The Story of the Titleist Speed Project and the Most Played Drivers on the PGA TOUR
(FAIRHAVEN, Mass.) – “We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and Titleist.com/We-Go-Farther.
• Series Synopsis: Today, TSR is one of the fastest, most popular drivers in the game. But it wasn’t long ago that Titleist drivers had a different reputation. We Go Farther is a new series from Titleist that takes you deep inside the Titleist Speed Project, a six-year journey that transformed a daunting challenge into overwhelming Tour success. Meet the team that led the way and see what it takes to harness pure speed.
• Most Played Driver on Tour: Titleist TS drivers, the first models developed through the Titleist Speed Project, made their debut at the 2018 U.S. Open at Shinnecock Hills. A total of 17 players made the immediate switch to TS models that week, a striking number particularly for the week of a major championship.
For the first time since 2000, more players used Titleist drivers on the PGA TOUR during the 2018-2019 season than any other brand. Through the introduction of the next generation TSi and TSR models, Titleist has remained the most played driver brand on the PGA TOUR for four seasons running.
“I feel like I can hit the low one in the wind, I feel like I can hit the high one to carry a bunker, and I’ve got that extra 10 [yards] over the last five years that I didn’t have,” Jordan Spieth says in Episode 4. “Over the course of a season that makes a huge difference.”
Last season, Titleist drivers were played to win 16 PGA TOUR events, including three majors championships. Justin Thomas (PGA Championship) and the U.S. Open Champion gamed TSi3 drivers while Cameron Smith won the Open Championship with his TSR3 just weeks after the new models launched on tour.
Max Homa’s victory last week at the Farmers Insurance Open marked the 30th win for the TSR drivers across the worldwide professional tours.
Episode 1 - A Line in the Sand
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the rubber met the road in the team’s peerless pursuit of speed.
YouTube Link: https://youtu.be/2Fv2x7sZGvI
Episode 2 - Proving Grounds
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways, punitive rough and high stakes can keep the Titleist Speed Project from rolling.
YouTube Link: https://youtu.be/MX7vqpDaTcc
Episode 3 - Breaking Through
Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the big guns. All it takes is a little “space metal” to set off the fireworks and a string of celebrations.
YouTube Link: https://youtu.be/_KPRsaVaZa0
Episode 4 - Pushing Beyond
Standing on the other side of success, the Titleist Speed Project team looks to prove that the end of their innovation is nowhere in sight. As the TSR driver takes shape, the newest member of the team proves that sometimes the smallest enhancements can yield the biggest gains.
YouTube Link: https://youtu.be/hRF9Co8nkFQ
Four-episode playlist: https://www.youtube.com/playlist?list=PLbY3VIgx2ZAc4K3_jb1WVyp0OD2G32gEZ
Official trailer: https://youtu.be/brcFjRZtfIw