Tuesday, February 28, 2023

TRUE linkswear Brand Ambassador Chris Kirk Wins 2023 Honda Classic Wearing LUX Pro

(TACOMA, Wash.)
– TRUE linkswear (TRUE) PGA TOUR brand ambassador Chris Kirk wore LUX Pro en route to winning the 2023 Honda Classic at PGA National Resort and Spa’s Champion Course on Sunday. The Atlanta native and former University of Georgia standout won in a playoff against Eric Cole, earning $1,512,000 in his first victory in seven years and moving him to sixth in the FedExCup standings. 

The TRUE LUX Pro is designed and engineered to the rigorous quality, aesthetic, and performance demands of the modern professional golfer. Its classically inspired upper is made from premium leather and forged with TRUE’s TOUR-tested spikeless rubber tread for aggressive traction. A new WANDERLUX interior features a snug, padded heel cup and super foam insert that provides all-day comfort. Its full-grain leather upper is waterproof, ensuring the LUX Pro is ready to excel in all conditions. 

“The Champion Course at PGA National challenges every facet of your game, and the Honda Classic is such an outstanding event all around,” said Kirk following the win. “I love that I can count on my TRUEs on every course I play on TOUR week to week, in any conditions.”

With the victory, Kirk qualified for the 87th Masters, which will be his first appearance in Augusta, Ga. since 2016. In the 2022-23 PGA TOUR season, Kirk has one win, three top 10s, and has earned more than $2.6 million. Long known for his putting prowess, he currently ranks first in 3-putt avoidance, first in putting from 3 feet, and fourth from putting from 10-15 feet. 

“Congratulations to Chris on his outstanding win at the Honda Classic,” said TRUE CEO Jason Moore. “He’s a class act, a true family man, and an ultimate competitor who fought his way to victory in a playoff on an incredibly challenging golf course.”

Kirk’s victory adds to the exciting start to the year for the Pacific Northwest-based golf lifestyle brand. At the 2023 PGA Show in Orlando, Fla., TRUE introduced a bevy of new golf shoes, including the all-weather LUX Hybrid, as well as its new apparel line featuring its All-Day Pants and Joggers and “coming soon” polos, quarter zips, crew necks, hoodies and more. 

Learn more about the TRUE Ambassadors and look for other TRUE Ambassador stories coming soon at www.truelinkswear.com/pages/ambassador.  

Friday, February 24, 2023

True Blue to Host Golf’s Most Popular Traveling Tournament Series

— Golf’s most popular traveling tournament series is coming to one of America’s premier public courses. 

The Barstool Classic, a series of 25 events that span the country, will tee off at True Blue Golf Club on March 6. The one-day event, which is sold out, includes 18 holes of golf, breakfast, lunch, Truly Hard Seltzer, a tee gift and more. 

The format is two-man, better ball with teams using 50 percent of their USGA Handicap Index. The top four finishers will advance to the Barstool Classic Championship and have the opportunity to win $10,000, in addition to having their names engraved on the Commissioners Cup. 

True Blue, which is ranked among America’s top 100 resort courses by Golfweek, is an ideal place to begin the 2023 series, treating players to the work of legendary architect Mike Strantz. The course’s bold design features sweeping fairways, large undulating greens and rugged waste bunkers. 

Strantz was a supernova on the architecture scene, designing seven courses before passing away from cancer in 2005, and True Blue has proven to be one of his most popular layouts. 

Everything is big at True Blue and the size of the course is at the heart of its popularity, enhancing its playability for high handicappers while more skilled golfers have to play to the proper spots to score well. 

Barstool’s team - Trent, Riggs, Frankie and Dan - have enjoyed a meteoric rise based on the popularity of its Fore Play podcast, an engaging, irreverent look at the game through the eyes of regular golfers. Many of golf’s biggest names have appeared on Fore Play, reaching a younger, yet no less passionate, audience.

Given that the Fore Play crew played True Blue last year as part of its travel series, the team is very comfortable bringing its fans to the course.

The Barstool Classic will be played in 18 states and Toronto, Canada with courses such as The Greenbrier, TPC Boston and Grand Traverse Resort joining True Blue as high-profile hosts. 

Thursday, February 23, 2023

Discover Puerto Rico Unveils Results of Visitors Profile Study

Island Scores High Marks with Business and Leisure Guests; Golf, Beaches, Culture, and Gastronomy Contribute to Satisfaction, Intention to Return

(SAN JUAN, PUERTO RICO) – Discover Puerto Rico published its first comprehensive study on visitors arriving in Puerto Rico, a year-long assignment that included interviews in different parts of the Island with 1,607 travelers from abroad.

One of the study’s main findings is that 98% of visitors were satisfied with their experience on the Island. Similarly, 95% estimate they will return in the future, and less than 15% experienced any concerns at some point during their stay. 

The Island has long been popular with golfers, beach lovers, and those who appreciate the Island’s culture, biodiversity, and people. Now, according to the study results, visitors have expanded the reasons they choose Puerto Rico for getaways and travel experiences.

The main reason for travel was vacationing (65%). Only 13% said their trip was to visit relatives or friends. Travelers selected Puerto Rico as a destination for its weather (34%), scenic beauty (32%), and local culture (31%). 

On average, travelers stayed on the island for 6.1 nights. About half spent the night in a hotel (45%), a third in short-term rentals (34%), and the rest in private residences. It is estimated that each visitor spends around $208 per day. These expenses include accommodations, food, entertainment, experiences, and shopping.

This picture shows the composition of travelers in the best year in the history of the tourism industry in terms of total visitor spending ($8.9 billion), revenue from the rental tax ($116 million), and jobs in the recreation and lodging sectors (91,500). 2022 generated the highest passenger traffic at Luis Muñoz Marín airport (over 10 million) in more than a decade.

The increased visitation certainly has resonated throughout the Island golf destination, as many courses and golf resorts report welcoming burgeoning numbers of players in each of the past three years. 

Sixteen of Puerto Rico’s 18 golf courses are open to the public. The other two – at TPC Dorado Beach – allow play by guests staying at the Dorado Beach, Ritz-Carlton Reserve. Golfweek rates several of the Island’s courses among the best in the Caribbean, Mexico, Costa Rica and the Atlantic Islands.

Island courses range from luxury resort to municipal, spread throughout Puerto Rico with several clustered near historic San Juan. Oceanside views, coconut trees, and mountain and rainforest vistas frame their settings. Price points, terrain, layout style, and related amenities are varied and complementary.

Traveling to the Island is convenient with many choices as it is the air hub of the Caribbean. Further traveler friendliness is found in Puerto Rico’s bilingual culture, U.S. currency, and no passport required for American citizens.

For more information on the Island, travel guidelines, golf courses, resorts and hotels, and other destination attractions, visit DiscoverPuertoRico.com.

