Friday, January 19, 2018

PerryGolf Announces Redesign of Website and The “$10,000 Tour for Two” Sweepstakes

(WILMINGTON, NC) – PerryGolf has announced the redesign of its website, www.PerryGolf.com, and its new QUICK QUOTES online trip calculator. To encourage new visitors to the site, the international golf travel Company is holding a sweepstakes to give away a pair of $10,000 golf vacations.

PerryGolf is a leading provider of golf tours and cruises to dozens of the world’s most memorable destinations.  PerryGolf arranges all aspects of travel for groups of men, women and couples including tee times, lodging, local transportation and airfare. The Company offers VIP Golf Coaches with Concierge Drivers for groups of 8 and 12 in the British Isles.

PerryGolf’s new website is highlighted by QUICK QUOTES, the industry’s only true online trip calculator.  QUICK QUOTES features dozens of PerryGolf’s most popular custom tours. Each itinerary has been pre-configured needing only your group size and travel dates to produce an instantaneous quotation.

“Virtually everyone considering a custom tour like ours will begin by researching their options online. We did a complete redesign with that visitor in mind who particularly appreciates being able to get a price before they engage a sales agent.” said PerryGolf co-founder Gordon Dalgleish. “It’s quick.  It’s simple. Visitors to our new site will be impressed.”

From January 15 to February 28, 2018, visitors who generate a QUICK QUOTE will automatically be entered in the  sweepstakes for a $10,000 golf trip to any of the eleven destinations where the Company offers Custom Tours. A second $10,000 Tour for Two sweepstakes will follow the first.

“Instead of choosing the destination for this giveaway, we will let the winner pick the tour of his choice,” said Dalgleish. “He or she will have the pleasure of selecting one of the great itineraries in place for Scotland, Wales, Italy, Spain France, Australia and more!”

The “$10,000 Tour for Two” prize is a travel credit for a Custom Tour booked directly with PerryGolf to any of our eleven destinations as presented at PerryGolf.com. It has no cash value. The trip must be completed by December 31, 2020. One hundred semifinalists will be randomly drawn first on or about March 5, 2018 and posted to PerryGolf – The Blog. The prize winner will be randomly drawn from the semifinalists on or about March 9, 2018.  No purchase is necessary to enter or claim prize. The official rules for the “$10,000 Tour for Two” Sweepstakes can be found on the PerryGolf website.

PerryGolf was founded in 1984 by two Scottish brothers, Colin and Gordon Dalgleish; and is widely known today as one of the leading providers of golf vacations to The Old Course at St Andrews Links.

Those interested in international golf travel are encouraged to visit www.PerryGolf.com.

Bridgestone Golf Signs Multi-year Endorsement Deal with Lexi Thompson

LPGA Tour Star to Exclusively Play Company’s Golf Balls in Competition

(COVINGTON, GA) – Bridgestone Golf, innovator of premium golf balls, clubs and accessories, has signed LPGA Tour superstar Lexi Thompson to a multi-year agreement to exclusively play and promote its high-performance golf balls.

The 22-year-old phenom is currently using Bridgestone’s TOUR B X ball, as it provided the ideal mix of distance, accuracy and feel. Thompson, who has captured eight LPGA Tour titles, one Major Championship and the 2017 Race to the CME Globe, had been playing the company’s B330-S for the past two seasons in a non-endorser capacity.

As part of the agreement, Thompson will be featured in marketing and promotional initiatives where her influence will be used to encourage golfers of all skill levels to play the best ball for their unique games.

“I’ve used Bridgestone for years and the new TOUR B product is shockingly good,” said Thompson. “It gives me tremendous distance off the tee without sacrificing any performance around the green. What’s more, I feel confident hitting any type of shot the situation calls for.”

“One of the most promising stars in professional golf, Lexi is an excellent addition to our large and growing stable of influential ambassadors,” says Angel Ilagan, Bridgestone Golf President and CEO. “We are seeing more-and-more world class players switching to our products because they provide superior performance over all competitors.”

The TOUR B Series includes four models – X, XS, RX and RXS (each $44.99) – and represents Bridgestone’s most technologically advanced golf balls to date. Using data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources, Bridgestone identified the needs of specific player types and drew on more than 800 golf ball patents to determine which of its proprietary technologies would most benefit each.

In addition to TOUR B, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the e6 SOFT, e6 SPEED, Extra Soft and Lady. More information on each line is available at bridgestonegolf.com.

Bridgestone’s professional staff includes 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising star Bryson DeChambeau and more.

Thursday, January 18, 2018

Myrtle Beach Elite Package, Anchored by Tidewater, Surges to Top of Golfer Wish Lists

Tidewater Is One of Five Courses Golfers Can Play in Package That Is Surging in Popularity

(Cherry Grove, S.C.) — Tidewater Golf Club, one of South Carolina’s premier courses, is anchoring the Myrtle Beach Elite package, a 3-night, 4-round deal that is one of the Grand Strand’s most popular 2018 offerings.

The Myrtle Beach Elite Package starts at just $352.

The package allows groups to choose among five courses, highlighted by Tidewater, which features eight holes that play along either the Intracoastal Waterway or Cherry Grove. One of Myrtle Beach’s premier layouts, Tidewater is renowned for the quality of its architecture and beauty.

The third and 12th holes are the most scenic pair of par 3s in the Palmetto State, and they may not be the course’s prettiest holes.

The fourth hole, a gentle dogleg left, plays along Cherry Grove and the approach to a green fronted by a trio of high-faced bunkers is the course’s most dramatic. Not to be outdone, the par 5 13th offers a distant view of the Atlantic Ocean, one of just two holes along the Myrtle Beach golf scene that does so.

Tidewater, which has been in superb condition since undergoing an extensive greens renovation project in 2014, has been ranked among America’s top 100 public courses.

The course has received rave reviews from golfers, averaging 4.89 stars in 270 reviews.

Joining Tidewater as part of the Myrtle Beach Elite package are Prestwick Country Club, Arrowhead Country Club, Arcadian Shores Golf Club and the Jones Course at Sea Trail Resort.

Golfers have the option to stay at World Tour Golf Villas, Myrtlewood Villas or Tilghman Oceanfront Resort as part of the deal.

The Myrtle Beach Elite package allows golfers to choose among four other quality courses. Arrowhead Country Club, a 27-hole Raymond Floyd design, is home to the Cypress, Lakes and Waterway nines. In addition to providing consistently superior conditions, the layout is most known for its holes that play along the Intracoastal Waterway.

Prestwick, a P.B. Dye layout, is one of the area’s most underrated courses, highlighted by a powerful finishing stretch. Arcadian Shores completed a comprehensive renovation project in 2017 that included the installation of new greens and cart paths. The Jones course at Sea Trail provides a quality round of golf and great value, completing the Myrtle Beach Elite package offerings.

For more information on the package, go to www.TidewaterGolf.com.

Tom Fazio Part of Group to Purchase Forest Creek Golf Club

Fazio’s North and South Courses at highly regarded Pinehurst real estate community have both been ranked among the country’s Top 100

(PINEHURST, N.C.) — World-renowned golf course architect Tom Fazio has joined Colony 9, LLC as an investor to purchase Forest Creek Golf Club in Pinehurst. The transaction was completed on December 28, 2017 for an undisclosed price.

One of only two residential golf course communities in the United States to feature two Golfweek “Top 100” golf courses, Forest Creek Golf Club’s North and South Courses are distinctly different, but both are championship caliber gems.

Fazio’s ownership stake in Colony 9 is the first time in his long and illustrious career that he has invested in one of his own designs. No living designer has more credits on Golf Digest’s list of America’s 100 Greatest Golf Courses and Golfweek’s collection of America’s Best.

“Forest Creek is one of the truly elite golfing experiences in this country,” said Fazio. “I was given carte blanche to adapt the two courses to the majestic, rolling North Carolina Sandhills topography and the result was that the layout of each challenging but playable course does not resemble the other.”

Fazio joined two other long-time Forest Creek Members in forming Colony 9, which has initially committed at least $2 million in golf course enhancements in the next two years. “I have always considered Forest Creek at the top of my accomplishments as a golf course architect and look forward to spending more time there while personally overseeing the renovation programs of both the North and South Courses,” said Fazio.

In addition to the two golf courses and related facilities, Colony 9 acquired 112 undeveloped lots in the 1,265-acre master-planned community, which is platted for 750 residential lots. All current members in good standing at the private club were invited to join the new club without any additional fees, and the ownership group has committed to never assess the membership nor increase dues for at least two years.

“This exciting new chapter in our story will allow one of the country’s premier private Clubs to further elevate our overall daily service experience,” said John Buser, Forest Creek’s General Manager and Chief Operating Officer.

For information, visit www.ForestCreekGolfClub.com.

