Wednesday, February 8, 2023

Titleist Presents ‘We Go Farther’ Docuseries

The Story of the Titleist Speed Project and the Most Played Drivers on the PGA TOUR 

(FAIRHAVEN, Mass.) – “We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and  

• Series Synopsis: Today, TSR is one of the fastest, most popular drivers in the game. But it wasn’t long ago that Titleist drivers had a different reputation. We Go Farther is a new series from Titleist that takes you deep inside the Titleist Speed Project, a six-year journey that transformed a daunting challenge into overwhelming Tour success. Meet the team that led the way and see what it takes to harness pure speed. 

• Most Played Driver on Tour: Titleist TS drivers, the first models developed through the Titleist Speed Project, made their debut at the 2018 U.S. Open at Shinnecock Hills. A total of 17 players made the immediate switch to TS models that week, a striking number particularly for the week of a major championship.  

For the first time since 2000, more players used Titleist drivers on the PGA TOUR during the 2018-2019 season than any other brand. Through the introduction of the next generation TSi and TSR models, Titleist has remained the most played driver brand on the PGA TOUR for four seasons running. 

“I feel like I can hit the low one in the wind, I feel like I can hit the high one to carry a bunker, and I’ve got that extra 10 [yards] over the last five years that I didn’t have,” Jordan Spieth says in Episode 4. “Over the course of a season that makes a huge difference.”  

Last season, Titleist drivers were played to win 16 PGA TOUR events, including three majors championships. Justin Thomas (PGA Championship) and the U.S. Open Champion gamed TSi3 drivers while Cameron Smith won the Open Championship with his TSR3 just weeks after the new models launched on tour. 

Max Homa’s victory last week at the Farmers Insurance Open marked the 30th win for the TSR drivers across the worldwide professional tours.  


Episode 1 - A Line in the Sand

Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the rubber met the road in the team’s peerless pursuit of speed.  

YouTube Link: 

Episode 2 - Proving Grounds

As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways, punitive rough and high stakes can keep the Titleist Speed Project from rolling.  

YouTube Link: 

Episode 3 - Breaking Through

Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the big guns. All it takes is a little “space metal” to set off the fireworks and a string of celebrations.  

YouTube Link: 

Episode 4 - Pushing Beyond  

Standing on the other side of success, the Titleist Speed Project team looks to prove that the end of their innovation is nowhere in sight. As the TSR driver takes shape, the newest member of the team proves that sometimes the smallest enhancements can yield the biggest gains.  

YouTube Link: 

Four-episode playlist: 

Official trailer: 

Thursday, February 2, 2023

Unboxing a Small-Batch Bourbon from Wyoming Whiskey

Small Batch Bourbon Whiskey

A traditional bourbon, from an untraditional place. Our original, flagship, and defining product, the award-winning Wyoming Whiskey Small Batch Bourbon Whiskey.


COLOR: dark amber
NOSE: floral, with a hint of vanilla bean and caramel pudding
PALATE: floral with brown baking spices and browned butter, vanilla crème, caramel, and a hint of cinnamon
MOUTHFEEL: light and smooth with vanilla bean and cinnamon spice filling the mouth cavity, hint of mint
FINISH: medium length finish with toffee. Spice and vanilla fade.

Learn more at

NBC Sports Next Announces New, All-in-One Way to Book Golf Travel

GolfPass Integrates Technology for One-Stop Shopping for Airline Flights, Hotels and Tee Times at More Than 11,000 Golf Courses Worldwide 

(ORLANDO, Fla.) – NBC Sports Next  today announced a new partnership with, expanding the NBC Sports tech division’s travel offerings through its GolfPass website. The collaboration will provide the golf industry’s first, end-to-end travel package booking experience that offers a simplified, one-stop online destination for golfers to book their next golf trip, including airlines, hotels and tee times at more than 11,000 golf courses worldwide.

BookSeats becomes the preferred booking engine solution for GolfPass. Visitors to the Golf Trips page on GolfPass now can see airline and hotel inventory and pricing in real-time and can search for and book a round of golf at any golf course posting tee times within the GolfNow marketplace, including renowned U.S. courses like the four courses at Walt Disney World Resort in Florida; Seaview Golf Club, coast and woodlands golf near Atlantic City; Legends Golf Resort in Myrtle Beach, S.C.; Turning Stone Resort & Casino in New York State; Bali Hai Golf Club, the only championship course on the Las Vegas Strip; Troon North Golf Club, classic desert golf in Scottsdale, Ariz.; and a host of international destinations.

