Tuesday, January 30, 2024

The Most Compact Push Cart in the World?

—The Blade Trio from BIG MAX sets a new benchmark for compact, durable stability in push carts. At just 28” x 23.2” x 8.3” (HxWxD) the Blade Trio is the most compact push cart BIG MAX has ever produced and is packed with features that make it the perfect addition to any walking golfer’s game.

Combining Flat-Fold technology with the brand’s most simple folding mechanism the Trio unfolds in seconds and is unrivalled for straightforward practicality when storing, transporting and getting ready for the course. Whether keeping in a locker, sharing a car trunk with virtually any golf bag, sliding under a bed or even hanging on a wall, the Blade Trio performs like no other push cart.

But don’t let the minimal folded size deceive. When gliding the fairways the Blade Trio raises the bar for stability and functionality. The robust, lightweight powder coated aluminum construction takes the total weight to just 14.8 lbs while the organizer panel with XL storage compartment provides ample space for phone, rangefinder, umbrella holder and other accessories.

A height adjustable soft foam handle ensures a comfortable push for golfers of all heights, while footbrake, adjustable bag brackets, Quick Fix and Quick Lok bases for accessories ensure that every practical feature is covered on the course. 

With sleek lines and 5 color combinations the Blade Trio transports your clubs in style. Combined with the most compact fold and storage options on the market and a 5 year manufacturer warranty, this unique push cart from Europe’s #1 push cart brand is charting new territory in the market.

Available in Phantom, Phantom/Red, White/Pink, White, and Grey/Charcoal

MSRP: $299

For more information please visit https://us.bigmaxgolf.com 

Thursday, January 25, 2024

Golf Courses To “Dye” For

Legendary golf course architect Pete Dye was back in the news last week when 20-year-old amateur Nick Dunlap won a PGA TOUR event on the Pete Dye Stadium Course at PGA West in La Quinta, Calif. Raleigh-NC-based McConnell Golf boasts a pair of Dye-designed courses among its extensive portfolio, including one considered among the best college courses in the country and another that features a hole Dye called “the hardest par three I ever designed.”

(RALEIGH, N.C.) — Last week’s historic PGA TOUR victory by 20-year-old amateur Nick Dunlap took place on the Pete Dye Stadium Course at PGA West in La Quinta, Calif. When the legendary architect was hired to build the golf course, the developers told him to “build the hardest damn golf course in the world.”

In conjunction with last week’s event, Golf Digest ran an article titled “Pete Dye’s Best Courses, Ranked.” At No. 20 on the list is the Pete Dye River Course at Virginia Tech, which was added last year to Raleigh, N.C.-based McConnell Golf’s portfolio of owned and managed courses around the southeast. Golf Digest also listed the Pete Dye River Course at Virginia Tech at No. 6 in its list of the “25 Greatest College Golf Courses” for 2023.

Wrote Golf Digest: “A donation from the Goodwin family in 2003 allowed the financial support to cover a complete redesign by Pete Dye on an existing 18-hole layout along the New River in Radford, Va. The River course earned a fourth-place award from Golf Digest in its Best Remodel rankings of 2006, the highest of any public facility. The course — which is the home to both Virginia Tech and Radford University’s golf teams — has earned the reputation as one of the best collegiate courses in the country.”

“Pete Dye really outdid himself with the design of The River,” said Michael Abraham, General Manager and Director of Golf at Pete Dye River Course. “There’s no real letup out there – it’s a fantastic layout. To challenge golfers, he strategically placed over 100 bunkers, shaped fairways and greens, and used more than two miles of coastline along the New River.”

Another McConnell Golf course, The Cardinal by Pete Dye in Greensboro, N.C., was also designed by Dye. Its modern, 140-acre layout meanders along a countryside stream, around two lakes and through wooded glades. Dye returned to The Cardinal after McConnell Golf acquired the golf course in 2006 and, upon completion of his renovations, famously dubbed No. 12 as “the hardest par three I ever designed.”

Last year, in Golfers' Choice list of the “Best golf courses in North Carolina,” The Cardinal was ranked No. 7 in the state.

“McConnell Golf is proud to have the work of famed golf course architects such as Pete Dye within our portfolio,” says McConnell Golf Vice President of Golf Operations Brian Kittler. “We strive to maintain the best playing conditions and offer a memorable experience for golfers of all skill levels. The Cardinal and River Course at Virginia Tech are both deserving of the accolades they’ve received and look forward to improving their rankings in the years to come.”

G/FORE Adds Softspike Stability to Gallivanter Golf Shoe

(Los Angeles, Calif.)
– Luxury lifestyle brand and golf footwear innovator, G/FORE is  thrilled  to  bring  a  new  cleat  system  to  an  original  fan  favourite  with  the  G/LOCK Gallivanter (pronounced GEE-LOCK).

Combining the familiarity of the popular Gallivanter with the superior ground control of TourFlexPro softspikes, the new G/LOCK Gallivanter is designed for the player seeking serious stability. According to Macneill Engineering, 82% of tour players wore softspikes and 94 of the last 100 championships were won with them in the past year. Studies show that  wearing  the  replaceable  cleat  system  results  in  increased  distance,  control,  and consistency. It’s the winning equipment that makes the difference.

Designed with 10 points of contact with the ground for increased dispersion of weight, G/LOCK Gallivanter’s spikes feature center stingers and flexible expanding legs to fully grip the course. Retailing for $245, the premium golf shoe is ideal for the traditionalist looking for increased traction and torque. Just as the name suggests, it offers optimal locked-in precision with the heritage cleat system while nodding to golf’s illustrious history. Please welcome the new G/LOCK Gallivanter to an already impressive array of G/FORE footwear.

For more information on G/FORE and to shop 2024 apparel, footwear, and accessories, visit www.gfore.com.

Wednesday, January 24, 2024

Titleist Introduces New Scotty Cameron Long Design Putters

Super Select Squareback 2 and Phantom 11 models offered in stable, counterbalanced 38-inch builds

(CARLSBAD, Calif.) – In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilize their stroke with a balanced, more connected feel when gripping and manipulating the putter.

Crafted specifically at 38 inches with stiffer, custom shafts and heavier heads using tungsten sole weights, the new Phantom 11 Long Design and Super Select Squareback 2 Long Design putters help quiet the player’s hands and engage the shoulders for enhanced stability in the putting stroke. The increase in overall length and weight, coupled with a heavier, longer grip, keeps the putter in balance, while the entire stroke is slowed down.

QUOTING SCOTTY CAMERON: “Most of the discussions we’re having with players these days are either about new alignment features or finding ways to quiet their hands during the putting stroke. We took two of our most popular models — the Super Select Squareback 2 and Phantom 11 — and created a counterbalanced effect with a slightly longer shaft, a heavier head and a heavier grip. This helps the player engage the larger shoulder muscles in the stroke. It’s a concept we’ve developed over the years working with touring professionals that can benefit players everywhere.”

• CUSTOM 17-INCH 135-GRAM GRIP: Made especially for the Long Design models, the 135-gram, non-tapered 17-inch grip allows for softer grip pressure and controlled hand movement with more weight to counterbalance the increased putter head weight.

• CUSTOM STIFFER SHAFTS: Designed for stability and forgiveness, the stiffer, longer version of Scotty’s mid-bend shaft accommodates the heavier head weight of the Phantom 11 Long Design, while the custom shaft made for the Super Select Squareback 2 Long Design complements the model’s plumbing neck.

• HEAVIER SOLE WEIGHTS: Each Long Design putter incorporates interchangeable 25-gram tungsten sole weights.

LONG DESIGN MODEL OVERVIEW: The new Long Design models can be ordered in custom lengths from 36-inches to 40-inches for ultimate player flexibility. Each putter features the Super Select and Phantom lines’ multi-material construction, dual-milled face technology and refined aesthetics.

• Super Select Squareback 2 Long Design:  With a solid milled face and an integrated 6061 aluminum sole plate, the Super Select Squareback 2 Long Design features the same wider-bodied, angular mid-mallet head shape of the Super Select Squareback 2 but incorporates the Long Design tungsten sole weights, heavy grip and custom shaft.

• Phantom 11 Long Design:  Designed with the same head shape of the new Phantom 11 and 11.5 models, the high-MOI Phantom 11 Long Design offers enhanced arrow alignment features that complement its heavier head and custom grip and shaft build.

AVAILABILITY AND PRICE: New Scotty Cameron Super Select Squareback 2 Long Design and Phantom 11 Long Design models will be available in golf shops worldwide on May 17, 2024. MAP: $499

ON THE WEB: www.scottycameron.com

YOUTUBE VIDEOS: https://www.youtube.com/ScottyCameron

Titleist Introduces New Scotty Cameron Phantom Putters

Next Generation Mallets Fully Redesigned with New Shaping, Enhanced Alignment, Improved Sound and Feel, New Full-Contact Grip Design

(CARLSBAD, Calif.) – Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound and feel.