Biion Footwear Launches the Planet-Friendly Biion Blue Collection

Created from ocean-collected plastic, this innovative new line is a win-win for both people and the planet 

(COLLINGWOOD, ON, Canada) – Biion Footwear, designed and styled in Canada, launches the all new Biion Blue Collection made from 100% recycled plastic bottles collected from oceans worldwide.

‘We are thrilled to announce this amazing innovation in the footwear industry,” said Richard Buchanan, founder of Biion Footwear. “This tremendous first puts us in a fortunate position, allowing us to join the ranks of those working towards a better planet.”

“We worked with our manufacturing partner to apply science to a practical problem,” continued Buchanan. “Together, we developed GreenPlex Technology so we could gather plastic water bottles from the ocean and break them down into the pellets and fibers that make every major part of our shoe. There are 15 rescued bottles in 1 pair of Biions. Produced in a state-of-the-art manufacturing plant with zero carbon emissions, Biion is creating products to help renew and optimize people and the planet. This is a game-changer for the industry and the environment.”

This environmentally friendly technology begins with the launch of the Blue Collection, soon to be available in all the colors of Biion.

Approved by orthopedic specialists, Biion’s design supports the inner footbed, allowing for the natural movement of your feet through every step (and swing). A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing. The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step.

Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit. The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul.

A spikeless HEXTRA-GRIP traction outsole in every Biion shoe provides an extremely low-profile performance, outstanding traction, strength, and stability in your swing.

Your foot stays cool in Biion, with strategically placed ventilation holes throughout the shoe. The shoes are also resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.

Facebook: @WeAreBiion

Instagram: @WeAreBiion

Website: BiionFootwear.com

Wednesday, February 22, 2023

Unboxing SuperStroke Pistol 2.0 Putter Grips

Locked and Loaded

The Pistol series is a modern take on a beloved classic. These putter grips merge a pistol-style top section that helps golfers lock in their upper hand position with “No Taper Technology” to help golfers maintain even grip pressure and boost the consistency of their stroke.

CounterCore weight is not included with the grip but may be added separately in ACCESSORIES.

Zenergy Pistol grips come in 7 colors and 3 sizes.

Learn more at www.superstrokeusa.com.

Bonfit Present Play Nine, The Card Game of Golf

Play Nine brings golf from the green to the card table for families, friends, and communities

(LOS ANGELES, CA – Bonfit America Inc., an incubator, manufacturer, and distributor of unique products, is proud to present a card game that is founded on the principles of golf but a game that anyone can play and enjoy – Play Nine.

“Play Nine is a great game for a casual game night or family get together. It is quick, easy to play and FUN,” said Bonfit President Paul Krok. “We’re experiencing a great deal of success with Play Nine in the large communities, particularly those associated with golf courses. During the pandemic, crowds from the Villages in Florida enjoyed Play Nine daily. It is very popular in these large venues; they can also create ladders and brackets to expand the game for weeks.”


· Set the Course: Deal eight cards to each player. Arrange the cards into two rows of four cards. Each player flips two cards face up to start the game.

· Advancing Down the Fairway: Play continues in order with all players drawing, then turning over or replacing a card as they shoot for the lowest score.

· Shaving off Strokes: Players draw, decide, and discard working to match vertical pairs of cards. When matching a pair, the card cancels out equaling zero points.

· Winning the Hole: As players go about their turn flipping and discarding cards, strokes will reduce, and one player will be met with the question of flipping their last card up. Players have the choice to skip their turn after drawing a card and immediately discarding it in hopes of reducing their strokes in the next turn. When a player decides to flip their last card, each other person has one final turn before the Hole ends. Play nine holes and the player with the lowest strokes wins the game.

“How I like to explain Play Nine. Each turn is a shot, and each hand is a hole. The game can be played in ten minutes but what is surprising is how strategic gameplay have people playing the game for hours,” added Krok.

Play Nine is available at fine golf specialty stores including PGA TOUR Superstore, and Golf Galaxy as well as at Dick’s Sporting Goods, Amazon, and Walmart. It retails for $18.99 USD and includes 108 cards, golf pencil, 150 sheet scorecard and easy to read instructions. To order online, visit www.playnine.com.

Global Golf Post Launches Newsletter Aimed at Women Golfers

(Glenview, Illinois) — Global Golf Post, the leading international golf news brand is launching GGPWomen, a premium quality golf journalism platform dedicated to covering the women’s golf.

“Our mission is to promote, support, and celebrate the women’s game,” said Global Golf Post Founder and Publisher Jim Nugent. “The best stories in the women’s game—competitors, innovators, and philanthropists—will be found at GGPWomen.” 

This new subscription service will debut three days per week – Tuesday, Thursday, and Saturday – with premium-quality stories not found anywhere else.

An all-star cast of talented journalists has been assembled to deliver this content including veteran LPGA correspondents Steve Eubanks and Lewine Mair, Great Britain’s’ pioneering female golf writer. They will be joined by longtime national golf writer Lisa Mickey, as well as Emilia Migliaccio, an aspiring golf journalist and two-time Curtis Cup team member; Julie Williams, a longtime writer at Golfweek who covered women’s amateur golf; and Brynn Walker Collins, an Epson Tour player who will write a serial feature about her quest to earn an LPGA Tour card.

“We are thrilled and honored by the support we have received from the golf industry,” Nugent commented. “The LPGA, the PGA of America, and the USGA have all expressed their support, as have two dozen state golf associations.”

GGPWomen is a subscription service priced at $60 annually, or $7 monthly. It joins Global Golf Post’s two other subscription businesses: GGP+, a platform for original, premium quality golf journalism, and GGP/Biz, a golf industry news service. To access complimentary, 14-day trial subscriptions, access to www.ggpwomen.com.

Tuesday, February 21, 2023

Stewart Golf Releases 2023 R1-S Push Golf Trolley

(Gloucester, U.K.)
– Stewart Golf has unveiled the 2023 edition of the R1-S Push, with upgrades offering improved durability and performance, as well a new color option—Midnight Grey.

The R Series has been part of the Stewart line since the company’s launch in 2014, when it became the only push trolley to be built in Great Britain. The clean lines of the R1-S Push are the result of housing the folding mechanism within the frame itself, a feature which is unique due to the patented rack and pinion design. The hidden mechanism links all three wheels to the main upright, providing smooth, consistent, and quick folding.

The latest version features a self-adjusting silicone bag cradle that allows any size golf bag to be carried, from small Sunday bags to full-size tour bags.

The R1-S Push features three quick release wheels, anti-rotation silicon bungees, umbrella holder, golf ball holder, magnetic ball marker, drink holder, umbrella storage loops, parking brake, scorecard holder (inside and outside), pencil holder, as well as internal storage and four accessory points for other optional items. 

CEO Mark Stewart said, “This latest evolution further establishes the R Series as a leader in push trolley design. Based on customer feedback, the addition of the self-adjusting cradle guarantees that literally any kind of golf bag fits comfortably, while the new color options mean there is an R1-S Push for every golfer.”

