Friday, January 27, 2023

Rapsodo Announces Mobile Launch Monitor 2 Pro with Golf Simulation for More Options, Measurements and Fun on the Range or at Home


New product brings invaluable data and pairs with Callaway® RPT™ Chrome Soft X® Golf Balls to give golfers unparalleled insights into their practice 

(ST. LOUIS, MO) – Rapsodo, the company known for helping athletes achieve their maximum potential by providing advanced data in real time, announces the release of its new golf product, the Mobile Launch Monitor 2 Pro (MLM2PRO™). The device has made its official debut at the 2023 PGA show in Orlando, with pre-orders starting February 1.

The MLM2PRO™ is the successor to Rapsodo’s original Mobile Launch Monitor, which was designed using radar technology and machine learning to bring pro-level data to golfers so they can analyze their swing by monitoring metrics like distance, ball speed, smash factor with data visualization, club gapping, shot dispersion, and more. With the original model winning My Golf Spy’s Best Mobile Launch Monitor three years in a row, and being a trusted brand in Golf Digest’s Hot List Testing, the new MLM2PRO™ is now the official personal launch monitor of Golf Digest’s Hot List. It will provide the same industry leading data with additional metrics to further enhance the user’s experience - such as measuring spin and full golf simulation features. The MLM2PRO™ uses dual cameras and is compatible with both iOS and Android devices.

With the MLM2PRO™, Rapsodo will introduce golf simulation including Rapsodo Range, a virtual driving range, and Rapsodo Courses, which will consist of over 30k courses globally. Rapsodo Range will provide trajectory and shot trace indoors. While Rapsodo Courses gives players the ability to practice on their local course ahead of a big event or play a nationally recognized course on their bucket list. Rapsodo has provided users thousands of course options through their MLM2PRO™ Premium Membership, so users will have an extensive list to select from and play virtually anywhere in the world. Additionally, the MLM2PRO™ is compatible with multiple simulation software providers including E6 Connect and Awesome Golf to give players a variety of options to suit their game. Even more integrations are scheduled to continue to add to MLM2PRO™ users’ subscription options.

Callaway Golf Partnership  

The new portable launch monitor provides even more advanced data for golfers to analyze. In total, the MLM2PRO™ will report six measured metrics within 13 core metrics including new data points like descent angle, spin rate and spin axis. The ability to measure both spin metrics is an invaluable addition to the latest golf monitor, and was possible through a partnership with Callaway Golf. The Impact Vision camera in the MLM2PRO™ records and processes images of the ball’s rotation to measure the ball's spin rate and spin axis. Adding these key metrics improves the ability to determine overall carry distance and path.

“The Callaway RPT Chrome Soft X Golf Balls leverage the world class performance of the Chrome Soft X Golf Ball with our Optical Technology, so the MLM2PRO can track the launch conditions of the ball,” said Jason Finley, Callaway Golf’s Global Director of Brand and Product Management. “This allows golfers to receive information that will help them to optimize their equipment, practice and gapping. Callaway’s Optical printing technology provides unparalleled printing accuracy, ensuring precise placement of the Rapsodo pattern on each golf ball.”

Multiple High Speed Cameras 

The MLM2PRO™ has two built-in cameras, offering a major upgrade from the original MLM which required the iOS device camera to track ball flight. The inclusion of the cameras opens up the MLM2PRO™ to both Android and iOS platforms. The two cameras serve different purposes. The wide-angle "Shot Vision" camera is used to record a swing video with shot trace on every shot. The 240-fps high speed shutter "Impact Vision" camera captures a series of photographs that are visualized in the MLM2PRO Mobile App as a short video - allowing players to view their impact on every swing. The Rapsodo Swing Vision feature pairs the MLM2PRO™ with a phone or tablet to have multiple angles of each golf swing, allowing golfers to capture down-the-line and face-on swing replay videos so they can get more out of their practice time.

“The new MLM2PRO™ is a continuation of Rapsodo’s mission to enhance player performance by providing pro-level data for golfers at all levels,” said Batuhan Okur, Founder and CEO of Rapsodo. “We’re also focused on creating features and experiences that appeal to broader audiences and uses; adding simulation, combines, new ways to practice and compete, and there’s more to come. We’re honored to have the chance to partner with Callaway Golf, giving us the opportunity to amplify the MLM2PRO™ into a data rich tool that provides remarkable metrics like spin rate and spin axis that we haven’t had on past monitors at this price point. Rapsodo prides itself on creating groundbreaking products like this to bring out the best in athletes looking to improve their skills.”