Wednesday, January 17, 2018

NextLinks, the Latest Indoor Golf Technology, Attends 2018 PGA Merchandise Show

Visit NextLinks at booth #879 to learn about this new multi-dimensional indoor golf alternative

(Santa Ana, CA) - NextLinks, the developer of the latest innovative indoor golf technology experience for consumers, will be showcasing its pioneering golf gaming platform at the 2018 PGA Merchandise Show in Orlando, FL, January 24-26.

During the show, PGA professionals, facility operators, media, and attendees will learn how the technology driving NextLinks revolutionizes the indoor golf experience for serious and casual golfers alike. With NextLinks, entertainment venues can attract new players to the game while giving avid golfers an unprecedented, true-to-golf gaming experience.

Fully aware of golf’s long-bemoaned barriers to entry and growth – time, cost, difficulty and intimidation – David Shultz, a veteran technologist and former General Electric engineer, developed NextLinks as a multi-dimensional indoor golf alternative that can be implemented at a wide variety of entertainment venues.

The NextLinks golf experience is powered by proprietary software that seamlessly blends golf simulator play with realistic short game shots and putting on expertly-designed putting greens.

Using patent-pending Pinpoint Spotlight Technology each player’s position in the simulator game is tracked. It allows them to play and putt out from a spot designated by a colored laser mark being displayed on or near the green. The dynamic “Spotlight” system not only allows seasoned golfers a more realistic, immersive golfing experience, it can also guide beginners and non-golfers through a plethora of more fun-based games and lessons.

“Picture popular target-practice games like corn hole, darts or horseshoes. We have golf versions of those that introduce patrons to golf in an unintimidating, entertaining way,” Shultz said. “The system also has golf instruction applications and competitive games that make the surrounding venue very versatile. The spotlight system controls the traffic on the green, so the same space can function as the ultimate golf training facility or the hottest nightclub in town.”

NextLinks is a scalable concept, meaning venue owners with 850 square-feet of space up to 100,000 can license this unique golf entertainment platform. Through a joint venture with Ultra Star Multi-Tainment Center and its business team, NextLinks is now strategically positioned to expand and be sustainable on a global scale.

The first NextLinks facility has opened in Santa Ana, Calif., along with a major project underway at the Indian Wells Resort in Palm Springs, Calif., utilizing the revolutionary high-tech putting experience with real green complexes.  More facility openings, including at golf courses, resorts, casinos and other entertainment venues will be announced in the coming months.

To learn more about NextLinks and meet David Shultz, the founder and developer of this new technology, visit booth #879, or to set up an appointment, email kevin@fusionmediastrategies.com.

For more information about NextLinks, visit www.nextlinks.com.

Team Secret Golf’s Patton Kizzire Wins Sony Open In Hawaii

Rising Star’s Player Channel to Debut on SecretGolf.com Next Month
                                                           
(
JACKSONVILLE, Fla.) – Winning is becoming a habit for Patton Kizzire. Two months after claiming his initial PGA Tour title at the OHL Classic at Mayakoba in Mexico, the lanky Alabama native added a second career victory last Sunday, outlasting James Hahn on the sixth hole of a sudden-death playoff at the Sony Open in Hawaii. 



Patton Kizzire
A former Web.com Tour Player of  the Year, Kizzire’s recent win came in just his third start after his victory in Mexico last fall and now gives members of the Team Secret Golf staff three titles early in the 2017-18 PGA Tour season. Kizzire’s victory in Hawaii also made him the first player to claim multiple events this year. Fellow Secret Golf staff member Pat Perez won the CIMB Classic in Malaysia shortly after the Tour’s wrap-around season got underway last October. 



Kizzire’s win in Honolulu virtually assured him of a spot in The Tour Championship, the season-ending finale for the top-30 on the FedEx Cup points list, and also jumped him into the top 60 in the Official World Golf Rankings. “The first win was big, and this one is even bigger,” Kizzire said following his recent victory. “Our ultimate goal is to be No. 1 at the end of the year. We have a long way to go but a fast start is always positive.”


Golf fans will soon want to look for Kizzire’s private Player Channel, set to debut in February on Secretgolf.com. SecretGolf.com features some of the game’s best personalities, each giving their unique perspective on golf in their own style.



“We are watching a young man develop in front of our eyes. He’s been a winner at every level and sees himself as such,” said Steve Elkington, the co-founder of Secret Golf. “I think everyone is looking forward to Patton’s Player Channel and now that he’s won twice this year, that should elevate the interest level. He’s kind of an old-school guy, a masterful putter and chipper who understands his strengths and weaknesses but also enjoys the challenges of being a Tour professional.”



Fellow Secret Golf staff member Brian Harman also played well at the Sony Open in Hawaii, finishing T4 at Waialae Country Club. Harman’s own Player Channel will also be ready on SecretGolf.com in February and golfers of all ages can look forward to learning the finer points of the game from one of golf’s best young left-handed professionals.


In addition to Kizzire and Harman, the lineup of notable players on the Secret Golf staff includes former major champions Jackie Burke, Elkington, Jason Dufner, Brittany Lang and Stacy Lewis, and now has claimed 115 tournaments collectively on the PGA Tour, LPGA Tour and Web.com Tour.

Buffalo.Agency Selected by Eyeking for PR, Experiential Marketing of Under Armour Eyewear

(Reston, VA) – Buffalo.Agency has been selected by Eyeking to manage public relations and provide experiential marketing support for Under Armour Eyewear.

The partnership marries a multi-generational eyewear company at the leading edge of quality and design with one of the sport and lifestyle industries’ premier marketing agencies. For UA Eyewear, Buffalo will leverage its deep editorial connections to amplify the brand within the golf, run, baseball, fish and lifestyle verticals.  In focus for 2018, is the launch of the new UA Tuned lens technology, a collection of contrast-enhancing sport and recovery lens offerings.

“Buffalo is part of our ‘dream team’ and an exciting partner to promote our innovative eyewear solutions, including the launch of UA Tuned lenses this year,” says Kristine Robinson, Head of Marketing at Eyeking. “With decades of experience in golf, sport and lifestyle marketing and media, it is clear Buffalo is uniquely positioned to tell our robust product stories.”

“Ripe for powerful storytelling, the new 2018 UA Eyewear products are poised to change the landscape of competitive and amateur athletics” says Rich Katz, Managing Director of Buffalo.Agency. “True to the brand’s ethos, the lenses, frame technology and design elements help athletes improve their game.”

Buffalo’s work for Bridgestone Golf, ECCO, Hydrapak, LIJA, LPGA, PGA National Resort & Spa, Trendy Sports, World Golf Foundation and other emerging and established brands continues to earn rave reviews.

UA Eyewear offers sport and lifestyle models for men, women and youth. With premium product designs that are focused on functionality, durable materials and all-day comfort, UA Eyewear enhances the wearer’s confidence, focus and results. UA Eyewear provides a competitive edge in the sport environment and at rest.

For more information visit www.eyeking.com and www.buffalo.agency.

AirHelp Launches Tool to Allow Passengers to Map Their Trips Visually

The New Compensation Checking Tool Identifies Missed Claims From Flight Disruptions As Far as Three Years Back

(New York) – AirHelp, the leading flight compensation company and air passenger rights advocate in the world, today launched the world's first tool for travelers to check their eligibility for compensation from flight disruptions up to three years in the past. The feature also allows travelers to visually map out their journeys directly from their mobile devices into an adventure map for social sharing. This first-of-its-kind technology will enlighten consumers to compensation they may have never known was available to them.

Available on the AirHelp website and mobile app, the tool is an exciting new dual feature that provides a simple way for air passengers to check their personal flight history for compensation eligibility. Once connected, AirHelp will have the capability to update consumers on future eligibility as soon as their flight disruptions occur.

In addition to quick compensation and notification, the new tool will include a data visualization feature that travelers can use to develop and share a personalized map of their trips across Facebook and Twitter. By analyzing past flight data and including any new flights as they are booked, the tool creates a colorful and engaging map of recent flights, how much money you have spent on flight tickets, how many times you've been to the moon and back, and much more to highlight past experiences in a fun and visual display.

"Raising awareness of air passenger rights and identifying new ways to be a consumer advocate has always been our priority," says AirHelp CEO and co-founder Henrik Zillmer. "Over nine million air passengers are entitled to compensation for disrupted flights every year, yet most of these travelers don't know that they are eligible or understand how to pursue a valid claim. Our new tool will produce compelling content for today's social media-driven consumers, while building a platform for automatic notifications about compensation eligibility. We're excited to educate even more travelers about their rights in a fun, interactive manner with technology."

