Wednesday, February 8, 2023

Titleist Presents ‘We Go Farther’ Docuseries

The Story of the Titleist Speed Project and the Most Played Drivers on the PGA TOUR 

(FAIRHAVEN, Mass.) – “We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and  

• Series Synopsis: Today, TSR is one of the fastest, most popular drivers in the game. But it wasn’t long ago that Titleist drivers had a different reputation. We Go Farther is a new series from Titleist that takes you deep inside the Titleist Speed Project, a six-year journey that transformed a daunting challenge into overwhelming Tour success. Meet the team that led the way and see what it takes to harness pure speed. 

• Most Played Driver on Tour: Titleist TS drivers, the first models developed through the Titleist Speed Project, made their debut at the 2018 U.S. Open at Shinnecock Hills. A total of 17 players made the immediate switch to TS models that week, a striking number particularly for the week of a major championship.  

For the first time since 2000, more players used Titleist drivers on the PGA TOUR during the 2018-2019 season than any other brand. Through the introduction of the next generation TSi and TSR models, Titleist has remained the most played driver brand on the PGA TOUR for four seasons running. 

“I feel like I can hit the low one in the wind, I feel like I can hit the high one to carry a bunker, and I’ve got that extra 10 [yards] over the last five years that I didn’t have,” Jordan Spieth says in Episode 4. “Over the course of a season that makes a huge difference.”  

Last season, Titleist drivers were played to win 16 PGA TOUR events, including three majors championships. Justin Thomas (PGA Championship) and the U.S. Open Champion gamed TSi3 drivers while Cameron Smith won the Open Championship with his TSR3 just weeks after the new models launched on tour. 

Max Homa’s victory last week at the Farmers Insurance Open marked the 30th win for the TSR drivers across the worldwide professional tours.  


Episode 1 - A Line in the Sand

Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the rubber met the road in the team’s peerless pursuit of speed.  

YouTube Link: 

Episode 2 - Proving Grounds

As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways, punitive rough and high stakes can keep the Titleist Speed Project from rolling.  

YouTube Link: 

Episode 3 - Breaking Through

Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the big guns. All it takes is a little “space metal” to set off the fireworks and a string of celebrations.  

YouTube Link: 

Episode 4 - Pushing Beyond  

Standing on the other side of success, the Titleist Speed Project team looks to prove that the end of their innovation is nowhere in sight. As the TSR driver takes shape, the newest member of the team proves that sometimes the smallest enhancements can yield the biggest gains.  

YouTube Link: 

Four-episode playlist: 

Official trailer: 

Thursday, February 2, 2023

Unboxing a Small-Batch Bourbon from Wyoming Whiskey

Small Batch Bourbon Whiskey

A traditional bourbon, from an untraditional place. Our original, flagship, and defining product, the award-winning Wyoming Whiskey Small Batch Bourbon Whiskey.


COLOR: dark amber
NOSE: floral, with a hint of vanilla bean and caramel pudding
PALATE: floral with brown baking spices and browned butter, vanilla crème, caramel, and a hint of cinnamon
MOUTHFEEL: light and smooth with vanilla bean and cinnamon spice filling the mouth cavity, hint of mint
FINISH: medium length finish with toffee. Spice and vanilla fade.

Learn more at

NBC Sports Next Announces New, All-in-One Way to Book Golf Travel

GolfPass Integrates Technology for One-Stop Shopping for Airline Flights, Hotels and Tee Times at More Than 11,000 Golf Courses Worldwide 

(ORLANDO, Fla.) – NBC Sports Next  today announced a new partnership with, expanding the NBC Sports tech division’s travel offerings through its GolfPass website. The collaboration will provide the golf industry’s first, end-to-end travel package booking experience that offers a simplified, one-stop online destination for golfers to book their next golf trip, including airlines, hotels and tee times at more than 11,000 golf courses worldwide.

BookSeats becomes the preferred booking engine solution for GolfPass. Visitors to the Golf Trips page on GolfPass now can see airline and hotel inventory and pricing in real-time and can search for and book a round of golf at any golf course posting tee times within the GolfNow marketplace, including renowned U.S. courses like the four courses at Walt Disney World Resort in Florida; Seaview Golf Club, coast and woodlands golf near Atlantic City; Legends Golf Resort in Myrtle Beach, S.C.; Turning Stone Resort & Casino in New York State; Bali Hai Golf Club, the only championship course on the Las Vegas Strip; Troon North Golf Club, classic desert golf in Scottsdale, Ariz.; and a host of international destinations.

“This is unprecedented for the golf industry,” said Jerramy Hainline, Senior Vice President, GolfNow. “Integrating BookSeats technology within GolfPass will allow golfers to build the elements of their next trip in one place and at the same time, eliminating all the time-consuming visits to multiple airline, hotel and golf course websites. It’s a gamechanger for the traveling golfer.”

“Golfers have historically been underserved when trying to coordinate their golf vacations,” said Joseph DeMarinis, Founder & CEO, “At we knew our technology could solve this gap in the industry, however there was only one tee time reservation system that had access to the global golf course inventory, and that was GolfNow. We are extremely excited about this partnership and the ability to unlock this feature to help simplify the booking experience for the traveling golfer.” is a technology and platform that allows users to easily and cost effectively build and book their event travel through a live marketplace of flight, accommodation, event ticket and now, golf inventory. Traditionally, the company works directly with teams, leagues and events by providing custom solutions to help their fans and customers get to their events and venues in one seamless transaction. is a 2022 alumnus of the Comcast NBCUniversal SportsTech accelerator program, which is a comprehensive approach from Comcast to partner with startups to create and elevate innovative technologies that benefit the company’s customers and communities. Through these programs, entrepreneurs have access to opportunities with mentors and key decision-leaders at the biggest brands across the Comcast portfolio.  

Stewart Golf Announces 100-Hole Money-Back Guarantee

World’s Premier Golf Cart Manufacturer Stands Behind Product Excellence 

(Gloucester, U.K.) – British golf cart manufacturer Stewart Golf has announced the launch of its industry first, 100-hole money-back guarantee, with the purchase of any new electric caddie.

Recognizing that many U.S.-based golfers have not had the opportunity to experience Stewart Golf’s award-winning technology and remote golf carts, Stewart Golf is making a new purchase completely risk free. 

Mark Stewart, CEO said, “We know how much better walking the course is when using one of our caddies. By offering this incentive, we have full confidence our customers will recognize the value and convenience of a Stewart Golf remote-controlled cart.” 

The innovative UK manufacturer has developed a reputation for always putting the customer first, with this guarantee being the latest in a number of recent changes to the way it operates in the U.S.

Stewart added, “Now, golfers all over the U.S. will now be able to purchase a new Stewart caddie completely risk free, knowing that if for any reason they don’t love their new machine they will be able to return it free of charge, for a full refund, with zero restocking fee.”

Available in both Remote and Follow models, Stewart Golf electric caddies allow golfers to walk the course like a pro, enjoying ultimate control and freedom during their round. In fact, playing a round with a Stewart Golf Follow cart is often described as the closest experience to having your own personal caddie.

The incentive, which offers customers 30 days to play 100-holes of golf (or more) is available throughout 2023. 

Full details of the 100-Hole Guarantee:

For more information about the product line, visit

New Galvin Green Collection Reflects Joy of Top Performance

Technical fabrics & vibrant styles at the core of most sustainable apparel line on the market

The 2023 Part One collection launching this month from leading high-performance apparel brand Galvin Green ensures golfers can focus on playing each round of golf in confidence and style knowing the garments will stand the test in all weather conditions to help achieve the joy of top performance.

Offering the most extensive choice of long-lasting sustainable apparel on the market, the latest range for men, women and juniors comprises almost 90 pieces in a selection of vibrant colour combinations and size options. Innovative fabric technologies crafted into performance-driven designs give golfers the edge to get the most out of their game and enjoy it to the fullest. From exposure to cold and rain, to wind and sun, Galvin Green designers have ensured the eye-catching styles can be worn all-year round.

“To achieve top performance, a golfer must feel comfortable and enjoy the experience of wearing the most suitable clothing for every eventuality on the golf course and our latest range delivers on every level,” said Designer Batur Raza Muhammad. “Our Never Compromise approach to using a multitude of technical fabrics, coupled with super stylish prints and bright designs, really makes a difference.

“Customers can also have peace of mind in knowing that so much of our collection uses bluesign® approved fabrics, as we take a fully transparent approach to sustainable manufacturing. The ‘Green’ in Galvin Green resonates more than ever in this collection with the best quality and most durable golf clothing that money can buy,” he added.