Pricing and Availability 

The MLM2PRO™ is built for both iOS and Android users, and will come with a sleeve of three Callaway® RPT™ Chrome Soft X® Golf Balls with Rapsodo precision technology. It is available for $699.99, and every purchase includes a one-year premium subscription to access additional benefits. It will be available for pre-orders starting February 1, with widespread availability by March 31. Visit www.rapsodo.com/pages/ownthecourse for more information. 

Titleist Introduces New Scotty Cameron Super Select Putters


Latest Evolution of Milled Putter Line Showcases New Face Milling Technology and “Plus” Shapes for 2023

(CARLSBAD, Calif.) – For the latest evolution of the world’s finest milled putters, Scotty Cameron builds upon the tour-proven success of 2020's Special Select line and introduces 10 new Super Select models in 2023, which will be launched in two worldwide releases.

Scotty has pushed his blade and mid-mallet designs even further with better performance, new milling techniques, refined shapes, improved multi-material construction and cutting-edge weight distribution to deliver a Select line superior to any before it. The result – Super Select.

Six of the new models - Super Select Newport, Newport Plus, Newport 2, Newport 2 Plus, Newport 2.5 Plus and Squareback 2 - will be available at Titleist authorized golf shops worldwide beginning March 17, 2023. The Newport 2 and Newport 2.5 Plus models will also be offered in left-handed configurations.

Four additional models will be released on May 19, 2023 and include the Super Select Fastback 1.5, Del Mar and the new GOLO 6 and GOLO 6.5 models. The Del Mar and GOLO 6.5 models will be offered in left-handed options, as well.

QUOTING SCOTTY CAMERON: “With the new Super Select putters, the name just fits. I’ve been creating putters for a long time, and after each line rolls out and gets played, new ideas emerge. There’s always a better way. I try to make all the refinements I can to bring more performance to players, to give them more confidence and, in the end, hopefully more success. Key to the 2023 Super Select family are the new ‘Plus’ models, which I introduced on Tour last year, then crafted into a few limited release models to really showcase this new higher-MOI blade design. Now, we have three new ‘Plus’ options in a few of our most popular designs. Additionally, I’ve brought back the GOLO name and shape in a new size. Familiar models like our Newport, Newport 2, Squareback 2, Fastback 1.5 and Del Mar all have our new dual-milling for a great feel off the face that combines the feel of a deep mill with the consistency across the face of mid-mill. Inspired by putters made for tour professionals, I have introduced new I-beam necks and various cosmetic upgrades to the finish and graphics. I’ve tried in every way to make these Super Select putters live up to their name.”

2023 SUPER SELECT OVERVIEW: Based on feedback from the game’s best players—and with design refinement at his San Diego County Putter Studio—Scotty Cameron has created new blade and mid-mallet models, refined milling methods, revamped neck styles, developed better multi-material construction and engineered weight distribution for the 2023 Super Select family of putters.

• INNOVATIVE ‘PLUS’ DESIGNS: Offering putters that deliver mallet-like forgiveness and stability in slim, blade-like shapes, Scotty Cameron designed the Super Select Newport Plus, Newport 2 Plus and Newport 2.5 Plus models with innovative, slightly wider profiles than traditional blade dimensions. The Plus models are sized in between a traditional blade width and wider-flanged models like the Squareback 2 mid-mallet. Leveraging the multi-material construction of combining precision milled 303 stainless steel heads and 6061 aircraft aluminum sole plates, weight from the center of the putter head has been repositioned around the perimeter to increase stability. This new design gives players a familiar, blade-like view from address and increases MOI for a confidence-inspiring setup. 

• NEW ‘DUAL-MILLED’ FACE TECHNOLOGY: The Super Select line introduces a new dual-milled face milling technology that takes sound, feel and feedback to a new level, combining the softness revered in previously released deep-milled putters with the feedback, consistency and roll of Scotty’s more recent mid-milled offerings. After a deep-milled pass of the mill across the putter face, a second pass of the mill levels the peaks of the face milling, producing a flatter, more consistent surface for the ball to contact the putter face. Brought over from Scotty Cameron’s tour prototypes, this new face technology brings a tour-inspired look and feel to the Super Select line, along with the line’s most consistent face to date.

