Monday, January 21, 2019

Callaway Apparel Introduces SWING TECH

Bring Improvement to Every Movement

(Miami, FL) — Callaway Apparel announces the launch of SWING TECH -  technology that fuses athletic performance with classic fit and game-changing innovation. Re-engineered construction and materials provide noticeably less restriction and more stretch to maximize your range of motion on every swing.

“What makes SWING TECH so revolutionary? A total redefinition of what performance golf apparel should be. We explored seam construction and materials that we used in our products with the goal of limiting restriction throughout the swing,” stated Lupe Benitez, Vice President of Design for Callaway Apparel. “With the incorporation of SWING TECH, we are now able to provide significantly less restriction and more stretch to maximize range of motion on every swing. As a result, we’ve created a game changing innovation to authentic golf apparel that will help golfers look, feel and perform their best from top to bottom.”

SWING TECH is featured in a variety of products in the 2019 Callaway line including:

POLOS
Golfers can count on greater flexibility through the shoulders through a combination of a all-new seam construction and pliable blended materials. Taking a new approach on seam construction, our polos have taken the performance attributes of an athletic raglan sleeve and restructured it so that golfers still get the authentic golf styling that they know and love.  Featured SWING TECH polos include the all-new SWING TECH gingham polo, SWING TECH jacquard polo and SWING TECH fine line color block polo.

SHORTS
The SWING TECH ergo shorts feature the all-new ergo seam and refined active waistband to provide more freedom of movement from the waist down. With the ergo seam, we have eliminated the need for side seams that limit flexibility where you need it most, giving you greater stretch and lighter feel.

OUTERWEAR
Not only featured in polos, SWING TECH is also prominently incorporated into outerwear with a modified construction design, flexible materials and strategically placed stretch panels to help improve your movement, regardless of the conditions, making them the perfect complementary piece. Brand new in 2019, the all-new SWING TECH Cooling+ 1/4 zip pullover provides golfers with the performance of SWING TECH construction as well as cutting edge fabric that promotes rapid moisture wicking and superior sun protection.

SWING TECH products will be available starting February 15 at select retailers, leading golf and country clubs around the world and at www.callawayapparel.com.

Rickie Fowler Chooses to Join Team TaylorMade with Multi-Year Agreement

Four-time PGA TOUR Winner and Current #11 in OWGR, Fowler Chooses TaylorMade’s Flagship Tour Ball for Next Phase of his Career

(Carlsbad, Calif.) – TaylorMade Golf Company, an industry leader in product innovation and technology, announced that it has signed 4-time PGA TOUR winner and one of the most recognizable players in the game today, Rickie Fowler, to a multi-year contract to play TaylorMade’s flagship golf ball franchise, TP5x. The announcement comes after Fowler first reached out to the company in the fall of 2018 with an interest in exploring TaylorMade’s premier Tour balls, the TP5 & TP5x.

With the switch, it marks the first time in both Rickie’s amateur and professional career he’s played a new ball brand in competition.

"A lot of the best players in the world are playing pretty damned well with them. It's no joke.”
Rickie Fowler, on TP5 & TP5x

The signing is a decisive move by the company that reaffirms its global commitment to putting the highest performing golf ball on Tour in the hands of the most dominant players in the world.

"We are extremely excited to welcome Rickie to the TaylorMade family. He is one of the great athletes in the game today and even more so, an incredible representative of our sport. Rickie’s decision to come to TaylorMade and play our TP5X golf ball further reinforces our belief that if you make the best performing products, the best in the world will choose to play them." -David Abeles, TaylorMade CEO

After extensive testing in the off-season, Fowler decided that the best performing golf ball for his play is the new TP5x. As an homage to his roots in motocross, Fowler will play the number 15 on his ball. In addition to the golf ball, Fowler will also wear TaylorMade’s premium glove offering – the Tour Preferred Glove, the glove of choice for TaylorMade Tour players constructed from premium materials for optimal comfort, fit and feel.