The new Midnight Grey frame color will sell alongside the existing options of Pearl White and Anodic Black. When partnered with the red, blue, green, black, or white wheels, there are 15 potential color combinations.

This model has previously received editor’s choice accolades in the United Kingdom from Golf Monthly and Today’s Golfer magazines.

Golf Monthly wrote, “This is the best-looking push trolley on the market, and is packed with useful features,” while Today’s Golfer said, “It’s beautifully engineered with a really slick folding mechanism and everything about it shouts quality.”

For more information about the product line, visit www.stewartgolfusa.com.

Blue Tees Golf PGA Show Debut Exceeds Expectations

Blue Tees Golf introduces connected ecosystem of golf technology at 2023 PGA Show

(LOS ANGELES, CA) – Blue Tees Golf, an award-winning producer of golf rangefinders and accessories, captured all the excitement and momentum that the 2023 PGA Show had to offer. The brand’s first endeavor as a PGA Show exhibitor exceeded expectations.

“The success we experienced at the PGA Show was a collective win. Our entire team contributed to the accomplishments we achieved there,” said Blue Tees Golf CEO Chris Markham. “The sleek and modern booth design drew in the crowds, but the new Blue Tees Golf 2023 product line-up is what really excited buyers, distributors, and the media.”

Blue Tees Golf launched the new Player+ and the Ringer at the 2023 PGA Show. The Player+ is a category leader, unlike anything on the market. It is a GPS speaker with superior sound and touch sensor screen, empowering the golfer on and off the course.

The Ringer is a fully functioning GPS handheld unit. A new mobile app - that works with both new devices - will be available to provide golfers unprecedented access to their data.

Both the new Player+ and Ringer topped several PGA Show new product introduction lists and articles. In eSouthern Golf, author Alan Darty listed the new Blue Tees Golf tech products in their Top-Five best PGA Show product introductions. Links Nation, and Spike on Golf featured the Player+ and Ringer in their articles about the best PGA Show new products articles.

“We’re proud of our success at this year’s Show,” Markham said. “It was the perfect forum to introduce our new cutting-edge products designed for today’s tech-savvy golfer.”

Blue Tees Golf launched in 2019 and since then, the brand has garnered a reputation for producing innovative and high-quality products for all golfers. The company has been the recipient Golf Editor’s Choice Award, the ING Innovation and Design Award as well as recognition as a Top-Rated brand by Golf Digest.

For more information: www.blueteesgolf.com / Instagram: @blueteesgolf

Thursday, February 16, 2023

Swing Control Wraps Up the Trade Show Season with an Extremely Successful 2023 PGA Show

The stylish and chic apparel brand impressed the attendees of the PGA Show with its NEW Spring and FW23 Collections

(MONTRĖAL, CA) – Swing Control, manufacturers of the performance-based golf and lifestyle apparel brand, proudly announced today that the company’s new Spring and FW23 Collections helped to open a record number of new accounts at the PGA Show.

“We are very proud of how the new on trend 2023 collections were received,” said Swing Control Brand Manager Josh Mark. “We typically introduce our new lines at the show and spend time following up to place an order but this year at the PGA Show, we wrote orders onsite, all day. It was exciting. We’re delighted to have hit a major milestone with new buyers but also with our existing accounts.”

The new Swing Control Spring and FW23 Collection were also personally reviewed at the PGA Show by major media outlets such as Golf Digest, Golf Monthly, Golf Channel/Golf Pass, Golf Tips Magazine, GolfWeek, eSouthern Golf and more.

“The booth was buzzing with enthusiasm. The press respectfully listened to our Swing Control brand story and were introduced to both the Spring and FW23 Collections, including the new men’s bottoms. Many will be fielding testing the product. We will be sharing these reviews.”

The new Swing Control Spring and FW23 Collections are impeccably tailored and crafted to perfection, using luxe high-tech fabrics such as pique, bamboo, Cloud, Techno Stretch, and Ponte di Roma. Rendered in rich fall tones, the line features a blend of geometric prints, moody fall florals, and classic plaids re-imagined in more modern iterations.

To receive the new Swing Control Spring or FW23 Catalog, reach out to Vanessa Marie Price at VanessaMarie@readthegreensgolfmedia.net.

Golfers Are Racing to Max Beach Resort in Daytona Beach

Max Beach Resort

– As the attention of the auto racing world turns to the DAYTONA 500, fans and race teams alike will have to outrace golfers to Max Beach Resort, one of Florida’s premier new accommodations properties.

The new oceanfront resort offers one-, two- and three-bedroom condos featuring floor-to-ceiling windows and stunning views of the “World’s Most Famous Beach.” The luxury units offer more than 1,000 square feet of indoor and outdoor living space, perfect for golf groups that relish the communal aspects of a buddy trip. 

Max Beach Resort’s residence-style accommodations include a fullly equipped kitchen, washer and dryer, private baths, pull-out sofas and purposeful outdoor living space.  Other resort amenities include a full-service outdoor restaurant and bar, rooftop terrace to enjoy sunrise and sunset, and sky-level lifestyle lounge area, complete with pool table, table shuffleboard and other games of skill. All guests also have access to an oceanfront pool and hot tub and a fitness center that is the envy of every gym owner in America. The treadmill is  easier to run on with a 12th-story view of the Atlantic Ocean.

Given its proximity to Daytona Beach’s 20 golf courses, outstanding restaurants and abundant nightlife, Max Beach Resort is an ideal spot for golf groups. LPGA International, home to the acclaimed Jones and Hills layouts, is the area’s most prominent facility, but it’s hardly the only one golfers are flocking to. 

Daytona Beach is home to three courses that are members of the Florida Historic Golf Trail - New Smyrna Golf Club and the South Course at Daytona Beach Golf Club, both of which were designed by the legendary Donald Ross, and Riviera Country Club, home to America’s longest running mini tour event. 

Throw in Victoria Hills Golf Club, a Ron Garl design that has been ranked among the Sunshine State’s top 15 public layouts, and Halifax Plantation, a classic Bill Amick course, and it quickly becomes apparent why Daytona Beach is a go-to destination for group leaders that want to maximize the fun of a golf trip on and off the course.

For more information, visit DaytonaBeach.golf and MaxDaytona.com.

Unboxing the SEEK FC 2.0 from Tifosi Optics

New for 2023, Tifosi Optics' SEEK FC 2.0 ENLIVEN GOLF lenses help golfers play better. Enliven color-enhancing lenses take dull colors in the environment and enhance them for sharper visual acuity. This provides:
- Easier reading of the greens with clearer detail.
- Better surveying of the contours of the course.
- Clearer tracking of your ball in flight with better contrast against the sky.