• NEW ‘I-BEAM’ NECK DESIGN: Apart from the Super Select Del Mar and GOLO 6 models, each Super Select putter features a new "I-beam" neck design that Scotty adapted from putters he’s made for tour professionals. The new, precision sculpted neck designs give each model a racier, industrial look, but also allow for the removal and targeted repositioning of weight from the neck to the heel and toe of the putter head. This, coupled with a strategically placed notch on the models with a plumbing neck - positioned for precise lie adjustment - and Scotty’s larger signature milled dots in the pocket, allowed additional weight to be precisely redistributed to the toe and heel areas where it will most benefit players.

• PERFORMANCE WEIGHTING: Each new Super Select putter incorporates performance weighting technology featuring customizable sole weights precision milled in the United States from either 303 stainless steel or heavier tungsten for the Newport and Newport 2 models. Used in conjunction with purpose-built aluminum sole plates on all Plus, mid-mallet and GOLO models, Scotty’s performance weighting concept allows for optimal weight distribution and higher MOI so each putter can achieve ideal balance and proper performance at every length.

2023 SUPER SELECT MODELS: The new Super Select models offer golfers multiple options in 33", 34" and 35" lengths, each with a specific neck/shaft configuration (either flow, jet, plumbing or shaft-over spud) and the proper sole weight designation for ultimate player flexibility, sizing and preference.

Six Models in Shops March 17, 2023

• Super Select Newport: Precision milled from 303 stainless steel, this blade includes a new I-beam plumbing neck, the Newport’s distinctive rounded features and a dual-milled face texture. With adjustable performance sole weights milled from raw tungsten, this putter has a solid face and a misted stainless steel finish.

• Super Select Newport Plus: Crafted slightly wider than a standard blade, this rounded solid stainless steel model presents a new size in high-performance putter design that integrates proven multi-material methodology with a 6061 aluminum sole plate, solid 303 stainless steel face and stainless steel sole weights. 

• Super Select Newport 2: The line’s flagship model with its crisp, mechanical shape is milled from 303 stainless steel with a solid face, customizable tungsten sole weights, a tri-sole design, the tour-inspired, new I-beam plumbing neck and dual-milled face technology. A left-handed model is also available.

• Super Select Newport 2 Plus: With a slightly wider flange than the Newport 2, the Newport 2 Plus incorporates a 6061 aircraft grade aluminum sole plate with a precision milled solid stainless steel face and customizable stainless steel sole weights for a new shape with increased MOI.

• Super Select Newport 2.5 Plus: With its MOI-enhancing wider face-to-flange shape, the Super Select Newport 2.5 Plus incorporates dual-milled face technology, a new sculpted I-beam-style jet neck and a solid milled stainless steel face with a 6061 aircraft grade aluminum sole plate and customizable stainless steel sole weights. A left-handed model is also available.

• Super Select Squareback 2: The Super Select Squareback 2 is a wider-bodied, angular mid-mallet with higher MOI, a solid milled putter face and an integrated 6061 aluminum sole plate with stainless steel sole weights, a refined I-beam plumbing neck and dual-milled face technology.

Four Additional Models in Shops May 19, 2023

• Super Select Del Mar: The new Super Select Del Mar is a heel-shafted compact mallet with a flow neck precision milled from solid 303 stainless steel that includes dual-milled face technology and customizable stainless steel sole weights. It is also available in a left-handed configuration.

• Super Select Fastback 1.5: With a new precision sculpted I-beam jet neck—as well as the line’s new dual-milled face technology—the Super Select Fastback 1.5 is a mid-mallet with a solid milled putter face integrated with an engineered 6061 aluminum sole plate and stainless steel sole weights.  

• Super Select GOLO 6: The GOLO returns in a new size as the Super Select GOLO 6, a rounded compact mallet precision milled from 303 stainless steel sized in between the previous GOLO 5 and 7 models. With a mid-bend shaft and an integrated sole plate machined from 6061 aircraft aluminum, the GOLO 6 includes the line’s new dual-milled face technology and stainless steel sole weights.

• Super Select GOLO 6.5: The Super Select GOLO 6.5 has a small I-beam jet neck and is precision milled from 303 stainless steel with a solid face and an integrated 6061 aircraft aluminum sole plate. It includes the line’s dual-milled face technology and adjustable performance weighting with stainless steel sole weights. A left-handed Super Select GOLO 6.5 is also available. 

