Monday, March 30, 2015

Nexbelt Staff Professionals Jarrod Lyle, Jim Furyk to be Honored at GWAA Awards Dinner

(RANCHO CUCAMONGA) - Nexbelt Staff Professionals, Jarrod Lyle and Jim Furyk, are set to be honored by the Golf Writers Association of America (GWAA) at their 43rd Annual Awards Dinner on April 8 in Augusta, GA during Masters Week. Lyle will receive the Ben Hogan Award, which is given to a person who continues to be active in golf despite a physical handicap or serious illness. Furyk will receive the ASAP Sports/Jim Murray Award as a player who is cooperative and accommodating to the media.

Lyle has a medical exemption after defeating leukemia for a second time, and is now battling to retain his full card on the PGA Tour. If he can earn approximately $300,000.00, he will retain his card.

Lyle said he hit the ball better recently at Puerto Rico Open than he has since his return last spring. He received a sponsors' exemption to play in the Valero Texas Open this week in San Antonio, and is hopeful that he will receive some additional sponsors' exemptions this season.

"Puerto Rico was, from tee to green, the best I had hit it all year," Lyle wrote in his blog on Jarrodlylegolf.com. "The first day it was blowing about 30 miles an hour all day and I missed one fairway for the day. I hit 13 greens and had 14 pars and four bogeys. I hit it even better the second day and gave myself about seven putts from inside 10 feet for birdie and missed them all. I was extremely disappointed with the week, but took a lot away from it. There are so many positives; my ball striking is getting to the place where I feel I can be competitive, my course planning is where it needs to be (and) I am thinking my way around the course very well and keeping myself out of trouble."

"Jarrod's story is so inspirational," said Eddie Rowland, Co-Founder of Nexbelt. "If anyone deserves the chance to earn his Tour Card back...its Jarrod. He's battled cancer not once, but twice. He's so close to putting it all together. I really hope some of these sponsors take his amazing story into consideration and give him the exemptions he needs to earn his full Tour Card back. I can tell you this, we're all pulling for him."
Nexbelt is known for their innovative technology and providing golfers with the maximum comfort and minimal adjusting. The unique ratcheting system called PreciseFit allows the wearer to adjust the belt in ¼ inch increments, providing the golfer with the best fit, feel, and fashion.

Nexbelt is 100% committed to offering its customers superior customer service and the most innovative and technologically advanced products available.

Nexbelt's DRIVE Vision....
Deliver what we Promise with Integrity.
Retain the Human touch
Invest in Good People generously.
Value our Customers Unconditionally.
Embrace Change with Innovation.

Company Founders, Tom Hunsucker, and Eddie and Francis Rowland started Nexbelt in 2010 with a vision to reinvent the way Americans buy, sell and wear their belts. Tired of the old outdated pin/buckle system, they set their sights on creating a belt that would be both adjustable and highly fashionable at the same time. Out of this passion, Nexbelt, "The Belt With No Holes" was born.

For more information about Nexbelt, visit www.Nexbelt.com.

‘History, Certainty and Passion’ – Key Cornerstones of Costa Brava-Barcelona 2022 Ryder Cup Bid

HRH King Felipe VI announced Honorary President of Spain’s bid as Ryder Cup Europe conduct evaluation visit

(RELEASE) - ‘History, certainty and passion’ were identified as the principal cornerstones of the Costa Brava-Barcelona 2022 Ryder Cup bid during Ryder Cup Europe’s evaluation visit of Spain’s candidacy.

The two-day trip consisted of a tour of the iconic cities of Barcelona and Girona, as well as the proposed future host venue, PGA Catalunya Resort. Ryder Cup Europe were also briefed on the transport, security and accommodation solutions Costa Brava-Barcelona would, if selected, implement in order to host golf’s biggest global event in Catalunya in 2022.

During their stay, Ryder Cup Europe were also advised on the operational, commercial and legacy proposals of Spain’s bid, and had the opportunity to meet the bid’s most senior sponsors, including both political and business leaders.

The trip concluded with a formal reception with the Mayor of Barcelona and a visit to one of Catalunya’s unique attractions, which saw members of Ryder Cup Europe hit some golf balls on the hallowed turf of FC Barcelona’s Camp Nou stadium.