“It’s been fun to see what the ball can do. Extra yardage on irons, more spin around the green. One less club for me into many holes is a pretty big advantage, too. What more do you want?" -Rickie Fowler

TaylorMade introduced the 2019 TP5 and TP5x golf balls earlier this month, following the resounding global success of their predecessors on worldwide tours. With Fowler, 6 of the top 12 players in the Official World Golf Rankings have now put either the ‘19 TP5 or TP5x in play, further validating its world class performance. The 2019 models feature a new Speed Layer System with High-Flex Material (HFM), the fastest material the company has ever used in a golf ball.

“We knew the performance of our golf balls would motivate Rickie and ease the transition away from the ball he’s played his entire career. With his decision to choose TaylorMade, Fowler becomes yet another top player in the world to make the switch from the perceived #1 ball into TaylorMade and that only further validates our product as the best in the world.” -Eric Loper, Director of R&D, Golf Balls

Rickie will put the TP5x into play beginning this week, when he kicks off his 2019 PGA TOUR campaign at the Farmers Insurance Open at Torrey Pines. With the switch, Fowler joins fellow TaylorMade Tour staffers Dustin Johnson (TP5x), Jon Rahm (TP5x), Rory McIlroy (TP5) and Jason Day (TP5x), each of whom has already made the switch into the new 2019 golf balls at Kapalua. The all new TP5 & TP5x golf balls will hit retail shelves around the world on February 15.

For more information on Rickie, the TaylorMade Tour staff or the 2019 TP5 & TP5x golf balls, visit TaylorMadeGolf.com.

Cordillera Ranch Set to Open State-of-the-Art Golf Performance Center at Cordillera Ranch

Facility to Feature Hitting Bays with Flightscope Launch Monitors, Swing Catalyst 3D Motion Plate

(BOERNE, Texas) – Cordillera Ranch – the Hill Country’s premier luxury golf community – is nearing completion of its Golf Performance Center at Cordillera Ranch and poised to become one of the top instruction facilities in the state.

Designed by renowned architect Jim Terrian, the Golf Performance Center at Cordillera Ranch will feature two bays on the west end of the club’s Practice Park. Each bay – sophisticatedly constructed by industry leader Tim Cutshall – will have a Flightscope Launch Monitor, which provides an innovative combination of 3D Doppler Tracking and image processing. Cutshall, who was recently featured in LINKS Magazine, installed the radar so that it integrates with camera and video data, and provides instructors and students launch characteristics of each shot.

Each bay will also have a three-camera system integrated with the Flightscope Launch Monitor to provide instant feedback on every shot and help instructors develop a custom plan for improvement. Flightscope technology will also improve the Cordillera Ranch instruction staff’s club fitting capabilities.

The Golf Performance Center at Cordillera Ranch is scheduled to open later this spring.

In addition, the Golf Performance Center at Cordillera Ranch will be one of the few facilities in Texas to offer the Swing Catalyst 3D Motion Plate. The flagship swing analysis system provides a unique combination of the state-of-the-art pressure plate technology (Balance Plate) and a highly-advanced force plate. This enables instructors to study detailed foot pressure data and center of pressure patterns. The 3D Motion Plate also provides horizontal and vertical force measurements of the amount of torque and ground reaction forces generated during each swing. This data is invaluable information for analysis throughout the golf swing as the ground is the source of power and energy in the swing. The 3D data is perfectly synchronized with high-speed video images and Flightscope Launch Monitor technology.

“We’re adding the finishing touches to the Golf Performance Center at Cordillera Ranch and eagerly awaiting its unveiling to our members,” says Director of Instruction Bryan Gathright. “All of this incredible technology, combined with our instructors’ passion for making our members better players, certainly makes the future of golf instruction at Cordillera Ranch exciting.”