This new tool continues AirHelp's mission to offer passengers the most advanced and consumer-friendly travel solutions worldwide by combining the knowledge of hundreds of legal specialists in air travel with world-class artificial intelligence and machine learning capabilities. This latest tool joins a growing list of travel-tech innovation in 2017 for the company following the launch of AirHelp's Boarding Pass Scanner and the debut of Lara, the company's newest artificial intelligence (AI) powered lawyer focused on increasing the efficiency of determining court success viability. AirHelp is compatible with iOS and Android operating systems and currently works with Gmail, Hotmail and Microsoft Outlook servers.

For more information visit www.airhelp.com.

Payne, Lewis and Els honored by Golf Writers Association of America

(HOUSTON) – Billy Payne, who retired last fall as chairman of Augusta National Golf Club after 11-plus years of progressive and dynamic leadership, has been voted winner of the Golf Writers Association of America William D. Richardson Award for outstanding contributions to golf.

Payne will be joined by LPGA star Stacy Lewis and Hall of Famer Ernie Els as award winners at the 46th ISPS HANDA GWAA Annual Awards Dinner presented by The PGA of America and USGA Wednesday April 4 in Augusta, Ga.

Lewis will receive the organization’s Ben Hogan Award given to an individual who has overcome a physical handicap or serious illness. Els will receive the ASAP Sports/Jim Murray Award for his long-time cooperation with the media.

During his time as chairman of Augusta National, Payne was a leader in expanding the game around the world while continuing to enhance Augusta National and the Masters tournament. He joins Clifford Roberts as the only former chairman to win the Richardson Award. Augusta National Founder Bob Jones was also honored with the Richardson in 1958.

Under Payne’s leadership, the Asia-Pacific Amateur and the Latin American Amateur were created and became significant global events. Payne also was instrumental in the creation and success of the annual Drive, Chip and Putt Championship which culminates on the Sunday before the Masters at Augusta National.

Payne also led the club and the tournament into new digital ventures while continuing the mission of Augusta National’s founders, expanding the club’s facilities and improving the patron experience at the Masters.

“I would like to express my heartfelt appreciation to the entire Golf Writers Association of America for this amazing honor. So many of this award’s recipients were an inspiration to me, especially Bobby Jones and Clifford Roberts,” Payne said.

“Like these two great men, I believe golf teaches so many important and rewarding life lessons. Their commitment to the game motivated me every day I was privileged to serve as Chairman of Augusta National. Whatever successes occurred during my tenure were a direct result of the pursuit of excellence they alone established.”

Lewis overcame long odds to become the No. 1 ranked women’s player in the world and a two-time LPGA player of the year.

When Lewis was 11, she was diagnosed with scoliosis and she wore a back brace for seven years. She wore the brace for 18 hours a day, taking it off only when she played golf.

Lewis eventually had back surgery to have a rod and five screws implanted. She gradually returned to competitive golf and went on to win the 2007 NCAA individual championship and 12 LPGA tournaments, including two major championships. Lewis lives in the Houston area and when she won the 2017 Cambia Portland Classic a week after Hurricane Harvey hit, she donated her winner’s check to hurricane relief efforts.

“It’s a real honor to win an award with Ben Hogan’s name on it. I always felt like what I went through was for a reason, that there was always a purpose. While I wouldn’t wish what I went through on any other kid, I wouldn’t change what happened to me,” Lewis said.

Els was inducted into the World Golf Hall of Fame in 2011 for a sparkling worldwide career. A four-time major champion, Els has won 19 PGA Tour events and 71 tournaments worldwide. He was also honored by the GWAA in 2010 with the Charlie Bartlett Award for his commitment to Autism through his foundation and The Els Center of Excellence.

A former No. 1, Els has been named European Tour player of the year three times and has developed an open and long-standing relationship with the media.

“Thank you to everyone at the Golf Writers Association of America and ASAP Sports for this honour. What a nice gift to start the New Year,” Els said.

“Jim Murray was a brilliant, funny writer and obviously a legend in his field, so it’s nice that this award is named after him and, from my point of view, it makes the award more special.

“I’ve always enjoyed a good relationship with the golf media. In fact, many of the writers, pundits and commentators that travel the world with us have become good friends of mine. They have a pretty tough job and I have a lot of respect for what they do. That’s why I’ve always tried to be honest and ‘give it straight’ in press conferences, which I think they’ve appreciated over the years.”

In addition to Roberts and Jones, past recipients of the Richardson Award, named for The New York Times’ William D. Richardson who was instrumental in the founding of the GWAA in 1946, include Tim Finchem, Dottie Pepper, Judy Rankin, Doc Giffin, David Fay, Jack Burke, Jr., the Harmon Family, Furman Bisher, Maj. Dan Rooney, Pete Dye, Louise Suggs, Nancy Lopez, Sandy Tatum, Dan Jenkins, Judy Bell, Babe Zaharias, Jack Nicklaus, Ben Hogan, President Dwight Eisenhower, Patty Berg, Gene Sarazen, Arnold Palmer, Ben Crenshaw, Harvey Penick, Peggy Kirk Bell, Frank Hannigan and Lee Trevino.

Former Hogan award winners include Rankin, Gene Sauers, J.B. Holmes, Tom Watson, Sophie Gustafson, Barbara Douglas, Jarrod Lyle, Ken Green, Erik Compton, Denis Watson, Hubert Green, Bruce Edwards, Scott Verplank, Jose-Maria Olazabal, Casey Martin, Paul Azinger, David Meador, Trevino and Ken Venturi.

Previous ASAP Sports/Jim Murray winners include Palmer, Nicklaus, Lopez, Ben Crenshaw, Stewart Cink, Davis Love III, Brad Faxon, Steve Stricker, Padraig Harrington, Juli Inkster, Jim Furyk, Nick Price, Jay Haas and Laura Davies.

Bridgestone Golf Experiences Record Growth in 2017

(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – posted the most successful year in company history in 2017, setting records in total sales, advertising reach and number of golf ball units shipped in a calendar year.

The company experienced a significant increase in sales at some of the nation’s largest off-course retailers. This substantial growth is largely attributed to Bridgestone’s continued commitment to innovation across the entirety of its product line, as well as an aggressive marketing campaign. The latter featured appearances from brand ambassador Tiger Woods and encouraged golfers to break away from the herd mentality and switch to the superior Bridgestone golf balls for a competitive edge.

"I attribute a record setting 2017 to our ability to outpace all competitors in terms of technological innovation that helps players of all skill levels find their edge," says Angel Ilagan, President and CEO of Bridgestone Golf. "While some reports of the health of the industry are not always positive, Bridgestone's commitment to producing the best balls on the market have allowed us to grow at record rates."

An enhanced focus on digital marketing helped to increase brand awareness and product trial among a larger audience. As a result, Bridgestone saw a significant increase in web traffic and quadrupled the previous year’s advertising reach.

"Our success in 2017 came from trial; we know that once someone tries Bridgestone balls the superior performance and results are clear," says Corey Consuegra, Senior Director of Marketing for Bridgestone Golf. "A greater emphasis on digital marketing has allowed us to share our targeted message in an effective way that gives players the confidence to try Bridgestone and ultimately convert to the better ball."

Among the most important product introductions of the year, was the new TOUR B Series of golf balls, which represents the brand’s most technologically advanced offerings to date.  Each of the four models – X, XS, RX and RXS – was developed for a specific player type using data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources.

The use of data mining and third-party validation is an unprecedented approach to R&D and helped not only bring the TOUR B Series to fruition, but also informed Bridgestone on how to better position its entire golf ball portfolio to fit different player buckets. Low-to-mid handicap golfers will benefit from one of the TOUR B models, while the e6 SPEED and e6 SOFT help mid handicap players hit more fairways thanks to lower side spin from a more forgiving gradational compression core. Lastly, the Extra Soft and Lady are for mid-to-high handicap players and provide best-in-class distance and accuracy as a result of increased ball speed and lower side spin.

"One of the driving forces behind our record setting number of golf balls shipped in 2017 is the wide range of superior product options we offer," says Elliot Mellow, Marketing Manager for Bridgestone Golf. "While our competitors try to shoe-horn golfers into their most expensive offering, we have proven that fitting customers into the best ball for their game delivers on-course results and creates brand loyalty."

The company’s commitment to fitting players to the ball that best suits their game remains the highest priority.  In March, the company introduced the BFIT golf ball fitting launch monitor app designed to help players quickly identify the Bridgestone ball best suited to their game. This real-world understanding of players’ needs has informed numerous technological breakthroughs. More information about the company’s ball, club and accessories offerings is at www.bridgestonegolf.com.

Bridgestone Golf’s trajectory has not gone unnoticed by the industry, as the NGF recently released its inaugural list of the Top 100 Businesses in Golf and included the company. This biennial list recognizes the successful companies, organizations and associations that are of fundamental importance to both consumers and facilities involved in the game of golf.