Men’s Collection

Spearheading a GORE-TEX jacket range offering as many as 24 waterproof jackets is the new feature- packed ALISTER, designed to deliver unrivalled all-weather performance. Manufactured using sustainable materials, the 100% waterproof and windproof jacket incorporates extremely breathable C-knitTM fabric with slide and glide technology for incredible freedom of movement in the swing. The back and elbows feature Superstretch inserts, whilst reinforced TechsteelTM material at the shoulders enhances durability.

It’s joined by the stretch fabric ARMSTRONG Paclite jacket in as many as seven different colourways, whilst the mesh-lined ALBERT jacket - suitable for cold, rainy days - is now available in the new White/Navy/Orange and Navy/White/Blue combinations offering supremely striking looks.

The versatile LAWRENCE half-zip is a new addition in the popular INTERFACE-1 jacket range offering windproof and water repellency, whilst maintaining excellent breathability. Available in four bold and vibrant two-tone colourways, it is complimented by the sophisticated LEONARD full-zip jacket providing added warmth via Thermore® padding that spans the chest. Both jackets are crafted from 100% recycled polyester with a PET membrane and feature an elasticated drawstring at the hem for a comfortable fit.

The eco-generation INSULA range of warm mid-layers is headlined by the DEXTER half-zip jumper with Thermore® padding across the chest and upper back to deliver a top-level warming effect. The garment is now available in the dashing Black/White and distinctive Navy/Blue colourways, plus Navy and Black. The popular DAXTON half-zip sweater delivers incredible breathability and a soft-to-touch comfort via Quickdry fabric used in the design. It comes in seven cool colourways to pair with a number of outfits.

Incorporating a new polyester fabric variation and offering UV 20+ protection, the extremely breathable VENTIL8 PLUS shirt range is led by the contemporary MARK in a dotted print design, while the floral print of the MILLARD style and the trendy MIRO shirt in an all over golf-themed print show the brand’s commitment to driving its fashion forward thinking to even greater heights. The NORRIS pant incorporating bluesign® approved stretch fabric is a new style in the VENTIL8 PLUS trouser collection.

Women’s Collection

The brand has pushed its women’s collection to greater heights with more stylish garments on offer than ever before. A new addition to the GORE-TEX jacket range is the sleek ALLY with contrast detailing on the zipper and the side of the garment. Manufactured using sustainable fabric, the 100% waterproof and windproof jacket features Paclite Stretch technology and shaped sleeves to deliver easy movement during the swing. Front pockets and a two-way front zipper are welcome details, whilst a repositioned side seam ensures optimum comfort.

Another new garment includes the windproof and water-repellent LARISSA INTERFACE-1 jacket. The extremely breathable garment is constructed using bluesign-approved fabric and offers an appealing sporty look. For colder days, the range of INSULA sweaters provide incredible warmth with the elegant DONELLA featuring chic new colour combinations that can be matched with a number of outfit choices.

Providing the opportunity for bold and distinctive pairings in the leading VENTIL8 PLUS range is the stylish and highly breathable MALENA shirt and MABEL skort combination. The vibrant flower print designs offer eye-catching and refreshing looks whilst delivering extreme breathability, optimum comfort and incredible thermoregulation during play. The sporty NICCI leggings are a welcome addition to the VENTIL8 PLUS range and offer a distinctively different look that can be worn both on and off the course in equal measure.

Junior Collection

The versatile RAYMOND vest and on-trend RAFAEL hoodie, both in INTERFACE-1 fabric, are great options for colder days, while the golf-themed ROWAN VENTIL8 PLUS shirt is a refreshing choice for all-year round golf. The RAUL shorts round out the standout offerings in the colourful Junior collection.

For details of the 2023 Part One collection, available from 2 February, visit

Wednesday, February 1, 2023


Designed to raise your game to the next level with incredible comfort and superb style

(CARLSBAD, Calif.) – Today, PUMA GOLF announced their all-new update to their IGNITE footwear franchise, the IGNITE ELEVATE. The shoes are designed to raise the level of function, comfort, and style for players looking for the ultimate in spikeless performance. Combining four distinct design elements, the IGNITE ELEVATE line aims to provide outstanding comfort in a variety of conditions with progressive PUMA styling that will boost any player’s confidence.  

To ensure the new IGNITE ELEVATE shoes are as comfortable and functional as possible, the PUMA design team utilized IGNITE Foam in the midsole. Proprietary to PUMA, IGNITE FOAM not only provides exceptional cushioning throughout a round, both while swinging and walking, it also provides energy return for reduced foot fatigue. IGNITE Foam significantly contributes to the new IGNITE ELEVATE shoe’s level of step-in comfort, eliminating the need for a break in period before being ready for a trip to the course or practice range.   

Structure is provided by an EXOShell design that combines engineered mesh uppers with TPU Film fused underneath. This unique combination of materials supports the foot during the swing and also offers waterproof performance. The EXOShell is combined with PUMA’s PWRSADDLE technology, which utilizes a super lightweight TPU saddle to provide further support and stability. The new IGNITE ELEVATE shoes also features CONCENTRIC TRACTION elements that allow for exceptional grip no matter the lie or force from the swing that is being applied. 

“Our goal while designing and developing the IGNITE ELEVATE was to provide superior performance, comfort, and styling in a spikeless shoe,” said Andrew Lawson, Senior PLM Footwear, Puma Golf. “The proven technologies we’ve applied to the design guarantees the new IGNITE ELEVATE will raise anyone’s game.”

IGNITE ELEVATE shoes ($130) are available in 7 colorways in medium and wide widths and DISC models in men’s sizes 7-13, 14, 15 and come with a 1-year waterproof guarantee. They will be available starting February 1, 2023 at retail and on

Zero Friction Golf Bags Among Top Items at the 2023 PGA Show in Orlando

(OAKBROOK TERRACE, IL) — Zero Friction’s new Wheel Pro STRIDE golf bag was a hit among attendees and media at last week’s PGA Show in Orlando.

While being interviewed on the Golf Channel by Matt Adams, Zero Friction Founder and President John Iacono said, “We spent a lot of time on (the Stride bag).  It has a remote control, a 36-hole battery; and it will walk within three feet of you, and in pace to keep up with your own stride.”

Weighing 35 pounds, STRIDE includes a built in intelligent gyroscopic control system for stability, speed control and soft start. The bag is able to handle all terrain including steep uphill slopes and tall grass.

TV Host Adams said, “It looks exciting and it looks a lot of fun, particularly for the people that want to try to get out on the golf course and get a little more exercise.”

Other features include an average speed of 3 mph (max. 5 mph), an autobrake system and a smart gearbox.  Plus, the STRIDE bag has plenty of room, including 14 club dividers, 2 waterproof pockets, 2 towel/accessory rings, 1 umbrella holder, and a built-in cooler which can hold up to 6 cans; as well as 2 invisible magnets to secure your rangefinder and Bluetooth speaker.

The bag is available in black or gray at a MSRP of $2199. The quick release 10-inch all terrain wheels allow easy storage. 

It was not only the STRIDE bag receiving all the attention.

Zero Friction, LLC’s Wheel Pro Push Cart bag received an award at the 29th Annual ING Industry Honors Awards Program for Top Product in the Product Ingenuity – Accessories/Soft Goods category.

The program is conducted by the non-profit International Network Of Golf to recognize outstanding achievement in the golf business. ING is a not-for-profit, media-based networking organization – “where media connects with the golf industry.”

The Wheel Pro Push Cart bag, which was released in 2022, is a three in one product. “It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said Iacono.  “And it only weighs 10 pounds.”

The Wheel Pro Push Cart has a single strap, six full-length dividers and seven zippered pockets.  Plus, it includes an umbrella holder and bag head cover.  The new golf bag is available in three color choices: black/gray, gray/black, navy/white at a MSRP of $349.99.

“It’s super easy to use,” said Iacono.  “The push handle is attached to the top of the bag and adjusts to the angle best for the user.  And the wheels are removed with the push of one simple lever.”

For more information on Zero Friction, visit, or call 630-317-7700.

Ashworth Golf Debuts Fall Line at PGA Show

Iconic Brand Invigorates Golf Apparel Market with Innovative Clothing Line Engineered with Proprietary Fabrics that Blend High-end Natural Yarns with Advanced Performance Fibers

(La Quinta, CA) – On the heels of Ashworth Golf’s return to the US market and the recent signing of Fred Couples and Tom Hoge, Newtimes Group, a global leader of retail supply chain management, debuted its innovative 2023 fall line at the PGA Show, which took place January 25-27 at the Orange County Convention Center in Orlando, Florida.