Additional features include:
- GRILAMID TR-90 FRAME is lightweight and durable for all day comfort.
- HYDROPHILIC RUBBER ear & nose pieces provide a no-slip grip, the more you perspire, the more they grip.
- POLYCARBONATE LENSES are shatterproof and scratch-resistant.
- WEIGHT: 23g 
- FIT: S-M

Learn more at www.tifosioptics.com.

Monday, February 13, 2023

Unboxing FootJoy Hyperflex Carbon Golf Shoes

The new HyperFlex and HyperFlex Carbon shoes from FootJoy offer Tour-proven enhancements within the athletic silo, delivering unquestioned innovation, comfort, stability and a visual design aesthetic that celebrates performance technology for the golfer athlete.

“This product will excite current HyperFlex wearers and those looking to add more power to their game,” said Patrick Trubiano, FootJoy’s Director of Product Management.

Benefits of the new FJ Hyperflex golf shoes include:
– Maximized ground contact and range of motion with OptiFlex Zone delivery;
– Support and stability the moment you set foot on the course with Softspike’s Pulsar LP cleats;
– Breathable performance mesh that’s combined with a ribbed knit saddle for support and structure;
– A 100% waterproof mesh upper, StratoFoam, and OrthoLite Impressions; and
– Carbon-wrapped shank of new Hyperflex Carbons.

Learn more at www.footjoy.com.

Cleveland Golf Releases Additional RTX 6 ZipCore Finishes

– CLEVELAND GOLF, an industry leader in Wedge design and innovation, introduces two new finishes for the RTX 6 ZipCore: Tour Rack and Black Satin. These finishes are scheduled to launch March 1 in North America.

The exclusive RTX 6 ZipCore Tour Rack Wedges offer golfers raw, customizable Wedges identical to the ones used on tour and played by the best players in the world. This unique program allows players to create their Wedge from start to finish just like the professionals.

“With Tour Rack, we’ve made tour-level customization an option for the masses,” said Pat Ripp, Tour Engineering Manager of Research and Development at Cleveland Golf. “We can bend, grind, color, engrave, and assemble your Wedge to your exact specifications, just like we do for the professionals on tour.” 

The process begins by choosing one of the Tour Crafted Sole Grind options, which are then fine-tuned by master craftsmen, creating a distinctive Wedge grind specific to the players short game preferences.

Along with Tour Rack, is RTX 6 ZipCore in Black Satin. Visually, this finish reduces glare at address and stands out more from the hosel and toe par.

The RTX 6 ZipCore Tour Rack and Black Satin Wedges are offered in a wide variety of Sole Grind options and lofts.

- LOW Sole grind: 58-60 degree lofts

- LOW+ Sole grind: 54-56 degree lofts

- MID Sole grind: 46-60 degree lofts

- FULL Sole grind: 54-60 degree lofts 

Both finishes come standard with True Temper’s Dynamic Gold Spinner Tour Issue shaft, and Lamkin Crossline 360 grip.

Pricing and Retail Information:

- RTX 6 ZipCore Tour Rack: $189.99

- RTX 6 ZipCore Black Satin: $169.99

U.S. Retail Launch Date: March 1, 2023

For more information on the RTX 6 ZipCore and its additional finishes go to us.dunlopsports.com/clevelandgolf

40th Annual World Amateur Handicap Championship to Begin Accepting Entries February 15

Golf’s Largest Single-Site Tournament Expected to Attract 3,200+ Players

(MYRTLE BEACH, S.C.) – The 40th annual PlayGolfMyrtleBeach.com World Amateur Handicap Championship will begin accepting entries for the milestone event February 15. A 72-hole, net stroke play tournament, the World Am will be played Aug. 28 – Sept. 1 and more than 3,200 players from across the world are again expected to participate. 

Early entry into the tournament, which includes at least four rounds of golf, nightly admission to the World’s Largest 19th Hole and a gift bag, is $599 through March 23, a $100 savings off the regular cost. Players that register by March 23 will also be eligible to win one of 67 random drawing prizes valued at more than $10,000 from brands such as TaylorMade, REVO and more.

“The World Am is the game’s premier recreational tournament, and the fact we have arrived at Year 40 and continue to attract a robust field is a testament to the event’s enduring appeal,” said tournament director Scott Tomasello. “We can’t wait to welcome golfers back to Myrtle Beach and provide them the opportunity to compete like a pro over the course of 72 holes and earn the title of World Champion. With everything we have planned for this year’s tournament, especially at the World’s Largest 19th Hole, 2023 will be a great for our players.”

The World Am, which will be played on more than 50 Myrtle Beach area golf courses, flights players based on age, gender and handicap and is open to all golfers 17 years of age and older with a verifiable USGA handicap.

The World Am flights players into 12 divisions – men 49 and under, senior men (50-59), mid-senior men (60-69), super senior men (70-79), seasoned seniors (80+), women (59 and under), senior women (60+), the gross division, senior (50+) gross division, mid-senior (60+) gross division and women’s gross division. There is also a “Just For Fun” flight, created for players who want to enjoy the World Am experience without the pressure of competition.

After four days of tournament play, all flight winners and ties advance to the World Championship Playoff, an 18-hole shootout that crowns the event’s winner.

While the competition is initially what lures players to the tournament, it’s only part of what keeps them coming back. At the heart of the World Am’s appeal is the camaraderie among its participants and much of that kinship is fostered at the World’s Largest 19th Hole. 

Each night of the event, the 19th Hole overtakes all 120,000-square feet of the Myrtle Beach Convention Center, providing participants with free food and drinks, live entertainment, celebrity guest appearances, a golf expo and more. Among the big names that have appeared at the 19th Hole in recent years are David Feherty, Brandel Chamblee, Charlie Rymer and John Daly.

Players also receive a gift bag that includes a polo, pullover, golf towel, logo’d hat, PGA Tour Superstore gift card and an assortment of other goodies valued cumulatively at $250.

For more information, visit www.MyrtleBeachWorldAmateur.com.

Tripadvisor Bestows Branson with “Best of the Best” Destination Accolade

10 Golf Courses Cited Among Best in Midwest

(Branson, Missouri) – Tripadvisor has named Branson to its just-published “Travelers’ Choice 2023 Best of the Best Destinations” list, including it with other top places like Hawaii, Las Vegas, and New York City. 

Among other things, Tripadvisor wrote “The Missouri city of Branson is jam-packed with diversions. Attend star-studded performances at [its live entertainment theatres]; explore Silver Dollar City theme park; get back to nature in the Ozark Mountains and at three pristine area lakes; play some of the best golf in the Midwest; visit museums highlighting the area’s history and culture; or browse the city's boutiques and outlets. When the day is done, you can decompress at one of the area’s many resorts.”

Branson Golf is the destination home to 10 compelling courses in the southwest Missouri Ozarks near the Arkansas border. It includes six of the state’s top 10 ranked courses (including the top four) and four that have been rated among the best in the country.