Set on pristine land in the Texas Hill Country, Cordillera Ranch boasts a Jack Nicklaus Signature Golf Course that meanders through valleys and oak-covered terrain. Many holes offer views of the Guadalupe River Valley and feature strategic bunkering, craggy limestone canyons and thought-provoking risk-reward shots. The Dallas Morning News ranked the Cordillera Ranch golf course fourth in its Texas Golf 2018 ranking of the state’s best layouts, and listed the par-3 16th hole among the state’s “Best” and “Most Beautiful” golf holes.

Situated 30 minutes northwest of San Antonio, Cordillera Ranch boasts 0.25-acre villas, one- to 10-plus acre estates, including valley-view, golf course and Guadalupe River frontage, as well as hilltop home sites. Cordillera Ranch’s seven on-site, resort-style amenity clubs – Golf, Tennis and Swim, Spa and Athletic, Social, Rod and Gun, Equestrian and River – are all available under one membership. This trailblazing model continues to attract a wide array of buyers from throughout Texas and the United States.

The Cordillera Ranch clubhouse was recently named the Most Beautiful Clubhouse in Texas by Architectural Digest. Community honors continue to roll in as well, as Where to Retire Magazine named Cordillera Ranch one of the “50 Best Master-Planned Communities in the U.S.,” and San Antonio Magazine tabbed it one of the best neighborhoods in the area.

Considered one of the top addresses in the San Antonio area, Cordillera Ranch continues to grow at an impressive pace – with nearly 800 homes completed (and more than 1,200 lot sales) in the community. At final build-out, Cordillera Ranch will total approximately 2,500 homes and preserve 80% of the land in its natural state.

The year 2018 was an exciting and successful one for Cordillera Ranch. The Vista Office and Visitor Center, housing the offices of Cordillera Ranch Realty, DH Investment Company, Pasadera Builders and the Cordillera Ranch POA administration, recently opened. Additionally, the community is constructing the Lodges at Cordillera Ranch, boutique onsite accommodations for property owners and club members’ guests. The first phase of Lodges will include two units with a total of 10 available rooms and are scheduled for completion by Q2 2019.

For more information: www.cordilleraranch.com, 888.66.RANCH.

Bob Vokey Introduces SM7 Wedges in New Slate Blue Finish

Unique, High Durability Finish Available on all Vokey SM7 Models 

(FAIRHAVEN, Mass.) – The best performing wedges in the game – Vokey SM7 – are now available in a stunning Slate Blue finish.

For years, Master Craftsman Bob Vokey has stressed the importance of players having confidence in their wedge at address – “A player has to love their wedge when they look down at it” – and finish plays a key role.

The finish on Vokey SM7 Slate Blue wedges, available in golf shops and through Vokey.com beginning Jan. 31, is applied like a PVD finish but with a unique material and more time intensive process that in combination provide a deep, rich slate blue color that is extremely durable.

“Very often wedge finishes can be beautiful, but they won’t last,” Vokey said. “At the same time, the most durable finishes often aren’t stunning. Slate Blue combines the two. Not only will golfers love their wedge when they see it in the shop, the finish will last through the course of normal play.”

Consistent with all Vokey SM7 finishes, Slate Blue is available in all 23 loft, bounce, and grind options (both RH and LH), while supplies last. This exemplifies the Vokey Design commitment to fitting. Finding the proper loft gapping, bounce and grind are critical to execute all of the necessary wedge shots. For help determining the right loft, bounce and grind, golfers can use the Wedge Selector tool on Vokey.com: https://www.vokey.com/tools/wedge-selector-tool.aspx.

Vokey SM7 models are also available in Tour Chrome, Brushed Steel and Jet Black finishes.

AVAILABILITY: Vokey SM7 Slate Blue wedges will be available in golf shops beginning Thursday, Jan. 31 (MAP $199). They will also be available for customization and purchase on Vokey.com. The stock setup features a Nippon Modus3 125 shaft and custom BV Wings New Decade Multi Compound Black Grip. Most custom shafts and grips are included at no up charge. Additional customizations such as character stamping are available for an additional fee.