Bridgestone Golf’s professional staff includes 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising star Bryson DeChambeau and more.

More information: bridgestonegolf.com.

ECCO Golf to Showcase BIOM HYBRID 3 at 2018 PGA Merchandise Show Booth #1963

(LONDONDERRY, NH) – ECCO – a leading global manufacturer of innovative footwear – will showcase its innovative BIOM HYBRID 3 range at Booth #1963 during the PGA Merchandise Show in Orlando, Florida January 23 – 26.

Available January 15, ECCO BIOM HYBRID 3 combines the new ECCO TRI-FI-GRIP outsole featuring a multi-purpose zonal performance structure with ECCO BIOM NATURAL MOTION technology that brings golfers closer to the ground while offering an anatomical last, superb cushioning and advanced support. A supple Yak leather upper enhanced with a waterproof GORE-TEX® membrane offers exceptional flexibility, comfort and protection from the elements.

“ECCO BIOM HYBRID 2 was one of the best-selling hybrid shoes and we challenged ourselves to make this model even better,” says Michael Waack, Head of Global Golf at ECCO. “By combining our new TRI-FI-GRIP innovation with the same technological features created by the BIOM concept, I believe we have achieved our goal.”

To be showcased in the ECCO booth alongside highlights from the Spring/Summer 2018 collection, BIOM HYBRID 3 is designed with ECCO Freedom Fit technology, mixing a snug heel setting with a roomier forefoot area that allows toes to move naturally. The range also offers the option of a BOA closure system for optimum fit and comfort.

As is the case with all of the golf shoes in ECCO GOLF’s Spring/Summer 2018 Collection, ECCO BIOM HYBRID 3 is crafted at company-owned factories that utilize FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn in competition around the world by Fred Couples, Ernie Els, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson and Gerina Piller, among others.

For more information: www.eccousa.com, 800.886.3226.

The Olympic Club Partners with On-Demand Tech Company CaddieNow

Historic Club to upgrade existing program using Caddie Management Platform, introduce new Youth Caddies

(San Francisco, CA) – CaddieNow, the popular service bringing caddies back to the game, has signed a contract to provide its ‘Concierge’ on-demand caddie management platform at The Olympic Club in San Francisco, one of the oldest, most respected and prestigious golf courses in America. The CaddieNow platform will grow the existing adult caddie program while also introducing new, youth caddies on weekends and during summer break.

Established in 1860, The Olympic Club has two clubhouses for its 45 holes of golf on three courses, named the Lake, the Ocean and the Cliffs. The club has hosted multiple USGA and PGA events including the U.S. Open five different times. With a membership of more than 10,000, Olympic becomes the largest club in the nation now using CaddieNow.

CaddieNow is a shared-economy app, in the model of ride-sharing platforms like Uber and Lyft. The user-friendly virtual service is gaining popularity in the industry due to how easy it is for golfers to book caddies, caddies to find work, and for courses to offer caddie services.

For courses such as The Olympic Club with existing caddie programs, CaddieNow’s Concierge platform helps minimize costs and simplify operations by providing:
- Flexible Booking - golfers can book using the on-demand app or through existing phone/tee-time management systems.
- Connected Caddie Pool – instant communication to existing caddies via email, text and/or push notifications allowing caddies to accept the loop of their choice.
- Automated payment – golfers can pay caddies directly via credit card through the app or by charging their membership account.
- Caddie Management Dashboard –  a real-time web interface provides the course with status of all caddie requests scheduled, as well as ratings and contact information.

In addition to streamlining caddie management, the CaddieNow Concierge service includes insurance and liability coverage and provides caddies with true independent contractor status.

“We are excited to partner with CaddieNow and offer our members this additional service option,” said Will Hutter, Director of Golf at The Olympic Club. “Being in Northern California, near Silicon Valley, it was a natural and logical move for us to embrace this latest technology in labor and golf. This app is an efficient tool for members to use and for the management of our resources.  It’s just a win-win for everyone involved.”

“This is one of the premier places to play the game anywhere in America” said Dave Cavossa, CaddieNow Founder and CEO. “To bring on board one of the 2017 Golf Digest’s Top 50 courses in the country speaks to the quality and professionalism that CaddieNow offers. This agreement continues our tremendous trajectory of quality growth”.

Founded in 2015, CaddieNow’s mission has been to bring caddies back to the game and make them accessible to golfers of all skill levels at lower costs at any course. The company’s goal is to engage the youngest generation in golf by providing them exposure to the game and entry to multiple courses as caddies. At The Olympic Club, CaddieNow will give local youth, 14-18 years old, the opportunity to caddie and interact with business leaders at one of the nation’s top courses.

To use the service, golfers simply download the free CaddieNow app, which is available for iPhone and Android devices, and register. After golfers enter the course, date and time they plan to play, they receive a confirmation notice from their looper, who will meet them at the course. Fees range depending on the golfer’s desired level of caddy experience.

For more information go to www.olyclub.com and www.CaddieNow.com.

PRO EM Party & Event Rentals Signs Sponsorship Agreement with LPGA Tour Golfer Katie Burnett

(Phoenix, Ariz.) – PRO EM Party & Event Rentals announced it has signed a global sponsorship agreement with Katie Burnett, an LPGA Tour professional and graduate of the University of South Carolina. PRO EM will support Burnett throughout the 2018 LPGA Tour season as she looks to improve on a solid 2017 campaign.

As part of the agreement with PRO EM, Burnett will wear the PRO EM logo on her left sleeve during all golf-related appearances, beginning with Pure Silk-Bahamas LPGA Classic in late January.

“We are thrilled to have Katie join the PRO EM team,” said Brady Castro, President and Chief Executive Officer of PRO EM Party & Event Rentals. “Katie is a very exciting, talented young player and a terrific person. We’re proud that she’ll be representing us as she plays this season on the LPGA Tour and we are looking forward to supporting and promoting her.”

This agreement marks PRO EM Party & Event Rental’s first professional athlete sponsorship. The company, however, is very involved in professional and collegiate sports, partnering with and providing event products and/or staffing for the Waste Management Phoenix Open, The LPGA Founders Cup, the KIA Classic, the BMW PGA Championship, the Valero Texas Open, the FedEx St Jude Classic, Quicken Loans National, CareerBuilder Challenge, The USGA, the 2017 NCAA Final Four, the Arizona Diamondbacks, Chicago Cubs, San Francisco Giants, Colorado Rockies and Oakland A’s MLB teams as well as Arizona State Sun Devil Athletics.

“I am very excited to be partnering with PRO EM,” said Burnett. “PRO EM is a great company with amazing products for any and all event needs. I have seen firsthand the quality of their products at the LPGA Bank of Hope Founders Cup, KIA Classic and the PGA TOUR’s Waste Management Phoenix Open tournament. I couldn’t be happier to become a part of the PRO EM team.”

Katie Burnett’s Accomplishments:
Burnett joined the LPGA Tour in 2013, a year after graduating from the University of South Carolina. While at South Carolina, Burnett was named a 2012 Second-Team All-American and an Honorable Mention selection in 2010. She holds the all-time scoring record for the Gamecocks and was a two-time All-SEC Second Team selection. As a professional, Burnett has two career top ten finishes – a T9 at the LPGA LOTTE Championship Presented by J Golf and in 2014 and a T2 at the LOTTE Championship Presented by Hershey in 2016. Her career earnings top $633,900 over 99 events, with 61 cuts made. For more information on Katie Burnett, visit www.katieburnettgolf.com.

For more information on PRO EM Party & Event Rentals, visit www.proem.org.

Tuesday, January 16, 2018

TPT Golf to Support College Golfers with Play Golf In College

(RENENS, SWITZERLAND) - TPT Golf has chosen Play Golf in College to lead its college golf program. With TPT Golf, Play Golf in College will identify and support elite junior golfers and college golf programs around the country with TPT Golf shafts and shaft education.

Play Golf in College is led by Brad Sparling, a golf instructor and former college golf coach at Duke University and Ohio State University. His Ohio-based company works with elite golfers around the country to help them develop all aspects of their game and navigate the college golf recruitment process.

"Every single golfer we've seen fitted so far has increased their accuracy and improved their distance with a TPT Golf shaft," Sparling says. "Through this collaboration with TPT Golf, we're going to make sure the best players in the country have access to the very best golf shafts. The technology is incredible and elite golfers will love the improved dispersion and feel of the shafts."

Each of TPT Golf's 11 different shaft models is created with the company's revolutionary "Thin-Ply Winding Method," a fully automated manufacturing process that gives TPT Golf the ability to independently tweak each shaft design parameter with the ultimate precision. The robot-driven process ensures unrivaled consistency and unlocks superior performance for golfers of all abilities.