Revered by passionate players since the Company’s debut in 1987, Ashworth, the original, authentic golf apparel brand, is once again invigorating a golf apparel market led by an innovative line-up of clothing engineered with proprietary fabrics that blend high-end natural yarns with advanced performance fibers. Developed with a shrewd understanding of the golfer’s movements, while tapping into the product development power of Newtimes Group’s global network, Ashworth Golf’s fall clothing line delivers style, full range of motion and comfort all day.

Headlining the Fall 2023 line, Ashworth is introducing several new polos and tees featuring next generation innovation fabric including Soft-Tech, Natural Soft-Tech, Pebble Tech, and Dry Release. Each model is designed to feel super soft and incorporate strong performance attributes, with an elevated style and appearance that is synonymous with the design expertise of Ashworth President, and resident fabric alchemist, Eddie Fadel, who is pushing the boundaries and driving innovation.

“Having the Newtimes Group engine behind us is our point of differentiation, and I feel like a kid in a candy store while tinkering with a mix of fabrics, fibers and yarns to create the new look Ashworth,” said Eddie Fadel.  “As Ashworth re-emerges in the US market, we are all about making clothes that look better and feel better for golfers.”

Dry Release is designed to look and feel like complete cotton, while offering classic style with moisture wicking, UV protection, and four-way stretch for easy movement. The unique blend of poly, cotton and spandex offers the ultimate in easy care, wash and wear. Soft-Tech material is a super high-performance poly product, integrating some spandex for stretch, while featuring a unique construction – the size and quality of the yarn, and the weave to create an extra soft hand. For Soft-Tech print polos, extra care is taken to maintain softness during the printing process, controlling the temperature and using higher quality dyes.  

The Natural Soft-Tech collection is a blend of bamboo and cotton with a touch of spandex. Bamboo has very strong, natural performance attributes including wicking, UV protection, and anti-microbial qualities.  Pebble Tech is engineered for maximum breathability with the highest level of performance. By manipulating the knitting process, with special attention to yarn weight and twist, pebbled holes are produced for air-flow in the poly/spandex blend. The resulting subtle textured appearance gives the shirt a rich and elevated look while increasing breathability and comfort. 

The Fall 2023 collection features several prints designed from a distinct Ashworth perspective centered on subtle and stylish, and created with discerning club members in mind, both on and off the golf course. Polos include updated icons from the Ashworth archives including the tipped collar/sleeve original, and a strong presentation of mid-layers, including a stand-out crewneck in performance fabric that blends in some Peruvian cotton for an elevated appearance, along with a selection of quarter-zips, and a fashionable, fun hoodie created for course play. 

Ashworth ambassadors Fred Couples and Tom Hoge will be outfitted in Ashworth apparel when competing on the PGA Tour and PGA Tour Champions, as well as other professional events around the world. 

Ashworth Golf apparel is available at green grass shops nationwide and via To follow the brand, check out its social media pages located at @ashworthgolf. 

Tuesday, January 31, 2023

New e6 Golf Ball from Bridgestone Provides Enhanced Feel, Longer Distance

— Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running and historically biggest selling model in the company’s lineup, is now redesigned to provide a softer, more pleasing feel at impact with maximum distance for value-minded players.

After 15 years of success, the e6 is still going strong, with a new design aimed at players that want an exceptionally soft feel and pleasing sound at impact without giving up any distance off the tee. In the case of the new e6, those that don’t have Tour-level swing speed will greatly benefit from the soft, extremely large gradient core and Bridgestone’s advanced dimple technology and aerodynamics. As always, a seamless Surlyn cover helps provide a combination of speed, distance, and exceptional durability.

“We’ve had an incredible run with the e6,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “It’s the mainstay of the e-Family and Bridgestone’s biggest selling two-piece Surlyn golf ball model to date. The e6 understandably has a lot of fans and the enhanced feel of the new design is sure to please. The added distance and forgiveness on off-center hits are an added bonus.”   

The two-piece Bridgestone e6 will be at retail in late January 2023 and feature a street price of $24.99 per dozen.  It will be available in white and optic yellow. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.

More information:

Swing Control Present Sophisticated Flagship Pants From FW23 Collection

These fashionable, luxury, high-performance pants are at the forefront of the new collection

(MONTRĖAL, CA) – Swing Control, manufacturers of the performance-based golf and lifestyle apparel brand, proudly introduce three stylish, versatile, and distinguished pants that will spearhead the FW23 Collection into the new season.

“Swing Control has developed a reputation for designing a pant that is comfortable, stylish and flattering with our proprietary slimming technologies,” said Swing Control Brand Manager Josh Mark. “These new pants from the FW23 Collection are sure to be a hit with our customers as they are impeccably tailored, crafted to perfection, and will provide top game performance. Play in style. Play with confidence.”

The Swing Control sophisticated flagship pants from the FW23 include: 


Featuring an artful print in nautical colors, this unforgettable piece exudes an exotic elegance that will elevate any ensemble. It’s designed with optimal functionality, made with a flexible Techno stretch for uninhibited mobility they won't restrict your swing. designed with a comfortable elastic waistband that slips on and off with ease, the fit is both streamlined, flattering, and easy to wear. Side vents with top-button detailing lend a youthful vibe to the ankle-skimming length, for a look that will add some pizazz to your putting this season. Style# M4169


Fresh and fun with dash if retro, this crisp coral piece exudes an optimist, youthful vibe. Solid side bands and front pockets offset the geometric print with a sporty sophistication, complete with a matching slip-on waistband for optimal comfort and ease. Top with a coral polo for a chic tonal look that works well whether you're hitting balls or having lunch with friends. Style# B4165


Camouflage is resurfacing as a pattern of choice, seen in a multitude of modern iterations and fashion-forward takes this season. Perfectly on-trend, this flattering piece has a polished edge, made with a luxurious heavyweight Ponte fabric, and cut to move with the body in complete comfort. The silhouette is streamlined and minimal, featuring a body-shaping waistband with superior tummy-smoothing technology, the fit is figure-enhancing and easy to wear. On the course or off-duty, this pant is an instant outfit upgrade. Style# B5054

“Each of these styles are pull on bottoms with a tummy-controlled waistbands. This provides enhanced support with superior control and ease, whether hitting balls or having lunch with a friend." 

For more information, please visit the Swing Control website at

PuttView Debuts New Augmented Reality Product to Rave Reviews

PGA Merchandise Show Attendees Were Dazzled By Innovative New Technology

(ORLANDO, FL) – The future of putting practice arrived at the 2023 PGA Merchandise Show with the debut of PuttView X, an Augmented Reality system that has raised the bar for golf technology.

The revolutionary PuttView X is able to instantly “read” greens, calculating distance, break, slope and speed. The glasses can map out any green in the world and there are no additional tools or preloading of data necessary. Simply put on the glasses and transform the green into an interactive learning platform. With its see-through displays, PuttView X overlays putt information such as start line, ball path, speed animations and contours onto the green, providing a holographic view of any putt. 

Voice commands and hand gestures enable users to control the system and move around the green freely, set any hole or ball location, and adjust green speed depending on current conditions. PuttView X then accurately calculates the putt path and makes it visible to the user. 

The glasses are meant to be used as a training aid, helping players practice their putting like never before and improve in the key areas of putting: read, line, and speed. In addition, PuttView X comes with a smartphone app which enables coaches to see what their student is seeing and enabling them to amend all visuals through the app. 

“PuttView X is golf’s most technologically advanced training aid and we were delighted to unveil this state of the art new product at the PGA Merchandise Show, the industry’s annual showcase,” said Lukas Posniak, one of PuttView’s founders. “The reaction to PuttView X was incredible and that’s a testament to our team of engineers, who did brilliant work to turn what was once a dream into reality."

"PuttView X’s ability to instantly read any green, anywhere in the world has the potential to change the way we practice putting,” added Christoph Pregizer, also a PuttView co-founder and an avid golfer.

PuttView X is taking preorders online at, and the Augmented Reality glasses will begin shipping to consumers in June. Cost of PuttView X is $14,480. A $500 deposit is required for preorders, but early buyers will receive a $500 discount upon final purchase. 