Spain’s bid enjoys support from the highest levels, including from His Royal Highness King Felipe VI, who has accepted the Honorary Presidency of the Costa Brava-Barcelona 2022 bid for The Ryder Cup.

Gonzaga Escauriaza, President of the Royal Spanish Golf Federation (RFEG), said: “It was with great pleasure that we welcomed our good friends from The European Tour and Ryder Cup Europe to Costa Brava-Barcelona.  Our bid is centred on three concepts – History, Certainty and Passion. No other country in mainland Europe has contributed more to European and Ryder Cup golf, and our proposed venue is one of the finest and best linked in Europe. Furthermore, our bid sponsors share a unified passion to bring one of the world’s biggest sporting events to Catalunya in 2022.”

Ivan Tibau, Secretary General for Sport for Catalunya, said: “I am delighted that we were able to share with The European Tour and Ryder Cup Europe our vision for The 2022 Ryder Cup Match.  In Catalunya, we have a unique offering which comprises two iconic gateway cities in Barcelona and Girona, the beautiful Costa Brava and the Pyrenees, as well as extensive and recent experience of delivering some of the world’s largest sporting, corporate and commercial events.”

Denis O’Brien, owner of PGA Catalunya Resort, said: “From its inception, our Stadium course was designed and built to host the world’s largest events – and hosting The 2022 Match will be the realisation of this vision. This bid has our full commitment.”

The European Tour will announce the successful host nation for The 2022 Ryder Cup in Autumn 2015.

Adams Golf Announces Blue Line of Products

Giving Golfers More Air More Consistently with new ‘Easy Launch System’

(Carlsbad, Calif.) – Adams Golf, an industry leader in hybrid innovation and technology, today announced the arrival of the new Blue line of products, a uniquely designed set of clubs inclusive of a driver, fairway, hybrid and combination iron set. Each piece in the Adams Blue set was created to help golfers get the ball in the air more easily and more consistently.

All in, Blue delivers an aesthetically-pleasing and confidence-inspiring lineup of clubs, with each product in the line featuring Adams’ new, proprietary Easy Launch System.

Adams’ Easy Launch System is comprised of three key performance features that work together to give golfers more air. Combine these features with an internal draw bias and a pleasing, inviting shape at address and the result is Blue: a line of clubs that work for the golfer to make the game more fun and less intimidating.

The first feature of the Easy Launch System, which derives its heritage from previous Adams models, is the Velocity Slot Technology on the soles of the clubs, which delivers more flex from the clubface and produce more consistent ball speed at impact. This leads to improved distance and accuracy, resulting in increased enjoyment for a wide range of golfers who will realize the performance benefits of Blue.

The Easy Launch System also implements low/back CG, which can be found in all metalwoods and irons throughout the Blue lineup. By keeping the center of gravity low and as far back as possible, it allows for higher launch, more spin, and ultimately more air time on all shots. When the ball stays in the air, it flies farther. Blue’s CG placement will help many swing speeds and swing styles achieve optimal launch conditions.

In addition to the Velocity Slot Technology and low/back center of gravity, new Adams SlimTech shafts have been integrated into Blue, utilizing narrower shaft tip diameters to promote lower kick points and high launch conditions from any lie on the course.

o    Driver & Fairway – .320mm tip (vs .350 in most standard products)
o    Hybrids & Irons – .350mm tip (vs .370 in most standard products)

“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said Brian Bazzel, Senior Director, Product Creation. “Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers.”

Pricing, Techy Stuff and When Golfers can Get More Air

For those looking to get more air, the entire Blue line is available at retail beginning April 3.

Blue Driver will be available in three different lofts (9.5°, 10.5° & 12°) with a 55g Aldila SlimTech shaft at an MSRP of $299.

Blue Fairway is offered in three lofts (15°, 19° & 22°) with a 55g Aldila SlimTech shaft at an MSRP of $199, while Blue Hybrid is available in four lofts (19°, 21°, 23° & 25°) with a 55g Aldila SlimTech shaft at an MSRP of $179.

Blue Irons are sold as a combination set including a 3 and 4 hybrid along with the 5-iron through pitching wedge at an MRSP of $699 for steel (True Temper Dynalite SlimTech 85g) and $799  for graphite (SlimTech by Aldila 55).

To learn more about Blue and getting more air, visit AdamsGolf.com.

