfers should visit www.bridgestonegolf.com/vfit.

Lucas Herbert Claims Maiden Victory with TaylorMade SIM Driver

(RELEASE) - TeamTaylorMade Athlete Lucas Herbert won his maiden European Tour title at the 2020 Omega Dubai Desert Classic playing 14 TaylorMade clubs and ball. This victory is the first for TaylorMade's new SIM Drivers featuring an asymmetric sole design and enhanced Inertia Generator.

Herbert started the day six shots off the lead, but following a dramatic final day, he made birdie on both 17 and 18 to set up a play-off. Lucas then proceeded to birdie the second play-off hole to take the victory, the first European Tour win of his career.


- After testing the new SIM Drivers in Australia over the winter, Herbert put the new SIM driver straight into play in his first tournament last week in Abu Dhabi
- This week in Dubai, a tweak was made to his SIM 9.0 driver taking it from the higher setting to 1 click less in loft to optimize the pairing with his new TP5 golf ball. He launches the ball low and the spin rates suited his launch angle and complements his driving
- Lucas was struggling with spin control so made the switch from the TP5x to TP5 golf ball this week, gaining more control in the shots he had to hit this week
- Herbert's victory is the first win for TaylorMade’s new range of SIM drivers featuring an asymmetric sole design and enhanced Inertia Generator
- Herbert opted for the titanium SIM 15.0 fairway wood to accompany his SIM 9.0 driver
- Herbert also put into play TaylorMade's P7TW Irons for the first time last week in Abu Dhabi. This week in Dubai he had the lofts of his P7TW irons bent 0.5 degrees stronger to make them work for his change into the TP5 golf ball
- Lucas prefers a traditional looking wedge, and like most other TeamTaylorMade athletes he opts to play the Milled Grind 2 wedges featuring TaylorMade's RAW Face Design
- Herbert's bag is completed with the popular Spider X putter in midnight blue


- SIM 9° Driver
- SIM 15° Fairway
- M6 19° Fairway
- P7TW 4 - PW Irons
- Milled Grind 2 Wedges 50°, 54°, 60°
- Spider X Putter
- TP5 Golf Ball

Saturday, January 25, 2020

Six Puerto Rico Golf Courses, Resorts Garner 'Best-of' Acclaim

St. Regis Bahia Beach
(SAN JUAN, PUERTO RICO) — Six Puerto Rico golf venues have garnered the distinction of being voted onto “Golfweek's Best 2020: Top 50 Caribbean and Mexico Courses.”

Six Puerto Rico courses rank in the Caribbean’s 30 finest places to play. They are:
1. The St. Regis Bahia Beach, designed by Robert Trent Jones Jr. (2008)
2. TPC Dorado Beach, East Course, by Robert Trent Jones Sr., renovated by RTJ Jr. (2011)
3. Palmas del Mar, Flamboyan Course, designed by Rees Jones (1998)
4. Royal Isabela, Links Course, designed by David Pfaff with Charlie and Stanley Pasarell (2009)
5.Coco Beach Golf Club (Hyatt Regency Grand Reserve), Championship Course, Tom Kite (2007)
6. Palmas del Mar, Palm Course, designed by Gary Player (1974)

The courses are located throughout the Island – from the northwestern tip to the East Coast – with several in northeastern Puerto Rico near capital San Juan. Accentuating tropical splendor and remarkable ocean views, all six are renowned for their first-class service and inspirational settings. There are 18 courses in Puerto Rico, all open to the public.

“There are more than 250 golf venues in the Caribbean and Mexico” said Leah Chandler, Discover Puerto Rico, Chief Marketing Officer. “Golfweek selecting six Puerto Rico courses for this best-of acclaim illuminates the collective excellence of our golf courses and resorts.”

To determine the “best-of” rankings, more than 800 Golfweek course raters continually evaluate courses and rate them based on 10 criteria annually.

Puerto Rico is an enchanting destination where history, culture, gastronomy, nightlife, beaches, hotels and resorts abound. It requires no passport for American citizens, is bilingual, uses the U.S. dollar for currency, and is the air hub of the Caribbean. There are more than 4,000 restaurants, an average of 200 daily flights via 24 airlines, and the lodging venues range from top hospitality brands to being named a top 10 Airbnb world destination.

For more information on Island golf courses, resorts, and other destination attractions, visit: DiscoverPuertoRico.com.