Friday, October 24, 2014

Billy Casper Golf’s ‘Women on Course’ Grows Participation by 400 Percent

(VIENNA, VA) – Women on Course (WOC) has grown participation by 400 percent in 12 months since the nation’s premier golf-lifestyle networking organization was acquired by Billy Casper Golf (BCG).

Adding more than 1,000 events, roughly 20,000 women enjoy golf, lunch, happy hour and wine-spa activities in Atlanta, Boston, Chicago, Dallas, Hartford, Los Angeles, Philadelphia, Scottsdale, San Diego, San Francisco, Washington, DC and other major markets.  “Play Days,” “Signature” and “Destination” gatherings highlight the programming.

Corporate America is playing a large role in WOC expansion.  Wells Fargo, Merrill Lynch, Golfsmith, Accenture and others are active nationally and in regions strategic to their businesses, leveraging WOC through corporate memberships, employee development programs and event sponsorships.

“Women on Course provides access for golfers of all skill levels to connect in fun and unintimidating environments,” says Donna Hoffman, President of WOC which she founded in 2005.  “Thousands of smiles and new faces reflect the surge in members.”

WOC annual membership has never been more affordable.  In addition to event privileges, “Individual” members ($129) receive a pair of Nike Golf shoes or a $50 gift card for Sport Haley, GG Blue, LIJA or Just4Golf merchandise.  “On Course” members receive Individual member benefits plus a set of Wilson clubs (Ultra model, $299; Profile model, $359) and golf bag for up to a $600 value.

Members enjoy free gifts; special access to private clubs; discounts on greens fees, apparel, equipment, wine and other products; golf and educational resources; contests; and forums.  Fashion, fitness, travel and luxury components surrounding the world of golf are incorporated into the WOC experience.

“Billy Casper Golf is committed to growing female participation,” says Peter Hill, Chairman and CEO of BCG.  “Women on Course has the perfect recipe to introduce the golf lifestyle and its many wellness and career benefits.”

With women comprising one-third (33.2%) of all new golfers, WOC attracts and retains golfers by shifting focus away from score and competition.  Members and guests are encouraged to learn and play golf at their own pace through:
* A “Play Your Own Way” choice allows beginners to add their own rules to relieve stress and keep up with more experienced golfers
* A “Score 5 to Survive” format – tee shot, fairway approach, chip, two putts – promotes using different clubs without slow play

Countless success stories about WOC members include:
* Enhancing golf skills and etiquette for new business connections and career advancement
* Establishing lifelong friendships with like-minded women
* Making golf more accessible through discounted apparel and merchandise
* Helping beginning golfers with fundamentals and advanced players refine their games
* Prompting families to spend time together on and off the course
* Learning from dynamic guest speakers at events
* Mixing and mingling with women from all age groups with diverse and interesting backgrounds
* Becoming a corporate sponsor for client prospecting and entertaining, and brand awareness.

More information: www.billycaspergolf.com.

Adams Golf Unveils New Idea Tech Hybrid Irons

Designed for golfers with swing speeds below 85 mph who are seeking maximum performance and enjoyment

(Carlsbad, Calif.) – Adams Golf, makers of the No. 1 Hybrid Irons in Golf, today announced its new Idea Tech Hybrid Iron set – designed specifically for golfers with slower swing speeds who want to launch the ball high and achieve greater distance than traditional irons.*

The Idea Tech Men’s set includes: 3-5 Hybrid; 6-7 Driving Hybrid; and 8-PW Hybrid Irons.

“From the highest lofted iron to the lowest lofted hybrid, each club in the new Idea Tech hybrid iron set is intended to enhance the golfer’s enjoyment of the game,” said Michael Fox, Director of Product Category Management. “This set was specifically made for the golfer who doesn’t generate a lot of speed, but wants to experience the thrill of hitting high and straight launching golf shots. The engineering of this set makes this type of performance attainable for golfers with slower swing speeds.”

By adding an external 24-gram weight to the back of the hybrids (3-5), engineers were able to position the center of gravity lower and further back than any previous Adams hybrid. This design gives slower swing-speed players higher launch and increased spin, helping them keep the ball airborne longer.

Introduced in the previous generation, Idea Tech Hybrid Irons (6-PW) feature an enhanced wrap-around slot that stretches from the toe across the sole of the club and into the crown. This enhanced slot design expands the sweet spot across the entire face, delivering better performance on off-center strikes. In addition, a refined barbell-shaped slot on the crown reduces stress on the face while delivering enhanced ball speeds upon impact, resulting in the fastest and longest Adams Idea hybrid and iron combination in history.