SUPER SELECT WEIGHTING & SHAFTS: Each new Super Select putter features performance weighting with two customizable heel-toe weights (tungsten or stainless steel based on model) and stepless steel shafts.

NEW GRIPS: Each Super Select model has a specific grip, designed to not only provide each putter’s proper swing weight and balance, but also to offer the right in-hand feel. The Newport, Newport 2, and new Plus models come equipped with a textured Pistolini Plus grip, a smaller design with a thicker, more substantial feel through the lower part of the grip. This grip is paired with the blade-style putters, while a new, textured Pistolero Plus grip has been paired with the mid-mallets and Del Mar. The Squareback 2, Fastback 1.5, Del Mar, GOLO 6 and GOLO 6.5 each come with a Pistolero Plus grip that carries through the line’s color scheme. When comparing grips, the Pistolero Plus has a larger profile in the top hand location near the butt of the grip and is also slightly heavier and provides the appropriate complement to the mid-mallet putters’ head shapes.

FINISH & GRAPHICS: New 2023 Super Select stainless steel putter heads all undergo Scotty’s silver mist process for a near-permanent, radiant, yet glare resistant, appearance and texture. The 6061 aircraft grade aluminum components have been misted and anodized in a clear, bright aluminum finish. Scotty’s familiar three-dot theme carries through to the back cavities as unpainted, raw circles milled into the stainless steel. The engravings and sight lines are painted asphalt gray, except on the soles where Scotty Cameron and the “+” symbols on Plus models are accented in cherry red translucent paint.

AVAILABILITY AND PRICE: The new Scotty Cameron Super Select Newport, Newport Plus, Newport 2, Newport 2 Plus, Newport 2.5 Plus and Squareback 2 putter models will be available worldwide beginning March 17, 2023, through Titleist authorized golf shops. The new Super Select Del Mar, Fastback 1.5, GOLO 6 and GOLO 6.5 models will be available on May 19, 2023.  MAP: $449

ON THE WEB: www.scottycameron.com

YOUTUBE VIDEOS: https://www.youtube.com/ScottyCameron

FlightScope Launches New Face Impact Location Add-on option for Mevo+


FlightScope Mevo+ with Pro Package and Face Impact Location technology is the most fully equipped launch monitor and simulator offered at its price point in the golf industry

(ORLANDO, Fla.) – FlightScope, the global leader in tracking and analyzing sports performance data, announced the addition of a Face Impact Location add-on option for the FlightScope Mevo+ Pro Package.

In its ongoing pursuit of adding value for its customers, FlightScope has added the Mevo+ Pro Package with Face Impact Location add-on to give golfers the most fully equipped launch monitor and simulator at its price point in the industry. Mevo+ Pro Package users can add Face Impact Location by visiting flightscopemevo.com.

FlightScope’s Mevo+ 2023 Edition retails for $2,199. The Pro Package can be added for $1,000, and Face Impact Technology can be added to units with the Pro Package for $500. At a total cost of $3,699, the FlightScope Mevo+ Pro Package with Face Impact Technology offers all the functionality of similar products priced significantly higher. Visit flightscopemevo.com for special PGA Show Week pricing.

“We are excited to be able to add Face Impact Location as an add-on to the FlightScope’s Mevo+ Pro Package, which truly provides golfers an incredible amount of information and feedback at a price point not seen before in the golf industry,” said Henri Johnson, Founder and CEO of FlightScope. “Golfers, instructors and club fitters now have the option to purchase a Mevo+ unit, upgrade to the Pro Package add-on option when they’re ready and then get even more information by adding Face Impact Location. Our top priority is always to add value for our customers, and we are confident we have done that with this latest upgrade option.”

The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 20 data parameters, ownership of golf course simulation and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.

The Pro Package add-on was launched last year and was made possible by the addition of FlightScope’s patented Fusion Tracking technology, previously only available in their top-of-the-line X3 model. The combination of 3D Doppler radar tracking and synchronized image processing equates to more accurate performance data, adding 11 additional data parameters and making it suitable for teaching professionals, players and club fitters.

Face Impact Location precisely captures the location of contact on the club face with every strike, giving teachers, fitters and golfers important impact information in addition to the data points captured with the Mevo+ Pro Package.

