Monday, October 20, 2014

Nike Golf Introduces New Vapor Hybrids with a Reengineered Chassis and Compression Channel

The Vapor Flex and Vapor Speed hybrids create more distance with better launch conditions

(BEAVERTON, Ore.) – Nike Golf’s visually bold and functionally refined Vapor design has now extended to hybrid clubs. Completing Nike Golf’s new Vapor line of woods are the new Vapor Flex and Vapor Speed Hybrids, each highlighted by an eye-catching flash of volt in the cavity back and Compression Channel.

The new Vapor Flex hybrids feature FlexLoft 2, a lower center of gravity, and lower, straighter leading edges based upon athlete feedback.  A FlyBeam-reinforced Covert Cavity Back directs impact energy to the reengineered compression channel for increased ball speed across the face.

The engineering team at The Oven reshaped the Vapor Flex hybrid chassis to allow for more consistent impact and improved launch conditions.

“The Vapor Flex hybrids were engineered for speed, versatility, and forgiveness as demanded by our athletes,” said Nate Radcliffe, Director of Engineering for Nike Golf.  “Leading edges are straighter and tighter to the turf while a lighter FlexLoft 2 and sloped crown has significantly lowered center of gravity to produce improved launch conditions.”

By adjusting the FlexLoft 2 mechanism in the Vapor Flex hybrids, golf athletes can tune loft and face angle to optimize distance and shot shape during the fitting process. The new, improved system is five grams (30%) lighter without compromising function. The redistribution of mass creates more stability, better launch conditions and faster swing speeds. Another benefit of FlexLoft 2 is its forward and backward compatibility. Golfers with previous generations of Covert can use shafts with the original adaptor in the new head or vice versa.

The Vapor Speed hybrids feature a unique design that engineers at The Oven call “Linear Progression.” The longer hybrids feature a larger body and shallower face and progress to a sleek body and deep face on the short hybrids. This progression allows for more forgiveness and speed on long hybrids, while yielding shot-making accuracy and workability on shorter hybrids.

“The Vapor Speed hybrids are engineered for speed, increased trajectory and forgiveness,” said Radcliffe.  “Athletes looking to maximize and control trajectory from a variety of lies will benefit from the powerful combination of these signature technologies.”

To achieve increased speed and optimal launch conditions across the face, all Vapor hybrids feature Nike’s FlyBeam reinforced cavity back with a reengineered Compression Channel. The combination stiffens the Covert Cavity in the back of the club, while accentuating the spring-like effect across the face to return energy to the golf ball.

Nike Vapor Speed Hybrids
Availability:  Jan. 30, 2015
Specifications:  2H: 17° (RH), 3H: 20° (RH/LH), 4H: 23° (RH/LH), 5H: 26° (RH); shaft: Fubuki Z 70
MSRP: $216.00 Street Price:  $179.00

Nike Vapor Flex Hybrids
Availability: Jan. 30, 2015
Specifications: 3H: 17° - 21° (RH/LH), 4H: 21°-25° (RH/LH); shaft: Diamana S+ 80
MSRP: $276.00 Street Price: $229.00

For more information on Nike Golf, visit To follow Nike Golf on Twitter, visit and to become a fan on Facebook go to  To view Nike Golf videos, subscribe at

Sunice Golf Positioned for Growth

(Montreal, Canada) - Fletcher Sport Brands (FSB) has appointed Conrad Tappert as President of FSB effective 20 October, 2014. In his new role, Mr. Tappert will be in charge of all Sunice and AUR operations globally. Tappert succeeds Mark Fletcher, who decided to leave the company to pursue other opportunities. In his new role he will be based in Montreal, Canada.

Tappert (50) has a long and successful track record in the sporting goods business. From 1995 - 2002, Conrad Tappert was VP/GM of The North Face Canada, and a member of the global executive team. During this period, The North Face became the leading and most profitable outerwear company in the world, with sales increasing from $70 million to over $400 million. From 2002 - 2011, as President of Converse Canada and VP Business Development of Converse Inc, the company grew from $60 million to over a billion and established the Chuck Taylor as the #1 shoe franchise of all time with over 1 billion pairs sold.

