Saturday, April 22, 2017

Titleist: The No. 1 Ball at the Valero Texas Open

(RELEASE) - It’s back to the Lone Star state for the PGA TOUR and this week TPC San Antonio is once again playing host to the Valero Texas Open. With roots firmly planted in San Antonio, the event's hometown since it was first played in 1922, it seems fitting that the champion will be slipping on a pair of custom cowboy boots instead of donning one of the jackets given to the winner's of the last two events.

 And as players look to take on the Par-72, 7,435 yard Oaks Course, Titleist is the overwhelming golf ball of choice with 116 players teeing up a Pro V1 or Pro V1x golf ball. That’s more than seven times the nearest competitor with 15 and more than all competitors combined.

Titleist is also the top choice of players in the hybrids (30) and irons (47) categories. Vokey Design Wedges topped the approach, sand and lob wedge (215) category. Scotty Cameron putters were the top choice in the putter (65) category.

- Dating to 1922, the Valero Texas Open is the third-oldest non-major on the PGA TOUR calendar behind only the BMW Championship (1899) and RBC Canadian Open (1904). It’s also the longest-running event on the PGA TOUR to be held in the same city.
- This will be the eighth consecutive year that TPC San Antonio plays host to the Valero Texas Open. The event debuted at this location in 2010 where Titleist Brand Ambassador Adam Scott claimed top honors.
- Titleist Brand Ambassador Charley Hoffman will be looking to defend his title this week at TPC San Antonio where he has never missed a cut and has finished in the top-15 a total of nine times.
- 2015 Valero Texas Open champion, reigning PGA Championship winner and nearby Boerne resident Titleist Brand Ambassador Jimmy Walker will be making his 12th start in the 2017 Valero Texas Open.

Friday, April 21, 2017

18Birdies Names Paige Spiranac Brand Ambassador

Professional Golfer and Social Media Influencer to Create Unique Content for 18Birdies Users

(Oakland, CA) – Mobile golf technology startup, 18Birdies, announced today that is has signed professional golfer and social media influencer Paige Spiranac as a brand ambassador. As part of the agreement, Spiranac will appear in various marketing collateral, including a national TV advertising campaign, which will be a first for both 18Birdies and Spiranac. In addition, she will be generating social content exhibiting the benefits offered by the 18Birdies app as well as exclusive content for 18Birdies users.

A rising golf star and online influencer, Spiranac left San Diego State University during her senior year to pursue her dream of becoming a professional golfer. While traveling the world playing competitive golf, she generates unique and compelling social content. Her content has garnered a substantial fan base, positioning Spiranac as a key influencer in the golf space.

"We are very excited to be working with Paige," said Susan Song, Chief Marketing Officer at 18Birdies. "She has built an influential reputation in the social media space and we are looking forward to bringing her unique content to our fans."

The most complete golf app on the market, 18Birdies gamifies the golf experience by making it more competitive, fun and exciting. Users are able to connect with friends, use a sophisticated GPS rangefinder, powered by Google Maps, for 30,000+ courses worldwide, quickly set up and run various individual and team-based side games and tournaments, track round histories, player statistics and more.

"I'm truly excited to partner with 18Birdies, said Spiranac. “They have created an amazing app that adds to the fun of playing golf. The tools in the app are perfect for beginners and tour players and everyone in between. Whether I'm tracking my stats or having a fun match with friends, 18Birdies has it covered."

For more information, visit

Derek Jeter Celebrity Invitational Golf Tournament Contributes more than $1 Million to Turn 2 Foundation

Ken Griffey Jr., Anthony Anderson & Jorge Posada Among Top Stars at Exclusive Shadow Creek in Las Vegas

(NEW YORK) – Some of the biggest names in sports and entertainment hit Las Vegas this week as the highly anticipated Derek Jeter Celebrity Invitational (DJCI) returned to the exclusive Shadow Creek golf course for the third year. Hosted by world-renowned Five Diamond ARIA Resort and Casino, the three-day affair contributed more than $1 million to Derek Jeter’s Turn 2 Foundation.

Ken Griffey Jr., Anthony Anderson, Marcus Allen, Ray Allen, Benjamin Bratt, Brandi Chastain, Tino Martinez, Bode Miller, Jorge Posada and Ivan “Pudge” Rodriguez were some of the many prominent celebrities who lent their star power to the event, which benefitted the Turn 2 Foundation’s signature programs.