The set features a new progressive shaft design – wherein shaft tip diameters get thinner towards the lower end of the set. This technology makes it easier to generate speed and launch on the downswing, making it ideal for slow swing speed players.

Set Makeup & Availability
* The Adam’s Idea Tech Hybrid Irons are available in three distinctly different specs for men, seniors and women.
* Men’s set ($799.99 Steel/$899.99 Graphite): 3-5 Hybrid; 6-7 Driving Hybrid; and 8-PW Hybrid Irons.
* Senior set ($899.99 Graphite): 4-6 Hybrids; 7-8 Driving Hybrid; and 9-GW Hybrid Iron.
* Women’s set ($899.99 Graphite): 4-6 Hybrids; 7-8 Driving Hybrid; and 9-SW Hybrid Iron.

All sets are available at retail beginning October 24.

*No.1 Hybrid Irons in Golf claim based on 2013 Golf Datatech On & Off Course Retail Market Report of hybrid iron sets advertised and sold through as pre-packaged hybrid iron sets.

Sun Mountain Tour Series Rain Gear is Best Yet

(Missoula, Montana) – The new for 2015 Sun Mountain Tour Series golf rain wear is the company’s best yet offering waterproof, breathable, stretch, durability, lightweight and quiet in one rain suit. The Tour Series collection is available now as a full-zip jacket ($199), long-sleeve pullover ($179) and pants ($199). Find your most convenient Sun Mountain retailer at www.sunmountain.com.

Incorporating three-layer technology, the Tour Series has a waterproof, breathable membrane bonded to a four-way stretch shell and a soft, protective inner layer. The result is durable, lightweight, quiet, breathable rain gear that is the perfect protective outer layer.

Tour Series is fully seam-sealed, guaranteed waterproof and offers the convenience of a two-way front zipper and adjustable laser-cut cuffs. Wear it alone for protection from wind and rain and pair it up with a Sun Mountain thermal pullover or vest for those brisk rounds.

The Tour Series full-zip jacket is available in black, navy and titanium/steel/citron. The long-sleeve pullover is offered in gray, black, or royal, and the pants in black.

For 30 years Sun Mountain has been a pioneer in the golf industry, revolutionizing golf bags, golf outerwear and golf carts. Sun Mountain's many innovations, including the first lightweight golf bag and modern stand bag, have made it the top golf bag company in North America. Within golf outerwear, Sun Mountain redefined golf-specific performance first with the windshirt, then fleece, and again with its four-way stretch, waterproof, and breathable rainwear. The Sun Mountain Speed Cart golf push cart transformed walking carts and created an entirely new category of golf products. Sun Mountain's "Ahead of Time Design" motto drives the company to continually design and refine golf equipment.

For the Sun Mountain retailer nearest you call 800-227-9224 or visit www.sunmountain.com.

Thursday, October 23, 2014

Mizuno Shock Wave Sole Technology Introduced in New JPX-850 Fairway Woods, Hybrids

JPX-850 woods and hybrids deliver higher, longer shots and maximize sweet area

(Norcross, Ga.) - Mizuno, a leader in golf technology and innovation, presents the dynamic, new JPX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno's new Shock Wave Sole Technology.

The JPX-850 woods and hybrids promise Mizuno's most dynamic launch and distance characteristics to date, due to Mizuno's new Shock Wave Sole Technology which provides greater club head flex on impact thus delivering more of the energy from the swing to the ball for increased distance. Moreover, a strategic weight shift of additional mass in the club head to the front and back adjusts the center of gravity (COG), increasing sweet area for easier launch on strikes direct from the turf.

In the Fairway Wood, Mizuno has also incorporated Quick Switch Technology to enable easy, quick modifications to loft and lie angle. The end result is balanced performance, tremendous distance and ultimate forgiveness.

"For most golfers, it's very challenging to attack pin locations from long range where shot trajectory needs to be high enough for the ball to land softly or 'stick'," said Chuck Couch, Vice President of Product Development, Golf Division, Mizuno USA. "With the JPX-850 woods, golfers are going to hit long range shots with a much higher launch angle, allowing them to go for the pin more aggressively than ever before."