“This is unprecedented for the golf industry,” said Jerramy Hainline, Senior Vice President, GolfNow. “Integrating BookSeats technology within GolfPass will allow golfers to build the elements of their next trip in one place and at the same time, eliminating all the time-consuming visits to multiple airline, hotel and golf course websites. It’s a gamechanger for the traveling golfer.”

“Golfers have historically been underserved when trying to coordinate their golf vacations,” said Joseph DeMarinis, Founder & CEO, “At we knew our technology could solve this gap in the industry, however there was only one tee time reservation system that had access to the global golf course inventory, and that was GolfNow. We are extremely excited about this partnership and the ability to unlock this feature to help simplify the booking experience for the traveling golfer.” is a technology and platform that allows users to easily and cost effectively build and book their event travel through a live marketplace of flight, accommodation, event ticket and now, golf inventory. Traditionally, the company works directly with teams, leagues and events by providing custom solutions to help their fans and customers get to their events and venues in one seamless transaction. is a 2022 alumnus of the Comcast NBCUniversal SportsTech accelerator program, which is a comprehensive approach from Comcast to partner with startups to create and elevate innovative technologies that benefit the company’s customers and communities. Through these programs, entrepreneurs have access to opportunities with mentors and key decision-leaders at the biggest brands across the Comcast portfolio.  

Stewart Golf Announces 100-Hole Money-Back Guarantee

World’s Premier Golf Cart Manufacturer Stands Behind Product Excellence 

(Gloucester, U.K.) – British golf cart manufacturer Stewart Golf has announced the launch of its industry first, 100-hole money-back guarantee, with the purchase of any new electric caddie.

Recognizing that many U.S.-based golfers have not had the opportunity to experience Stewart Golf’s award-winning technology and remote golf carts, Stewart Golf is making a new purchase completely risk free. 

Mark Stewart, CEO said, “We know how much better walking the course is when using one of our caddies. By offering this incentive, we have full confidence our customers will recognize the value and convenience of a Stewart Golf remote-controlled cart.” 

The innovative UK manufacturer has developed a reputation for always putting the customer first, with this guarantee being the latest in a number of recent changes to the way it operates in the U.S.

Stewart added, “Now, golfers all over the U.S. will now be able to purchase a new Stewart caddie completely risk free, knowing that if for any reason they don’t love their new machine they will be able to return it free of charge, for a full refund, with zero restocking fee.”

Available in both Remote and Follow models, Stewart Golf electric caddies allow golfers to walk the course like a pro, enjoying ultimate control and freedom during their round. In fact, playing a round with a Stewart Golf Follow cart is often described as the closest experience to having your own personal caddie.

The incentive, which offers customers 30 days to play 100-holes of golf (or more) is available throughout 2023. 

Full details of the 100-Hole Guarantee:

For more information about the product line, visit

New Galvin Green Collection Reflects Joy of Top Performance

Technical fabrics & vibrant styles at the core of most sustainable apparel line on the market

The 2023 Part One collection launching this month from leading high-performance apparel brand Galvin Green ensures golfers can focus on playing each round of golf in confidence and style knowing the garments will stand the test in all weather conditions to help achieve the joy of top performance.

Offering the most extensive choice of long-lasting sustainable apparel on the market, the latest range for men, women and juniors comprises almost 90 pieces in a selection of vibrant colour combinations and size options. Innovative fabric technologies crafted into performance-driven designs give golfers the edge to get the most out of their game and enjoy it to the fullest. From exposure to cold and rain, to wind and sun, Galvin Green designers have ensured the eye-catching styles can be worn all-year round.

“To achieve top performance, a golfer must feel comfortable and enjoy the experience of wearing the most suitable clothing for every eventuality on the golf course and our latest range delivers on every level,” said Designer Batur Raza Muhammad. “Our Never Compromise approach to using a multitude of technical fabrics, coupled with super stylish prints and bright designs, really makes a difference.