Additional upgrades to the Mevo+ 2023 Edition include:

- An improved kickstand that extends to the required 12 degrees tilt, the optimal positioning for accuracy and consistency

- An improved battery, offering up to three hours of use between charges

- FlightScope’s revamped PC software included with purchase

- Ownership of the FlightScope E6 Connect Bundle with 10 simulated golf courses - included with purchase for iOS and PC 

FlightScope is the industry leader and pioneer in tracking and analyzing sports performance data. Its products represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance data with unmatched accuracy. With accurate, performance-driven technology, FlightScope transforms the way the game of golf is analyzed and how players pursue game improvement. The company’s renowned products are trusted by a large and growing number of TOUR players, top teachers, and golfers around the world.

More information: flightscopemevo.com

Tuesday, January 24, 2023

Unboxing Zero-Sugar Lifevine Wines

Interested in ZERO SUGAR, amazing tasting wines created out of Oregon? If so, please read on about Lifevine — which is ideal for those who like to limit their sugar, but not their alcohol content or taste! 

Did you know? There are more than 60 FDA-approved wine additives for winemaking, and wine brands are NOT required to put ingredients on their label. At Lifevine, they have nothing to hide… and more to love. Lifevine is one of the first wines to list both serving facts and ingredients on the bottle. They believe in providing you the transparency you deserve so that you can make the best choices about what you put in your body.

Lifevine is sourced from select growers in the Sierra Nevada bench lands east of the San Francisco Delta. The local climate is warm and the soils are a well-drained combination of decomposed granite, sandy loam and clay. These conditions provide a perfect environment particularly for the red varietals like Cabernet, Merlot and Syrah, which are used in Lifevine’s Cabernet and Red blends. All of the grape varietals they harvest are grown under organic conditions and harvested at the peak of ripeness with an eye towards keeping alcohol levels modest.The focus is on making minimal intervention wines that are fresh and flavorful and can be consumed without the worry that they contain any harmful chemicals, toxins or pesticides. 

Varietals include Pinot Noir, Sauvignon Blanc, Red Blend, Blanc de Blanc and California Chardonnay. (Range is $21.99 - $29.99). Lifevine is lab tested for purity, certified pesticide free and committed to label transparency. And it tastes AMAZING!

Lifevine Wine is Zero Sugar, Fewer Carbs and Committed to Label Transparency. Better yet, Lifevine wine is the only certified pesticide-free wine in America!

Biion Footwear Introduces the Waterproof Chelsea Boot


(COLLINGWOOD, ON, Canada)
– Biion Footwear, designed and styled in Canada, is proud to introduce the industry’s first EVA performance Chelsea boot at the 2023 PGA Show. Arriving summer 2023.

The Chelsea boot is the newest addition to the revolutionary Biion Brand. It features all the style and talent of Biion shoes in a new yet iconic silhouette. Designed with performance in mind, it is 100% waterproof giving you the confidence of dry feet on dewy days or swinging in the rain!

“We reimagined the classic Chelsea boot style with all the technical details and functionality of our revolutionary Oxford and Trainer,” said Richard Buchanan, founder of Biion Footwear. “This waterproof boot is sure to be a favorite of golfers during inclement weather on and off the course.”

The Biion Chelsea boot was designed with a remarkable set of features in stylish colors to keep your feet dry on and off the course. Features include:

Hextragrip traction outsole provides an extremely low-profile performance, offering the ultimate connection to the ground with amazing balance through every swing.

Biion’s HEXcell nano molecular EVA technology forms to your foot giving you a performing shoe with a precision fit.

The lightweight, flexible EVA material keeps you light on your feet and comfortable before, during, and after your game, helping to reduce leg fatigue for greater performance on the long haul.

Biion keeps your foot dry with waterproof EVA technology.

A dual density, energy-return midsole works with the golfer, allowing for the natural movement of your feet through every step, and every swing.

Biion’s spikeless HEXTRA-GRIP tread provides outstanding traction, strength and stability in your swing.

The massage nodes within every Biion shoe give your feet a therapeutic sensation with every step.

Biion shoes are resistant to mildew, bacteria and are anti-microbial, keeping you and your family healthy.

"Please join us for music and cocktails at the PGA Show in our booth #3473 Thursday, January 26 from 4 PM to 6PM," added Buchanan. Details are included below.