“As we present this event for the third year in Las Vegas, I am incredibly grateful for the tremendous support we continue to receive from our great friends, supporters and partners, who have played a huge role in making this event such a fantastic success,” said Derek Jeter, who created the Turn 2 Foundation in 1996. “The funds contributed to Turn 2 this year will allow us to us further our mission and reach even more young people across the country, instilling in them the importance of education, maintaining a healthy lifestyle, and giving back to their communities. I look forward to continuing to grow this event in the years to come.”

This year’s DJCI kicked off on Wednesday, April 19 with a private Welcome Reception presented by Jordan Brand at ARIA’s LIQUID Pool Lounge. Thursday morning marked the beginning of the first two rounds of the Celebrity-Amateur golf tournament, where teams of celebrities and amateur participants went head-to-head in a best-ball, modified shamble format at Shadow Creek.

After a day of hitting the links at Shadow Creek, celebrities, friends, partners and supporters joined Jeter at the event’s signature DJCI gala at ARIA. Celebrities and VIP guests enjoyed world-class dining and had the chance to bid in a silent auction that featured exclusive memorabilia and experiences. World-renowned, GRAMMY Award-winning artist T.I. then took the stage at the celebration, giving an unforgettable performance.  

The three-day event concluded with a final round of the Celebrity-Amateur tournament the morning of Friday, April 21.

This year’s DJCI partners included Jordan Brand, ICON International, Turner and JP Sports + Entertainment.

Funds raised at this year’s DJCI will benefit the Turn 2 Foundation and its signature programs. In its first two years in Las Vegas, the event contributed more than $2 million to the foundation. Buoyed by this success, the event has been extended for the next two years. Since its launch, Turn 2 has worked to help young people reach their full potential by creating and supporting initiatives that promote leadership development, academic achievement, positive behavior, healthy lifestyles and social change among high school students in New York City and West Michigan. The Foundation celebrated its 20th Anniversary in 2016.

About Turn 2 Foundation
Since its launch in December 1996, the Turn 2 Foundation has created and supported programs and activities that motivate young people to turn away from drugs and alcohol and “Turn 2” healthy lifestyles. Its signature Jeter’s Leaders initiative is a four-year leadership development program that fosters academic achievement, positive behavior and social change among high school students in New York City and West Michigan. During its 20 year history, Turn 2 has given back more than $23 million, funding its signature programs as well as organizations that support its mission.

Bridgestone Golf Named Official Golf Ball Sponsor of Southeastern Junior Golf Tour

(COVINGTON, GA) – Bridgestone Golf – Innovator of premium golf balls, clubs and accessories – has been named the official golf ball sponsor of the Southeastern Junior Golf Tour (SJGT) and will provide players in every tournament with a dozen golf balls or their choice, including the Tour B330, B330-S, B330-RX and B330-RXS models.

SJGT operates between 35-40 events annually and estimates a membership of more than 1,000 junior golfers between the ages of 12-19. Beyond golf balls, Bridgestone will provide prizes for a variety of tournaments in the form of clubs and accessories, as well as work with the players in one-on-one golf ball fitting sessions to help them identify the model that maximizes their on-course potential.

“The Southeastern Junior Golf Tour is very excited and fortunate to announce Bridgestone Golf as its Official Golf Ball. This allows us to provide the next generation of golfers an outstanding product they can use to better their game,” says Todd Thompson, Executive Director of the SJGT. “We pride ourselves on scheduling events on quality golf courses, running affordable events and now putting Bridgestone products in the players’ hands. We see Bridgestone as a quality company that will grow with our great game and look forward to a long time relationship.”

“Bridgestone brand ambassador and PGA Tour winner Hudson Swafford is a product of the SJGT, which speaks to the incredible talent the tour has cultivated since its inception,” says Heather Arnold, Bridgestone Golf’s Tour Division Coordinator. “These young players will be the next generation of great collegiate and professional stars and we’re happy to help them progress by providing the best golf balls on the market.”

In addition to the SJGT, Bridgestone supplies product in an official and unofficial capacity to a variety of elite college golf programs in every major Division I conference. Bridgestone’s professional staff features 14-time major winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, recent PGA Tour winner Swafford, Bryson DeChambeau, and LPGA Tour stars, Paula Creamer and Karrie Webb.

More information: and

Matthew McConaughey to Join David Feherty for Interview on Golf Channel

Show Airs Monday at 9 p.m. ET

(ORLANDO, Fla.) – Academy Award-winning actor (“Dallas Buyers Club”) Matthew McConaughey will join David Feherty on his self-titled, Emmy-nominated “Outstanding Weekly Studio Show,” Feherty presented by Farmers Insurance, premiering Monday, April 24 at 9 p.m. ET on Golf Channel.