The new Phantom family, offering four unique shapes with multiple neck and shaft configurations, is the result of feedback from Phantom players across the worldwide professional tours, melded with the continued advancement of Scotty’s multi-material construction and face milling technologies:

• Fast-looking head shapes have been engineered to optimize alignment and targeting, helping players easily and correctly line up the putter at address.

• Multi-material face and body constructions, with premium milled-in-USA craftsmanship, are more rigid for increased stability and feedback.

• Scotty’s tour-proven dual-milled face technology is brought to the Phantom line to provide a softer, consistent sound and feel.

• A new custom-designed, full contact paddle-style grip is uniquely shaped for increased contact and comfort, while promoting more face angle awareness.

QUOTING SCOTTY CAMERON: “Max Homa, Justin Thomas and tour players around the world have found success with Phantom putters, and we’re constantly talking with them and learning more about what they want from their mallet. Recently, it’s been alignment that has dominated those conversations. We’ve taken that feedback and designed the new Phantoms to give players useful, intuitive alignment features, not only with the sight dots and lines visible at address, but also with the overall shape of each model. Every aspect of the putter design is working together. Every angle has been refined to accentuate a down-the-line view, so the player has a clear and confident look at every putt.”

AVAILABILITY: The Phantom 5, 5.5, 5s, 7, 7.5, 9 and 9.5 models will be available worldwide in Titleist authorized golf shops beginning March 29, 2024. The Phantom 7.5 will be made in a left-handed version. The Phantom 11, 11.5 and new Phantom 11 Long Design will join the line and arrive in golf shops on May 17, 2024, and the Phantom 11.5 will also be offered as a left-handed option.

2024 PHANTOM MODEL OVERVIEW: The complete Scotty Cameron Phantom line includes 10 mallet models with four unique head shapes, redesigned to enhance alignment, balance center of gravity (CG) depth and optimize moment of inertia (MOI). The new models offer golfers options in 33”, 34”, 35” and 38” lengths along with multiple neck/shaft configurations (low-bend, mid-bend, straight shaft or jet neck) for ultimate player flexibility. Each putter features improved multi-material construction, dual-milled face technology and refined aesthetics.

• Phantom 5: Designed with an updated, slightly more compact shape with refined wing angles to enhance alignment, the near-face balanced Phantom 5 stays true to its tour-proven design and features a mid-bend shaft, new sight dot alignment and a blade-like feel.

• Phantom 5.5: The new Phantom 5.5 model features the same updated head shape of the 5 along with a jet neck for players that prefer the alignment features of a mallet with the toe-flow of a blade.

• Phantom 5s: Nearly-face balanced with a straight shaft and zero offset, the Phantom 5s offers the same compact mallet shape as its model-mates with an unobstructed view of the leading edge of the face from address.

• Phantom 7: With updated contours, slightly longer wings, new sight dot alignment and a subtle shape shift for a straighter outside wing angle, the tour-proven Phantom 7 puts an emphasis on alignment, stability and MOI and features a mid-bend shaft.

• Phantom 7.5: Sharing the head shape and design of the 7, the Phantom 7.5 incorporates a jet neck to promote a flowing stroke in a stable, high-MOI mallet (available in left-handed version).

• Phantom 9: The Phantom 9 features a mid-bend shaft and a completely re-designed shape that offers long sight lines for improved alignment along with an angular, “ring-weighted” profile to deliver forgiveness and feel with high MOI.

• Phantom 9.5: The 9.5 model matches the 9 with its shaping and alignment cues but like the 5.5 and 7.5 models, features a toe-flow promoting jet neck.

• Phantom 11: A complete re-design from the sole up, the face balanced, multi-material Phantom 11 is a high-MOI mallet with a stable, mid-bend shaft and new arrow alignment features.

• Phantom 11.5: With a low-bend shaft for moderate toe-flow, the Phantom 11.5 was designed for the player seeking the alignment features and MOI properties of the 11 with a shaft design that helps the putter swing on a slight arc (available in a left-handed version).

• Phantom 11 Long Design – 38-inch:  Designed in the Phantom 11 head shape, the Phantom 11 Long Design is a 38-inch counterbalanced model with a longer, heavier 17-inch, 135-gram pistol-style grip and a custom-designed stiffer mid-bend shaft to accommodate the overall heavier head, which includes two 25-gram tungsten sole weights. The design features help the player to quiet the hands for a more stable, balanced stroke.


• ALIGNMENT-INFUSED DESIGNS: Based on tour player input, Scotty designed new 2024 Phantom putter shapes with alignment systems to help players easily and correctly align the putter at address. In addition to a refined, alignment-promoting overall shape, each model features alignment cues that range from elegantly milled sight dots on the 5 and 7 models, to mechanically straight sight lines on the 9 models, to arrow-shaped lines on the 11 models, helping to give the player a clear pre-putt look towards the hole.

• RE-ENGINEERED MULTI-MATERIAL CONSTRUCTION: Each 2024 Phantom model’s putter face and body is crafted from 303 stainless steel and integrated with lightweight 6061 aircraft aluminum flange and sole plate components. These multi-material designs have been made more rigid, giving players added stability and more solid feel while complementing the models’ new optimized vibration damping technology.

• DUAL-MILLED FACE TECHNOLOGY: Every 303 stainless steel face on new Phantom putters features Scotty’s dual-milled face technology, which originated on tour and was first introduced to golfers in 2023’s Super Select line. The dual-milling process provides better sound and feel while combining deep-milled softness with the feedback and consistency of mid-milled offerings. 2024 Phantom putter faces each undergo an initial deep mill, before a second pass levels the milling peaks to produce a flatter, more consistent surface. The result is a tour-inspired look and feel along with the line’s most consistent face to date.

PHANTOM WEIGHTING & SHAFTS: Each new Phantom putter features performance weighting with two customizable stainless steel heel-toe weights (tungsten for the Phantom 11 Long Design) and stepless steel shafts.

CUSTOM-DESIGNED FULL CONTACT GRIP: Every model features a new Full Contact paddle-style grip, reminiscent of Scotty’s classic Baby T design with modern updates. Custom-designed for the new Phantom line, the grip is uniquely shaped for more contact and comfort as well as improved face angle awareness through its flat top surface. In addition, the “chain link” texture delivers a reliable grip in all conditions.

FINISH & GRAPHICS: The new Phantom stainless steel putter heads all undergo Scotty’s silver mist process for a radiant yet glare-resistant appearance and texture. The 6061 aircraft grade aluminum components have been misted and anodized in a black aluminum finish. Scotty’s familiar three-dot theme on the back pockets and sight dots of the Phantom 5 and 7 putter heads are accented with translucent smoke paintfill, while engravings and sight lines on all models are painted in shades of asphalt, dove gray and dark gray. Each Phantom mallet includes a shaft band and a headcover accented in yellow.

AVAILABILITY AND PRICE: The new Scotty Cameron Phantom 5, 5.5, 5s, 7, 7.5, 9 and 9.5 models will be available worldwide beginning March 29, 2024, with the Phantom 11, 11.5 and new Phantom 11 Long Design joining the line on May 17, 2024. MAP: $449 | $499 Phantom 11 Long Design

ON THE WEB: www.scottycameron.com

YOUTUBE VIDEOS: https://www.youtube.com/ScottyCameron

Play Smart, Score Everywhere with the RTX Full-Face 2 and Smart Sole Full-Face Wedges

RTX Full-Face 2

(HUNTINGTON BEACH, Calif.) – CLEVELAND GOLF is excited to introduce the latest additions to its Wedge family: RTX Full-Face 2 and Smart Sole Full-Face Wedges. These new offerings combine premium, thoughtful design with larger striking areas for added forgiveness and playability.

RTX Full-Face 2

All-new RTX Full-Face 2 Wedges are designed to deliver exceptional versatility and give skilled golfers everything they need to tackle open-face shots with confidence. Featuring hosel-to-toe grooves and an extended toe area, RTX Full-Face 2 provides maximum versatility, spin, and consistency across the course.

"Skilled players wanting that extra element of control with their greenside play will reap the benefits of the RTX Full-Face 2. We’ve added HydraZip face technology to maximize performance in wet or dry conditions, which works alongside ZipCore technology for even more forgiveness and consistency when you want to take on those riskier shots." —Casey Shultz, Senior Product Manager at Cleveland Golf

RTX Full-Face 2 Wedges are equipped with HydraZip technology – a dynamic blast and laser-milled line system integrated into the face of the Wedge. This unique treatment helps maximize spin in wet or dry conditions, or from anywhere around the green. The lasered micro-milling lines are angled toward RTX Full-Face 2’s grooves, adding more roughness and friction at impact.

RTX Full-Face 2 features improved UltiZip grooves. Across the striking area, UltiZip helps to cut through grass and debris at contact, for added bite at impact. Meanwhile, a high-toe profile enlarges the striking area for added confidence on aggressive short-game shots.