ON THE WEB: www.vokey.com

Srixon Unveils Z-FORGED: Next Generation Tour Performance

(HUNTINGTON BEACH, Calif.) — SRIXON, a global leader in golf equipment and innovation, introduces Z-FORGED, a muscle back blade iron crafted for the best players in the world. Srixon’s Z-FORGED officially launches in North America on February 1, 2019.

Z-FORGED begins with two sharp lines at the back, one from the toe and one from the heel, which form its signature double curve design. Z-FORGED elevates iron performance with its forged construction delivering an unrivaled soft feel in a crisp, explosive profile. Designed for the ultimate ball-strikers yet engineered to perform, Z-FORGED is the ultimate blade iron, realized.

“The new Z-FORGED irons are the most compact, most workable irons in our line,” said Dustin Brekke, Engineering Manager. “They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”

Key Technologies:
· Muscle Back Blade: Classic blade shaping optimized for maximum workability and unmatched feel.
· Updated Tour V.T. Sole: A newly redesigned Tour V.T. Sole provides more consistent ball striking while maintaining enough versatility to execute any shot.
· Forged Construction: Forged from a single billet of soft 1020 carbon steel for exceptional feel.

Click here to learn more about the latest offerings from Srixon.

The Srixon Z-FORGED officially launch in North America on February 1, at a MAP of $142.85 for a single iron, $999.99 for a seven-piece set, and $1,142.84 for an eight-piece set.

Club Car Unveils Lithium Ion Technology at PGA Merchandise Show

Tempo Li-Ion Reimagines and Delivers Modern Golf Experience for Golf Fleets

(Augusta, Ga.) – Club Car’s new TEMPO LI-ION, an AC motor and lithium ion-powered golf car and an extension of the company’s award-winning TEMPO line of vehicles, takes the modern day golf car fleet to a new level by further enhancing the ‘in car experience’ and addressing the evolving needs of both golfers and course owners. The global leader in golf, consumer and utility vehicles and a brand of Ingersoll Rand will unveil the TEMPO LI-ION at the 2019 PGA Merchandise Show, Orlando Florida January 24-26 at Club Car’s Booth #2928.

Club Car developed and tested TEMPO LI-ION according to automotive-grade standards so it could deliver the reliability and confidence critical for course managers seeking a lithium-powered solution. Club Car’s TEMPO LI-ION can be equipped with the Visage Fleet Management platform, which allows course superintendents to remotely manage their fleet’s usage, performance and charge, as well as push system updates – freeing up time previously required for manual updates. The new car also offers Shark Experience, the premier in-car course entertainment system exclusive to Club Car.

“After thoughtful research, design, development and testing, we’re proud to deliver the TEMPO LI-ION to the course management community across the globe,” said Mark Wagner, president, Club Car, a brand of Ingersoll Rand. “What is truly exciting about the TEMPO LI-ION is the immediate reliability, efficiency and savings it can bring to a course, as well as the potential it offers a fleet to evolve with the game and deliver an improved experience to golfers.”

TEMPO LI-ION is more than a “drop-in” solution; it is a redesigned car with a state-of-the-art electrical system and powertrain. The lithium ion battery seamlessly integrates into the car’s construction and operating system. The result is maximum efficiency in management and maintenance. Developed through Club Car’s exclusive partnership with LG Chem, a world leading automotive lithium-ion battery supplier, the TEMPO LI-ION features a vehicle control module and battery management system with an automotive-grade fuse box to improve durability and serviceability, as well as accommodate future upgrades.

TEMPO LI-ION’s unique, smart charging capabilities include automated off-peak charging for lower energy costs and charging rates that are two to three times faster than lead acid powered cars. The batteries do not require watering, reducing a course’s water use over the lifecycle of its fleet. In addition, the TEMPO LI-ION’s suspension system was redesigned for safety and features an aluminum frame, both contributing to its lighter weight and reducing the potential for course damage, when compared to a lead acid battery powered car.