"I was a part of the senior global executive team that guided both The North Face and Converse out of bankruptcy and helped transform them into the authentic world class global brands that they are today," said Conrad Tappert. "I am excited to join the talented team at Sunice and achieving that same success."

Tappert will be joining a strong leadership team of Derek Faith, Sales Vice President of Canada, and Howie Ellis, Sales Vice President of US, and Jon Camp, Europe General Manager who will report directly to him.

Additionally, he has engaged GO Intellectual Capital, founded by Merle Marting and Mick McCormick, to accelerate the global growth of Sunice. GO is a leading go-to-market advisor and investment group that consists of experienced senior executives that have driven profitable growth at world-class brands such as NIKE, J Crew, adidas, Patagonia, TaylorMade, Lucy, Academy Sports+Outdoors, Callaway, Columbia Sportswear, Mountain Hard Wear, and Golf Galaxy.

"We are investing in the Sunice brand and team, with a focus on industry leading innovation and product differentiators, channel discipline with a commitment to green grass golf and specialty ski accounts, brand marketing with a steadfastness to growing our event sponsorship involvement, and delivering on industry leading operational excellence," concluded Tappert.

Arccos Available at Apple Stores Nationwide

Golf’s First System Combining GPS, Live Stat Tracking and Tour Analytics Now Offered In-Store, Online

(STAMFORD, CT) – Arccos Golf, LLC – maker of the first club-to-cloud system offering GPS, live stat tracking and Tour analytics – announces ARCCOS is available now at all Apple Stores nationwide and online at

Featuring a set of 14 virtually weightless sensors, ARCCOS ($399) joins a small and exclusive group of sports tech products Apple has selected to showcase in its nearly 260 locations. Each sensor easily attaches to the end of a club grip. Once paired via Bluetooth to the ARCCOS iPhone app, the system seamlessly integrates with a golfer’s game, allowing them to view stats in real time as they play. It requires no alterations to pre-shot routines, additional devices, tapping or other hindrances to enjoyment and improvement.

“Our core consumers are very tech-forward, savvy individuals whose purchasing habits closely align with the large and knowledgeable customer base Apple has established,” said Sal Syed, CEO and Co-Founder of Arccos Golf. “The leading-edge technology found in ARCCOS is unlike anything in golf and we’re very excited for players to experience it for the first time.”

Beginning in November, ARCCOS will be available at select golf retailers nationwide and online at Along with GPS for more than 16,000 courses in North America, the system captures critical data for your game, providing players with instant access to information on distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and more. This helps golfers identify patterns and refine tactics before, during and after each round.

Further bolstering the system is the proprietary ARCCOS Tour Analytics platform developed in conjunction with golf’s most renowned statistician, Peter Sanders. Drawing from Sanders’ work with PGA Tour star Zach Johnson and many others, it automatically breaks down a players’ handicap into five key components – driving, approach, chipping, sand game and putting. This allows players to:
* Gain insight into what every shot means
* Understand exactly how each part of their game contributes to scoring
* Explore comparative data in each of the five components from golfers with the same handicap
* Evaluate patterns across their entire golf history, supporting refinement of on-course tactics

More than just a great tool for the individual users, ARCCOS is utilized by top instructors. It helps their students recognize and correct faults, such as club distance gaps, noticeable shot dispersion patterns and other problem areas.

Led by a team of Ivy League engineers, rocket scientists, PhD’s and designers, Arccos Golf is named after a function of advanced mathematics. The ARCCOS system is a Callaway Open Innovation Partner.

For more information or to view a demo video:

GolfNow Launches New Mobile App to Enhance Tee Time Search Experience

Premium Version of App Features Innovative On-Course GPS, Personalized Statistical Analysis Dashboard, In-Round Scoring

(ORLANDO, Fla.) – GolfNow, the leading tee-time reservation and golf course technology platform, announced a new standard and premium version of its mobile app, now available in the iTunes App store (iPhone) and Google Play store (Android). Both versions display a modern, intuitive feel and utilize location services and Google Places to personalize the tee time booking experience by allowing golfers to easily search for courses in their area, and at more than 5,000 courses around the world. The advanced tee time search allows golfers to select a course and tee time based on several criteria including location, price, time of day, and rating, which is based on reviews.