"TPT Golf has created a new and different way of making a golf shaft, and it's a better way," says TPT Golf Director Sebastian Sebayang. "With Play Golf in College, we're going to ensure elite junior golfers and college programs have the shafts and the education they need to take their game to the next level."

TPT Golf's newest shaft, the 15-LKP-LT-LW, will be officially launched at the 2018 PGA Show in Orlando. The low torque, lightweight shaft is designed specifically for the needs of high-speed golfers. In 2017, the 15-LKP-LT-LW was used to earn three wins on the professional Tours: the WGC-HSBC Champions in China, the Turkish Airlines Open (European Tour) and the Indonesian Masters (Asian Tour).

For more information on TPT Golf, visit tptgolf.com.

Out is In for 2018 Outer Banks Golf

(OUTER BANKS, NC) – Those looking for an ideal 2018 golf escape should get ready to bask in Coastal Carolina warmth and sunshine — with a wee bit of influence from ocean breezes. In recent years, North Carolina’s fabled Outer Banks (OBX) have begun to transform themselves into a true golf destination offering an array of courses more closely tied to nature’s coastal elements than most along the East Coast.

“The Outer Banks has everything a golfer is looking for when going on a golf vacation – well-manicured courses, great restaurants, a variety of housing options and unique activities other than golf,” says long-time Kilmarlic Golf Club Director of Golf Bryan Sullivan, a former North-South Amateur champion and an All-American at the University of North Carolina.

Sullivan’s Kilmarlic Golf Club is a popular Tom Steele design nestled along the marshland of the Albemarle Sound and host course for both the 2004 and 2009 North Carolina Opens. The wonderful mainland course provides a pure OBX layout with water and wetlands virtually in play at all times.

Host to an annual autumn collegiate event, Kilmarlic is also ideally located just five miles west of the bridge that connects the mainland to the barrier island.

“In 10 minutes,” Sullivan says, “I can have my feet in the Atlantic Ocean.”

In terms of its setting, with several holes playing along a rugged coastline Nags Head Golf Links is one of the most exposed golf facilities to the wind along the state’s coast. A Scottish-style course, Nags Head GL is also considered one of the finest. The capricious breezes off sound-side waters create different challenges every time you play it.

Designed by Bob Moore — who clearly followed the adage “don’t mess with Mother Nature” when crafting this gem — the Nags Head layout incorporates the best of links-style golf against a backdrop as dramatic as you’ll find anywhere up and down the Atlantic Seaboard.

The front and back nine closing holes along the sound are particularly spectacular. Nags Head’s bar and restaurant, not surprisingly, is home to the most dramatic sunsets in town, with views not only across the immediate Roanoke Sound, but towards three other sounds (Albemarle, Croatan and Pamlico) that flow into it from the north, west and south as well.

Currituck Club is “sculpted on the type of land where golf began,” says its architect, the renowned Rees Jones, who designed a 6,800-yard masterpiece among 600 acres of dunes, wetlands, maritime forests and sound seascapes. There is, not surprisingly, plenty of water on the course, most of it on the front nine, but unlike Nags Head, most of the water at Currituck Club comes in the form of marsh and wetlands.

Jones is known for moving large amounts of dirt during construction, which is part of the reason his finished product offers a true, championship feel. You won’t find a weak hole at Currituck and the par-3s are particularly stunning, including two that play over water. The best is arguably the signature sixth, located at the hub of the front nine where four holes converge, which plays anywhere from 150 to 200 yards over water, with stunning views of the sound off in the background.

Currituck Club is demanding from tee to green, with undulating fairways that require an accurate tee shot and large, contoured greens that make lag putting among the most challenging elements of the design. Like its OBX brethren, Currituck Club plays longer than its yardage might indicate, as it is designed directly at sea level and is bolstered by constant wind especially along the homeward stretch, where the breeze is almost always in the golfer’s face.

The Pointe Golf Club is located on the rural mainland side of OBX and across the four-lane highway from Kilmarlic. A traditional Russell Breeden design, the course is also said to be the first in the country to have the A-1 bentgrass — a dense, disease-resistant strain — installed across its corridors.

This, of course, is only natural given that the site is a former turf farm combined with rolling farmland. In addition, the management at The Pointe has always devoted itself to providing the finest course conditions imaginable.

The Pointe is also the area’s most player-friendly design and features a peaceful setting with no houses. In fact, it is the only course in the area that is not in a residential community. At a par of 71 with five par-3s, The Pointe can usually be played in four hours, which means more time back at the beach.

Meanwhile, the seventh hole at The Carolina Club is one of the most memorable offerings along the entire North Carolina coast. An island green aged to perfection can create that kind of legend. The 166-yard one-shotter features a TPC Sawgrass-type island green with water, water everywhere. It’s truly an experience to be had.

Still, The Carolina Club is more than a one-hole wonder. As the longest OBX course, it will delight you with liquid challenges that are often compounded by ever-shifting ocean breezes. The Pointe’s sister course features a strong mix of holes with several scenic par-3s (in addition to its signature island green No. 7) and two good risk-reward par-5s to complete each nine.

The Carolina Club’s positioning as the first course heading into town from the north and last one on the way out makes it the ideal play on either side of your OBX golf vacation.

Outer Banks 2018 golf package and travel planning information is available at www.PlayOBXGolf.com or 800-916-6244.

Sun Mountain Introduces Supercharged Golf Bags

(Missoula, Montana) – New for 2018, Sun Mountain is supercharging two of its top-selling golf bags with portable power packs. The bags have an external USB port wired to a portable power pack capable of recharging a mobile phone and powering a mobile device. Supercharged C-130 cart bag will be golf shops in June with a retail price of $279.99 and the Supercharged 4.5 carry bag will be in stores by August at $249.99.

The Supercharged golf bags come equipped with a 7800 mAh rechargeable, portable power pack capable of recharging a mobile phone three times. This power pack has two USB ports, one standard and one rapid-charging, allowing recharging of multiple devices at the same time.

Sun Mountain President Ed Kowachek explained, “The ability to recharge on the go is important to the ever-increasing number of golfers who use their mobile phones to run GPS apps and stream music on the course.”

Supercharged C-130 offers all the award-winning, golfer-friendly features that have made the C-130 the top-selling golf cart bag including a 14-way top with a putter well, an abundance of pocket space, Smart Straps that offer a better way to secure the bag to a golf cart, an easy-access range finder pocket, and now the elegantly integrated portable power pack. Supercharged 4.5 is a supercharged version of the Sun Mountain 4.5LS carry bag. Both bags are available in three different colors: black; navy/white/red; and desert camo.

For the Sun Mountain retailer nearest you call 800-227-9224 or visit www.sunmountain.com.

FLUX Golf Passes Performance Threshold with New Face Tech

(SEATTLE, WA) - FLUX, a golf design studio and proven innovator in face insert technology, breaks a long-standing performance barrier in 2018 with DARtech. The patent-pending and USGA-conforming putter face geometry produces positive RPM (topspin) instantly upon striking. In other words, FLUX offers performance through tech, not technique.

Imparting forward roll at a positive-degree launch angle seems simple enough, yet throughout the history of golf this goal has proven elusive. Through a combination of advanced material science and 10 years of R&D in face design, FLUX has cracked the code with the DARtech (Directional Angular Rotation) insert, a progressively angled face pattern offered in stainless steel and polymer. This disruptive innovation is featured in FLUX’s 2018 UNITY putter line.

Traditionally, pro golfers and low handicap players have overcome the natural tendency for the ball to spin backwards off the club face with stroke styles that change the attack angle of the club. DARtech now offers the ability for all players to experience the same benefits of overspin combined with launch angle consistency without having to change their stroke.

Lead Design Engineer J.A. Bergquist has made The Quest for the Perfect Roll his mantra for over a decade, and his over 40 production putter designs have borne results with wins on the PGA, LPGA, Champions and Web.Com tours. “With FLUX, I feel like this journey to create consistent roll in a golf ball has come to its nexus,” states Bergquist. “Years of innovation have led to this point: the most balanced and consistent putter we have ever brought to life, and at the PGA Show, you can feel this synergy for yourself.”

Visit FLUX GOLF at the 2018 PGA Merchandise Show in Booth #920 or at www.FLUXGOLF.com.

Antigua Announces Early Spring '18 Styles

(PEORIA, AZ) - Antigua Group, Inc. - one of the nation's leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand - has released its early Spring 2018 styles.

Exchange
"Antigua's men's Spring '18 performance golf apparel demonstrates the proliferation of self collar polos that represent current fashion trends as much as they are the ideal styling choice to showcase our proprietary patterns," says Sean Gregg, VP of product development and marketing support. "Though the self collar polo style dominates the men's polo shirt offering this season, the flat knit fashion collar hasn't taken a backseat. When this collection was being conceptualized, integrating the sophisticated and sport-aligned flat knit collar was so important that specific fabrications were designed to pair with this classic style."