Course designs by Tiger Woods, Jack Nicklaus, Gary Player, Bob Cupp, Bill Coore, Ben Crenshaw, Tom Clark, Chuck Smith, and Bobby Clampett combine for a diverse yet complementary array of playing options. 

Several of the courses have been built in the recent past making the burgeoning travel venue one of the fasted-growing, most-compelling golf destinations in North America.

At the apex of the golf destination resides Big Cedar Lodge. The brainchild of Bass Pro Shops Founder and noted conservationist Johnny Morris, all five of its courses are designated as Audubon International Signature Sanctuary locations for the environmental and sustainability best practices.

While golf is thriving in Branson, it is made more appealing thanks to the destination’s plethora of complementary other attractions as Tripadvisor listed.

“Branson is a favorite destination of visitors thanks to our wonderful hotels, resorts, restaurants and leisure activities,” said Lynn Berry, Director of Communications, Branson Convention & Visitors Bureau. “We hope the Tripadvisor honor inspires travelers to choose Branson for a visit this year.”

For more about Branson Golf:




Circling Raven Garner ‘Best-Of’ Accolade; Sets April 7 as Opening Day for 2023 Season

Announces New PGA of America Certified Director of Golf; Unveils Array of Programs and Specials

(Worley, Idaho) – Winter is typically a dormant time for Northern Idaho golf clubs, but Coeur d’Alene Casino’s Circling Raven has been anything but sleepy this offseason, appointing a new Director of Golf, earning a new “best-in-kind” accolade, and revamping key operational components as it eagerly approaches the 2023 season.

Christopher Runyan
“Each season is a chance to build upon the previous one, and we expect 2023 to be exceptional,” said Christopher Runyan, PGA, Circling Raven’s new Director of Golf. “As our guests have come to appreciate, we will provide superb course conditions, multi-faceted programs, first-class customer service, and one of the best golf experiences in North America.” 

A U.S. Marine veteran, Runyan assumes the golf club helm with a resume filled with distinctions including:

2021 Golf Digest “Best in State” Golf Coach

2020 PGA of America, National Patriot Award Recipient

2019, 2018, 2013-16 Pacific NW PGA Section Patriot Award Recipient

2019 Golf Digest “Best in State” Golf Coach

He is also serving on leading golf committees including PGA National Special Awards (2022-2023) and PGA National HOPE Committee (2023-2024).

Runyan brings his impressive track record to a golf club with a similarly outstanding history. Since opening in 2003, Circling Raven has accumulated dozens of honors ranging from “Best Casino Course in America” to “Top 100 U.S. Resort Course” by multiple national media outlets.

Circling Raven’s latest honor – No. 1 Public Golf Course in Idaho – came last month from GolfPass and its annual “Golfers' Choice” lists, compiled by analyzing the ratings and reviews submitted by GolfPass members throughout the preceding season.

Owned by NBCUniversal under the Golf Channel banner, GolfPass has nearly 1 million members and gets nearly 2 million unique visitors to its website monthly.

Owned by the Coeur d’Alene Tribe and designed by golf course architect Gene Bates, Circling Raven’s 18 holes are astoundingly routed across 620 stunning acres of Palouse Region terrain. The course unfurls amid woodlands, wetlands, and wildlife, including eagles and moose. 

The course is “home” again this season of the Circling Raven Championship presented by KXLY News 4 Now, an Epson “#Road2LPGA” Tour event. This summer approximately 132 top women professionals will vie for their share of the $225,000 prize purse, August 21-27.

Also returning this season are the popular, value-laden Advantage Card ($299) and Player Development Card ($249), rewards programs with numerous benefits and discounts for cardholders. Leagues, events, and programs for youth and couples are also being held this season. 

Golf playing rates, including 18 holes, cart with GPS, use of the practice facility start at $79 in early spring and increase to $159 in peak season on weekends for hotel guests.

For more information about Circling Raven, including stay-and-play packages and booking online, visit www.cdacasino.com or 800-523-2464.

Dundonald Links Garners Two Accolades at Scottish Golf Tourism Awards

(Ayrshire, Scotland)
– Dundonald Links earned distinction in two categories at the Scottish Golf Tourism Awards last week, the new luxury resort collecting first-place prizes for Best Clubhouse and Best Sustainability Project.

The popular golf course was transformed into a full, opulent resort that had its first full season in 2022, spearheaded by an extensive overhaul of its clubhouse. The spacious facility has received much acclaim for its Highlands-inspired aesthetic and exceptional Canny Crow restaurant. A quintessentially Scottish whisky room offers tasting sessions, while the resort’s state-of-the-art gym boasts a wide range of equipment. Guests report that the refined, sumptuous clubhouse is the perfect place to relax in post round, with panoramic views over the 18th green and beyond.

Dundonald Links’ distinction in the Best Sustainability Project category is recognition of the resort’s work around the 2022 Trust Golf Women’s Scottish Open, which it staged in July 2022, working with industry experts to create the #TGWSOOnTheGreen strategy. Throughout the build-up and event itself,

Dundonald Links used educational messaging, advanced waste processing and a site-wide ban of plastics among its methods to promote environmental wellness across the tournament. Meanwhile, official clothing supplier Reflo played its part by providing uniforms made of recycled plastics and coffee beans and committed to planting a tree for every birdie or better scored throughout the tournament – a number that eventually came to 1,583. 

“We are extremely proud to win these awards, which are testament to both the success of our recent investments and the hard work of the whole team here,” said Ian Ferguson, General Manager at Dundonald Links. “These awards emphasize two key pillars of our strategy: world class facilities and meaningful, long-term actions toward sustainability. We look forward to what the future holds as we strive to keep improving.”

Dundonald Links has been one of Scotland’s most popular golf courses. The Kyle Phillips’ designed layout is known for its challenging bunkers and imaginative greens, earning a place among Ayrshire’s iconic, nearby courses that include Prestwick, Royal Troon, and Western Gailes. The resort is already confirmed to host the Trust Golf Women’s Scottish Open again in 2023, alongside Final Qualifying for The Open. 

Under new owners Darwin Escapes, heavy investment has seen Dundonald Links evolve into a full-fledged resort.  Guests can stay in either modern hotel rooms or a collection of luxurious, self-catering lodges, all just a wedge shot from the golf course and clubhouse. The Canny Crow restaurant and whisky room pay tribute to the resort’s heritage while maintaining a contemporary feel, crafting a one-of-a-kind golf venue that is only growing in reputation.

Wednesday, February 8, 2023

Titleist Presents ‘We Go Farther’ Docuseries

The Story of the Titleist Speed Project and the Most Played Drivers on the PGA TOUR 

(FAIRHAVEN, Mass.) – “We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and Titleist.com/We-Go-Farther.  