Packed with even more of Cleveland Golf’s proprietary ZipCore material, RTX Full-Face 2 gives players better short-game consistency and forgiveness. ZipCore helps position the Center of Gravity closer to where the club strikes the ball for more consistent performance and enhanced forgiveness. RTX Full-Face 2 features up to 96% more ZipCore material compared to its predecessor, which results in MOI gains of up to 13%.

RTX Full-Face 2 features three versatile sole grind options, each optimized based on loft groupings. For lower lofts ranging from 50°- 52°, an S-Shaped sole with 8° of bounce, provides an optimal balance of control and maneuverability. Sand Wedge lofts feature a similar S-Shaped sole, but with more bounce at 10° for tackling bunker shots. Lofts of 58° and higher, feature a C-Shaped sole with 8° bounce, designed for flops or escapes from challenging lies.

For those seeking a bespoke Wedge experience, Cleveland Golf’s Tour Rack program is available for RTX Full-Face 2. These raw Wedges can be customized and personalized with the player’s preferred sole grinds, leading edge shape, and more.

Smart Sole Full-Face

Smart Sole Full-Face

Smart Sole Full-Face Wedges feature four specialized clubs, each designed for nearly all types of short-game shots. With upgraded, Three-Tiered Sole Designs, Smart Sole Full-Face Wedges provide maximum forgiveness from anywhere on the course.

Smart Sole Full-Face Wedges feature a 46% larger striking area than the previous model – the largest clubface ever on a Cleveland Golf Wedge. They also provide more MOI than the previous Smart Sole generation. New alignment lines at the bottom of the club face are designed to help golfers keep the club centered behind the ball at address and keep a square club face at impact.

Each Smart Sole Full-Face model is tailored for specific situations around the green. The C-model is ideal for chip shots or bump-and-runs. The G-model is for full or partial approach shots. The S-model is designed for easier sand savings, while the L-model is engineered for high arching shots into short-sided pin locations.

To learn more about the new RTX Full-Face 2 and Smart Sole Full-Face Wedges, visit us.dunlopsports.com/cleveland-golf.

Retail Pricing and Information:


RTX Full-Face 2 (Tour Satin): $179.99

RTX Full-Face 2 (Tour Rack): $199.99

Smart Sole Full-Face: $139.99

RTX Full-Face 2 Lofts: 50°- 60°, and 64°

RTX Full-Face 2 Finishes: Tour Satin, Tour Rack (RAW)

U.S. Retail Launch Date: January 24, 2024

Tuesday, January 23, 2024

Unboxing the Swag Box from Cleveland Golf

Cleveland Golf sent us a surprise package. Inside, we found:
- CBX 4 ZipCore Wedge: Fits seamlessly within the modern, cavity-back set of irons. Two words: Forgiveness and Versatility.

- HALO XL Hy-Wood: This club combines the ease of a hybrid with the distance of a fairway wood. 

- Q-STAR TOUR Divide balls: Distance off the tee and spin around the green. Excellent combination! Plus, the divide line is like a cheat code for putting.

We also received a cool bucket hat and snap-back cap from Cleveland Golf.

Learn more at us.dunlopsports.com.

Bushnell Golf Introduces Upgraded Pro X3+ Laser Rangefinder

The undisputed category leader has added wind speed and direction making the world’s best golf laser rangefinder even better.

(Overland Park, Kan.) – Bushnell Golf, the definitive #1 laser rangefinder brand in golf, has introduced the new Pro X3+ Laser Rangefinder. Building off the success of the previous model, the Pro X3+ now shows wind speed and direction in the display. This added feature will provide the golfer an added layer of confidence to determine how these wind conditions will affect their shot at any given moment.

Used and trusted by more than 99 percent of PGA Tour players, Bushnell Golf continues to evolve advanced technologies with the Pro X3+. Packing all of Bushnell’s market-leading innovations into a fully waterproof, rubber armored metal housing, the new Pro X3+ is the most powerful, precise laser rangefinder to date.

“The Pro X3+ has taken the world’s best-performing rangefinder and taken it to the next level with the addition of wind data.” said William Flood, Bushnell Golf Global Product Manager. “By now offering wind speed and direction, along with the best compensated distances available, the Pro X3+ provides golfers with an unmatched combination of accuracy and performance.”

The Pro X3+’s features industry leading technologies that now include wind speed and direction, Slope with Elements, and PinSeeker with Visual JOLT. The Pro X3+ ranges flags at 600+ yards, offers a stunning 7x magnification, and has an enhanced ultra-bright backlit dual display to provide crisp, clear data output in the LCD.

Pro X3+ Features:

• NEW Wind Speed & Direction when connected to the mobile app

• Slope with “Elements” Compensated Distances with Adjustable Home Elevation

• Dual Display Technology (User can choose between a vivid red or crisp black display)

• Patented Locking Slope-Switch Technology

• Patented PinSeeker with Visual JOLT Technology

• Integrated BITE Magnetic Cart Mount

• IPX7 Fully Waterproof

• Rubber Armored Metal Housing

• Ranges 600+ Yards to a Flag

• 7x Magnification

• Bluetooth Connectivity to Bushnell Golf Mobile App

• Premium Carry Case & CR2 Battery Included

The Pro X3+ will be available at Bushnell Golf retailers nationwide beginning in early Spring and retail for $599.99.

For more information on the Bushnell Golf family of products, visit the company’s website at www.bushnellgolf.com.

SkyGolf to Reveal Revolutionary GameTraX 360 System at the 2024 PGA Show

(RIDGELAND, MS) — SkyGolf, maker of SkyCaddie, the most-trusted rangefinders in golf, announce that they will be exhibiting at the 2024 PGA Show in Florida January 23 – 26 in booth #1401 to reveal the revolutionary GameTraX 360 system, the most advanced game and performance tracking product on the market for golfers. In addition, SkyGolf will introduce the SkyCaddie Pro 5X rangefinder representing the perfect platform for GameTraX 360 and the first of the Pro X series of rangefinders now with laser accuracy to meet the demands of professional golfers and recreational golfers who recognize the importance of having the right distance.

GameTraX 360, which is a combination of SkyGolf’s SuperTagsTM with a SkyCaddie rangefinder, allows a golfer to not only capture the location, club used and distance of each shot during a round, but it will also capture a virtual 3-D replication of the swing and putts that produced the shot along with club performance data such as club head speed, shaft angles at address and impact, and much more…all automatically to effectively obsolete other products in related categories.

The ground-breaking new GameTraX 360 system introduces next-generation technology to golf and is the giant leap forward for game-tracking which golfers have been waiting for…and the SkyCaddie Pro 5X is the perfect complement to this system. Nothing Else Comes Close!

Now, you can have a virtual camera following you around the golf course, capturing all the details you would want of every swing, every shot and even every putt – and all you do is play your normal game and be able to see why you hit the great shot, or the shot that led to the double bogey! You can’t fix it if you can’t see it!

An integral part of the GameTraX 360 system and joining the SkyCaddie Pro X series of rangefinders in early 2024, are the revolutionary SkyGolf SuperTags. Adding less than a swing weight and affordable enough to add super-intelligence to every club in your bag, SuperTags are golf’s smallest, lightest and most powerful way to automatically capture strokes gained information but also capture your swing and club data that produced that good or bad shot impacting your score. 

SkyGolf SuperTags feature a more advanced level of sensor technology than previously available in golf sensor products. They add less than a single swing weight and are less than half the price of competitive alternatives with no compromise in quality or accuracy of measurements…all with a battery life expectancy to average two years.

SuperTags, with its multiple-sensor and Bluetooth technology, leapfrog all other products in the game-tracking category by combining SkyCaddie’s exclusive, industry-leading, ground-mapped GPS golf course maps with a suite of automated game-tracking features and much improved reliability. Compared to other tracking products currently available, golfers will find a huge reduction in missed shots, greater accuracy, much simpler post-round editing tools, and more intuitive usability to overcome the resistance to broader adoption as cited by golfers who have tried but became dissatisfied with current offerings in the market.

The addition of capturing your swing and club performance data, both visualized in 3D and data form, makes SuperTags the next BIG THING in golf – and they are affordable enough to add to all the clubs in your bag. Golfers will find SuperTags are the best way yet to take a deep dive into their in-play performance, including calculating Strokes Gained with no intrusion needed during play.

“We are excited to introduce GameTraX 360 at the PGA Show and continue our tradition of bringing innovation to golfers that makes them better and have more fun! Starting with pioneering GPS rangefinders for personal use on the golf course or bringing affordability to having your own simulation system at home, GameTraX 360 may be our best innovation yet,” said Jacqui Surman, SkyGolf Senior VP and COO. “GameTraX 360 with SkyGolf’s SuperTags uses breakthrough technology to provide unmatched on-course and off-course performance tracking information and actionable data with no intrusion, no buttons to push, no cameras to set up and no distractions during play. You can just go play and automatically gather more actionable data than you could imagine for game improvement or sharing your actual game play with your coach!”