Style Exchange integrates the fashion flat knit collar smoothly into the tonal top portion of the dramatically engineered chest design. It uses this season's fashion shades in the upper body and sleeves while partitioning the balance from the placket on down with a seasonal accent-to-white-to-heather-grey neutral hombre stripe that finishes the pattern repeat. Exchange is constructed in a fine gauge jersey, and includes spandex for maximum comfort and stretch. It's stylized with vertically set striped cuffs.

Style Liquid also employs the flat knit collar as a complement to the fabric. A carry forward from last season, it again demonstrates that a pique fabric can be more than utilitarian. Its two-color stripe fabric has been knit into a variegated auto repeat that takes advantage of the pique's birds-eye construction -- creating an iridescent effect that's emphasized alongside solid color stripes, offering a unique color appeal to this otherwise classic pique polo.

Style Aerial shares the same two colors of this season's palette as Liquid, and was created in a supple poly/spandex jersey construction. Its main fabric color showcases the rich, bright colors of this season's collection while the one-inch repeating pinstripe is a subtly contrasting accent color. It's available in eight vibrant color combinations.

Dimension
For Spring '18, Antigua has placed an emphasis on engineering styles with obvious chest placement accent designs. Five uniquely designed garments with equally uniquely designed patterns have been developed to spotlight this trend. Style Unite subtly uses multi-color end-on-end feed stripes intermittently paired, while engineered chest panel style Unite defines the chest stripe trend. Made of the softest poly/spandex jersey and sewn with a self-fabric collar with perpendicularly cut cuffs, Unite is a must-have garment this season in any of its five color combinations.

Style Dimension rounds out Antigua's initial Spring '18 new designs. It's a contemporary print with asymmetric linear accents set against a tonal seasonal color background. The contemporary performance golf polo incorporates the same linear pattern used as accents in tone-on-tone shades throughout the fabric design. Its self-fabric collar completes the updated look and achieves a complete print color matching.

Find Antigua on the web at: www.Antigua.com and ShopAntigua.com. Like Antigua on Facebook at: facebook.com/Antigua. Follow Antigua on Twitter at: twitter.com/AntiguaWear. See Antigua YouTube videos at: youtube.com/AntiguaWear.

U.S. Open’s Long Island Return Highlights 2018 USGA Championship Schedule

Women’s Open Moves to May; Inaugural Senior Women’s Open Slated for July

(LIBERTY CORNER, N.J.) – The United States Golf Association (USGA) confirmed the sites and dates for its 2018 championship schedule, which includes 14 annual championships and four international competitions. The season begins with this weekend's fourth Latin America Amateur Championship, which will be played from Jan. 20-23 at Prince of Wales Country Club in Santiago, Chile.

Shinnecock Hills Golf Club in Southampton, N.Y., will host the 118th U.S. Open from June 14-17, the club’s fifth U.S. Open. The 73rd U.S. Women’s Open moves in advance of the U.S. Open and will be played May 31-June 3 at Shoal Creek in Shoal Creek, Ala. The Broadmoor in Colorado Springs, Colo., will host the 39th U.S. Senior Open from June 28-July 1. The inaugural U.S. Senior Women’s Open is slated for July 12-15 and will be played at Chicago Golf Club in Wheaton, Ill.

“The courses hosting in 2018 are excellent partners and we appreciate their efforts in preparing to conduct exemplary championships,” said Stuart Francis, USGA Championship Committee chairman. “The USGA has always honored the history of the game, so it is fitting that we are returning to two of the Association’s five founding clubs. Shinnecock Hills is the lone venue to host U.S. Opens in three centuries and Chicago Golf Club was founded by Charles Blair Macdonald, a major figure in early American golf.”

This will be the 10th time the U.S. Open has been played on Long Island. Shinnecock Hills hosted the second U.S. Open in 1896, with James Foulis defeating defending champion Horace Rawlins by three strokes. In 1986, Raymond Floyd shot a final-round 66 to break out of a tightly bunched field to win by two strokes. In 1995, Corey Pavin clinched his two-stroke victory over Greg Norman with a memorable 4-wood approach to the final green. In 2004, Retief Goosen outlasted Phil Mickelson by two strokes to claim his second U.S. Open title.

The U.S. Women’s Open will begin in the month of May for the first time since 2001 and is part of a reorganization of the USGA’s championship schedule. Designed by Jack Nicklaus, Shoal Creek will host its third USGA championship. It previously hosted the 1986 U.S. Amateur and 2008 U.S. Junior Amateur championships.

The inaugural U.S. Senior Women’s Open will be the 12th USGA championship at Chicago Golf Club. The championship is open to both female professional and amateur players with a Handicap Index® not exceeding 7.4 who have reached their 50th birthday as of the first day of competition. The format for the 120-player field will mirror the other USGA Opens. Chicago Golf Club, the oldest golf club in the U.S. in continuous use at the same location, was renovated in 1923 by Seth Raynor and remains largely unchanged today.

The Broadmoor will host its eighth USGA championship with the U.S. Senior Open and the sixth on its East Course, originally designed by Donald Ross. Eduardo Romero became the second Argentinean to win the Senior Open in 2008, while So Yeon Ryu won the 2011 U.S. Women’s Open in a playoff. In 1959, Jack Nicklaus won the first of his two U.S. Amateur triumphs, while Annika Sorenstam claimed the first of her three U.S. Women’s Open titles in 1995. The East Course also hosted the 1962 Curtis Cup Match.

The 40th Curtis Cup Match, a biennial competition between female amateur teams from the United States and Great Britain and Ireland, will be contested at Quaker Ridge Golf Club in Scarsdale, N.Y. The USA Team will look to reclaim the Curtis Cup June 8-10, in between the U.S. Women’s Open and U.S. Open.

Pebble Beach (Calif.) Golf Links will host the 118th U.S. Amateur from Aug. 13-19 with Spyglass Hill Golf Course serving as the stroke-play co-host venue. The two courses also combined to host the U.S. Amateur in 1999. The Golf Club of Tennessee will be the host site for the 118th U.S. Women’s Amateur, the 16th USGA championship in the Volunteer State.

The 71st U.S. Junior Amateur and 70th U.S. Girls’ Junior championships will be played the same week, July 16-21 at Baltusrol Golf Club in Springfield, N.J., and Poppy Hills Golf Course in Pebble Beach, Calif., respectively. The 38th U.S. Mid-Amateur and 32nd U.S. Women’s Mid-Amateur will also be held the same week, Sept. 22-27 at Charlotte (N.C.) Country Club and Norwood Hills Country Club in St. Louis, Mo., respectively. The Junior Amateur and Mid-Amateur champions will earn full exemptions from qualifying into the 2019 U.S. Open, while the Girls’ Junior and Women’s Mid-Amateur champions will be exempt into the 2019 U.S. Women’s Open.

2018 USGA Championship Schedule
April 28-May 2 - 4th U.S. Women’s Amateur Four-Ball, El Caballero Country Club, Tarzana, Calif.
May 19-23 - 4th U.S. Amateur Four-Ball, Jupiter Hills Club (Hills & Village courses), Tequesta, Fla.
May 31-June 3 - 73rd U.S. Women’s Open, Shoal Creek, Shoal Creek, Ala.
June 14-17 - 118th U.S. Open, Shinnecock Hills Golf Club, Southampton, N.Y.
June 28-July 1 - 39th U.S. Senior Open, The Broadmoor, Colorado Springs, Colo.
July 12-15 - 1st U.S. Senior Women’s Open, Chicago Golf Club, Wheaton, Ill.
July 16-21 - 71st U.S. Junior Amateur, Baltusrol Golf Club, Springfield, N.J.
July 16-21 - 70th U.S. Girls’ Junior, Poppy Hills Golf Course, Pebble Beach, Calif.
Aug. 6-12 - 118th U.S. Women’s Amateur, The Golf Club of Tennessee, Kingston Springs, Tenn.
Aug. 13-19 - 118th U.S. Amateur, Pebble Beach Golf Links & Spyglass Hill Golf Course, Pebble Beach, Calif.
Aug. 25-30 - 64th U.S. Senior Amateur, Eugene (Ore.) Country Club
Sept. 22-27 - 32nd U.S. Women’s Mid-Amateur, Norwood Hills Country Club, St. Louis, Mo.
Sept. 22-27 - 38th U.S. Mid-Amateur, Charlotte Country Club & Carolina Golf Club, Charlotte, N.C.
Oct. 6-11 - 57th U.S. Senior Women’s Amateur, Orchid Island Golf & Beach Club, Vero Beach, Fla.