Filmed at Spanish Oaks Golf Club in Austin, Texas, the interview – which takes place over a few holes on the golf course in addition to a sit-down conversation in the clubhouse – covers a wide range of subjects, including:
· An elaborate take on the similarities between golf and acting, and how tension is both an actor and a golfer’s worst enemy
· How his brother Pat turned him on to golf after he broke his foot before entering 9th grade; and the valuable advice from his brother on how to visualize the golf swing
· His time spent raking bunkers while working on the golf course maintenance staff growing up, and his quest on days off to set a record for most holes played in a single day
· Detailing how he landed a role in “Dazed and Confused,” and how it helped launch his career, and how “A Time to Kill” later would completely change the arc of his career
· His shift away from romantic comedies, and how he “unbranded” himself as part of the transition, and where he envisions his career path taking him in the future

Upcoming guests on Feherty this season (premiering Monday nights at 9 p.m. ET) include two World Golf Hall of Fame members, Nancy Lopez (Monday, May 1) and Hale Irwin (Monday, May 8), along with All-Star point guard for the Golden State Warriors, Stephen Curry (Monday, May 15).

Emmy Nominated Series, Host
Feherty recently earned his second Emmy nomination for “Outstanding Sports Personality – Studio Host,” and the Feherty series earned its first-ever Emmy nomination for “Outstanding Weekly Studio Show.”

Introducing Beltology in Motion: New Golf Initiative from the Leading Stretch Woven Belt Brand

(New York, NY) - Men’s accessories brand Beltology is thrilled to announce Beltology in Motion: a new initiative bringing signature stretch woven belts to golfers across the country.

Beltology is a digitally native belt brand that designs and manufactures modern, expressive belts interwoven with flex, allowing for maximum comfort and flexibility, whether you’re at work or playing golf. Beltology styles are researched and tested; they meld style and science, giving serious players the perfect stretch for the perfect backswing. They also don’t have set holes, allowing adjustability after the 19th hole as well.

In recent years, golfers and non-golfers alike have flocked to Beltology for its versatile styles, all-day comfort and modern materials. We even have some PGA Tour players who wear the belt on and off the golf course.

Each belt features premium (and often unexpected) materials and thoughtful details: a classic woven strap, leather trimming, and a custom buckle — all meticulously hatched with function in mind. The Litmus -- a stretch full-leather belt in a range of neutrals -- encapsulates Beltology meticulous attention to detail, craftsmanship and premium materials. By melding unmatched performance and unparalleled style, Beltology presents a superior golf belt.

“Golf is a natural fit! Traditional golf belts haven’t seen an upgrade in years. As golf fashion continues to develop and refine, belts have remained an afterthought or a very loud statement. Beltology belts give you the comfort and performance of an athletic belt with the versatility and sophistication of a luxury piece.” -- Andrew Heffernan, Founder and CEO of Beltology

The collection is available exclusively at and at select pro shops across the country. Prices range from $60 to $85.

Thursday, April 20, 2017

FlingGolf Celebrates Its Third Season

(BOSTON) – The future of the fairway is here. FlingGolf is a dynamic new sport where players fling a golf ball on a golf course with a lacrosse looking FlingStick. The lightweight FlingStick is used to shape shots on the course and glide the ball into the hole.

Unlike other alternative golf concepts, FlingGolf works seamlessly with traditional golf. There are no changes needed to the golf course and FlingGolfers can play side-by-side with regular golfers. New players get to experience the same game, feel included and learn in a fun, non-threatening way.

“I saw snowboarding inject a new energy and spirit to the snow industry and revive many resorts and retailers globally,” said Mike Abbott, former COO of Burton Snowboards and advisor to FlingGolf.

“FlingGolf, because it is fun and exciting to play, is attracting a new and younger generation of players and having that same effect on golf courses.”

FlingGolf uses one stick and follows the same rules and scoring as golf. Throw the ball from the tee marker, mark your ball where it lies in the fairway, and fling your next shot towards the green. Once on the green, simply place the ball in the putting notch and glide the ball towards the hole.

“FlingGolf is growing rapidly across the country and internationally,” said Alex Van Alen, Founder of PlusOne Sports/FlingGolf. “It brings the snowboard effect to golf courses where new, young players are creating more action, more rounds and more revenue. It’s exciting to watch a whole new generation having fun on a golf course alongside traditional golfers.”

For those who like lacrosse, baseball, or hockey and a more active style of play, FlingGolf delivers. It’s family-friendly, great for kids and attracts golfers and non-golfers alike. FlingGolf teaches the fundamentals and essence of the game while providing players a complementary and natural pathway to traditional golf.  

For more information or to purchase a FlingStick, go to