The SkyCaddie Pro 5X is based upon its proprietary TruePoint Precision Positioning Technology powered by a high-performance GPS engine which doubles the error correction technology to provide unmatched accuracy and reliability in the same category as lasers. The laser-like accuracy of SkyCaddie’s new Pro X series is crucial to a golfer’s confidence, which is further enhanced by the most complete, most reliable and the only ground verified course maps in the game. To trust their club, a golfer must be able to trust their caddie, just like a Tour player. SkyCaddies are the closest thing to a Tour players yardage book but automated to provide the best course management information faster and more reliably than any alternative. NOTHING ELSE COMES CLOSE!

“Why guess what you can measure?” said Chris Trottie, Trottie Golf. “SkyGolf and I are aligned with the belief that better golf comes through better information. And now the visual and data analysis tools supplied by the new GameTraX 360 system, featuring SkyGolf SuperTags, are the simplest, least intrusive and most comprehensive solution yet seen in golf to both measure and accurately capture the information you need to analyze and improve your game. Capturing “Strokes Gained” information while playing has never been easier and the ability to capture the swing that produced the shot has never been practical before the SuperTag.”

SkyGolf’s GameTraX 360 powered by its next generation SuperTag includes the following advanced technologies/features/benefits.

Advanced Ball Strike Technology (ABS Technology) uses high precision sensors with a combination of proprietary and patented know-how to capture both, but distinguish between actual shots and practice swings, including putts, both on and off the course automatically. No interaction required by golfer with near 100% reliability in shot capture while discarding practice swings.

ClubTrak 360 Technology captures not only the club used, shot location and distance like other game tracking products, but it also eliminates missed and false shots while capturing the path of the club from address back to impact, and a multitude of actionable performance data for the club and swing. For the first time, recreational and aspiring professional golfers can capture all the data needed to visually see how they perform on the course for each shot with data such as club head speed, tempo, shaft angles, club position from address to impact, attack angles, and much more with no intrusion into the enjoyment of your round. JUST GO PLAY! 

SwingVue 360 Technology utilizes the thousands of data points captured during play or practice to create a virtual 3-D replay of your swing and club path as if multiple cameras were set up for each shot on or off the course. Also, you can identify swing faults by comparing your favorite swing or the one your teacher wants you to groove to the swings you take while playing. And fixing faults has never been easier with multiple groove sessions to see it, focus on it, and fix it. Does your club track to far inside and under the plane on takeaway or coming over the top on your downswing? YOU CAN’T FIX IT IF YOU CAN’T SEE IT. NOW YOU CAN SEE IT FOR THE FIRST TIME AND WITHOUT INTRUSION INTO YOUR GAME.

AirSwing Technology allows the capture of your swing and club data such as club head speed and swing path when hitting balls is not practical or required. AirSwing Technology is especially useful for applications such as speed training as well as grooving a swing without the intimidation or risk of hitting an actual ball.

Patented Calibration Technology is used by SkyGolf in setting up the SuperTag to precisely match the sensors to the club face alignment, loft, and club length to enable superior accuracy over other sensor products that rely upon manual alignment.

SkyGolf’s SDK (Software Developers Kit) expands the benefits of SuperTag technology to third-party platforms. Imagine the improvement enjoyment and in data integrity by avoiding manual entry with the automatic capture of the club used, club metrics and a 3-D replication of your swing while using one of the popular golf simulation or launch monitor products.

All data captured and measured by the SkyGolf SuperTags within the GameTraX 360 system are stored in the golfer’s personal SkyGolf 360® online space. This provides the player and his teacher with a library of their personal performance history, and a wealth of patterns for further analysis, including strokes gained and lost.  But, in addition to any other product, get hole-by-hole visualizations of historic play, including swings for every shot or putt, over a multitude of rounds.

The GameTraX 360 system has been developed and perfected over more than a decade since SkyGolf was the first to introduce the concept of intelligent SmartClubs at the 2010 PGA Show. GameTraX 360 represents over 15 years of research and development to find the solution to the flaws present in not only SkyGolf’s initial product but other game-tracking systems currently available in the market and add more actionable and useful data without distracting from the fun of play.

Fewer missed or false shots and intuitive and easy edit tools make post-round work a breeze….and golfers and their coaches can now compare golf swing mechanics from your real-world rounds, against the way you swing the club in practice or a formal coaching environment.

How different is your golf swing out on the course, from your golf swing during practice or a golf lesson? The great Ben Hogan has been credited saying that a golfer has three swings: The one you PRACTICE with, the one you PLAY with, and the one you PLAY WITH UNDER PRESSURE. Now you can see all three.

And before you tee off, does your putting stroke on the practice green change when – a few minutes later – you putt under the pressure for a birdie on the first hole?

To better simulate the feeling of a real golf at the 2024 PGA Show, SkyGolf’s’s GameTraX 360 and SuperTags will be demonstrated using an adjustable Zen Green Stage in booth #1401, to show the advantages and insights technology can give to golfers looking to hole out under pressure on real-world breaking putts.

Also, SkyGolf is pleased to announce that Chris Trott, the dynamic golf industry content creator and social media personality known as Trottie Golf, will be in the SkyGolf booth doing demos of the new SkyCaddie products on Wednesday, January 24th and Thursday, January 25th at 10:00 A.M. and 2:00 P.M.

For more information, visit: www.skygolf.com.

Shot Scope Debuts PRO ZR Laser Rangefinder Featuring a DuraShield Hardshell

PRO ZR, Offered at an Unbeatable $299.99 SRP and with NO Subscriptions, Features Red/Black Dual Optics, Adaptive Slope Technology, Rapid-Fire Detection and Target-Lock with Enhanced Stabilization, Giving Golfers Pinpoint Accuracy to Distances Within 1 Yard Instantly

(Edinburgh, Scotland) — Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, has once again re-imagined the laser rangefinder category with the launch of the PRO ZR, a laser rangefinder featuring a DuraShield Hardshell design, offering golfers the most durable high-performance, distance measuring device on the market.

The PRO ZR is backed by its DuraShield Hardshell, which offers a strong and metallic construction with a water resistant rating, allowing for use in all weather conditions. The new device will be showcased at the 2024 PGA Show in Orlando and offered at an unbeatable $299.99 SRP. Providing golfers with unparalleled distance and pinpoint accuracy, including an ultra-clear LCD display combined with Adaptive slope technology and Red / Black dual optics, the PRO ZR ensures players can read their measurement regardless of the light conditions over a distance of 1500 yards.

Additionally, the PRO ZR features 6-times magnification, Rapid-fire detection, and Target-lock vibration with enhanced stabilization, giving golfers distances accurate to within a yard instantly, so they can spend less time using their laser, and more time playing their shot. Further defining the PRO ZR, the device can be attached to a golf bag and stored in the carry case, or securely attached to a golf cart with the built-in magnet. 

Available with a free Shot Scope mobile app, NO subscriptions, the PRO ZR offers access to the company’s library of aerial GPS maps for any golf course in the world.

“Shot Scope is very excited to innovate the laser rangefinder category once again with a device that provides the best combination of distance and accuracy, with a construction and design that offers unmatched durability for handling harsh conditions on the course,” said David Hunter, CEO, Shot Scope, Shot Scope. “This kind of advanced technology at a $299.99 price point is simply unheard of in golf today.”

Hunter adds, “The PRO ZR, which debuts on the heels of seven new product introductions from Shot Scope in 2023, further solidifies the most expansive and affordable line-up of award-winning shot tracking and distance measuring devices in the game today, which includes the PRO LX+ with GPS and shot tracking and is the most advanced rangefinder on the market.”

The PRO ZR, which features a long lasting, replaceable CR2 battery, is available for purchase beginning in February 2024 at Dick’s Sporting Goods, Golf Galaxy, PGA TOUR Superstores, golf specialty stores or online at https://shotscope.com/products/golf-rangefinders/pro-zr.

A video with features of the PRO ZR rangefinder can be found here: https://youtu.be/DbSu15vjB-Y?si=FLzfgV-V1hilNRMs

Resurgent Ashworth Golf Debuts “Insanely Soft & Stylish” Golfman Hoodie as Headliner in 2024 Spring/Fall Line

Trendy New Hoodie, for Use On or Off the Golf Course is Adorned with Iconic Golfman logo; Elevated 2024 Ashworth Clothing Line Blends Classic Look with Performance Fabrics

(La Quinta, CA) – The resurgent Ashworth Golf Apparel Brand today debuted the “insanely soft & stylish” Golfman Hoodie, as part of its 2024 Spring/Fall Line that will be showcased at the PGA Show (Booth #6473), taking place January 24-26 at the Orange County Convention Center in Orlando, Florida.

Revered by passionate players since the Company’s debut in 1987, Ashworth, the original, authentic golf apparel brand, is once again invigorating a golf apparel market led by an innovative line-up of clothing engineered with proprietary fabrics that blend high-end natural yarns with advanced performance fibers.