• Series Synopsis: Today, TSR is one of the fastest, most popular drivers in the game. But it wasn’t long ago that Titleist drivers had a different reputation. We Go Farther is a new series from Titleist that takes you deep inside the Titleist Speed Project, a six-year journey that transformed a daunting challenge into overwhelming Tour success. Meet the team that led the way and see what it takes to harness pure speed. 

• Most Played Driver on Tour: Titleist TS drivers, the first models developed through the Titleist Speed Project, made their debut at the 2018 U.S. Open at Shinnecock Hills. A total of 17 players made the immediate switch to TS models that week, a striking number particularly for the week of a major championship.  

For the first time since 2000, more players used Titleist drivers on the PGA TOUR during the 2018-2019 season than any other brand. Through the introduction of the next generation TSi and TSR models, Titleist has remained the most played driver brand on the PGA TOUR for four seasons running. 

“I feel like I can hit the low one in the wind, I feel like I can hit the high one to carry a bunker, and I’ve got that extra 10 [yards] over the last five years that I didn’t have,” Jordan Spieth says in Episode 4. “Over the course of a season that makes a huge difference.”  

Last season, Titleist drivers were played to win 16 PGA TOUR events, including three majors championships. Justin Thomas (PGA Championship) and the U.S. Open Champion gamed TSi3 drivers while Cameron Smith won the Open Championship with his TSR3 just weeks after the new models launched on tour. 

Max Homa’s victory last week at the Farmers Insurance Open marked the 30th win for the TSR drivers across the worldwide professional tours.  


Episode 1 - A Line in the Sand

Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the rubber met the road in the team’s peerless pursuit of speed.  

YouTube Link: https://youtu.be/2Fv2x7sZGvI 

Episode 2 - Proving Grounds

As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways, punitive rough and high stakes can keep the Titleist Speed Project from rolling.  

YouTube Link: https://youtu.be/MX7vqpDaTcc 

Episode 3 - Breaking Through

Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the big guns. All it takes is a little “space metal” to set off the fireworks and a string of celebrations.  

YouTube Link: https://youtu.be/_KPRsaVaZa0 

Episode 4 - Pushing Beyond  

Standing on the other side of success, the Titleist Speed Project team looks to prove that the end of their innovation is nowhere in sight. As the TSR driver takes shape, the newest member of the team proves that sometimes the smallest enhancements can yield the biggest gains.  

YouTube Link: https://youtu.be/hRF9Co8nkFQ 

Four-episode playlist: https://www.youtube.com/playlist?list=PLbY3VIgx2ZAc4K3_jb1WVyp0OD2G32gEZ 

Official trailer: https://youtu.be/brcFjRZtfIw 

Thursday, February 2, 2023

Unboxing a Small-Batch Bourbon from Wyoming Whiskey

Small Batch Bourbon Whiskey

A traditional bourbon, from an untraditional place. Our original, flagship, and defining product, the award-winning Wyoming Whiskey Small Batch Bourbon Whiskey.


COLOR: dark amber
NOSE: floral, with a hint of vanilla bean and caramel pudding
PALATE: floral with brown baking spices and browned butter, vanilla crème, caramel, and a hint of cinnamon
MOUTHFEEL: light and smooth with vanilla bean and cinnamon spice filling the mouth cavity, hint of mint
FINISH: medium length finish with toffee. Spice and vanilla fade.

Learn more at www.wyomingwhiskey.com.

NBC Sports Next Announces New, All-in-One Way to Book Golf Travel

GolfPass Integrates BookSeats.com Technology for One-Stop Shopping for Airline Flights, Hotels and Tee Times at More Than 11,000 Golf Courses Worldwide 

(ORLANDO, Fla.) – NBC Sports Next  today announced a new partnership with BookSeats.com, expanding the NBC Sports tech division’s travel offerings through its GolfPass website. The collaboration will provide the golf industry’s first, end-to-end travel package booking experience that offers a simplified, one-stop online destination for golfers to book their next golf trip, including airlines, hotels and tee times at more than 11,000 golf courses worldwide.

BookSeats becomes the preferred booking engine solution for GolfPass. Visitors to the Golf Trips page on GolfPass now can see airline and hotel inventory and pricing in real-time and can search for and book a round of golf at any golf course posting tee times within the GolfNow marketplace, including renowned U.S. courses like the four courses at Walt Disney World Resort in Florida; Seaview Golf Club, coast and woodlands golf near Atlantic City; Legends Golf Resort in Myrtle Beach, S.C.; Turning Stone Resort & Casino in New York State; Bali Hai Golf Club, the only championship course on the Las Vegas Strip; Troon North Golf Club, classic desert golf in Scottsdale, Ariz.; and a host of international destinations.

“This is unprecedented for the golf industry,” said Jerramy Hainline, Senior Vice President, GolfNow. “Integrating BookSeats technology within GolfPass will allow golfers to build the elements of their next trip in one place and at the same time, eliminating all the time-consuming visits to multiple airline, hotel and golf course websites. It’s a gamechanger for the traveling golfer.”

“Golfers have historically been underserved when trying to coordinate their golf vacations,” said Joseph DeMarinis, Founder & CEO, Bookseats.com. “At BookSeats.com we knew our technology could solve this gap in the industry, however there was only one tee time reservation system that had access to the global golf course inventory, and that was GolfNow. We are extremely excited about this partnership and the ability to unlock this feature to help simplify the booking experience for the traveling golfer.”

BookSeats.com is a technology and platform that allows users to easily and cost effectively build and book their event travel through a live marketplace of flight, accommodation, event ticket and now, golf inventory. Traditionally, the company works directly with teams, leagues and events by providing custom solutions to help their fans and customers get to their events and venues in one seamless transaction.

BookSeats.com is a 2022 alumnus of the Comcast NBCUniversal SportsTech accelerator program, which is a comprehensive approach from Comcast to partner with startups to create and elevate innovative technologies that benefit the company’s customers and communities. Through these programs, entrepreneurs have access to opportunities with mentors and key decision-leaders at the biggest brands across the Comcast portfolio.  

Stewart Golf Announces 100-Hole Money-Back Guarantee

World’s Premier Golf Cart Manufacturer Stands Behind Product Excellence 

(Gloucester, U.K.) – British golf cart manufacturer Stewart Golf has announced the launch of its industry first, 100-hole money-back guarantee, with the purchase of any new electric caddie.

Recognizing that many U.S.-based golfers have not had the opportunity to experience Stewart Golf’s award-winning technology and remote golf carts, Stewart Golf is making a new purchase completely risk free. 

Mark Stewart, CEO said, “We know how much better walking the course is when using one of our caddies. By offering this incentive, we have full confidence our customers will recognize the value and convenience of a Stewart Golf remote-controlled cart.” 

The innovative UK manufacturer has developed a reputation for always putting the customer first, with this guarantee being the latest in a number of recent changes to the way it operates in the U.S.