“Customers can also have peace of mind in knowing that so much of our collection uses bluesign® approved fabrics, as we take a fully transparent approach to sustainable manufacturing. The ‘Green’ in Galvin Green resonates more than ever in this collection with the best quality and most durable golf clothing that money can buy,” he added.

Men’s Collection

Spearheading a GORE-TEX jacket range offering as many as 24 waterproof jackets is the new feature- packed ALISTER, designed to deliver unrivalled all-weather performance. Manufactured using sustainable materials, the 100% waterproof and windproof jacket incorporates extremely breathable C-knitTM fabric with slide and glide technology for incredible freedom of movement in the swing. The back and elbows feature Superstretch inserts, whilst reinforced TechsteelTM material at the shoulders enhances durability.

It’s joined by the stretch fabric ARMSTRONG Paclite jacket in as many as seven different colourways, whilst the mesh-lined ALBERT jacket - suitable for cold, rainy days - is now available in the new White/Navy/Orange and Navy/White/Blue combinations offering supremely striking looks.

The versatile LAWRENCE half-zip is a new addition in the popular INTERFACE-1 jacket range offering windproof and water repellency, whilst maintaining excellent breathability. Available in four bold and vibrant two-tone colourways, it is complimented by the sophisticated LEONARD full-zip jacket providing added warmth via Thermore® padding that spans the chest. Both jackets are crafted from 100% recycled polyester with a PET membrane and feature an elasticated drawstring at the hem for a comfortable fit.

The eco-generation INSULA range of warm mid-layers is headlined by the DEXTER half-zip jumper with Thermore® padding across the chest and upper back to deliver a top-level warming effect. The garment is now available in the dashing Black/White and distinctive Navy/Blue colourways, plus Navy and Black. The popular DAXTON half-zip sweater delivers incredible breathability and a soft-to-touch comfort via Quickdry fabric used in the design. It comes in seven cool colourways to pair with a number of outfits.

Incorporating a new polyester fabric variation and offering UV 20+ protection, the extremely breathable VENTIL8 PLUS shirt range is led by the contemporary MARK in a dotted print design, while the floral print of the MILLARD style and the trendy MIRO shirt in an all over golf-themed print show the brand’s commitment to driving its fashion forward thinking to even greater heights. The NORRIS pant incorporating bluesign® approved stretch fabric is a new style in the VENTIL8 PLUS trouser collection.

Women’s Collection

The brand has pushed its women’s collection to greater heights with more stylish garments on offer than ever before. A new addition to the GORE-TEX jacket range is the sleek ALLY with contrast detailing on the zipper and the side of the garment. Manufactured using sustainable fabric, the 100% waterproof and windproof jacket features Paclite Stretch technology and shaped sleeves to deliver easy movement during the swing. Front pockets and a two-way front zipper are welcome details, whilst a repositioned side seam ensures optimum comfort.

Another new garment includes the windproof and water-repellent LARISSA INTERFACE-1 jacket. The extremely breathable garment is constructed using bluesign-approved fabric and offers an appealing sporty look. For colder days, the range of INSULA sweaters provide incredible warmth with the elegant DONELLA featuring chic new colour combinations that can be matched with a number of outfit choices.

Providing the opportunity for bold and distinctive pairings in the leading VENTIL8 PLUS range is the stylish and highly breathable MALENA shirt and MABEL skort combination. The vibrant flower print designs offer eye-catching and refreshing looks whilst delivering extreme breathability, optimum comfort and incredible thermoregulation during play. The sporty NICCI leggings are a welcome addition to the VENTIL8 PLUS range and offer a distinctively different look that can be worn both on and off the course in equal measure.

Junior Collection

The versatile RAYMOND vest and on-trend RAFAEL hoodie, both in INTERFACE-1 fabric, are great options for colder days, while the golf-themed ROWAN VENTIL8 PLUS shirt is a refreshing choice for all-year round golf. The RAUL shorts round out the standout offerings in the colourful Junior collection.