The new Golfman Hoodie was originally created as a gift for PGA Professionals, but the response was tremendous and prompted demand for Ashworth to offer the product for sale in golf shops nationwide. Delivering the perfect combination of cotton and polyester, with just enough stretch for comfort, and featuring the iconic Golfman logo above the kangaroo pocket, golfers of all ages are wearing the Hoodie regularly both on and off course. To complement the Golfman hoodie, Ashworth offers a full line-up of stylish hoodies, all lightweight with full performance attributes: moisture wicking, breathable, sun protection, and designed to be worn on the course and off.

Additionally, Ashworth Golf’s elevated spring/fall 24 clothing line delivers style, full range of motion and comfort all day, while blending a classic look with next generation performance fabrics.  New-look polos include updated icons from the Ashworth archives including the tipped collar/sleeve original, and a strong presentation of mid-layers, including a stand-out crewneck in performance fabric that blends in some Peruvian cotton for an elevated appearance, along with a selection of quarter-zips tees, and a line-up of hoodies.

“The popularity of the Golfman Hoodie among PGA Professionals speaks volumes to the incredible fabric, super soft feel and consumer affinity for the Ashworth brand,” said Eddie Fadel, President, Ashworth Golf.  “Our ability to intuitively blend a mix of fabrics, advanced performance fibers and high-end natural yarns, reinforces our commitment to elevating our classic look, while delivering a stylish line, full range of motion and comfort all day, while withstanding the rigors of the elements.”

Highlighted by Soft-Tech, Natural Soft-Tech, Pebble Tech, and Dry Release, each item is designed to feel super soft and incorporate strong performance attributes, with an elevated style and appearance that is synonymous with the design expertise of Ashworth President, and resident fabric alchemist, Eddie Fadel, who is pushing the boundaries and driving innovation. Developed with a shrewd understanding of the golfer’s movements, while tapping into the product development power of Newtimes Group’s global network, the collection features a number of prints designed from a distinct Ashworth perspective, subtle and stylish created with discerning club members in mind both on and off the golf course.

Dry Release is designed to look and feel like complete cotton, while offering classic style with moisture wicking, UV protection, and four-way stretch for easy movement. The unique blend of poly, cotton and spandex offers the ultimate in easy care, wash and wear. Soft-Tech material is a super high-performance poly product, integrating some spandex for stretch, while featuring a unique construction – the size and quality of the yarn, and the weave to create an extra soft hand. For Soft-Tech print polos, extra care is taken to maintain softness during the printing process, controlling the temperature and using higher quality dyes.

The Natural Soft-Tech collection is a blend of bamboo and cotton with a touch of spandex. Bamboo has very strong, natural performance attributes including wicking, UV protection, and anti-microbial qualities.  Pebble Tech is engineered for maximum breathability with the highest level of performance. By manipulating the knitting process, with special attention to yarn weight and twist, pebbled holes are produced for air-flow in the poly/spandex blend. The resulting subtle textured appearance gives the shirt a rich and elevated look while increasing breathability and comfort.

The 2024 line also includes a classic fit golf pant, 5-Pocket Contemporary fit pant, traditional chino style shorts, and a contemporary fit Stretch Warp Short. Warp technology offers comfort all day on and off the course as this innovative performance fabric creates superb softness and comfort with natural wicking properties. Warp technology creates 4-way stretch from construction so the yarns will never break down allowing the shorts to hold shape for years.

Ashworth Golf apparel is available at green grass shops nationwide and via https://www.ashworth-golf.com/.

Dunlop Sports Americas Announces the Relaunch of Never Compromise Putters

– Dunlop Sports Americas is excited to announce the relaunch of the iconic Never Compromise Reserve putter line. Never Compromise offers golfers an uncompromised putting experience with a one-of-a-kind fitting method that promotes rhythmic strokes, pure strikes, and glide-like rolls.

We’re excited to be able to bring back the Never Compromise line and give golfers the opportunity to get a hand-built, fully custom putter fit entirely for their stroke. Putters are the most used club in the bag, and it’s the one golfers often don’t think to get fit for. With Never Compromise, golfers can simplify their mechanics and produce better results on the greens. —Chuck Thiry, Vice President of XXIO

The Never Compromise experience is built around a unique length fitting process. Each fitting begins by assessing the players’ putting setup using a length fitting tool that helps each golfer address the ball with correct setup and posture. Then, fitters calculate bespoke putter length that’s precision cut to every quarter inch. 

Once the ideal length is chosen, golfers can select their preferred head shape and decide between two finish options – NC Contrast, a black and grey finish, or a traditional Tour Satin finish. Based on length of the putter, interchangeable sole weights are available to ensure a consistent feel for each putter. Shorter length putters are built with heavier weights, while longer putters are assembled with lighter weights. Finally, golfers can select from one of three custom grip choices. In many locations dealers will have the equipment, training, and components available in-store to build the putter that very same day.

Never Compromise Satin Finishes

Never Compromise Reserve Putters are 100% CNC milled from premium, soft 303 stainless steel and individually weighted for ideal balance based on the putter’s length. Never Compromise also features five stroke-specific models to choose from. Models include three toe hang shapes for slight arc strokes, and two face-balanced shapes for straight strokes. This lineup gives golfers a comprehensive shape selection to address the entire spectrum of stroke types and personal preferences. 

In 2024, Never Compromise Reserve Putters will be sold by the XXIO/Never Compromise/ASICS sales team of Dunlop Sports Americas to select locations in many of North America's finest golf shops. Golfers will also have the opportunity to purchase online and be fit with the same fitting options as dealers using the Never Compromise Quiz Selector tool to find the best fit for their stroke.

For more information on the all-new Never Compromise Reserve putters, visit us.dunlopsports.com/never-compromise.

Retail Information and Pricing:

Never Compromise Reserve: $449.99

Launch Date: February 16, 2024

Monday, January 22, 2024

Boxto and Nicklaus Companies Form New Multi-Year Licensing Relationship

Premium Shoe Manufacturer and Globally Renowned Golf Brand Will Introduce Two Nicklaus-Branded Models at the 2024 PGA Merchandise Show

(THE WOODLANDS, Texas) –  Boxto – manufacturer of premium handcrafted leather golf shoes and belts – has become the newest official licensee of Nicklaus Companies and will unveil new Nicklaus-branded shoes at the 2024 PGA Merchandise Show.

The new Nicklaus-branded shoes will be offered in two of Boxto’s most-popular styles – the Legacy Pro, featuring cutting-edge performance and comfort, and Heritage Malaga, which embraces a trendy, traditional inspiration.

The Legacy Pro ($249 USD) is a white, plain toe shoe with navy outsole. It will feature a heel counter with a gold pin depicting the iconic Golden Bear logo and the Jack Nicklaus Signature trademark on the outsole. The Heritage Malaga ($449 USD) is a white, wingtip shoe showcasing the Golden Bear logo in the center of the outsole. The Legacy Pro and Heritage Malaga are both full-grain leather, water-repellant and equipped with FTS 3.0 cleats by SoftSpikes.

“Nicklaus Companies is excited to be collaborating with a brand that celebrates the traditions of the game while at the same time bringing innovation, performance, and modern styling to the consumer. The premium, hand crafted, artisanal nature of their footwear is unique and aligns with our brand values,” said Phil Cotton, CEO of Nicklaus Companies. “We were impressed by not only Boxto’s exquisite tour-validated shoes for both men and women, but the vision Raul and his team have for their brand. We look forward to a fruitful branding relationship for years to come.”

“It’s a momentous honor for Boxto to be named a licensee for the Nicklaus brand,” said Raul Flores, CEO and founder of Boxto. “Like the Nicklaus Companies, we revere tradition, quality and innovation. We are excited to be entrusted with playing a role in working with Nicklaus Companies to carry this legacy forward.”

Nicklaus Companies and its founder, Jack Nicklaus—considered the greatest golfer in history—both have a proud legacy of commitment to charity. Boxto shares these same values. In this spirit of giving back, for every pair of Nicklaus-branded shoes sold, Boxto will make a charitable contribution to a to-be-determined organization.

It is anticipated that initial orders for the Nicklaus-branded Legacy Pro and Heritage Malaga will begin shipping in April 2024.

Since being introduced to the U.S. market in 2023, Boxto has quickly become known for creating stylish yet innovative shoes that offer the perfect balance between classic elegance and modern performance. These attributes are complemented by a streamlined supply chain as all Boxto shoes are manufactured in Leon, Mexico. Located approximately 200 miles northwest of Mexico City, Leon is best-known for its nearly 500-year-old leatherworking heritage. Its proximity to the U.S. and Canada allows for lower order minimums and shorter delivery lead times than those offered by industry competitors. Abundant customization options complete the bespoke Boxto experience.