Stewart added, “Now, golfers all over the U.S. will now be able to purchase a new Stewart caddie completely risk free, knowing that if for any reason they don’t love their new machine they will be able to return it free of charge, for a full refund, with zero restocking fee.”

Available in both Remote and Follow models, Stewart Golf electric caddies allow golfers to walk the course like a pro, enjoying ultimate control and freedom during their round. In fact, playing a round with a Stewart Golf Follow cart is often described as the closest experience to having your own personal caddie.

The incentive, which offers customers 30 days to play 100-holes of golf (or more) is available throughout 2023. 

Full details of the 100-Hole Guarantee: https://bit.ly/SG-USA-100-Hole

For more information about the product line, visit www.stewartgolfusa.com.

New Galvin Green Collection Reflects Joy of Top Performance

Technical fabrics & vibrant styles at the core of most sustainable apparel line on the market

The 2023 Part One collection launching this month from leading high-performance apparel brand Galvin Green ensures golfers can focus on playing each round of golf in confidence and style knowing the garments will stand the test in all weather conditions to help achieve the joy of top performance.

Offering the most extensive choice of long-lasting sustainable apparel on the market, the latest range for men, women and juniors comprises almost 90 pieces in a selection of vibrant colour combinations and size options. Innovative fabric technologies crafted into performance-driven designs give golfers the edge to get the most out of their game and enjoy it to the fullest. From exposure to cold and rain, to wind and sun, Galvin Green designers have ensured the eye-catching styles can be worn all-year round.

“To achieve top performance, a golfer must feel comfortable and enjoy the experience of wearing the most suitable clothing for every eventuality on the golf course and our latest range delivers on every level,” said Designer Batur Raza Muhammad. “Our Never Compromise approach to using a multitude of technical fabrics, coupled with super stylish prints and bright designs, really makes a difference.

“Customers can also have peace of mind in knowing that so much of our collection uses bluesign® approved fabrics, as we take a fully transparent approach to sustainable manufacturing. The ‘Green’ in Galvin Green resonates more than ever in this collection with the best quality and most durable golf clothing that money can buy,” he added.

Men’s Collection

Spearheading a GORE-TEX jacket range offering as many as 24 waterproof jackets is the new feature- packed ALISTER, designed to deliver unrivalled all-weather performance. Manufactured using sustainable materials, the 100% waterproof and windproof jacket incorporates extremely breathable C-knitTM fabric with slide and glide technology for incredible freedom of movement in the swing. The back and elbows feature Superstretch inserts, whilst reinforced TechsteelTM material at the shoulders enhances durability.

It’s joined by the stretch fabric ARMSTRONG Paclite jacket in as many as seven different colourways, whilst the mesh-lined ALBERT jacket - suitable for cold, rainy days - is now available in the new White/Navy/Orange and Navy/White/Blue combinations offering supremely striking looks.

The versatile LAWRENCE half-zip is a new addition in the popular INTERFACE-1 jacket range offering windproof and water repellency, whilst maintaining excellent breathability. Available in four bold and vibrant two-tone colourways, it is complimented by the sophisticated LEONARD full-zip jacket providing added warmth via Thermore® padding that spans the chest. Both jackets are crafted from 100% recycled polyester with a PET membrane and feature an elasticated drawstring at the hem for a comfortable fit.

The eco-generation INSULA range of warm mid-layers is headlined by the DEXTER half-zip jumper with Thermore® padding across the chest and upper back to deliver a top-level warming effect. The garment is now available in the dashing Black/White and distinctive Navy/Blue colourways, plus Navy and Black. The popular DAXTON half-zip sweater delivers incredible breathability and a soft-to-touch comfort via Quickdry fabric used in the design. It comes in seven cool colourways to pair with a number of outfits.

Incorporating a new polyester fabric variation and offering UV 20+ protection, the extremely breathable VENTIL8 PLUS shirt range is led by the contemporary MARK in a dotted print design, while the floral print of the MILLARD style and the trendy MIRO shirt in an all over golf-themed print show the brand’s commitment to driving its fashion forward thinking to even greater heights. The NORRIS pant incorporating bluesign® approved stretch fabric is a new style in the VENTIL8 PLUS trouser collection.

Women’s Collection

The brand has pushed its women’s collection to greater heights with more stylish garments on offer than ever before. A new addition to the GORE-TEX jacket range is the sleek ALLY with contrast detailing on the zipper and the side of the garment. Manufactured using sustainable fabric, the 100% waterproof and windproof jacket features Paclite Stretch technology and shaped sleeves to deliver easy movement during the swing. Front pockets and a two-way front zipper are welcome details, whilst a repositioned side seam ensures optimum comfort.

Another new garment includes the windproof and water-repellent LARISSA INTERFACE-1 jacket. The extremely breathable garment is constructed using bluesign-approved fabric and offers an appealing sporty look. For colder days, the range of INSULA sweaters provide incredible warmth with the elegant DONELLA featuring chic new colour combinations that can be matched with a number of outfit choices.

Providing the opportunity for bold and distinctive pairings in the leading VENTIL8 PLUS range is the stylish and highly breathable MALENA shirt and MABEL skort combination. The vibrant flower print designs offer eye-catching and refreshing looks whilst delivering extreme breathability, optimum comfort and incredible thermoregulation during play. The sporty NICCI leggings are a welcome addition to the VENTIL8 PLUS range and offer a distinctively different look that can be worn both on and off the course in equal measure.

Junior Collection

The versatile RAYMOND vest and on-trend RAFAEL hoodie, both in INTERFACE-1 fabric, are great options for colder days, while the golf-themed ROWAN VENTIL8 PLUS shirt is a refreshing choice for all-year round golf. The RAUL shorts round out the standout offerings in the colourful Junior collection.

For details of the 2023 Part One collection, available from 2 February, visit www.galvingreen.com.

Wednesday, February 1, 2023


Designed to raise your game to the next level with incredible comfort and superb style

(CARLSBAD, Calif.) – Today, PUMA GOLF announced their all-new update to their IGNITE footwear franchise, the IGNITE ELEVATE. The shoes are designed to raise the level of function, comfort, and style for players looking for the ultimate in spikeless performance. Combining four distinct design elements, the IGNITE ELEVATE line aims to provide outstanding comfort in a variety of conditions with progressive PUMA styling that will boost any player’s confidence.  

To ensure the new IGNITE ELEVATE shoes are as comfortable and functional as possible, the PUMA design team utilized IGNITE Foam in the midsole. Proprietary to PUMA, IGNITE FOAM not only provides exceptional cushioning throughout a round, both while swinging and walking, it also provides energy return for reduced foot fatigue. IGNITE Foam significantly contributes to the new IGNITE ELEVATE shoe’s level of step-in comfort, eliminating the need for a break in period before being ready for a trip to the course or practice range.   