International Competitions
Jan. 20-23 - 4th Latin America Amateur, Prince of Wales Country Club, Santiago, Chile
June 8-10 - 40th Curtis Cup Match, Quaker Ridge Golf Club, Scarsdale, N.Y.
Aug. 29-Sept. 1 - 28th Women’s World Amateur Team, Carton House Golf Club, Dublin, Ireland
Sept. 5-8 - 31st World Amateur Team, Carton House Golf Club, Dublin, Ireland

To learn more, visit usga.org.

TecTecTec Bringing Amazon’s No. 1 Selling Golf Laser Rangefinders to Retailers

Debuting New ULT-X Model at 2018 PGA Merchandise Show, Booth #1215

(Vannes, France) – TecTecTec – maker of technologically-advanced yet affordable laser rangefinders for golf, which are Amazon’s No. 1 category seller – is opening its doors to traditional retailers in North America for the first time. The entire portfolio of golf laser rangefinders will be on display at the 2018 PGA Merchandise Show in Orlando, FL., on January 24-26.

The company will be debuting its latest model, the ULT-X. This new rangefinder carries a variety of top-notch performance features such as Vibrating FlagSeeker technology and a quick toggle to disable slope functionality when elevation-adjusted distance readings are not permitted during tournament play. On display to see at Booth #1215, the ULT-X will officially be available to the golfing public later this year.

“Our footprint continues to grow in North America; retail partnerships will enable a wider audience to experience the TecTecTec difference,” says Renan Lore, Director of TecTecTec. “Built to improve all golfer’s on-course performance, the ULT-X rangefinder offers the most advanced attributes to date while maintaining a modest price. The PGA Show is the perfect way to kick off our 2018 season.”

In addition to the ULT-X, the TecTecTec product line contains a variety of cutting-edge models including the popular VPRO500 and VPRO DLX, which are order-ready for retailers. An exclusive PGA Show offer includes a silicone case with each VPRO500 model. All rangefinders come in standard and “S” editions, which utilize PinSlope Technology to calculate elevation-adjusted distance to the target. TecTecTec rangefinders are engineered to the highest standards and priced sensibly for all budgets.

Three unique scanning modes are available with each model – Pinsensor measures overlapping targets, including flagsticks and wooded areas; Target Priority displays distance of the closest subject; and Scan Mode helps read distances to hazards. Precise within one yard, the company’s renowned products have an ultra-clear, multi-layered optical lens for excellent visual clarity and 6x magnification with diopter adjustment.

More information: www.us.tectectec.com

Yatra's UNiCHARGE to Debut at PGA Golf Show

Stop by Booth #3718 to learn how this versatile mobile charging station is changing the game

(RELEASE) - Join Yatra on January 24-26, at the PGA Golf Show in Orlando, Florida, as they debut UNiCHARGE. This universal, fast charging solution enhances and fosters a more connected golf experience. UNiCHARGE resolves charging needs, provides an excellent revenue model, and keeps players relaxed on the green.

UNiCHARGE is a mobile solution to fast charging your smart devices on the go. The slim portable power bank (size of iPhone 5) pack an incredible punch, bringing your device from 0-70% in less than 30 mins while anywhere on the course. Built-in cables provide seamless connection and can change with technology.

UNiCHARGE provides a serious revenue model for courses that elect to charge golfers for the use of a UNiCHARGE power bank. At just 5 dollars per round to rent, the system pays for itself in less than a month. On average, courses will net a 10x revenue on the rental system. Many private courses have adopted the Perk (free) system, which facilitates positive member feedback on convenience.

“We are very excited to be a part of the PGA show in 2018,” said Yatra founder Roy Sharda. “We’ve had tremendous interest from golf courses looking to offer their community mobile charging. We are looking forward to showcasing our solution. Now more than ever, golfers are streaming music, using GPS and need to stay connected while on the course."

UNiCHARGE Highlights:
• Custom Branding Options – Fully customize and display company logos and designs on the illuminated UNiCHARGE system.
• Compact – Fits easily on countertops or host stands. Each charging system holds 8 ultra-slim power banks for multi-customer use.
• Universal – Each power bank comes with built-in detachable Lightning and Micro USB cables, individually equipped with USB ports permitting their replacement as technology changes.
• Convenient – Allows customers the peace of mind to keep their devices with them while charging on the go.
• Quick Charge – UNiCHARGE power banks are equipped with 8, 4000mAh lithium polymer batteries that power the iPhone or Android device from 0-70% in 30 minutes.
• Theft Protected – Each charging station uses Luna Pulse Technology to charge each individual power bank, therefore allowing it to only be charged while resting in the base station. GPS technology can also be used as a theft deterrent.
• Battery Superiority & Cable Durability – Yatra has partnered with Intertek—a global leader in R&D quality control—to test product quality.

“From the green to the restaurant, golf courses can put the station to use anywhere on their property,” said Steve Smith, Operations Director at Yatra.

UNiCHARGE completely sold out of its first run after debuting at the National Restaurant Association’s annual expo in May and is already gaining national attention in the restaurant and lounge markets of Las Vegas, New York City, and Chicago. It can be found at such fine dining establishments as STK Steakhouse, Prime and Provisions, and Chicago Cut Steakhouse.

To learn more, stop by Booth #3718 at the PGA Golf Show in Orlando, Florida. For samples or additional information, visit www.shopyatra.com or contact brooke@veteranpr.com.

Ak-Chin Indian Community to Host 'Ak-Chin Smash in the Sun' World Long Drive Association Event in May

(Maricopa, Ariz.) – The Ak-Chin Indian Community has partnered with the World Long Drive Association (WLDA) to host the “Ak-Chin Smash in the Sun” on Monday and Tuesday, May 14 and 15, 2018. A portion of the officially sanctioned WLDA event will be televised in primetime on Golf Channel on Tuesday, May 15th. The Ak-Chin Smash in the Sun will take place adjacent to Harrah’s Ak-Chin Casino on a natural grass golf range (with stadium seating) being constructed for the event.

The event will feature a 32-man field competing in the Open Division based on World Long Drive rankings, along with a Women’s Division field of 16 competitors. Qualifying rounds will narrow the field to eight men and four women advancing to take part in the televised portion of the competition on Golf Channel. As part of the WLDA tour event festivities, there will be two-days of open qualifying on May 11-12. In addition, a World Long Drive Pro-Am will be held on Tuesday, May 15 at Ak-Chin Southern Dunes Golf Club.

The Ak-Chin Indian Community is located adjacent to Maricopa, Ariz., a half hour from Phoenix-Sky Harbor Airport. Enterprises that make up the Ak-Chin Indian Community destination include Harrah’s Ak-Chin Casino, Ultra Star Multi-tainment Center at Ak-Chin Circle and the Troon Golf-managed Ak-Chin Southern Dunes Golf Club. Ak-Chin Southern Dunes Golf Club is ranked as one of the Top 100 courses in the country by Golfweek and Golf Magazine.

"The Ak-Chin Indian Community is excited to partner with Golf Channel to bring World Long Drive to Maricopa, Arizona," said Ak-Chin Tribal Chairman Robert Miguel. "We think this event will bring people to our Community where they can enjoy our local entertainment options, including Harrah's Ak-Chin Casino, UltraStar Multi-tainment Center at Ak-Chin Circle and Ak-Chin Southern Dunes Golf Club."

“The creation of this new event in partnership with the Ak-Chin Indian Community will allow the World Long Drive Association to expand its television presence in 2018 by showcasing some of golf’s most dynamic athletes and personalities competing from an exciting venue in the heart of one of the game’s most prized golf destinations,” said Phil Piazza, Golf Channel senior vice president of programming.

Harrah’s Ak-Chin Casino is undergoing a multimillion dollar transformation and expansion project including a new hotel tower, casino floor expansion and parking garage. The new hotel tower is slated to be completed in advance of the 2018 event.

For more information on the Ak-Chin Smash in the Sun, visit http://www.akchinsoutherndunes.com/WLD/.

For additional news and information, visit www.Troon.com.

Monday, January 15, 2018

PGA National Resort & Spa Offers ‘Sunsational’ Golf and Spa Getaways

Opportunity to Play Newly Renovated Palmer Course Headlines ‘Gold Golf’ Stay-and-Play Package

(PALM BEACH GARDENS, Fla.) – PGA National Resort & Spa – South Florida’s world-class golf, vacation and spa destination – announces a trio of exceptional packages ideal for fun and relaxing getaways this winter and spring.

Resort guests can now take full advantage of the newly transformed Palmer Course after undergoing a recent comprehensive renovation. Through April 30, players can experience The Palmer through the popular Gold Golf stay-and-play offer starting at $319 (per person, per night, double occupancy). Additionally, nightly luxury accommodations are included with private balcony or terrace, full breakfast daily in the Palm Terrace, one round per day as well as unlimited range balls and complimentary bag storage.