For details of the 2023 Part One collection, available from 2 February, visit

Wednesday, February 1, 2023


Designed to raise your game to the next level with incredible comfort and superb style

(CARLSBAD, Calif.) – Today, PUMA GOLF announced their all-new update to their IGNITE footwear franchise, the IGNITE ELEVATE. The shoes are designed to raise the level of function, comfort, and style for players looking for the ultimate in spikeless performance. Combining four distinct design elements, the IGNITE ELEVATE line aims to provide outstanding comfort in a variety of conditions with progressive PUMA styling that will boost any player’s confidence.  

To ensure the new IGNITE ELEVATE shoes are as comfortable and functional as possible, the PUMA design team utilized IGNITE Foam in the midsole. Proprietary to PUMA, IGNITE FOAM not only provides exceptional cushioning throughout a round, both while swinging and walking, it also provides energy return for reduced foot fatigue. IGNITE Foam significantly contributes to the new IGNITE ELEVATE shoe’s level of step-in comfort, eliminating the need for a break in period before being ready for a trip to the course or practice range.   

Structure is provided by an EXOShell design that combines engineered mesh uppers with TPU Film fused underneath. This unique combination of materials supports the foot during the swing and also offers waterproof performance. The EXOShell is combined with PUMA’s PWRSADDLE technology, which utilizes a super lightweight TPU saddle to provide further support and stability. The new IGNITE ELEVATE shoes also features CONCENTRIC TRACTION elements that allow for exceptional grip no matter the lie or force from the swing that is being applied. 

“Our goal while designing and developing the IGNITE ELEVATE was to provide superior performance, comfort, and styling in a spikeless shoe,” said Andrew Lawson, Senior PLM Footwear, Puma Golf. “The proven technologies we’ve applied to the design guarantees the new IGNITE ELEVATE will raise anyone’s game.”

IGNITE ELEVATE shoes ($130) are available in 7 colorways in medium and wide widths and DISC models in men’s sizes 7-13, 14, 15 and come with a 1-year waterproof guarantee. They will be available starting February 1, 2023 at retail and on

Zero Friction Golf Bags Among Top Items at the 2023 PGA Show in Orlando

(OAKBROOK TERRACE, IL) — Zero Friction’s new Wheel Pro STRIDE golf bag was a hit among attendees and media at last week’s PGA Show in Orlando.

While being interviewed on the Golf Channel by Matt Adams, Zero Friction Founder and President John Iacono said, “We spent a lot of time on (the Stride bag).  It has a remote control, a 36-hole battery; and it will walk within three feet of you, and in pace to keep up with your own stride.”

Weighing 35 pounds, STRIDE includes a built in intelligent gyroscopic control system for stability, speed control and soft start. The bag is able to handle all terrain including steep uphill slopes and tall grass.

TV Host Adams said, “It looks exciting and it looks a lot of fun, particularly for the people that want to try to get out on the golf course and get a little more exercise.”

Other features include an average speed of 3 mph (max. 5 mph), an autobrake system and a smart gearbox.  Plus, the STRIDE bag has plenty of room, including 14 club dividers, 2 waterproof pockets, 2 towel/accessory rings, 1 umbrella holder, and a built-in cooler which can hold up to 6 cans; as well as 2 invisible magnets to secure your rangefinder and Bluetooth speaker.

The bag is available in black or gray at a MSRP of $2199. The quick release 10-inch all terrain wheels allow easy storage. 

It was not only the STRIDE bag receiving all the attention.

Zero Friction, LLC’s Wheel Pro Push Cart bag received an award at the 29th Annual ING Industry Honors Awards Program for Top Product in the Product Ingenuity – Accessories/Soft Goods category.

The program is conducted by the non-profit International Network Of Golf to recognize outstanding achievement in the golf business. ING is a not-for-profit, media-based networking organization – “where media connects with the golf industry.”

The Wheel Pro Push Cart bag, which was released in 2022, is a three in one product. “It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said Iacono.  “And it only weighs 10 pounds.”

The Wheel Pro Push Cart has a single strap, six full-length dividers and seven zippered pockets.  Plus, it includes an umbrella holder and bag head cover.  The new golf bag is available in three color choices: black/gray, gray/black, navy/white at a MSRP of $349.99.

“It’s super easy to use,” said Iacono.  “The push handle is attached to the top of the bag and adjusts to the angle best for the user.  And the wheels are removed with the push of one simple lever.”

For more information on Zero Friction, visit, or call 630-317-7700.