Based in Hamburg, Germany, PuttView is dedicated to help players reach their full potential on the green. The company’s debut product, PuttView Indoor pioneered the use of augmented reality to assist golfers with better putting and is being used by the best players and coaches all over the world. PuttView Indoor uses a projector to display every aspect of a putt directly onto an indoor green, and a tracking camera to analyze the player’s performance, allowing golfers to have an intuitive, fun and engaging way to practice. 

For more information go to or reach out to Ann-Kathrin Nahl at

Monday, January 30, 2023

Let's Talk About Socks, Baby!

TRUEENERGY Infrared Technology No-Show Tab socks provide the casual look you want with the comfort and performance you need. Invisible in low-top shoes, such as sneakers or golf shoes. Combines fashion and technology to deliver maximum comfort and durability for all day wear. Featuring a unique arch band to keep the sock comfortably in place, and a soft tab to protect your heel from rubbing. Reinforced heel and toe, with select cushion for added comfort and support. Plus, TRUEENERGY® socks use yarn infused with NASA-inspired infrared technology. Infrared ceramic crystals are ground & permanently infused into the polymer yarn used. When combined with your body’s natural heat it forms infrared energy to improve circulation and tissue regeneration—promoting recovery and performance.     

- Natural breathability and softness 
- Comfort welt top with seamless toe
- Expanded heel pocket for a perfect fit
- Mesh venting for improved air flow
- Specialty blended fabric with moisture control
- The InfraRed ceramic crystals do not wash out and remain effective for the life of the product.
- 3 pairs per pack

68% Polyester, 19% Cotton, 10% Nylon, 3% Spandex

Learn more at

Friday, January 27, 2023

Rapsodo Announces Mobile Launch Monitor 2 Pro with Golf Simulation for More Options, Measurements and Fun on the Range or at Home

New product brings invaluable data and pairs with Callaway® RPT™ Chrome Soft X® Golf Balls to give golfers unparalleled insights into their practice 

(ST. LOUIS, MO) – Rapsodo, the company known for helping athletes achieve their maximum potential by providing advanced data in real time, announces the release of its new golf product, the Mobile Launch Monitor 2 Pro (MLM2PRO™). The device has made its official debut at the 2023 PGA show in Orlando, with pre-orders starting February 1.

The MLM2PRO™ is the successor to Rapsodo’s original Mobile Launch Monitor, which was designed using radar technology and machine learning to bring pro-level data to golfers so they can analyze their swing by monitoring metrics like distance, ball speed, smash factor with data visualization, club gapping, shot dispersion, and more. With the original model winning My Golf Spy’s Best Mobile Launch Monitor three years in a row, and being a trusted brand in Golf Digest’s Hot List Testing, the new MLM2PRO™ is now the official personal launch monitor of Golf Digest’s Hot List. It will provide the same industry leading data with additional metrics to further enhance the user’s experience - such as measuring spin and full golf simulation features. The MLM2PRO™ uses dual cameras and is compatible with both iOS and Android devices.

With the MLM2PRO™, Rapsodo will introduce golf simulation including Rapsodo Range, a virtual driving range, and Rapsodo Courses, which will consist of over 30k courses globally. Rapsodo Range will provide trajectory and shot trace indoors. While Rapsodo Courses gives players the ability to practice on their local course ahead of a big event or play a nationally recognized course on their bucket list. Rapsodo has provided users thousands of course options through their MLM2PRO™ Premium Membership, so users will have an extensive list to select from and play virtually anywhere in the world. Additionally, the MLM2PRO™ is compatible with multiple simulation software providers including E6 Connect and Awesome Golf to give players a variety of options to suit their game. Even more integrations are scheduled to continue to add to MLM2PRO™ users’ subscription options.

Callaway Golf Partnership  

The new portable launch monitor provides even more advanced data for golfers to analyze. In total, the MLM2PRO™ will report six measured metrics within 13 core metrics including new data points like descent angle, spin rate and spin axis. The ability to measure both spin metrics is an invaluable addition to the latest golf monitor, and was possible through a partnership with Callaway Golf. The Impact Vision camera in the MLM2PRO™ records and processes images of the ball’s rotation to measure the ball's spin rate and spin axis. Adding these key metrics improves the ability to determine overall carry distance and path.

“The Callaway RPT Chrome Soft X Golf Balls leverage the world class performance of the Chrome Soft X Golf Ball with our Optical Technology, so the MLM2PRO can track the launch conditions of the ball,” said Jason Finley, Callaway Golf’s Global Director of Brand and Product Management. “This allows golfers to receive information that will help them to optimize their equipment, practice and gapping. Callaway’s Optical printing technology provides unparalleled printing accuracy, ensuring precise placement of the Rapsodo pattern on each golf ball.”

Multiple High Speed Cameras 

The MLM2PRO™ has two built-in cameras, offering a major upgrade from the original MLM which required the iOS device camera to track ball flight. The inclusion of the cameras opens up the MLM2PRO™ to both Android and iOS platforms. The two cameras serve different purposes. The wide-angle "Shot Vision" camera is used to record a swing video with shot trace on every shot. The 240-fps high speed shutter "Impact Vision" camera captures a series of photographs that are visualized in the MLM2PRO Mobile App as a short video - allowing players to view their impact on every swing. The Rapsodo Swing Vision feature pairs the MLM2PRO™ with a phone or tablet to have multiple angles of each golf swing, allowing golfers to capture down-the-line and face-on swing replay videos so they can get more out of their practice time.

“The new MLM2PRO™ is a continuation of Rapsodo’s mission to enhance player performance by providing pro-level data for golfers at all levels,” said Batuhan Okur, Founder and CEO of Rapsodo. “We’re also focused on creating features and experiences that appeal to broader audiences and uses; adding simulation, combines, new ways to practice and compete, and there’s more to come. We’re honored to have the chance to partner with Callaway Golf, giving us the opportunity to amplify the MLM2PRO™ into a data rich tool that provides remarkable metrics like spin rate and spin axis that we haven’t had on past monitors at this price point. Rapsodo prides itself on creating groundbreaking products like this to bring out the best in athletes looking to improve their skills.”

Pricing and Availability 

The MLM2PRO™ is built for both iOS and Android users, and will come with a sleeve of three Callaway® RPT™ Chrome Soft X® Golf Balls with Rapsodo precision technology. It is available for $699.99, and every purchase includes a one-year premium subscription to access additional benefits. It will be available for pre-orders starting February 1, with widespread availability by March 31. Visit for more information. 

Titleist Introduces New Scotty Cameron Super Select Putters

Latest Evolution of Milled Putter Line Showcases New Face Milling Technology and “Plus” Shapes for 2023

(CARLSBAD, Calif.) – For the latest evolution of the world’s finest milled putters, Scotty Cameron builds upon the tour-proven success of 2020's Special Select line and introduces 10 new Super Select models in 2023, which will be launched in two worldwide releases.

Scotty has pushed his blade and mid-mallet designs even further with better performance, new milling techniques, refined shapes, improved multi-material construction and cutting-edge weight distribution to deliver a Select line superior to any before it. The result – Super Select.

Six of the new models - Super Select Newport, Newport Plus, Newport 2, Newport 2 Plus, Newport 2.5 Plus and Squareback 2 - will be available at Titleist authorized golf shops worldwide beginning March 17, 2023. The Newport 2 and Newport 2.5 Plus models will also be offered in left-handed configurations.

Four additional models will be released on May 19, 2023 and include the Super Select Fastback 1.5, Del Mar and the new GOLO 6 and GOLO 6.5 models. The Del Mar and GOLO 6.5 models will be offered in left-handed options, as well.

QUOTING SCOTTY CAMERON: “With the new Super Select putters, the name just fits. I’ve been creating putters for a long time, and after each line rolls out and gets played, new ideas emerge. There’s always a better way. I try to make all the refinements I can to bring more performance to players, to give them more confidence and, in the end, hopefully more success. Key to the 2023 Super Select family are the new ‘Plus’ models, which I introduced on Tour last year, then crafted into a few limited release models to really showcase this new higher-MOI blade design. Now, we have three new ‘Plus’ options in a few of our most popular designs. Additionally, I’ve brought back the GOLO name and shape in a new size. Familiar models like our Newport, Newport 2, Squareback 2, Fastback 1.5 and Del Mar all have our new dual-milling for a great feel off the face that combines the feel of a deep mill with the consistency across the face of mid-mill. Inspired by putters made for tour professionals, I have introduced new I-beam necks and various cosmetic upgrades to the finish and graphics. I’ve tried in every way to make these Super Select putters live up to their name.”

