(Montreal, Quebec) - Sunice is the number one most-used outerwear in 2015 season PGA Tour results according to the Darrell Survey, the golf industry's leading independent and impartial arbitrator of equipment and apparel usage on the PGA Tour.
"It's a rarity for golf brands to ever find themselves in this position of #1," continues Tappert. "Premier golf shops choose to carry the #1 ball on tour, the #1 driver on tour, and now they can have confidence in carrying the #1 outerwear on tour. This is a major game changer for the Sunice brand."
"We are well aware of the consumer demand generated by the #1 claim in other categories," says Derek Faith, Sunice Vice President of Sales. "Since the announcement last week, we have seen a huge spike in interest for the Sunice brand. Golf professionals want to offer their members nothing but the best. Sunice is now recognized as the best."
The new Sunice #1 outerwear on tour logo will feature prominently on all product hangtags shipping effective January 2016, as well as in trade and consumer marketing campaigns.