The brand’s commitment to craft and customization is epitomized by ambassador relationships with major champion and 2024 Presidents Cup captain Jim Furyk, PGA Tour winner Kurt Kitayama and LPGA star Charley Hull.

For more information, visit boxtogolf.com or follow @boxtogolf on Instagram.

Titleist Introduces New Vokey Design SM10 Wedges

Master Craftsman Bob Vokey’s New Line Delivers Lower Flight, Better Feel and Maximum Spin

(CARLSBAD, Calif.) – Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges through an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play:

• Shot versatility: The Vokey Design SM10 family comprises six different tour-proven sole grinds (F, S, M, K, T and D) – with a total of 25 unique loft, bounce and grind combinations – allowing every golfer the opportunity to find their optimal wedge setup. Properly fit wedges that complement a golfer’s swing type and course conditions help unlock creativity around the greens and achieve proper turf interaction and contact.

“I always tell players that the most important club in the bag is confidence,” Vokey said. “Getting fit for each of your wedges, and learning how to use them in different situations, is one of the fastest ways to gain confidence around the green.”

• Precise distance and trajectory control: SM10 wedges feature new progressive center of gravity placements through the lofts. The result is a lower, more controlled trajectory, more solid feel, and tighter dispersion from the lowest-lofted wedge to the highest.

• Maximum spin: Vokey Design’s patented Spin Milled process has been refined to deliver higher, more consistent spin. Each TX9 groove is individually cut based on loft and finish and treated with high frequency heat to maximize durability.

“Player feedback drives our development process,” said Corey Gerrard, Director of Marketing, Vokey Wedges. “Whether we’re talking with tour professionals or dedicated amateurs, every bit of player insight matters. All the advances we made to SM10, from looks and feel to grind options and desired flight windows, reflect that player input.”


Vokey Design wedges have been the most played wedge on the PGA TOUR since 2004, with Vokey models accounting for more than half of the wedges in play throughout the 2022-23 PGA TOUR season.  

The 2024 season started with Vokey SM10 as the most played wedge on the PGA TOUR, with 20 players making the immediate move to the new models at The Sentry, including Jordan Spieth (46.10F, 52.08F, 56.10S, 60.04T) and Max Homa (46.10F, 50.12F, 56.14F, WedgeWorks 60L). 

“The best players in the world know exactly what they want from their wedges. The smallest details matter to them and they are very specific when it comes to describing the improvements they want to see,” said Aaron Dill, Director of Vokey Player Relations. “Their feedback is invaluable. We are constantly learning from them and it’s that constant collaboration which allows us to get even better with each new generation.” 

The tour launch of SM10 continued two weeks later at The American Express, with Dill back behind his grinding wheel on the Titleist Tour Truck. When players teed off Thursday, Vokey SM10 was once again the clear favorite. Of the gap, sand and lob wedges in play at PGA West, 251 (55%) were Vokey wedges and 135 (29%) were SM10. Thirty-nine players, including Justin Thomas (46.10F, 52.12F, 56.14F, 60.04T), played at least one new Vokey SM10 wedge for the first time. The same week on the DP World Tour, Cameron Young added four new SM10’s (Vokey SM10 48.10F, 52.12F, 58.08M & 60.04T @62). 

Wyndham Clark (46.10F, 50.08F, 56.10S, WedgeWorks 59A), Will Zalatoris (50.08F, 54.10S, 60.04T), Tom Kim (46.10F, 52.12F) and Ludvig Åberg (60.08M) are also among the more than 100 players on the PGA TOUR and DP World Tour that have already played new SM10’s in competition.  

“I flight my wedges really low,” said Jordan Spieth. “And as I got to the gap wedge and the pitching wedge (with SM10), I saw some more consistency in the flight, especially on the draw intent shots, just kind of holding a little straighter… kind of that more pinch-ier flight without it over-hooking. That’s always a benefit when we're looking at these left pins and trying to attack them.”  

“I think (wedge fitting) it’s as important as getting fit for a driver,” Spieth said. “I mean, these are your scoring clubs. You can do all you want, you can drive it to 100 yards all day off the tee, but if you don't have the ability to get it in the hole from there or really feel like you have confidence in your wedge play, it doesn’t do you a whole lot of good. Someone might beat you that’s not driving it as well. So it’s extremely important, also because there’s just so many different options now between lofts, lies and especially grinds. You could think you’re in the right one and all of a sudden you grab a different grind and you're like, man, OK, this is actually where I'm struggling with this one shot, and all of a sudden now I have it back.” 


SHOT VERSATILITY: Unlocking ultimate short game creativity and shotmaking ability comes from playing a properly fitted wedge set, and Vokey SM10 wedges feature the most complete lineup of loft, grind and bounce combinations in the game to fit a variety of swing types, styles of play and course conditions. Playing the right wedge helps golfers achieve proper turf interaction and find the optimal strike position (grooves 2-5), resulting in a lower, more consistent flight with higher spin.

The T grind, one of the most played lob wedges on the PGA TOUR, is featured as SM10’s low-bounce lob wedge option. The 54.08M has been added to the lineup for players who prefer a lower-bounce, strong-lofted sand wedge.

FULL LOFT,  GRIND AND BOUNCE OPTIONS: 46.10F, 48.10F, 50.08F, 50.12F, 52.08F, 52.12F, 54.08M, 54.10S, 54.12D, 54.14F, 56.08M, 56.10S, 56.12D, 54.14F, 58.04T, 58.08M, 58.10S, 58.12D, 58.14K, 60.04T, 60.08M, 60.10S, 60.12D, 60.14K, 62.08M

WEDGE GRINDS EXPLAINED: https://www.vokey.com/explained/wedge-grinds

DISTANCE AND TRAJECTORY CONTROL: Vokey Design SM10 wedges feature new optimized, progressive CG to achieve precision in distance and trajectory control. In the 46-52° models, the CG is lower for a better transition from the iron set and more consistent distance gapping. The CG is also pushed out closer to the center of the face, helping to eliminate excessive draw movement and provide a more solid feel, based on Tour player feedback and testing. In lofts 54-62°, the CG is moved up and forward, which provides lower trajectory and a squarer face at impact. Loft-optimized CG allows for more consistent, controlled flight, better feel and tighter dispersion from the top end to the bottom end of a player’s wedge setup.

MAXIMUM SPIN: Vokey’s patented Spin Milled groove cutting process provides a scoreline that delivers higher, more consistent spin, wedge after wedge. Vokey SM10 wedges feature TX9 grooves that are individually cut based on loft and finish: the grooves on the stronger-lofted wedges (46-54°) are cut narrower and deeper, while the higher-lofted wedges (56-62°) feature wider and shallower grooves.

A parallel micro-texture between grooves helps to maximize spin on partial shots, and a high frequency heat treatment is applied to the impact area, doubling the durability of the groove edge compared to untreated grooves.

PROGRESSIVE SHAPING, ENHANCED PROFILES: Vokey SM10 wedges are updated with progressive shaping by loft and consistent profiles to inspire confidence in every player. Lofts 46-52° feature a smaller profile and a straighter leading edge, while lofts 56-62° have a larger footprint and a more rounded leading edge for shot versatility.

VOKEY WEDGE FITTINGS: Fitting is an essential part of finding the optimal wedge setup. Golfers can get fit outdoors with a Titleist fitting expert or inside with the Vokey Wedge Fitting App on TrackMan. Golfers can schedule a Vokey wedge fitting at: https://www.titleist.com/fitting/golf-club-fitting

Golfers may also experience the Vokey Wedge Selector tool on Vokey.com to help them select the proper loft, bounce and grind options for their swing and course conditions. It is recommended golfers visit their local Titleist wedge fitter to confirm the results. Visit the Vokey Wedge Selector tool at: https://www.vokey.com/tools/wedge-selector-tool.aspx.

ADVANCED PERSONALIZATION AND CUSTOM OPTIONS: Vokey Design SM10 wedges feature a sleek, modern look, which provides a canvas for customization. The WedgeWorks custom options include:

- Stamping options | 10-character straight/freestyle stamping; 15 characters around the toe; and two lines of 10 characters each 

- Custom paint-filled loft, bounce and grind markings and BV Wings logo

- Six unique toe engravings

- HandGround options for grind personalization

- Vokey WedgeWorks Flight Lines

SM10 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com

STOCK SHAFT and GRIP: Shaft: True Temper Dynamic Gold S200 | Grip: NEW Titleist Universal 360 Grip

AVAILABILITY AND PRICING: Available for fittings beginning Feb. 15 and in golf shops worldwide March 8, Vokey SM10 wedges are offered in three finishes: Tour Chrome, Jet Black, and a new Nickel finish. A Raw finish is also available through custom order on WedgeWorks at Vokey.com | MAP: $189 per wedge

PROTOCONCEPT Enters Public Relations Agreement with Read the Greens Golf Media

Read the Greens, GOLF Media, Inc. was selected to promote the company’s products, professional tour program and the overall brand

(ORANGE COUNTY, CA) – PROTOCONCEPT, a high-profile luxury Japanese golf club manufacturer, has chosen California based Read the Greens Golf Media, Inc. as the company’s public relations and marketing agency. The agreement between the companies is to develop and manage a comprehensive public relations campaign and communications plan that will further enhance brand exposure and create product awareness to reach new growth initiatives.