Website: BiionFootwear.com

Honma Golf Debuts the Next Generation of BERES: The BERES Nx Family of Woods and Irons


(CARLSBAD, CALIF.)
– Honma Golf, the leader in beautifully crafted performance golf equipment,  announces the North American introduction of the new BERES Nx line of drivers, fairway woods, hybrids and irons. This Next Generation of BERES makes the renowned luxury brand more accessible to golfers who seek ultimate craftsmanship and luxury equipment without the ultra-premium price point of the brand’s marquee BERES 3-, 4- and 5-star models.

BERES Nx resides in the game-improvement category but appeals to a younger player than traditional BERES clubs. It can also be played by a broad handicap range, including better players needing stiffer shaft flexes. This new line features Honma’s lightweight holistic design that brings together speed and game improvement performance through its traditional integration of head and shafts being designed in tandem. Golfers will be thrilled by the reliable and consistent ball flight they get from BERES Nx.

“This new line helps expand the BERES legacy to a new generation of golfers,” says Takahiro Suzuki, senior product marketing manager at Honma. “That’s incredibly important to our company. It’s a rebirth and continuance of the legacy of the BERES brand that started in 2005. While maintaining the extremely high quality of BERES, we thoroughly pursued advanced technologies and generously adopted Honma's primary technology related to speed and distance. The result is BERES Nx.”

BERES Nx Driver

The next-generation, game-improvement BERES Nx driver – available for men and ladies playing to a 6-to-30 handicap – generates speed and distance. It yields plenty of forgiveness and sports a draw bias design that allows golfers to swing comfortably and still achieve added power. 

The club generates high initial ball speed through a new clubface and crown structure. The “Nx Drive Technology” structure – consisting of a no-weld upper L-CUP face, solid carbon crown, hyper wide slot and keel weighting – enhances the initial velocity performance for impressive flight and distance. Its radial face surface expands the toe and heel repulsion areas to the edges of the face, while X Lib increases the rigidity of the face’s outer circumference for more resilience.

Golfers can expect high-and-straight trajectory with low spin, thanks to the driver’s high Moment of Inertia (MOI) and low/deep center of gravity (CG). Its solid carbon crown and upper L-CUP face work in tandem to fortify the structure for increased repulsion. Use of carbon in the crown also allows weight to be carefully redistributed throughout the clubhead, to maximize performance – a goal Honma master craftsmen in Sakata, Japan achieved by integrating the shaft and clubhead design.

The slot efficiently transmits energy at impact into initial velocity for high trajectory and long distance. The shaft does not rotate, even when the loft and lie angles are adjusted between -1 degree to +2 degrees of loft. Plus, the driver maintains Honma’s foundation of beautifully crafted performance and gorgeous aesthetics. Unlike previous BERES clubs, Nx does not come with a star grading. It is available in base lofts of 9 and 10.5 degrees for men (plus a 10.5-degree left-handed model), and 11.5 degrees for ladies. 

BERES Nx Fairway Woods and Hybrids

The Nx fairway woods and hybrids are natural transitions from the Nx Driver. Like the driver, they also sport a solid carbon crown, radial clubface, booster slot and sole weighting. But they also incorporate a titanium clubface and stainless-steel sole. As a result, they generate plenty of initial ball speed with high trajectory, low spin and ample distance.

BERES Nx Irons

The Nx irons are designed to generate high ball flight and lengthy distance. And it is all due to their structure. A wide sole eases turf interaction but also works in concert with a hollowed-out lower body that’s supplemented with tungsten weighting near the toe and a vibration absorbing resin material behind it, plus an ultra-thin clubface – resulting in a high MOI, more impact repulsion, and a low-and-deep CG that together help generate high and straight trajectory. Paired with strong lofts, this helps achieve lengthy distance. A Vibration Absorption 3D Emblem adheres to the back of the face, absorbing impact vibration to soften the feel and sound to be that of a forged iron. An L-CUP structure makes the face thickness as thin as possible, and increases clubhead rigidity, as well. The integrated head-and-shaft design accelerates the head speed to improve the flight distance and stability.

BERES Nx Shafts

As a standard option, every BERES Nx club comes armed with Honma’s renowned lightweight VIZARD shaft. VIZARD, which was developed as a T//WORLD shaft, is combined with BERES for the first time here. Based on its integrated design with the Nx clubheads, VIZARD for Nx weighs just 45 grams, appealing to a wide range of golfers. It is generally more flexible in the middle, and more optimized towards the butt and tip – helping you produce proper spin and fast initial velocity. That lets golfers take a comfortable, easy swing while the shaft does all of the work. 