Structure is provided by an EXOShell design that combines engineered mesh uppers with TPU Film fused underneath. This unique combination of materials supports the foot during the swing and also offers waterproof performance. The EXOShell is combined with PUMA’s PWRSADDLE technology, which utilizes a super lightweight TPU saddle to provide further support and stability. The new IGNITE ELEVATE shoes also features CONCENTRIC TRACTION elements that allow for exceptional grip no matter the lie or force from the swing that is being applied. 

“Our goal while designing and developing the IGNITE ELEVATE was to provide superior performance, comfort, and styling in a spikeless shoe,” said Andrew Lawson, Senior PLM Footwear, Puma Golf. “The proven technologies we’ve applied to the design guarantees the new IGNITE ELEVATE will raise anyone’s game.”

IGNITE ELEVATE shoes ($130) are available in 7 colorways in medium and wide widths and DISC models in men’s sizes 7-13, 14, 15 and come with a 1-year waterproof guarantee. They will be available starting February 1, 2023 at retail and on pumagolf.com

Zero Friction Golf Bags Among Top Items at the 2023 PGA Show in Orlando

(OAKBROOK TERRACE, IL) — Zero Friction’s new Wheel Pro STRIDE golf bag was a hit among attendees and media at last week’s PGA Show in Orlando.

While being interviewed on the Golf Channel by Matt Adams, Zero Friction Founder and President John Iacono said, “We spent a lot of time on (the Stride bag).  It has a remote control, a 36-hole battery; and it will walk within three feet of you, and in pace to keep up with your own stride.”

Weighing 35 pounds, STRIDE includes a built in intelligent gyroscopic control system for stability, speed control and soft start. The bag is able to handle all terrain including steep uphill slopes and tall grass.

TV Host Adams said, “It looks exciting and it looks a lot of fun, particularly for the people that want to try to get out on the golf course and get a little more exercise.”

Other features include an average speed of 3 mph (max. 5 mph), an autobrake system and a smart gearbox.  Plus, the STRIDE bag has plenty of room, including 14 club dividers, 2 waterproof pockets, 2 towel/accessory rings, 1 umbrella holder, and a built-in cooler which can hold up to 6 cans; as well as 2 invisible magnets to secure your rangefinder and Bluetooth speaker.

The bag is available in black or gray at a MSRP of $2199. The quick release 10-inch all terrain wheels allow easy storage. 

It was not only the STRIDE bag receiving all the attention.

Zero Friction, LLC’s Wheel Pro Push Cart bag received an award at the 29th Annual ING Industry Honors Awards Program for Top Product in the Product Ingenuity – Accessories/Soft Goods category.

The program is conducted by the non-profit International Network Of Golf to recognize outstanding achievement in the golf business. ING is a not-for-profit, media-based networking organization – “where media connects with the golf industry.”

The Wheel Pro Push Cart bag, which was released in 2022, is a three in one product. “It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said Iacono.  “And it only weighs 10 pounds.”

The Wheel Pro Push Cart has a single strap, six full-length dividers and seven zippered pockets.  Plus, it includes an umbrella holder and bag head cover.  The new golf bag is available in three color choices: black/gray, gray/black, navy/white at a MSRP of $349.99.

“It’s super easy to use,” said Iacono.  “The push handle is attached to the top of the bag and adjusts to the angle best for the user.  And the wheels are removed with the push of one simple lever.”

For more information on Zero Friction, visit www.zerofriction.com, or call 630-317-7700.

Ashworth Golf Debuts Fall Line at PGA Show

Iconic Brand Invigorates Golf Apparel Market with Innovative Clothing Line Engineered with Proprietary Fabrics that Blend High-end Natural Yarns with Advanced Performance Fibers

(La Quinta, CA) – On the heels of Ashworth Golf’s return to the US market and the recent signing of Fred Couples and Tom Hoge, Newtimes Group, a global leader of retail supply chain management, debuted its innovative 2023 fall line at the PGA Show, which took place January 25-27 at the Orange County Convention Center in Orlando, Florida.

Revered by passionate players since the Company’s debut in 1987, Ashworth, the original, authentic golf apparel brand, is once again invigorating a golf apparel market led by an innovative line-up of clothing engineered with proprietary fabrics that blend high-end natural yarns with advanced performance fibers. Developed with a shrewd understanding of the golfer’s movements, while tapping into the product development power of Newtimes Group’s global network, Ashworth Golf’s fall clothing line delivers style, full range of motion and comfort all day.

Headlining the Fall 2023 line, Ashworth is introducing several new polos and tees featuring next generation innovation fabric including Soft-Tech, Natural Soft-Tech, Pebble Tech, and Dry Release. Each model is designed to feel super soft and incorporate strong performance attributes, with an elevated style and appearance that is synonymous with the design expertise of Ashworth President, and resident fabric alchemist, Eddie Fadel, who is pushing the boundaries and driving innovation.

“Having the Newtimes Group engine behind us is our point of differentiation, and I feel like a kid in a candy store while tinkering with a mix of fabrics, fibers and yarns to create the new look Ashworth,” said Eddie Fadel.  “As Ashworth re-emerges in the US market, we are all about making clothes that look better and feel better for golfers.”

Dry Release is designed to look and feel like complete cotton, while offering classic style with moisture wicking, UV protection, and four-way stretch for easy movement. The unique blend of poly, cotton and spandex offers the ultimate in easy care, wash and wear. Soft-Tech material is a super high-performance poly product, integrating some spandex for stretch, while featuring a unique construction – the size and quality of the yarn, and the weave to create an extra soft hand. For Soft-Tech print polos, extra care is taken to maintain softness during the printing process, controlling the temperature and using higher quality dyes.  

The Natural Soft-Tech collection is a blend of bamboo and cotton with a touch of spandex. Bamboo has very strong, natural performance attributes including wicking, UV protection, and anti-microbial qualities.  Pebble Tech is engineered for maximum breathability with the highest level of performance. By manipulating the knitting process, with special attention to yarn weight and twist, pebbled holes are produced for air-flow in the poly/spandex blend. The resulting subtle textured appearance gives the shirt a rich and elevated look while increasing breathability and comfort. 

The Fall 2023 collection features several prints designed from a distinct Ashworth perspective centered on subtle and stylish, and created with discerning club members in mind, both on and off the golf course. Polos include updated icons from the Ashworth archives including the tipped collar/sleeve original, and a strong presentation of mid-layers, including a stand-out crewneck in performance fabric that blends in some Peruvian cotton for an elevated appearance, along with a selection of quarter-zips, and a fashionable, fun hoodie created for course play. 

Ashworth ambassadors Fred Couples and Tom Hoge will be outfitted in Ashworth apparel when competing on the PGA Tour and PGA Tour Champions, as well as other professional events around the world. 

Ashworth Golf apparel is available at green grass shops nationwide and via https://us.ashworthgolf.com/. To follow the brand, check out its social media pages located at @ashworthgolf.