JPX-850 Fairway Woods
The JPX-850 Fairway Woods utilize a HOT METAL face design with an ultra-thin maraging steel for solid feel and explosive distance. Providing the maximum allowable limit of COR by the USGA, JPX-850 Fairway Woods utilize a Waffle Crown Design for greater COR area and increased ball speeds, while incorporating Mizuno's innovative Mizuno Harmonic Impact Technology (H.I.T.) to deliver a solid feel and powerful sound at impact. Quick Switch® adjustability allows for a 4-degree range of loft adjustment in each.
* Available Lofts: 15°(3W), 18°(5W), 21°, (Right-, Left-handed & Women's)
* Shaft: FujiKura Motora Stiff, Regular and Ladies
* Grip: GP M-31 360
* Other Options available through Mizuno's Custom Department
* Suggested Retail Price: $249.99
* Available in-store: November 7, 2014

JPX-850 Hybrid
Like the JPX-850 Fairway Woods, the hybrid utilizes HOT METAL technology and Rebound Crown Design with an ultra-thin maraging face to deliver the maximum allowable limit of COR by the USGA. Mizuno Harmonic Impact Technology (H.I.T.) creates the perfect sound at impact.
* Available Lofts: 16°(#2), 19°(#3), 22°(#4), 25°(#5),
* Ladies Lofts: 22°(#4), 25°(#5) (Right Handed Only)
* Shaft: FujiKura Motora Stiff, Regular and Ladies
* Grip: GP M-31 360
* Other Options available through Mizuno's
* Custom Department
* Suggested Retail Price: $199.99
* Available in-store: November 7, 2014

The JPX-850 Fairway Woods and Hybrids will be available at golf and sporting goods retailers starting Nov. 7, 2014. For more information about the complete line of JPX 850's, Mizuno Golf apparel and accessories, visit mizunogolf.com.

Photo Ball Markers on Your Holiday List?

Could Photo Ball Markers be the best golf gift for 2014? Possibly. Review is coming.

Loudmouth Golf Gets Psychedelic

Remember Woodstock? Loudmouth gets asked all the time, “When are you coming out with another paisley?” Here it is! Their most sumptuous paisley design yet. “Whatever it is, that swirl puts a spell on me!”

Put on some Jimi Hendrix and order a pair HERE.

CHASE54 Introduces Transformational Technology

New Heat Retention Outerwear Available in Fall Collection

(RELEASE) - CHASE54 presents innovative Heat Retention technology, proving that change of season can be seamless and comfortable on and off the course. The company introduced the new innovation at last year’s PGA Merchandise Show and garments are now available online. The process is the ultimate recycling system wherein energy absorbed from surrounding energy sources is transformed into heat moving into the fabric and reducing the need for a bulky insulation. The fiber qualities come from within, as the functions are added to the yarns during its liquid phase, becoming an all-inclusive part of the composition.

The new Luke Quarter-Zip Pullover is created with this nano-technology in an exclusive polyester two-toned pique fabric, also presenting UPF30 Protection. The dynamic technology actively absorbs energy from the sun, the body and also artificial light. Once captured, it transforms to heat and is locked away in the fabric for enduring warmth. The fabric is incredibly elegant for possessing such strong technical features, therefore transitioning well from the course to daily life. Because the piece is categorized within CHASE54’s signature DryFuze  moisture-wicking category, the golfer maintains excellent temperature balance.

LUKE QUARTER-ZIP PULLOVER - $96 
* DryFuze 2-tone polyester pique is perfect for mid-layering year round
* Heat Retention by CHASE54 captures and holds light energy from sunshine, body heat or even artificial light and transforms it into heat – keeping players warm and ultra-comfortable.
* Moisture wicking
* Side pockets for stashing your personals
* "YOUR FIT" is neither baggy nor fitted
* Imported

“The technologies we embark upon at CHASE54 just keep getting better and better; and fusing fashion and function is what we excel at,” says Lulu Faddis, Chief Designer and Creative Director. “We are so scientifically savvy when it comes to fabric, ensuring technologies are not simply topical but come from the innate features of the yarns…it’s a priority to us to use only the best of the best,” she adds. “Our TEAM54 Tour Pros say the Luke is a versatile piece for layering on chilly mornings or breezy winter afternoons,” Faddis adds. “Transitional pieces like this can be worn on course, in the office, out for coffee or for a fall walk,” she adds.

To learn more, visit www.chase54.com.