“PROTOCONCEPT has worked diligently for the past several years to build a solid foundation for the company. We believe we have positioned PROTOCONCEPT for tremendous growth and future success,” said Yasufumi Kawasaki, Co-founder of PROTOCONCEPT.

PROTOCONCEPT produces golf equipment that feature classic, artistic, and timeless designs which feature premium materials and are finished with the highest level of craftsmanship possible. Their TOUR inspired line of golf equipment helps golfers to improve at any level.

“Our TOUR inspired luxury golf products have captured the Golf Digest ‘Hot List’ award since their inception and our professional TOUR staffers which include top-tier professionals like former #1 LPGA TOUR great Lydia Ko continue to win and NOW Vanessa and her team at Read the Greens can help us share the PROTOCONCEPT story. We’re thrilled with this partnership as we’ve collaborated with this team for years in the past,” said Marcy Kamoda, Co-founder of PROTOCONCEPT.

“We’re excited about this agreement. PROTOCONCEPT has assembled all the requirements necessary to catapult the brand to another level. I am personally honored to have been selected to manage their public relations and communications program,” said Vanessa Marie Price, President of Read the Greens, GOLF Media, Inc. “And it’s great to collaborate again with their team. I’m really looking forward to launching this campaign.”

For more information, visit www.protoconceptgolf.com

Friday, January 19, 2024

Batcaddy to Introduce Lightest, Most Compact 'Follow-Me' Caddy Available

The latest from Batcaddy features an ultra-lightweight, compact fold flat frame design with follow me and remote-control capability

(SAN FRANCISCO, CA) – BATCADDY, a leader in electric pushcart technology, and advocate of walking golf celebrating its 20th anniversary, is proud to announce that the company will be introducing its all-new Swiss Designed EVO Follow and EVO Remote Electric Caddys at the 2024 PGA Show at the Orange County Convention in Orlando, Fla., January 24th to 27th. The new EVO Series features an Ultra-Lightweight, Fold Flat Frame Design – taking the walking experience to a whole new level.

BATCADDY combined dramatic weight savings with brand new features to create the ultimate “follow-me” electric golf caddy. With a frame weighing in at only 12lbs, the EVO Series is up to 30% lighter than the competition when the battery and accessories are added. The EVO Series comes equipped with a slim euro design, ultra-quiet motors, inset battery tray, “Forever Tread” wheels, Advanced Stability Geometry, and folds completely flat.

Adding to the Batcaddy EVO muscle, it features an electro-magnetic parking brake, intelligent auto-tracking, fully directional remote-control, downhill speed control, 24v Advanced Lithium power package, and will be available in 3 colors.

“We’re a company committed to the advancement of affordable, durable, and reliable, walking golf technology for every golfer, and those boxes are checked and confirmed with the EVO Follow and EVO Remote. We believe we have designed a Caddy with real intelligence that gives golfers what they want on the course.” said Paul Guzman, Vice President of Marketing, BATCADDY. “We welcome attendees of the PGA Show to visit BATCADDY at booth #2701 to see the new EVO Series as well as the entire line of BATCADDY electric Caddys.”

BATCADDY is booking appointments for the 2024 PGA Show. For sales, reach out to Paul Guzman, Vice President of Marketing at Paul.guzman@batcaddy.com and for media, reach out to Vanessa Price, at Read the Greens, GOLF Media, Inc. at VanessaMarie@readthegreensgolfmedia.net.

Retail costs start at $1,999.95 for the EVO Remote and $2499.95 for the EVO Follow version.

To learn more about the EVO Series, visit https://batcaddy.com/collections/batcaddy-evo-series. Both models are arriving this spring, taking pre-orders in February.

Enjoy a Smooth, Comfortable Stride with ASICS GEL-KAYANO ACE 2 Golf Shoe

– Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

"The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions. Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course." —ASICS General Manager, Ryan Polanco

The GEL-KAYANO ACE 2 is a spikeless golf shoe designed to deliver unparalleled comfort on the golf course. Featuring ASICS FlyteFoam® Technology, this model offers lightweight shock absorption and support, for a smooth and comfortable stride. The incorporation of Flex Grooves enhances rotation during the swing, while also creating an effortless walking experience from the first tee to the final green.

To provide golfers with enhanced stability and support during the golf swing, the GEL-KAYANO ACE 2 features waterproof air mesh and an all-new TPU heel cradle to provide a flexible, yet supportive fit. Additional ankle padding helps ensure a comfortable fit, adapting to golfers every move. These features optimize power transfer and promote a more efficient swing motion.

GEL-KAYANO ACE 2’s FG traction sole patterns are strategically placed to increase grip and traction, so golfers can maintain their footing and walk securely. Additionally, wedge-shaped studs offer better traction at the wider edge of the shoe to increase tracking during the swing and while walking on the course.

Constructed with a refined waterproof upper section, a thin, PU lining keeps golfers’ feet dry - even in wet conditions. Meanwhile, flexible mesh provides a comfortable fit. This mesh has been improved to flex ergonomically with weight transfer during the golf swing.

GEL ACE PRO M White Mako Blue

In addition to the release of the GEL-KAYANO ACE 2, ASICS is set to launch two new colorways for the GEL-ACE PRO M: White/Mako Blue and White/Midnight. The GEL-ACE PRO M delivers outstanding feel and stability all round long, with its supportive fit and lightweight framework. Featuring TPU TRUSSTIC wrapping through the mid-sole and an X-Shaped TRUSSTIC on the sole, players will enjoy support with every move.

For more information on the GEL-KAYANO ACE 2, visit us.dunlopsports.com/asics.

Retail Pricing and Information:


Pricing: $169.99

Sizing: Men’s: 7-12, 13, 14 / Men’s Wide Sizes: 8-12, 13, 14

Women’s: 6-10

Colors: Men’s: White/Black, Glacier Grey/Neon Lime, White/Shocking Orange, and White/Peacoat

Women’s: Glacier Grey/Guava, White/Pure Silver


Pricing: $199.99

Sizing: Men’s: 7-12, 13, 14

Colors: White/Black, Black/Pure Silver, White/Mako Blue, White/Midnight

Launch Date: February 21, 2024

Thursday, January 18, 2024

Cleveland Golf Unveils New HB SOFT 2 Putters with Nine Stroke-Specific Models

– The all-new HB SOFT 2 Putter line from CLEVELAND GOLF integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

"We want golfers to stand over their ball knowing their putter is going to be in sync with their stroke. With nine models to choose from, there’s an HB SOFT 2 that can fit your needs on the greens and golfers will be able see and feel the difference of having a putter designed specifically for their stroke." -Jacob Lambeth, R&D Research Engineer Supervisor at Cleveland Golf

A key feature of the HB SOFT 2 is Speed Optimized Face Technology (SOFT). SOFT uses individualized milling patterns in each model to normalize ball speed across the putter face, resulting in more consistent distance regardless of where the putt is struck. These unique milling patterns are carefully aligned to each head shape’s Center of Gravity, MOI, and weighting profile.

To further enhance swing feel, a 20g counterbalance weight in the butt end of the shaft is included in each HB SOFT 2 model 35 inches and over. This provides consistent feel, regardless of shaft length, giving golfers the confidence to execute their strokes with precision.

Based on stroke type and alignment preferences, HB SOFT 2 features Cleveland Golf’s custom-made pistol grips. For a slight arc stroke type, the HB SOFT 2 Pistol grip has a classic look and allows the hands to naturally turn over through the stroke. For those with a more “straight back, straight through” motion, HB SOFT 2 Pistol Oversize grip promotes a stable stroke, while still maintaining feel and control.

HB SOFT 2 Retreve

HB SOFT 2 also introduces a completely new head shape to Cleveland Golf’s putting matrix; HB SOFT 2 RETREVE. RETREVE is the company’s first ever putter with the ability to pick the ball out of the hole, or from any surface without bending over to grab it.

For more information on the new HB SOFT 2 Putter line, visit us.dunlopsports.com/cleveland-golf.

Retail Pricing and Information:

HB SOFT 2: $149.99

Launch Date: January 24, 2024 

Wednesday, January 17, 2024

Selkirk Sport Leads Pickleball Programming at PGA Show

Naismith Basketball Hall of Famer Rick Barry; World’s No. 2 Ranked Professional Pickleball Player Catherine Parenteau; LPGA Major Champion & Four-Time Team USA Solheim Cup Winner Sherri Steinhauer; and 1977 Wimbledon Doubles Champion JoAnne Russell Headline Pickleball Showcase Events

(Coeur d'Alene, Idaho) — Led by Catherine Parenteau, who captured 18 wins in 2023 and is currently the No. 2 ranked women’s professional pickleball player in the world, along with James Ignatowich and Pablo Tellez, both ranked in the men’s top 10 in the world,  Selkirk Sport (Booth #2879), the leading pickleball brand today announced it will host match play and demo sessions at the 2024 PGA Show from Jan. 24-26 at the Orange County Convention Center in Orlando, Florida. 