The premium version ($29.99 annual subscription) of the new GolfNow app will benefit golfers long after they book a tee time and will include:
· An innovative on-course GPS platform providing hole-by-hole yardages at more than 30,000 golf courses around the world
· A personalized statistical analysis dashboard to help golfers improve their game
· An in-round scoring function for up to four players with multiple game play formats

“We’re making the app smarter and more intuitive about where the golfer is, and what courses and tee times are most relevant to him or her,” said Mike Lowe, vice president of product and user experience, GolfNow. “The premium version of the app with GPS, statistics and scoring will provide avid golfers with the tools they need to monitor and improve their game in a fun and innovative way.”

Premium App Features:
On-Course GPS
The GPS function of the GolfNow app has access to more than 30,000 golf courses around the world. Once the user selects the corresponding course and set of tees to play from, the app displays an overhead satellite image of the current hole being played, with precise distances to the front, middle and back of each green from any point on that particular hole. Users can easily toggle through relevant yardages by sliding their finger on the screen to the desired distance (Ex: distance to a fairway bunker from the tee, distance to carry a hazard, lay-up yardages). A sidebar displayed on the right side of screen also features key yardages on each hole.

Personalized Statistical Analysis Dashboard
Users can track and monitor their statistics and scoring trends within the GolfNow app on their profile page through a detailed dashboard to help golfers discern strengths in their game, and determine areas that need more attention. Users can record each shot from their round, which will automatically aggregate into their statistics dashboard, displaying on-course trends via several graphics to highlight not only their strengths, but also provide valuable data about their misses (Ex: tendency to miss the fairway to the right off the tee, miss approach shots short of the green, make too many three putts). The statistics dashboard tracks your handicap, fairways in regulation (FIR%), greens in regulation (GIR%), putts per round and scoring average, including a breakdown of average cumulative scores on par-3s, par-4s and par-5s.

In-Round Scoring
Users can keep score during their round for up to four players, using stroke play, match play and stableford formats, with an option to easily incorporate handicap indexes. Following the round, the user can send the result of the match to their playing partners, or share the round results with friends on social media platforms.

The standard and premium versions of the app will function on tablet devices until tablet-specific versions of the app become available. Both versions also include easy access to several Golf Channel digital properties, including Golf Channel Mobile, Golf Channel Academy and Golf Advisor. GolfNow app users also can personalize the app to their preferences, including having the option to create a “Favorites” list based on courses they frequent the most, in addition to being able to select a unique profile image.
For more information, go to

Saturday, October 18, 2014

The PGA Tour Heads to Las Vegas for the Shriners Hospitals for Children Open

(RELEASE) - The PGA Tour season continues as the best players in the world headed to Las Vegas, Nevada for the Shriners Hospitals for Children Open. Players have to be aggressive and go low at the 7,243-yard TPC Summerlin layout if they hope to claim victory.

Titleist Brand Ambassador and defending champion Webb Simpson understands the importance of keeping pace with the field by taking advantage of all scoring opportunities.

"The main thing is I made a lot of putts, and you've got to do that this week. There's three par‑5s, all reachable, and a reachable par‑4. So you really have to take advantage of the short holes and make putts," said Simpson.

This week also marks the second straight start for Titleist Brand Ambassador Jarrod Lyle after a 2 1/2 year battle with leukemia. Jarrod earned his spot in this weeks field thanks to a strong finish at last weeks Open.

"Last week was nice, going out there and Monday qualifying and getting my first start back in over two and a half just showed me that everything that I've been doing off the course and on the course is starting to come through" Said Lyle.