2023 SUPER SELECT OVERVIEW: Based on feedback from the game’s best players—and with design refinement at his San Diego County Putter Studio—Scotty Cameron has created new blade and mid-mallet models, refined milling methods, revamped neck styles, developed better multi-material construction and engineered weight distribution for the 2023 Super Select family of putters.

• INNOVATIVE ‘PLUS’ DESIGNS: Offering putters that deliver mallet-like forgiveness and stability in slim, blade-like shapes, Scotty Cameron designed the Super Select Newport Plus, Newport 2 Plus and Newport 2.5 Plus models with innovative, slightly wider profiles than traditional blade dimensions. The Plus models are sized in between a traditional blade width and wider-flanged models like the Squareback 2 mid-mallet. Leveraging the multi-material construction of combining precision milled 303 stainless steel heads and 6061 aircraft aluminum sole plates, weight from the center of the putter head has been repositioned around the perimeter to increase stability. This new design gives players a familiar, blade-like view from address and increases MOI for a confidence-inspiring setup. 

• NEW ‘DUAL-MILLED’ FACE TECHNOLOGY: The Super Select line introduces a new dual-milled face milling technology that takes sound, feel and feedback to a new level, combining the softness revered in previously released deep-milled putters with the feedback, consistency and roll of Scotty’s more recent mid-milled offerings. After a deep-milled pass of the mill across the putter face, a second pass of the mill levels the peaks of the face milling, producing a flatter, more consistent surface for the ball to contact the putter face. Brought over from Scotty Cameron’s tour prototypes, this new face technology brings a tour-inspired look and feel to the Super Select line, along with the line’s most consistent face to date.

• NEW ‘I-BEAM’ NECK DESIGN: Apart from the Super Select Del Mar and GOLO 6 models, each Super Select putter features a new "I-beam" neck design that Scotty adapted from putters he’s made for tour professionals. The new, precision sculpted neck designs give each model a racier, industrial look, but also allow for the removal and targeted repositioning of weight from the neck to the heel and toe of the putter head. This, coupled with a strategically placed notch on the models with a plumbing neck - positioned for precise lie adjustment - and Scotty’s larger signature milled dots in the pocket, allowed additional weight to be precisely redistributed to the toe and heel areas where it will most benefit players.

• PERFORMANCE WEIGHTING: Each new Super Select putter incorporates performance weighting technology featuring customizable sole weights precision milled in the United States from either 303 stainless steel or heavier tungsten for the Newport and Newport 2 models. Used in conjunction with purpose-built aluminum sole plates on all Plus, mid-mallet and GOLO models, Scotty’s performance weighting concept allows for optimal weight distribution and higher MOI so each putter can achieve ideal balance and proper performance at every length.

2023 SUPER SELECT MODELS: The new Super Select models offer golfers multiple options in 33", 34" and 35" lengths, each with a specific neck/shaft configuration (either flow, jet, plumbing or shaft-over spud) and the proper sole weight designation for ultimate player flexibility, sizing and preference.

Six Models in Shops March 17, 2023

• Super Select Newport: Precision milled from 303 stainless steel, this blade includes a new I-beam plumbing neck, the Newport’s distinctive rounded features and a dual-milled face texture. With adjustable performance sole weights milled from raw tungsten, this putter has a solid face and a misted stainless steel finish.

• Super Select Newport Plus: Crafted slightly wider than a standard blade, this rounded solid stainless steel model presents a new size in high-performance putter design that integrates proven multi-material methodology with a 6061 aluminum sole plate, solid 303 stainless steel face and stainless steel sole weights. 

• Super Select Newport 2: The line’s flagship model with its crisp, mechanical shape is milled from 303 stainless steel with a solid face, customizable tungsten sole weights, a tri-sole design, the tour-inspired, new I-beam plumbing neck and dual-milled face technology. A left-handed model is also available.

• Super Select Newport 2 Plus: With a slightly wider flange than the Newport 2, the Newport 2 Plus incorporates a 6061 aircraft grade aluminum sole plate with a precision milled solid stainless steel face and customizable stainless steel sole weights for a new shape with increased MOI.

• Super Select Newport 2.5 Plus: With its MOI-enhancing wider face-to-flange shape, the Super Select Newport 2.5 Plus incorporates dual-milled face technology, a new sculpted I-beam-style jet neck and a solid milled stainless steel face with a 6061 aircraft grade aluminum sole plate and customizable stainless steel sole weights. A left-handed model is also available.

• Super Select Squareback 2: The Super Select Squareback 2 is a wider-bodied, angular mid-mallet with higher MOI, a solid milled putter face and an integrated 6061 aluminum sole plate with stainless steel sole weights, a refined I-beam plumbing neck and dual-milled face technology.

Four Additional Models in Shops May 19, 2023

• Super Select Del Mar: The new Super Select Del Mar is a heel-shafted compact mallet with a flow neck precision milled from solid 303 stainless steel that includes dual-milled face technology and customizable stainless steel sole weights. It is also available in a left-handed configuration.

• Super Select Fastback 1.5: With a new precision sculpted I-beam jet neck—as well as the line’s new dual-milled face technology—the Super Select Fastback 1.5 is a mid-mallet with a solid milled putter face integrated with an engineered 6061 aluminum sole plate and stainless steel sole weights.  

• Super Select GOLO 6: The GOLO returns in a new size as the Super Select GOLO 6, a rounded compact mallet precision milled from 303 stainless steel sized in between the previous GOLO 5 and 7 models. With a mid-bend shaft and an integrated sole plate machined from 6061 aircraft aluminum, the GOLO 6 includes the line’s new dual-milled face technology and stainless steel sole weights.

• Super Select GOLO 6.5: The Super Select GOLO 6.5 has a small I-beam jet neck and is precision milled from 303 stainless steel with a solid face and an integrated 6061 aircraft aluminum sole plate. It includes the line’s dual-milled face technology and adjustable performance weighting with stainless steel sole weights. A left-handed Super Select GOLO 6.5 is also available. 

SUPER SELECT WEIGHTING & SHAFTS: Each new Super Select putter features performance weighting with two customizable heel-toe weights (tungsten or stainless steel based on model) and stepless steel shafts.

NEW GRIPS: Each Super Select model has a specific grip, designed to not only provide each putter’s proper swing weight and balance, but also to offer the right in-hand feel. The Newport, Newport 2, and new Plus models come equipped with a textured Pistolini Plus grip, a smaller design with a thicker, more substantial feel through the lower part of the grip. This grip is paired with the blade-style putters, while a new, textured Pistolero Plus grip has been paired with the mid-mallets and Del Mar. The Squareback 2, Fastback 1.5, Del Mar, GOLO 6 and GOLO 6.5 each come with a Pistolero Plus grip that carries through the line’s color scheme. When comparing grips, the Pistolero Plus has a larger profile in the top hand location near the butt of the grip and is also slightly heavier and provides the appropriate complement to the mid-mallet putters’ head shapes.

FINISH & GRAPHICS: New 2023 Super Select stainless steel putter heads all undergo Scotty’s silver mist process for a near-permanent, radiant, yet glare resistant, appearance and texture. The 6061 aircraft grade aluminum components have been misted and anodized in a clear, bright aluminum finish. Scotty’s familiar three-dot theme carries through to the back cavities as unpainted, raw circles milled into the stainless steel. The engravings and sight lines are painted asphalt gray, except on the soles where Scotty Cameron and the “+” symbols on Plus models are accented in cherry red translucent paint.

AVAILABILITY AND PRICE: The new Scotty Cameron Super Select Newport, Newport Plus, Newport 2, Newport 2 Plus, Newport 2.5 Plus and Squareback 2 putter models will be available worldwide beginning March 17, 2023, through Titleist authorized golf shops. The new Super Select Del Mar, Fastback 1.5, GOLO 6 and GOLO 6.5 models will be available on May 19, 2023.  MAP: $449



FlightScope Launches New Face Impact Location Add-on option for Mevo+

FlightScope Mevo+ with Pro Package and Face Impact Location technology is the most fully equipped launch monitor and simulator offered at its price point in the golf industry

(ORLANDO, Fla.) – FlightScope, the global leader in tracking and analyzing sports performance data, announced the addition of a Face Impact Location add-on option for the FlightScope Mevo+ Pro Package.