FORE Georgia Announces Results of Reader Travel Study

(MARIETTA, GA) - FORE Georgia (www.ForeGeorgia.com), the "Official Golfers' Magazine of the Georgia PGA", announced the results of a Reader Travel Survey they had administered by Golf Industry Services recently.

Conducted by Kirk Pagenkopf, President of Golf Industry Services, the purpose was to survey FORE Georgia's database of 43,110 opt-in, avid golfers in the state of Georgia to determine their desire to travel to play golf, understand where they travel and the frequency of their travel and to learn what if any changes in the editorial of the magazine would be desired by the current audience

The Executive Summary of the Travel Study included the following:

FORE Georgia has a mostly male, 45+ readership that plays golf at both private and public facilities, is very engaged in golf and a better than average engagement in golf travel with more than 80% indicating that they travel specifically to play golf. Frequency of travel is also higher with the majority of readers traveling more than three times per year.

The digital readership of FORE Georgia was actually higher than current industry norms. This is an indication of the readers' use of technology and their willingness to engage in digital content. Use and application of technology provides obvious benefits to FORE Georgia for the use of video and other rich content especially well-suited for travel content.

The mode of transportation is consistent with geographic travel and destinations in the Southeast region of the US. FORE Georgia readers travel to all of the traditional Southeast Regional golf destinations with regular frequency. One of the stats that are higher than normal is the readers' willingness to travel more than 6 hours by car. While not a majority of the readership, there are a significant percentage of readers that are willing to drive 6+ hours to play golf. This data point would indicate that the editorial and content from all surrounding states would be welcome information for the FORE Georgia reader.

Additional travel content and editorial is also supported by the methods of booking travel. FORE Georgia readers book travel direct with the resort or directly online. This would indicate that the reader is seeking golf travel information that will help them book the trip.   Travel specials, unique offers and other content directly related to activation is strongly recommended.

Another factor influencing travel content is the number of non-golf travelers with the groups. More than 40% of readers indicate that non-golfers travel with them. This data point would indicate the need to integrate non-golf edit into the overall mix. For example, content on golf resorts that have other amenities or regions that offer more than just golf is important to the readership of FORE Georgia Magazine.

Overall, FORE Georgia Magazine and their readership would benefit from a comprehensive travel editorial strategy to include resort features, destination profiles and other types of golf related travel content. One data point of significant interest is the FORE Georgia reader interest in travel specials with nearly 80% of all readers interested in travel special and information.

The results show that amongst FORE Georgia readers:  
* 81.82% want to see more golf travel editorial.
* 89.42% travel to play golf.
* 43.33% travel to play golf in the southeast.
* 74.81% want to receive Stay & Play specials from resorts.

"Georgia has long been recognized as a vibrant travel market," said Ed Bowen, Director of National Sales for FORE Georgia Magazine. "80% of FORE Georgia's readers reside in the Atlanta area and have ready access to the world's busiest airport with direct flights to golf resorts worldwide. As a feeder market for southeastern golf resorts, Georgia's avid golfers are a one tank trip away from thousands of challenging golf experiences. In the June 2015 issue, FORE Georgia will spotlight southeastern destinations with features on accommodations, amenities and of course, GOLF."

For more information on FORE Georgia, visit www.ForeGeorgia.com or contact them at foregeorgia@comcast.net.

Sunday, March 29, 2015

Ben Hogan Golf Equipment to Begin Taking Orders for Ft. Worth 15 Irons and TK 15 Wedges

All purchases are backed by The Hogan Promise

(FORTH WORTH, TEXAS) – Ben Hogan Golf Equipment Company is pleased to announce that it is now taking orders for the new Ft. Worth 15 irons and TK 15 wedges – allowing golfers to once again become a “Hogan Player.”

“The response that we have seen from consumers and trade alike since our launch at the PGA Show in January is truly amazing,” said Terry Koehler, President/CEO of the Ben Hogan Golf Equipment Company.  “We are extremely excited to make these clubs available to the public today on www.BenHoganGolf.com.”

The Hogan Promise
Mr. Hogan was committed to providing golf equipment that was second to none, and today is no different.  The Hogan Promise allows golfers who purchase a set of clubs to try the clubs for up to 30 days, and if they do not meet their standards for appearance, feel or performance, they can receive a full money back refund.

