Friday, October 23, 2015

Troon Partners with SportRx

Leading Brands Join Together to Bring Eyewear Expertise to Golfers

(Scottsdale, Ariz.) – Troon, the leader in upscale golf course management, development and marketing is pleased to announce a new partnership with SportRx, the leader in sports prescription eyewear. The new relationship brings SportRx’s vast eyewear expertise to Troon customers through the company’s dedicated team of sports opticians, and delivers the ultimate guide to golf sunglasses and prescription golf sunglasses. The SportRx-Troon partnership also opens up access to 40 sport and lifestyle eyewear brands via a custom-tailored Troon website at

With the personalized service of SportRx opticians, golfers receive expert advice on the best golf eyewear to help take their game to the next level. After many years of experience in the realm of golf sunglasses, the SportRx opticians have identified optimal frame and lens duos for pristine vision on the golf course.

“We are thrilled to partner with SportRx,” said Ryan Walls, Troon’s senior vice president, operations, sales & marketing. “SportRx has an incredible reputation as a leader in their industry and is known for customized service and the ability to create the best prescription eyewear tailored to golf and other sports.”

The partnership will also educate players on how to achieve the best vision on the golf course by working with a sports optician to break down everything a player needs to know about golf sunglasses, including: sport-specific frame features, lens shape and size, lens colors and tints, polarized vs. non-polarized lenses, and of course, the correct prescription lenses. The SportRx opticians guide golfers into the right frame and lens combinations to most accurately track the ball and read the greens with precision.

“Troon offers an ideal partnership to help connect us with more golfers and to communicate the unique service that SportRx provides,” said Rob Tavakoli, vice president, SportRx. “There are many details that golfers take into consideration when trying to perfect their game. Vision is somehow often overlooked. Many players don’t realize that golf-specific sunglasses are available – even with a prescription. We’ve spent the last two decades specializing in sport-specific eyewear, and have mastered the art of prescription wrap-around lenses.”

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