In its ongoing pursuit of adding value for its customers, FlightScope has added the Mevo+ Pro Package with Face Impact Location add-on to give golfers the most fully equipped launch monitor and simulator at its price point in the industry. Mevo+ Pro Package users can add Face Impact Location by visiting

FlightScope’s Mevo+ 2023 Edition retails for $2,199. The Pro Package can be added for $1,000, and Face Impact Technology can be added to units with the Pro Package for $500. At a total cost of $3,699, the FlightScope Mevo+ Pro Package with Face Impact Technology offers all the functionality of similar products priced significantly higher. Visit for special PGA Show Week pricing.

“We are excited to be able to add Face Impact Location as an add-on to the FlightScope’s Mevo+ Pro Package, which truly provides golfers an incredible amount of information and feedback at a price point not seen before in the golf industry,” said Henri Johnson, Founder and CEO of FlightScope. “Golfers, instructors and club fitters now have the option to purchase a Mevo+ unit, upgrade to the Pro Package add-on option when they’re ready and then get even more information by adding Face Impact Location. Our top priority is always to add value for our customers, and we are confident we have done that with this latest upgrade option.”

The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 20 data parameters, ownership of golf course simulation and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.

The Pro Package add-on was launched last year and was made possible by the addition of FlightScope’s patented Fusion Tracking technology, previously only available in their top-of-the-line X3 model. The combination of 3D Doppler radar tracking and synchronized image processing equates to more accurate performance data, adding 11 additional data parameters and making it suitable for teaching professionals, players and club fitters.

Face Impact Location precisely captures the location of contact on the club face with every strike, giving teachers, fitters and golfers important impact information in addition to the data points captured with the Mevo+ Pro Package.

Additional upgrades to the Mevo+ 2023 Edition include:

- An improved kickstand that extends to the required 12 degrees tilt, the optimal positioning for accuracy and consistency

- An improved battery, offering up to three hours of use between charges

- FlightScope’s revamped PC software included with purchase

- Ownership of the FlightScope E6 Connect Bundle with 10 simulated golf courses - included with purchase for iOS and PC 

FlightScope is the industry leader and pioneer in tracking and analyzing sports performance data. Its products represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance data with unmatched accuracy. With accurate, performance-driven technology, FlightScope transforms the way the game of golf is analyzed and how players pursue game improvement. The company’s renowned products are trusted by a large and growing number of TOUR players, top teachers, and golfers around the world.

More information:

Tuesday, January 24, 2023

Unboxing Zero-Sugar Lifevine Wines

Interested in ZERO SUGAR, amazing tasting wines created out of Oregon? If so, please read on about Lifevine — which is ideal for those who like to limit their sugar, but not their alcohol content or taste! 

Did you know? There are more than 60 FDA-approved wine additives for winemaking, and wine brands are NOT required to put ingredients on their label. At Lifevine, they have nothing to hide… and more to love. Lifevine is one of the first wines to list both serving facts and ingredients on the bottle. They believe in providing you the transparency you deserve so that you can make the best choices about what you put in your body.

Lifevine is sourced from select growers in the Sierra Nevada bench lands east of the San Francisco Delta. The local climate is warm and the soils are a well-drained combination of decomposed granite, sandy loam and clay. These conditions provide a perfect environment particularly for the red varietals like Cabernet, Merlot and Syrah, which are used in Lifevine’s Cabernet and Red blends. All of the grape varietals they harvest are grown under organic conditions and harvested at the peak of ripeness with an eye towards keeping alcohol levels modest.The focus is on making minimal intervention wines that are fresh and flavorful and can be consumed without the worry that they contain any harmful chemicals, toxins or pesticides. 

Varietals include Pinot Noir, Sauvignon Blanc, Red Blend, Blanc de Blanc and California Chardonnay. (Range is $21.99 - $29.99). Lifevine is lab tested for purity, certified pesticide free and committed to label transparency. And it tastes AMAZING!

Lifevine Wine is Zero Sugar, Fewer Carbs and Committed to Label Transparency. Better yet, Lifevine wine is the only certified pesticide-free wine in America!

Biion Footwear Introduces the Waterproof Chelsea Boot

– Biion Footwear, designed and styled in Canada, is proud to introduce the industry’s first EVA performance Chelsea boot at the 2023 PGA Show. Arriving summer 2023.

The Chelsea boot is the newest addition to the revolutionary Biion Brand. It features all the style and talent of Biion shoes in a new yet iconic silhouette. Designed with performance in mind, it is 100% waterproof giving you the confidence of dry feet on dewy days or swinging in the rain!

“We reimagined the classic Chelsea boot style with all the technical details and functionality of our revolutionary Oxford and Trainer,” said Richard Buchanan, founder of Biion Footwear. “This waterproof boot is sure to be a favorite of golfers during inclement weather on and off the course.”

The Biion Chelsea boot was designed with a remarkable set of features in stylish colors to keep your feet dry on and off the course. Features include:

Hextragrip traction outsole provides an extremely low-profile performance, offering the ultimate connection to the ground with amazing balance through every swing.

Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit.

The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul.

Biion keeps your foot dry with waterproof EVA technology.

A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing.

Biion’s spikeless HEXTRA-GRIP tread provides outstanding traction, strength and stability in your swing.

The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step.

Biion shoes are resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.

"Please join us for music and cocktails at the PGA Show in our booth #3473 Thursday, January 26 from 4 PM to 6PM," added Buchanan. Details are included below.


Honma Golf Debuts the Next Generation of BERES: The BERES Nx Family of Woods and Irons

– Honma Golf, the leader in beautifully crafted performance golf equipment,  announces the North American introduction of the new BERES Nx line of drivers, fairway woods, hybrids and irons. This Next Generation of BERES makes the renowned luxury brand more accessible to golfers who seek ultimate craftsmanship and luxury equipment without the ultra-premium price point of the brand’s marquee BERES 3-, 4- and 5-star models.

BERES Nx resides in the game-improvement category but appeals to a younger player than traditional BERES clubs. It can also be played by a broad handicap range, including better players needing stiffer shaft flexes. This new line features Honma’s lightweight holistic design that brings together speed and game improvement performance through its traditional integration of head and shafts being designed in tandem. Golfers will be thrilled by the reliable and consistent ball flight they get from BERES Nx.

“This new line helps expand the BERES legacy to a new generation of golfers,” says Takahiro Suzuki, senior product marketing manager at Honma. “That’s incredibly important to our company. It’s a rebirth and continuance of the legacy of the BERES brand that started in 2005. While maintaining the extremely high quality of BERES, we thoroughly pursued advanced technologies and generously adopted Honma's primary technology related to speed and distance. The result is BERES Nx.”

BERES Nx Driver

The next-generation, game-improvement BERES Nx driver – available for men and ladies playing to a 6-to-30 handicap – generates speed and distance. It yields plenty of forgiveness and sports a draw bias design that allows golfers to swing comfortably and still achieve added power. 

The club generates high initial ball speed through a new clubface and crown structure. The “Nx Drive Technology” structure – consisting of a no-weld upper L-CUP face, solid carbon crown, hyper wide slot and keel weighting – enhances the initial velocity performance for impressive flight and distance. Its radial face surface expands the toe and heel repulsion areas to the edges of the face, while X Lib increases the rigidity of the face’s outer circumference for more resilience.

Golfers can expect high-and-straight trajectory with low spin, thanks to the driver’s high Moment of Inertia (MOI) and low/deep center of gravity (CG). Its solid carbon crown and upper L-CUP face work in tandem to fortify the structure for increased repulsion. Use of carbon in the crown also allows weight to be carefully redistributed throughout the clubhead, to maximize performance – a goal Honma master craftsmen in Sakata, Japan achieved by integrating the shaft and clubhead design.

The slot efficiently transmits energy at impact into initial velocity for high trajectory and long distance. The shaft does not rotate, even when the loft and lie angles are adjusted between -1 degree to +2 degrees of loft. Plus, the driver maintains Honma’s foundation of beautifully crafted performance and gorgeous aesthetics. Unlike previous BERES clubs, Nx does not come with a star grading. It is available in base lofts of 9 and 10.5 degrees for men (plus a 10.5-degree left-handed model), and 11.5 degrees for ladies. 

BERES Nx Fairway Woods and Hybrids

The Nx fairway woods and hybrids are natural transitions from the Nx Driver. Like the driver, they also sport a solid carbon crown, radial clubface, booster slot and sole weighting. But they also incorporate a titanium clubface and stainless-steel sole. As a result, they generate plenty of initial ball speed with high trajectory, low spin and ample distance.