“Everybody is well aware of the stories of how committed Mr. Hogan was to producing high quality golf equipment,” said Koehler.  “We continue this commitment today.  We also understand that while golfers are extremely excited about new products, buying a set of premium irons and wedges is a large purchase, and we want to assure them that we will stand behind our products to provide them with the best experience possible.”

“We encourage every consumer to go through our revolutionary HoganFitTM online analysis and fitting system,” said Koehler. Unlike anything in the industry, the HoganFit and PreciseLoft online fitting system provides golfers with their own unique loft matrix, aligning precision gapping throughout the set. “The HoganFit system was created to give golfers a way to customize loft while optimizing distance control,” added Koehler.  “With 44 loft options available, only Ben Hogan Golf Equipment will provide the most accurately custom-matched set of irons in golf. It’s the only way to bring precision back to iron and wedge play.”

Pricing and Availability
The Ft. Worth 15 irons and TK 15 wedges will retail for $149 per club with KBS Tour V and Tour 90 steel shafts and $164 per club with Recoil 660 and 680 graphite shafts. Clubs are available at www.benhogangolf.com.

“We continue to expand our network through select pro-shops and retailers throughout the country that have a strong focus on custom fitting to provide the golfer with the level of precision Mr. Hogan would have expected,” stated Koehler.

“As a long time golf professional, it meant a lot to be a ‘Hogan Account’,” said Brad McCollum, Director of Partner Development. “We are truly excited to bring this iconic brand back to where it belongs – to those people that are the true experts of the game.”

Saturday, March 28, 2015

SKIMP, Stylish Accessories Collection, Hires Midwest Sales Reps

(JUPITER, Florida) – SKIMP, a lifestyle collection of fashionable, colorful accessories to be worn on or off the golf course, has added two additional territorial sales representatives, covering parts of the Midwest. They will join the team of sales professionals already in place for SKIMP. All these sales professionals, knowledgeable and experienced, will play an important role in the nationwide expansion of SKIMP products into golf and retail shops coast to coast.

“SKIMP accessories, already popular in Europe, now are gaining interest and recognition throughout the U.S,“ said Laurent- Alix Huguet, CEO of H4 Distribution, which distributes SKIMP products throughout the U.S. “We welcome these new sales representatives to our team.“

A first-time exhibitor at the PGA Merchandise Show in January, SKIMP enjoyed an exuberant reception in displaying its snazzy array of belts, watches and carry bags for men and women. SKIMP products, presented in easy-to-display packaging to conserve space in golf and retail shops, are priced attractively and appeal to golfers of all ages.

The newly-hired SKIMP sales representatives are as follows:
• Dave Jacobs, Illinois & Kentucky
djacobs010@gmail.com
217-899-1651
• Loni Ruediger, Missouri & Kansas
loniruediger@yahoo.com
636-236-1689

Plans call for more SKIMP sales representatives to be added in the future.

For more information, see www.birdietown.com.

Focus Golf Products Announces a Website Redesign

Focus Golf Products partners with Click4Corp, a web design company based in Plano, TX to create their new website

(Plano, TX) - Focus Golf Products has decided to update their website with a modern presentation of the site's content. The emphasis on flat design creates a simple and elegant user experience, and accents the golf inspired color scheme that matches the Focus Golf Products Logo. The products offered as well as pictures related to the company will be featured on the site. Products and their descriptions will be easily accessible through the website navigation menus.

The site will feature responsive web design technology, which is a major leap to creating a high profile website. The site will have adaptive elements that can rearrange and resize based on variables such as screen size, resolution, browser type, and more. This means the site will be able to tap into more internet traffic than before by not limiting the devices users can view from. The user experience will also be optimized for all devices, providing simple navigation of information. With an ever expanding amount of traffic originating from mobile devices, now more than ever is the time for Focus Golf Products to move to a site that is updated to 2015 web standards.

The site also creates links to social media and Youtube to help create a beneficial public image and good reputation. This also promotes connection of current and potential customers to Focus Golf Products. This communication is beneficial for the business as well as the users. For example, the Youtube account for Focus Golf Products provides videos that showcase their products fully, as well as used so buyers can see exactly what to expect.

For more information: www.focusgolfproducts.com.