Additional pickleball exhibition participants include Naismith Basketball Hall of Famer and a top 50 all-time NBA player, Rick Barry, who is both an avid golfer and pickleball player; LPGA Major Champion and four-time Team USA Solheim Cup winner Sherri Steinhauer; and 1977 Wimbledon Doubles champion JoAnne Russell. Upon retiring from their respective sports, each of these former world-class athletes has embraced pickleball to continue their competitive spirit.

The pickleball courts, located alongside all the action in the PGA Show exhibit hall (Booths 2983 and 3183), will host a full line-up of programming which includes clinics, beat the pro sessions and exhibition match play among an all-star line-up of the top professional pickleball players, top coaches and brand ambassadors. Demo sessions will take place on Wednesday and Thursday, Jan. 24-25, from 10 a.m. to 2:30 p.m. and 2:30-3:30 p.m. 

“Selkirk is fully committed to supporting the growth of pickleball across all business sectors, and our expanded presence at the PGA Show validates the fact that the intersection of golf and pickleball continues to grow stronger,” said Mike Barnes, Co-Founder and Co-CEO of Selkirk Sport. “With an elite line-up of professional players, coaches and brand ambassadors, combined with a dynamic collection of equipment, apparel and accessories, we are excited to showcase the surging sport while further educating the golf industry on all things pickleball.” 

Pickleball’s expanded PGA Show presence takes place as the popularity of the sport continues to grow, with country clubs, golf resorts and municipalities building courts based on consumer demand, while integrating programming into their line-up of racket sports activities.

As part of the programming, Mark Renneson, one of the most respected pickleball coaches in the world, will host a series of clinics on Wednesday and Thursday, Jan. 24-25. Renneson, the founder of Third Shot Sports and Pickleball Coaching International, travels across North America offering fun, fast-paced and practical clinics to players of all ages and skill levels.

Selkirk Sport, a family-owned business based in Coeur d'Alene, Idaho, is at the forefront of pickleball’s surge in popularity by driving growth through product innovation, market leadership, philanthropic initiatives, Selkirk TV, professional tour sponsorship and an elite line-up of professional players and brand ambassadors. The company also has an established presence in the golf industry, serving as an official partner for Troon and Invited Clubs. 

To complement on-court programming, a selection of new product innovations will be on display in Selkirk’s booth, headlined by the Luxx Control Air, a next generation paddle engineered with advanced materials and designed for players seeking the ultimate paddle for control, precision and finesse. Additionally, the exhibit will feature a full line-up of paddles for players of all levels as well as Selkirk’s recently introduced footwear, apparel and accessories. 

Moreover, after years of extensive research and development, the Selkirk exhibit and the on-site pickleball courts will feature the recently-introduced Pro S1 Pickleball, designed to transform the way the game is played by offering players a consistent flight path, predictable bounce and unrivaled durability. The Pro S1 Pickleball uses rotomolding technology to construct a perfectly round ball, designed to keep its shape and last longer than other pickleballs. To underline the confidence in the Pro S1 Pickleball's durability, Selkirk Sport is offering an industry-first one-year no-crack warranty on the ball. This warranty reflects Selkirk's commitment to delivering the most reliable products to pickleball enthusiasts.

Further, Selkirk will display its limited-edition Ryder Cup Luxx Control Air, which was offered in a limited run after United States Ryder Cup Captain Zach Johnson gifted the paddle to all the 2023 members of Team USA.

For more information on Selkirk Sport, visit Selkirk.com

Honma Golf Redefines Luxury with BERES 09 Collection

Packed with Honma’s legendary craftsmanship and technology this new luxury line brings fresh potential to performance-minded golfers.

(Carlsbad, CA) — Honma Golf, the leader in beautifully crafted performance golf equipment, announces the latest addition to its luxury BERES line of game-enhancing woods, irons, and hybrids. Japan’s original golf manufacturer’s new BERES 09 carries forward six decades of Japanese tradition, innovation, meticulous craftsmanship, and beautiful artistry. From idea to concept, from deep earth materials to a high-polish finish, BERES 09 is the gold standard for elevating play and bringing Stunning Performance™ to discerning players worldwide.

BERES 09, which will be available to consumers this March (for men) and April (for women) 2024, evokes an unmatched sophistication, elegance, and luxury experience, with every detail carefully considered to provide players with a sense of control, precision, and confidence on the course. For discerning players who demand the very best from their equipment, BERES 09 raises the bar with exhilarating performance.

BERES 09s gold and silver design represents Honma’s harmonious balance between tradition and innovation—a club that not only looks and feels exceptional but performs at the highest level as well. The line also adheres to traditional BERES 2- to 5-Star grading, with more advanced shaft technology as the grades progress. PRICING Drivers start at $900, Fairways/Hybrids at $400, and Irons start at $3,150 for a set of 5-11, AW, PW.

Honma’s BERES clubhead technology is meticulously matched with expertly hand-rolled ARMAQ shafts for soaring distance, unparalleled sensation, and confidence-inspiring ball flight—time after time. Click on the video below:


BERES 09 Driver

Honma’s Distance Technology features a new CG design and clubhead construction, which retains the signature BERES feel plus optimization for maximum yardage. High-strength lightweight carbon material on the toe side of the sole empowers the typical golfer with a draw bias, providing a significant advantage. The surplus weight resulting from the incorporation of carbon is expertly positioned on the heel side for superior performance.

The newly developed face incorporates an intricate uneven-thickness design, precisely engineered to optimize repulsion power. This quad bridge structure provides exceptional support, elevating the power output and significantly enhancing repulsion capabilities.

A strategically positioned stainless weight (10g) at the rear of the clubhead vs. the sole effectively converts impact energy into a repulsive force, enhancing initial velocity for an amplified impact. Additionally, the back weight promotes a draw bias.

BERES 09 Fairway Wood and Hybrid

Honma’s engineers constructed a tungsten nickel weight positioned near the back heel, enhancing impact efficiency and achieving a CG angle of +5.0 degrees. A new unique face and crown design featuring uneven thicknesses improves repulsion performance by thinning the face and crown. Furthermore, the repulsion area has been expanded. These new BERES 09 features create an extraordinary synergy, delivering unparalleled ball speed and launching the ball high with a controlled draw.

The CG has been designed specifically for both fairway woods for optimal performance. The internal weight of the 3W has a CG design that emphasizes long distance, and the 5W has a CG design that emphasizes directionality for desired performance. In the hybrid, each loft is precision-engineered to deliver ideal spin and green-stopping performance.

BERES 09 Irons

The face design of the BERES 09 irons features a combination of uneven semicircles and a L cup face that delivers remarkable distance performance and forgiveness while effectively dampening impact shock for a soft feel and satisfying sound. The revolutionary groove pattern structure delivers exceptional repulsion performance, resisting hitting point variation in both vertical and horizontal directions.

An innovative wide L-Cup face expands the face's surface and enhances the repulsion area, ultimately boosting flight distance performance and minimizing dispersion even on off-center hits. An integrated vibration-absorbing resin midlayer is crafted with an inner cavity filled with vibration-absorbing resin, to quell vibrations upon impact for a pleasant hitting sensation and sound.


ARMRQ FX star grade lineup improves shaft performance by creating differences in materials and design depending on grade. The Honma shafts flex then recover more quickly back to its original shape, producing unprecedented stability and swing speed.

2 Star ARMRQ FX shafts – The kick point is placed slightly closer to the bat, making it easier to time the swing, suppressing unnecessary spin, and utilizing the flex of the shaft to increase flight distance with a high trajectory.

3 Star ARMRQ FX shafts – The high-elasticity TORAYCA® M40X, which pursues the ultimate in both fiber strength and elastic modulus, provides superior playing performance that efficiently accelerates head speed without waste, while at the same time suppressing torque and improving stability.

4 Star ARMRQ FX shafts – The kick point is designed closer to the tip to further improve H/S. At the same time, torque is further suppressed, increasing initial speed and stability.

5 Star ARMRQ FX shafts – From the 4S grade, the bias layer has been further strengthened to generate strong torsional return power. This is an ultra-premium shaft that achieves the ultimate flight and stability.

TORAYCA®pre-preg – Featuring T1100G carbon-fiber with NANOALLOY® technology—unlike conventional pre-preg material is comprised of both higher modulus and very high tensile-strength fibers. The resin system of TORAYCA®T1100G pre-preg is also based on NANOALLOY® Technology for added strength and vibration damping.

To learn more, visit https://us.honmagolf.com.