BERES Nx Irons

The Nx irons are designed to generate high ball flight and lengthy distance. And it is all due to their structure. A wide sole eases turf interaction but also works in concert with a hollowed-out lower body that’s supplemented with tungsten weighting near the toe and a vibration absorbing resin material behind it, plus an ultra-thin clubface – resulting in a high MOI, more impact repulsion, and a low-and-deep CG that together help generate high and straight trajectory. Paired with strong lofts, this helps achieve lengthy distance. A Vibration Absorption 3D Emblem adheres to the back of the face, absorbing impact vibration to soften the feel and sound to be that of a forged iron. An L-CUP structure makes the face thickness as thin as possible, and increases clubhead rigidity, as well. The integrated head-and-shaft design accelerates the head speed to improve the flight distance and stability.

BERES Nx Shafts

As a standard option, every BERES Nx club comes armed with Honma’s renowned lightweight VIZARD shaft. VIZARD, which was developed as a T//WORLD shaft, is combined with BERES for the first time here. Based on its integrated design with the Nx clubheads, VIZARD for Nx weighs just 45 grams, appealing to a wide range of golfers. It is generally more flexible in the middle, and more optimized towards the butt and tip – helping you produce proper spin and fast initial velocity. That lets golfers take a comfortable, easy swing while the shaft does all of the work. 

A VIZARD for Nx ★★★ Triple Star shaft is also available as an upgrade, for golfers who can invest more into their clubs. It uses ultra-high elasticity prepreg with a higher tonnage, with low frequency and low torque, while giving flex and suppleness. Thus, this premium shaft realizes even better distance and accuracy.

All BERES Nx products will be available for retailers and consumers beginning April 1, 2023. Retail pricing for BERES Nx men’s and ladies drivers are $750, fairways $500, and hybrids $400 (all prices are with VIZARD Nx shafts). Iron sets retail for $1,750 (7-11) in VIZARD Nx, $1,500 (7-11) in NEO steel shafts, and $2,500 (7-10, SW) in Vizard Nx for ladies. BERES Nx Triple Star retail pricing driver $1,000, fairways $600, hybrid $550, and iron set (7-11) $2,500.

For more information about Honma Golf visit:

Cleveland Golf Announces New Frontline Elite Putters

– The all-new Frontline Elite Putter line from CLEVELAND GOLF® features eight carefully crafted models with improved forward weighting and face technology, all designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are slated to launch Feb. 22.

Frontline Elite Putters were carefully designed to reduce adverse effects of off-center strikes and help players sink more putts, regardless of stroke type. 

“For the Frontline Elite Putter, we used more than 30g of metal injection molded tungsten across the striking area to move weight as far forward as possible,” said Casey Shultz, Product Manager at Cleveland Golf. “In a forward-weighted putter design, face rotation is significantly reduced on off center strikes. So, even if you miss-hit your putt, your ball will stay more on-line, and at the desired speed for more scoring chances.” 

After computer simulation/calculations comparing forward-weighted Frontline Elite against rear-weighted competitors, the results revealed 38% improved accuracy when struck off-center.

Each putter in the Frontline Elite lineup includes Speed Optimized Face Technology (SOFT). Its individualized groove patterns, specific to each putter shape, balance energy transfer across an enlarged striking area, normalizing ball speeds and helping miss-hits travel a similar distance to perfectly struck putts.

Frontline Elite also features counterbalance weights beneath each putter grip and sole weights in each head. This weighting approach is intended to help maintain a consistent swing feel. To help with alignment consistency, Cleveland Golf’s patented 2135 Technology is featured on all mallet models. Every model uses either a simple, or high-contrast alignment line designed to best accommodate a slight arc or straight stroke type.

Key Innovations Inside the Frontline Elite Putters:

· Tungsten SOFT: A combination of Cleveland Golf’s proprietary Speed Optimized Face Technology for consistent distance on all strikes, plus tungsten material creates a forward CG for straighter, more accurate putts.

· Stroke Specific Designs: All Frontline Elite Putters feature a grip, hosel, and alignment scheme designed specifically for either a slight arc or straight stroke type. Simple or High-Contrast alignment lines are on each head, along with patented 2135 Technology featured on mallets designs. Straight stroke designs use an oversize pistol grip, while slight arc designs use a skinny pistol design from Lamkin.

· Consistent Swing Feel: Each model features adjustable sole weights and built-in counterbalance weights. This harmonious weighting system gives every putter an ideal, consistent swing feel, no matter the shaft length or head model.

Premium Options:

· ALL-IN shaft from UST Mamiya – A balanced shaft designed to add stiffness, strength, and consistency. Available in straight or single bend configurations.

· Stepless Chrome – For a more traditional look and feel, Frontline Elite also carries the option of a stepless chrome shaft available in straight or single bend configurations.

Retail Information and Pricing:

Frontline Elite Putter with Standard Shaft: $249.99

Frontline Elite Putter with ALL-IN shaft: $299.99 

Frontline Elite Models:

Blade: Frontline Elite 1.0, Frontline Elite 8.0

Mallet: Frontline Elite ELEVADO Slant Neck, Frontline Elite CERO Slant Neck, Frontline Elite RHO Slant Neck, Frontline Elite ELEVADO Single Bend, Frontline Elite CERO Single Bend, and Frontline Elite RHO Single Bend.

U.S. Retail Launch Date: Feb. 22, 2023

For more information on the Frontline Elite putter line visit 

Monday, January 23, 2023

Bridgestone Golf Introduces e12 Contact

Leader in Golf Ball Technology Expands Contact Science with New Cover Formulation

(COVINGTON, Ga.) — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the all new e12 CONTACT golf ball, featuring a FLEXATIV cover, the fourth generation of Contact Science that helps create 46% more surface contact at impact. Borrowed from Bridgestone Tire, Contact Science optimizes the moment of impact, yielding faster speeds on more powerful contact and higher spin rates on less powerful contact. Designed for players looking for a combination of maximum distance, straighter overall shots, exceptionally soft feel, and enhanced short game performance, the new e12 CONTACT golf balls are loaded with technology, highlighted by the brand new FLEXATIV Surlyn cover.

The new FLEXATIV cover is designed using impact modifiers that allow it to react to the amount of force applied at impact. When struck with a driver the cover behaves like a firmer material for faster ball speed and more distance, and also less sidespin for straighter shots and enhanced forgiveness on off-center hits. When struck with a wedge or short iron however, it behaves like a softer, slower material. The result on shorter shots, when combined with CONTACT Force dimples, is 46% more surface contact, creating significantly more spin and control around the greens.

“We learned a lot from working on the TOUR B line and were able to apply some similar design features to the new e12 CONTACT,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “The new ball is about as advanced as anything you can find in the straight-distance category and can provide exceptional speed, longer, straighter shots, and solid short game performance for a wide range of players.” 

The CONTACT Force dimple design on the new e12 CONTACT, which carries over from the previous model, features a structure with a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the dimple allows for more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with every club in the bag. Short game spin and control is also improved due to increased contact with the clubface.

“FLEXATIV represents our fourth iteration of Contact Science,” said Adam Rehberg, Senior Manager, Ball Fitting and R&D. “Our engineers have found a way to combine the structural and chemical advantages of Contact Science and put them into one golf ball, creating a model that flies longer, straighter, and spins more on short shots around the green. It’s an impressive achievement in design and manufacturing.”  

The three-piece Bridgestone e12 CONTACT will be at retail in March 2023 and feature a street price of $34.99 per dozen.  In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.

More information:

Srixon Releases Refreshed Z-STAR Series for 2023

— SRIXON, a global leader in golf ball technology and innovation, announces the eighth generation Z-STAR Series golf ball. The Z-STAR Series is scheduled to launch Feb. 15, while the Z-STAR Series DIVIDE is scheduled for Spring 2023.

Made with an extra thin, urethane cover that provides tour level stopping power around the greens, the Z-STAR Series gives players more bite for more spin. Paired with the new Spin Skin+ to increase the cover’s degree of friction to enhance approach shots and greenside spin on every shot, Srixon claims this new generation will offer unmatched performance and feel.

“Finding the right golf ball for your game is just as important as finding the right irons or driver,” said Brian Schielke, General Manager of Srixon. “It's the one piece of equipment you use on every single shot, which is why technological advances like the new Spin Skin+ and FastLayer DG Core give players confidence that their ball is going to react how it should and excel in every category that matters – more spin, bite, and speed.”

Inside the Z-STAR Series is the new FastLayer DG Core, which is soft at the center and gets firmer from the inside out. The design of this core is intended to maintain a satisfying feel, while also providing ball speed.

