Thursday, July 22, 2010

NIVO introduces stylish performance outerwear for 2011

(Montreal, PQ) - NIVO introduces its first-ever Outerwear collection for 2011. With NIVO’s signature flair, the collection is performance driven and fashion inspired. Always ahead of current trends NIVO 2011 Outerwear presents an exciting selection of vibrant colors and European styling with the athletic woman in mind; whether she is on the golf course or on the town.

“At NIVO, we always focus on performance driven fashion,” said Linda Di Genova, designer ofNIVO. “Like our entire Collection, the new NIVO Outerwear for 2011 is created for the active woman who loves being outdoors.”

The 2011 NIVO Outerwear line’s five exciting styles tempt you to brave the elements with smart designs in cheerful and luminous colors that are fashionable in every environment.

“We’re excited about our styles,” said Di Genova. “The three NIVO rainwear jackets are lightweight and wind resistant as well as breathable. The fabric is treated with a DWR-finish for added water repellency. Styling details include laser cut technology, sealed seams, welded pockets, and stretch inserts for added flexibility and range of motion during the golf swing.”

The two soft shell jackets are sporty and functional. The technical stretch fabric is water and wind resistant and breathable, with multiple exposed zippers giving it a more active look.

“With multiple choices in the jackets and shells, at NIVO color takes center stage,” added Di Genova. “Along with timeless and chic black and grey, we have cheerful and luminous Wild Lime, French Blue, Pink Flambé, and Ultra Marine. Our full expressive palette of NIVO colors and outerwear styles is an invitation to enjoy the fresh air wherever and whenever the opportunity arrives.”

The first NIVO Outerwear collection will debut at the Las Vegas Golf Show August 16, and will be available in the finest golf and retail shops early in 2011. To view the 2010 NIVO Collection, visit


Monday, July 12, 2010

Sweetgrass Reports Exceptionally Strong Year-to-Year Sales

Island Resort & Casino’s Package Bookings Increase 83 Percent, Bolstered by ‘Perfect 4-Some’

(HARRIS, Mich.) – The Island Resort & Casino – home to the award-winning Sweetgrass Golf Club – reports an 83 percent year-to-year increase in package sales, enhanced by the popular Perfect 4-Some.

The three-day, two-night package starts at just $249 and boasts golf at three of Michigan’s finest courses – Sweetgrass, Marquette Greywalls and TimberStone – with accommodations at the luxurious Island Resort & Casino.

Named a “Best New,” “Best Casino” and one of “America’s Best Courses You Can Play,” by leading industry publications, Sweetgrass has garnered prestigious awards since its 2008 debut. The par-72, 7,300-yard Paul Albanese championship design rose to No. 14 on Golfweek’s best-to-play-in-state list, six spots higher than 2009.

Marquette Greywalls frequently sits atop the Golfweek State-by-State rankings, while Timberstone is a rare five-star Golf Digest-rated course.

“This all-star line-up makes the Perfect 4-Some an incredible offering,” said Sweetgrass Director of Golf Dave Douglas. “With the unparalleled price point, golfers can’t find a better deal. The UP has become one of the hottest golfing destinations in the nation.”

One of many value-laden alternatives available at the Island Resort & Casino, the Perfect 4-Some and other packages can be purchased online at Beyond great golf, visitors can experience 24/7 gaming, national touring acts in the Island Showroom, fine dining and an outdoors paradise of fishing and gaming.

Owned and operated by the Hannahville Band of the Potawatomi Nation, Sweetgrass and the resort casino are easily accessible via airports in Escanaba and Marquette, as well as Green Bay’s Austin Straubel International Airport.

For more information on Sweetgrass Golf Club or the Island Resort & Casino, please visit, or call 800-682-6040, ext. 2252.


Friday, July 2, 2010

Play Golf America's Family Golf Month Celebrates 5th Anniversary

(PALM BEACH GARDENS, Fla.) -- Play Golf America's Family Golf Month celebrates its fifth anniversary in July encouraging families to hit the links together, giving family members - young and old - the opportunity to learn and play the game in a structured, yet casual atmosphere, while having fun.

This year, more than 1,140 facilities nationwide have registered for Family Golf Month and there are more than 3,500 family programs to choose from on Throughout the year, many of these facilities promote special rates for junior golfers at $20 or less. Other promotions include Take Your Daughter to the Course Week and Bring Your Kids to the Range, which encourages families to spend time together playing golf.

During the week of July 5-11, The PGA of America is teaming up with the National Golf Course Owners Association (NGCOA) to promote Take Your Daughter to the Course Week, a program designed to promote overall participation in golf, especially among girls and their families. More than 700 participating facilities will offer free green fees to girls accompanied by a paying adult, with many facilities also offering a free clinic for young ladies. Similarly, Bring Your Kids to the Range encourages families to golf together with special offers on range ball purchases at participating facilities during the month of July.

As a newly added promotion to, Kids Play Free features hundreds of courses nationwide waving their fees for junior golfers entirely when accompanied by a paying adult. Engaging young golfers is a major way that Play Golf America's junior golf programs support Michelle Obama's "Let's Move" initiative to help combat childhood obesity, as studies show that walking the golf course reduces levels of bad cholesterol, burns calories, prevents heart disease, and helps oxygenate the body and improve posture.

In addition to these Family Golf Month activities, PGA/LPGA Professionals may also customize additional programs that best fit their facility, resources and style such as 3-, 6-, or 9-hole scrambles, family golf tees and score cards or a family cookout to celebrate the day.

"We really encourage our PGA and LPGA Professionals to have fun with their family and junior programs," said PGA of America President Jim Remy. "It's so important to get juniors involved in the game at an early age because statistics show that 49 percent of juniors introduced to the game of golf are still playing at 25-years old or older."

More than 800 PGA facilities are offering the PGA Family Course Program, which offers a "short course" experience within an existing course. The shorter course makes it easier for kids to learn the sport, while also making the game more affordable. Thanks to a partnership with the National Recreation and Park Association (NRPA), PGA Family Course tees will be available at another 60 park and municipal courses in July. Hosted year round at participating facilities, the PGA Family Course program is a collaboration between The PGA of America and U.S. Kids Golf.

"It's always encouraging to see the next generation of golfers get excited about coming to the range with their families, because there's nothing like the look on a kid's face when they hit that first good shot." Remy added.

For more information on Play Golf America and any of the family or junior golf programs, consumers can visit The site allows users to find and register at participating facilities in their area by searching their city or zip code.

Play Golf America, designed to increase participation among new and occasional adult golfers, was developed by The PGA of America, with the support of Allied Associations including: the LPGA, National Golf Course Owners Association, PGA Tour, USGA and others involved in the annual Golf 20/20 Conference. The program utilizes the Web site to serve as a link for consumers to access fun, affordable and informative programs in their area.

Since 1916, The PGA of America's mission has been twofold: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the Association enables PGA Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering dramatic world-class championships and exciting and enjoyable golf promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf. Visit or to learn more.

The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. Visit to learn more.