For guests interested in tackling the famed Champion Course, home to the PGA TOUR’s Honda Classic, the Champion package is the quintessential option. Beginning at $399 (per person, per night, double occupancy), it features one round of golf daily on The Champion as well as luxury accommodations with private balcony or terrace and full breakfast each day in the Palm Terrace.

Perfect for a weekend filled with pure bliss, dive in to a whole new level of relaxation with the Waters of the World package, providing an oasis away from the hustle and bustle. The offer features luxury accommodations with private balcony or terrace, full breakfast daily in the Palm Terrace, one 50-minute spa treatment per day, access to the Waters of the World mineral pools and unlimited use of The Spa amenities. Rates start at $289 per person, per night (based on double occupancy) from Jan. 1 – April 30.

“Our habitual warm, South Florida weather provides a haven for our guests looking to escape cold climates this winter and spring while savoring our active lifestyle,” says Greg Saunders, Vice President, Managing Director. “We cordially invite you to come enjoy our five championship golf courses and luxurious amenities and experience first-hand why we’re one of the premier resorts in the U.S.”

Guests can also enjoy the new high-tech 33,000-square-foot Sports & Racquet Club featuring a wide array of fitness activities and classes, including pickleball and tennis on the 18 Har-Tru tennis courts (11 lit for night play). Not to be missed is a visit to The Spa, which recently renovated its ladies lounge with sleek new furnishings, contemporary décor, steam rooms, saunas and indoor whirlpools. PGA National features exceptional dining options for all tastes including its chef-driven Ironwood Steak & Seafood restaurant.

Fees and taxes are additional on all packages. A surcharge is required for all rounds on The Champion and Palmer courses.

For more information, visit www.pgaresort.com or call 800.863.2819.

Destination Kohler Releases 2018 ‘Dye-Abolical’ and ‘Golf Kohler’ Stay-and-Play Packages

Guests are Invited to Pair with New Inn on Woodlake Multi-Bedroom Suites to Create Exceptional Group Golf Experience   

(KOHLER, Wisc.) – Destination Kohler – Wisconsin’s golf leader and home to four acclaimed Pete Dye-designed courses across Whistling Straits and Blackwolf Run – is now taking 2018 reservations for the popular “Dye-Abolical” and “Golf Kohler” stay-and-play packages. Destination Kohler is the Midwest’s only Forbes Five-Star and AAA Five-Diamond resort-hotel and recently selected by Conde Nast Traveler as the #1 resort in the Midwest.

The three-night “Dye-Abolical” features four rounds of golf per person, one each on The Straits and The Irish courses at Whistling Straits and The River and Meadow Valleys layouts at Blackwolf Run. Cart, caddie and forecaddie fees are included along with a 30-minute golf lesson and gift pouch with logoed items. Complimentary replays are available on The Irish and Meadow Valleys and golfers receive a 20% discount at the Forbes Five-Star Kohler Waters Spa.

Rates (based on double occupancy) start at $987 for accommodations at the AAA Three-Diamond Inn on Woodlake and $1,116 at The American Club, Wisconsin’s only Forbes Five-Star property.

“Golf Kohler” differs only in terms of stay (two nights versus three) and rounds of golf (three versus four). Play on The Straits – three-time PGA Championship host and 2020 Ryder Cup venue – and The River – recently ranked among Dye’s greatest golf course designs by GOLF.com – is included. Rates begin at $761 at the Inn on Woodlake and $851 at The American Club.

“We’re the only resort in the world featuring four golf courses by Mr. Dye, who is widely regarded as the greatest architect of his generation,” says Dirk Willis, PGA, GM & Group Director – Golf, Kohler Co. “Given the rising popularity of buddy trips and our team’s unrivaled focus on guest service, it’s the perfect time to lock-in one of the Inn on Woodlake’s 10 new multi-bedroom suites.”

Destination Kohler opened the new two- and four-bedroom suites on Jan. 1, after a year-long expansion project. All feature a central common area with a large flat screen TV and fireplace, plus kitchenette with beverage refrigerator, dishwasher, microwave, coffee maker and sink. Bedrooms are configured with either two twins or one king bed and feature a large flat screen TV, minifridge, coffee maker and private bathroom with double vanity and walk-in KOHLER shower. A patio extends the floor plan of some of the four-bedroom models.

The boutique Inn on Woodlake also boasts an updated and more spacious lobby. The central common space, or Atrium, will continue to offer complimentary breakfast to guests, and has been expanded to now include a cocktail bar and a patio with direct access to the popular putting green overlooking Wood Lake.

To book, please call 866.446.5170. Groups of 12 or more are invited to ask about Ultimate Buddy Trip options. Favorites include Ryder Cup-inspired tournaments and pairing parties, special happy hours, 19th hole celebrations, team shirts, locker room name plates, and logoed tee gifts.

For more information: DestinationKohler.com, 866.446.5170.

ECCO Golf Launches BIOM HYBRID 3

Revolutionary TRI-FI-GRIP Outsole Provides Exceptional Traction, Stability

(LONDONDERRY, NH) – ECCO – a leading manufacturer of innovative footwear – announces the launch of ECCO BIOM HYBRID 3 featuring the ECCO TRI-FI-GRIP outsole with a multi-purpose zonal performance structure for optimal traction and stability.

Specifically engineered to move with the foot through the swing, the multi-purpose zonal performance structure is focused on three key segments:
- Zone 1 centers on delivering outstanding lateral stability throughout the swing.
- Zone 2 forms the middle of the outsole and is designed to enhance walking comfort through the round and beyond. It also features a durability region in the heel where shoes can be prone to wearing.
- Zone 3 is a specially engineered rotational section designed to optimize the movement in the forefoot through slim, rounded lugs which promote fast and easy rotation through the swing.

The latest evolution of the brand’s multi-award winning ECCO BIOM HYBRID franchise, ECCO BIOM HYBRID 3 boasts a supple Yak leather upper protected by a waterproof GORE-TEX membrane, for exceptional flexibility and protection from the elements.

“We approached this project with the question: ‘How can we make the best, better?’ By combining our new TRI-FI-GRIP innovation with the same technological features created by the BIOM last, I believe we have achieved our goal,” says Lead Designer Andrzej Bikowski. “The fact that all ECCO BIOM HYBRID 3 models offer complete waterproof GORE-TEX construction further exemplifies our commitment to progress and excellence.”

Available in bold options for men and women, additional features of ECCO BIOM HYBRID 3 include:
- An ECCO Racer Yak leather upper with supreme breathability and durability
- 100% GORE-TEX waterproof protection, guaranteed for three years
- The option of a BOA closure system for optimum fit
- ECCO Freedom Fit mixing a snug heel setting with a roomier forefoot area that allows toes to move naturally
- BIOM NATURAL MOTION technology brings the player closer to the ground while offering an anatomical last shape with superb cushioning and advanced support
- Removable Ortholite inlay soles, offering long-term cushioning, enhanced breathability, moisture management and the option of extra width

As is the case with all of the golf shoes in ECCO GOLF’s Spring/Summer 2018 Collection, ECCO BIOM HYBRID 3 is crafted at company-owned factories that utilize FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO GOLF shoes are worn in competition around the world by Fred Couples, Ernie Els, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson and Gerina Piller, among others.

For more information: www.eccousa.com, 800.886.3226.

Swannies to Showcase 2018 Spring and Fall Collections at 2018 PGA Merchandise Show

Casual, Stylish Golf Apparel on Display at Booth #6587

(Minneapolis, MN.) – Swannies – creator of stylish, comfortable and fun clothing popular among millennial golfers – will exhibit its 2018 spring apparel range and preview fall offerings at Booth #6587 during the 2018 PGA Merchandise Show in Orlando, Florida January 24-26.

Swannies spring lifestyle selections feature a range of versatile polos, outerwear, hats and accessories including the Lakes Rain Jacket and waterproof Delta hat. Designed for modern, casual wear, fall highlights include a fresh, functional backpack, hoodie and joggers. Like all Swannies apparel, the items are competitively priced for the everyday golfer.

“We’re positioning ourselves to be the go-to brand for millennial golfers – a crucial, unique and growing demographic,” says Adam Iversen, Co-Founder of Swannies Apparel. “Our 2018 line is driven by our vision to make the game more enjoyable for the average player through style, comfort and convenience.”

In addition to the brand’s apparel, Swannies will showcase its brand-sponsored, millennial-focused Party Scramble events, a fun-filled format created by Swannies where golf teams compete in a traditional nine-hole scramble with three party games – cornhole, beersby and kubb – between holes. After the brand’s successful inaugural event last August, the 2018 Swannies Party Scramble series will hit 16 metro areas including Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and more.

To schedule an appointment, contact adam@swannies.co.

More information: swannies.co.