The Z-STAR is engineered with a thin mid-layer and softer compression to prioritize softer feel and approach shot spin, while the Z-STAR DIAMOND also has a thin mid-layer but has a firmer compression to optimize Iron spin and distance. The Z-STAR XV’s unique core achieves a soft center that increases dramatically in hardness with an evenly distributed hard outer edge, which boosts ball speed for increased distance and enhances Iron spin.

Each Z-STAR Series ball features Speed Dimple Pattern, the 338 aerodynamic dimples improving overall launch even when wind conditions aren’t ideal. Its deep dimensions create a low drag coefficient that helps the ball stay on target and maintain distance, while keeping a penetrating ball flight in headwinds.

Included in the Z-STAR Series is the Srixon Z-STAR and Z-STAR XV DIVIDE golf ball. With its unique 50/50 Visual Performance in Yellow/White, this ball is a high-performance, tour-quality option made to see the game in a whole new way. 

“The visual feedback on its own is one of the most beneficial features of the DIVIDE ball,” Schielke says. “The ability to track your spin in the air and around the greens will help with overall consistency, and with the one of a kind 360° line you’ll be able to see your line more clearly and perfect your roll on the greens.” 

Both the Z-STAR and Z-STAR XV DIVIDE feature Srixon’s new FastLayer DG Core, new Spin Skin+, and Speed Dimple Pattern.

Key Innovations Inside Z-STAR Series Golf Ball:

· New FastLayer DG Core: Starts soft in the center and dramatically becomes firm around its edge, giving high-speed players exceptional feel and plenty of ball speed for maximum distance.

· New Spin Skin+: A durable coating that digs deep into your Wedge and Iron grooves, maximizing spin for better control and stopping power.

· Speed Dimple Pattern: Less drag and more lift boosts overall distance and flies straight, even in the toughest wind conditions.

Retail Information and Pricing



Srixon’s Z-STAR and Z-STAR XV are available in Pure White and Tour Yellow, while the Z-STAR DIAMOND will be available in Pure White.

U.S. Launch Date:


Z-STAR DIVIDE, Z-STAR XV DIVIDE: Available Spring 2023

For more information on the Z-STAR Series family go to

Titleist Introduces TSR Metals

New Drivers, Fairways and Hybrids Offer Speed and Launch for Moderate Swing Speed Golfers

(CARLSBAD, Calif.) - Titleist introduces the final additions to its breakthrough TSR metalwood family with the launch of the new TSR1 driver, fairway and hybrid. Engineered for the moderate swing speed player – those with driver swing speeds less than 90 mph – TSR1 promotes optimal launch conditions through an ultra-lightweight design, enhanced aerodynamics and strategically placed Center of Gravity (CG). The line is designed to bring these players effortless speed, distance and high launch without sacrificing forgiveness, looks or feel. 

TSR1 metals will be available for fittings and presale on Feb. 2 and in golf shops worldwide on Feb. 23.

TSR1 Driver: The TSR1 driver is built for ultra-lightweight speed and distance. According to industry research, the moderate speed player accounts for roughly one-third of all golfers worldwide. The TSR1 driver provides these players the launch characteristics and speed to deliver effortless added yards to every drive.

As a maximum performance 460cc driver, TSR1 is roughly 40 grams lighter than TSR2, with weight savings coming from a lighter headweight, 40-gram shaft and lightweight grip. The elimination of excess weight, combined with improved aerodynamics and a similar “boat tail” shape to TSR2, helps golfers swing TSR1 faster through the air. Multi-Plateau Variable Face Thickness technology found in other TSR driver models assists in speed retention from off-center hits, while a deep CG almost perfectly centered to the face promotes higher launch and exceptional ball speed.

“The TSR1 line represents a continued commitment to deliver speed to every style of player,” said Stephanie Luttrell, Titleist Director of Metalwood Development. “With the TSR1 driver, we found more speed and launch for the player through a lightweight design, better aerodynamics and our deepest CG ever in a Titleist driver.” 

TSR1 drivers feature MMT SpeedMesh shafts that play at under 40 grams in all flexes, offering ultra-lightweight speed paired with incredible stability and energy transfer at impact.

TSR1 Fairway metals: The lightest and highest launching TSR fairway metal, TSR1 is designed to help moderate speed players get even more speed and launch out of every strike. TSR1 fairways have a larger footprint than the TSR2 offerings at 180cc, however, TSR1 is 20 grams lighter. An open hosel construction helps create a deeper CG placement that promotes higher launch and more forgiveness. TSR1 fairways also have a 15 percent higher MOI than their predecessor thanks to improved shaping and weighting. For golfers seeking to get the golf ball up in the air higher and faster, TSR1 is designed to do just that.

“In designing TSR1 fairways, high launch was the top priority,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “We wanted to make the highest launching and most forgiving fairway we could. The result makes for a seamless transition from TSR1 driver through the top end of the bag.”

TSR1 hybrids: Built for golfers seeking distance and stability in their hybrid game, TSR1 hybrids achieve more speed and higher MOI through its enhanced profile and ultra-lightweight construction. A larger “wood-type” clubhead allows for a deeper CG placement and a more confidence-inspiring look at address. Despite the larger profile, the TSR1 hybrid’s design achieves performance gains without increasing swingweight. TSR1 hybrid shafts utilize a .335 fairway tip and are ½-inch longer than prior generations for increased speed and launch.

“Keeping with the increased demand for higher lofted fairways from players, TSR1 hybrids are the most ‘wood-like’ hybrids we have ever made,” said Talge. “With a larger profile and a slightly longer shaft, TSR1 hybrids promote the speed and launch golfers may want from a fairway but with the added gapping flexibility to fit into the rest of the bag.”

TSR1 Technology:

Ultra-Lightweight Configuration: TSR1 drivers, fairways and hybrids have been stripped of every non-essential gram of weight from head to grip to ensure the lightest possible build without sacrificing performance.

Multi-Plateau Variable Face Thickness Design on TSR1 Driver: New VFT technology originally debuted in TSR2, TSR3 (Speed Ring), and TSR4 drivers and is now featured in TSR1, optimizing speed retention on off-center strikes.

Deep CG, High MOI: The center of gravity in each TSR1 model is positioned deep, raising MOI and maximizing high launch and ball speed. TSR1 drivers feature the deepest CG in a Titleist driver, now almost perfectly centered to the face, while the fairways’ open hosel construction and hybrids’ wood-type profile optimizes CG placement.

Confidence-Inspiring Shaping: Larger footprints in both TSR1 fairways and hybrids offer maximum forgiveness at impact and confidence over the ball, while the updated shaping of the TSR1 driver sits better at address and aerodynamic improvements help swing it faster through the air.

TSR1 Lofts

Driver: RH: 9°, 10°, 12° | LH: 10° (9° and 12° custom only)

Fairway: RH and LH: 3W (15°), 5W (18°), 7W (20°), 9W (23° | custom only)

Hybrid: RH and LH: 4H (20°), 5H (23°), 6H (26°), 7H (29° | custom only)

TSR1 Featured shafts: TSR1 drivers, fairways, and hybrids come equipped with Mitsubishi MMT SpeedMesh shafts, designed for players looking for an ultra-lightweight setup with maximum speed and stability. Metal Mesh Technology (MMT) is made with lighter and thinner materials and applied to the tip section to maximize energy transfer. MMT SpeedMesh shafts have a total playing weight under 40g (woods) and 50g (hybrids) across all flexes, the perfect complement to the lightweight construction of TSR1.

Shaft Specifications

Driver and fairways: Mitsubishi MMT SpeedMesh 40 (Men’s) and 35 (Ladies)

Hybrids: Mitsubishi MMT SpeedMesh 50 HY (Men’s) and 40 HY (Ladies) 

TSR1 Standard Lengths

Driver: 45.75” (44.5” Ladies)

Fairway: 43”, 42”, 41.5”, 41” (Ladies 1” under men’s stock build)

Hybrid: 40.5”, 40”, 39.5”, 39” (Ladies 1” under men’s stock build)


Drivers: Golf Pride TV 360 Lite Gray Flat Cap

Fairways: Golf Pride TV 360 Lite Plus Dark Gray Flat Cap

Hybrids: Golf Pride Tour Velvet 360 No Paintfill

Availability and Price: New Titleist TSR1 drivers, fairway metals and hybrids will be available for pre-sale on Feb. 2 and in golf shops worldwide beginning Feb. 23.

MAP: TSR1 drivers $599 | TSR1 fairways $349 | TSR1 hybrids $299