A VIZARD for Nx ★★★ Triple Star shaft is also available as an upgrade, for golfers who can invest more into their clubs. It uses ultra-high elasticity prepreg with a higher tonnage, with low frequency and low torque, while giving flex and suppleness. Thus, this premium shaft realizes even better distance and accuracy.

All BERES Nx products will be available for retailers and consumers beginning April 1, 2023. Retail pricing for BERES Nx men’s and ladies drivers are $750, fairways $500, and hybrids $400 (all prices are with VIZARD Nx shafts). Iron sets retail for $1,750 (7-11) in VIZARD Nx, $1,500 (7-11) in NEO steel shafts, and $2,500 (7-10, SW) in Vizard Nx for ladies. BERES Nx Triple Star retail pricing driver $1,000, fairways $600, hybrid $550, and iron set (7-11) $2,500.

For more information about Honma Golf visit: https://us.honmagolf.com/.

Cleveland Golf Announces New Frontline Elite Putters


(HUNTINGTON BEACH, Calif.)
– The all-new Frontline Elite Putter line from CLEVELAND GOLF® features eight carefully crafted models with improved forward weighting and face technology, all designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are slated to launch Feb. 22.

Frontline Elite Putters were carefully designed to reduce adverse effects of off-center strikes and help players sink more putts, regardless of stroke type. 

“For the Frontline Elite Putter, we used more than 30g of metal injection molded tungsten across the striking area to move weight as far forward as possible,” said Casey Shultz, Product Manager at Cleveland Golf. “In a forward-weighted putter design, face rotation is significantly reduced on off center strikes. So, even if you miss-hit your putt, your ball will stay more on-line, and at the desired speed for more scoring chances.” 

After computer simulation/calculations comparing forward-weighted Frontline Elite against rear-weighted competitors, the results revealed 38% improved accuracy when struck off-center.

Each putter in the Frontline Elite lineup includes Speed Optimized Face Technology (SOFT). Its individualized groove patterns, specific to each putter shape, balance energy transfer across an enlarged striking area, normalizing ball speeds and helping miss-hits travel a similar distance to perfectly struck putts.

Frontline Elite also features counterbalance weights beneath each putter grip and sole weights in each head. This weighting approach is intended to help maintain a consistent swing feel. To help with alignment consistency, Cleveland Golf’s patented 2135 Technology is featured on all mallet models. Every model uses either a simple, or high-contrast alignment line designed to best accommodate a slight arc or straight stroke type.

Key Innovations Inside the Frontline Elite Putters:

· Tungsten SOFT: A combination of Cleveland Golf’s proprietary Speed Optimized Face Technology for consistent distance on all strikes, plus tungsten material creates a forward CG for straighter, more accurate putts.

· Stroke Specific Designs: All Frontline Elite Putters feature a grip, hosel, and alignment scheme designed specifically for either a slight arc or straight stroke type. Simple or High-Contrast alignment lines are on each head, along with patented 2135 Technology featured on mallets designs. Straight stroke designs use an oversize pistol grip, while slight arc designs use a skinny pistol design from Lamkin.

· Consistent Swing Feel: Each model features adjustable sole weights and built-in counterbalance weights. This harmonious weighting system gives every putter an ideal, consistent swing feel, no matter the shaft length or head model.

Premium Options:

· ALL-IN shaft from UST Mamiya – A balanced shaft designed to add stiffness, strength, and consistency. Available in straight or single bend configurations.

· Stepless Chrome – For a more traditional look and feel, Frontline Elite also carries the option of a stepless chrome shaft available in straight or single bend configurations.

Retail Information and Pricing:

Frontline Elite Putter with Standard Shaft: $249.99

Frontline Elite Putter with ALL-IN shaft: $299.99 

Frontline Elite Models:

Blade: Frontline Elite 1.0, Frontline Elite 8.0

Mallet: Frontline Elite ELEVADO Slant Neck, Frontline Elite CERO Slant Neck, Frontline Elite RHO Slant Neck, Frontline Elite ELEVADO Single Bend, Frontline Elite CERO Single Bend, and Frontline Elite RHO Single Bend.

U.S. Retail Launch Date: Feb. 22, 2023

For more information on the Frontline Elite putter line visit us.dunlopsports.com/clevelandgolf