“Built for the present and designed for the future, the TEMPO LI-ION represents the evolution of golf cars,” said Robert McElreath, vice president of connectivity, Club Car. “Our premier in-car connectivity offering coupled with the next generation of battery technology has resulted in a car that is focused on flexibility, control and progression of the game. Bottom line: the TEMPO LI-ION delivers reliability and peace of mind critical to course managers, and the connected, comfortable experience golfers want.”

Learn more about the TEMPO LI-ION at www.clubcar.com, or contact your Club Car representative for more information.

Sunday, January 20, 2019

Club Car Introduces Tempo Walk Hands-Free Caddie at PGA Merchandise Show

Stylish, Autonomous Technology Delivers Fun and Enhances Golf Experience

(AUGUSTA, GA) – It’s like a walk in the park, only better because it’s on a golf course. Blending tradition and technology, Club Car’s Tempo Walk, a new hands-free robotic golf caddie unit, provides enjoyment for golfers who walk the course. The wireless, autonomous caddie is designed to enhance the golf experience and also foster health and wellness.

From the global leader in golf, consumer and utility vehicles and a brand of Ingersoll Rand, Club Car is introducing Tempo Walk at the 2019 PGA Merchandise Show January 24-26 at the Club Car Booth #2928.

“There’s been a groundswell of interest, with positive feedback since testing the Tempo Walk at courses around the country last year,” said Mark Wagner, president of Club Car. “We’re excited to introduce a new technology-driven product that will excite golfers, enrich play and provide a fun, healthy experience throughout their game. Tempo Walk complements Club Car’s other transportation offerings and reaffirms our commitment to move the game of golf forward, particularly for the thousands of golf courses that attract a significant number of health-conscious golfers and are looking to generate a new revenue stream for their operation.”

For fitness minded golfers and those who enjoy walking, Tempo Walk delivers a caddie-like experience different than traditional push carts, electric or otherwise. For course operators, it’s a fresh, functional and environmentally friendly cart option and experience to offer customers.

Blending tradition and technology similar to Club Car’s recently launched Tempo Connect golf car, Tempo Walk’s stylish hands-free golf caddie unit makes walking the course pleasant and easier than other push carts. It offers state-of-the-art wireless technology including GPS yardage and hands-free remote control to maneuver easily around the course.

Constructed with a durable aluminum frame, Tempo Walk contains a lithium ion battery which holds a 36-hole charge. It moves up to seven mph and weighs 95 pounds. Additional technology features include a USB port and touchscreen tablet with GPS yardage. Traditional golf car offerings – a cup holder, cooler, divot repair and sand bottle, are also included. With a compact frame size, four Tempo Walk golf caddies can fit into the space of one golf car, another benefit for course operators.

“We are focused on maintaining a leadership position in resort innovation, which is why we were among the first to introduce Tempo Walk by Club Car,” said Clark Sinclair, director of Golf at Palmetto Dunes Oceanfront Resort on Hilton Head Island. “These autonomous caddies provide golfers with the enjoyment of walking the course, enhancing play, and fostering health and wellness. We are delighted to introduce this enhancement to the Palmetto Dunes golf experience. It is already generating quite a buzz from our resort guests, and our staff also enjoys using the technology.”

Tempo Walk complements Club Car’s award-winning Tempo Connect, the first golf car that includes both Visage Fleet Management, an industry-leading connectivity platform for golf operators to simplify operations, control costs and maximize course efficiencies; and Shark Experience, the premier in-car course entertainment system exclusive to Club Car.

“The Club Car Tempo Walk is a win-win. Golfers who enjoy walking the course get a caddie-like experience, and course operators get a fresh, functional and environmentally friendly cart option to offer customers,” said Susan Casagranda, the president of Torrey Pines golf course, one of the first courses to use Tempo Walk. “The Tempo Walk has resonated well with our golfers, and has given them a fun way to enjoy a round of golf.”

For more information about the Tempo Walk visit Club Car Tempo Walk Web Site or www.ClubCar.com.