BY THE NUMBERS: 2014 Shriners Hospitals for Children Open
Titleist is the overwhelming golf ball of choice with 93 players in the field trusting a Titleist Pro V1 or Pro V1x golf ball for their success. That’s more than five times the nearest competitor with 16 and more than all competitors combined.

Titleist was also the top choice among players in the irons (38) and sand, lob and approach wedge (140) and putter (56) categories.

Mark Fletcher of Fletcher Sport Brands leaves Sunice, AUR & Tommy Hilfiger Golf

(MONTREAL, QUEBEC) - Mark Fletcher, President of FSB, announced today that he has informed his partner, Alen Brandman (majority shareholder of FSB), that he would be leaving 'FSB' this week.

"Mark informed me in early September that he would like to pursue other opportunities and interests. I thank him for his experience and contributions, especially for having built Sunice into the leading brand it is today, and I wish him well," said Alen Brandman.

"Over the last 21 years I have had the privilege of working with talented and dedicated people while building many strong brands including Sunice, AUR, Tommy Hilfiger Golf, Adams Golf, Ashworth, Callaway Golf apparel, Gear for Sports, MacGregor Golf and several others.  Our internal team is to be credited for having created a collaborative culture and a strong values system that enabled a great work environment and delivered world class product.  Similarly, our sales force has been fundamental to our business over the years and I sincerely thank and wish both sales and the remaining head office team success and fulfillment," stated Fletcher.

Fletcher evolved the company from a Canadian distribution company to one that owned multiple brands. In addition to Fletcher's North American operations the business was expanded throughout Europe through a UK based office and team as well as with distributors in other international golf markets.

"To have worked with several family members and many others who became part of a broader Fletcher family was a privilege and I am grateful for the experience," said Fletcher. "The success of the Sunice brand in particular has been exciting in both the golf and snow sports markets and is equaled only by the enjoyment of getting to know so many outstanding people from golf, snow sports and various parts of the industry around the world," Fletcher added.

Fletcher has held many roles within the company over the last 21 years including leading the sales, operations, finance, marketing and design teams. He has also presided over or been a board member of industry boards and associations.

Entertaining and Educational Golf Story Explains Etiquette Through Humor

'The Golf Rules-Etiquette' tells the story of a municipal golfer on a country club course and his challenge to display golf etiquette

(Amherst, OH) - Author Richard Todd realized that he was taught some golf rules and etiquette incorrectly. This misinformation had caused great embarrassment to him on the course. In his latest publication, “The Golf Rules-Etiquette,” he reveals a better way to enhance golf etiquette through a story format. This book is both educational and entertaining, a combination that readers will find hard to resist. “The Golf Rules-Etiquette” is the follow-up book to “The Golf Rules,” which explains the rules of stroke play.

Golfers enjoy playing the game for many reasons and have varying levels of proficiency. Regardless of skill level, each golfer must display respect for other golfers, the course, and towards this grand and ancient game. Through this book, three unique golfers with different styles and abilities will show the right and wrong ways to act on the course.

It is the intention of this book to show breeches in golfing etiquette through stories and make them easy to understand. Each encounter is described in real life examples and explained in everyday language. This is the kind of book where readers learn while laughing.

“The Golf Rules” series is a truly interesting way of learning the ins and outs of the game of golf. Readers will be able to have the right answers and learn how to handle questionable situations on the golf course through this insightful book.

For more information on this book, interested parties may visit, call (216) 772-8380, or email

About the Author
Richard Todd is a life-long golfer who is passionate about the game. Todd was trained on the rules of golf by the USGA/United States Golfing Association and the PGA/Professional Golfers Association. Todd lives in Ohio with his wife and two teen-age children. During the summer, he can be found on the course with his father and his son; three generations in one group. When not golfing, he reads, writes, thinks, and talks about golf. He is available for presentations on writing and golf.

"The Golf Rules-Etiquette" by Richard E. Todd
Enhance Your Golf Etiquette by Watching Others’ Mistakes
Publication Date: October 8, 2014
Trade Paperback; $12.99; 108 pages; 978-1-940466-17-0
e-book; $5.99; 978-1-940466-19-4