Thursday, July 30, 2015

Eight PGA Professionals to be Chronicled in CBS Special, 'The Road to the PGA Championship'

Show Debuts Aug. 2

(PALM BEACH GARDENS, Fla.) – The PGA of America’s annual CBS Special, “The Road to the PGA Championship,” focuses on eight competitors in the 97th PGA Championship at Whistling Straits, including defending PGA Champion Rory McIlroy, and 12-time PGA Tour winner Steve Stricker.

CBS will debut “The Road to the PGA Championship” nationally on Sunday, Aug. 2, from 2 p.m. - 3 p.m., with three separate one-hour rebroadcasts on the Golf Channel taking place Aug. 5 at 4 p.m. and 7 p.m., and Aug. 6 at 5 a.m. (all times ET).

The Road to the PGA Championship chronicles the journey of two-time PGA Professional National Champion Matt Dobyns, of Lake Success, New York, whose victory at the 48th PGA Professional National Championship was highlighted by a dramatic birdie on the 72nd hole. Dobyns will be playing in his second PGA Championship.

In addition to Dobyns, five PGA Club Professionals who are competing at Whistling Straits are profiled in the program, including:
* Brian Cairns of Walled Lake, Michigan
* Ryan Helminen of Menasha, Wisconsin
* Jeff Olson of Delaware, Ohio
* Ben Polland of Manhasset, New York
* Bob Sowards of Dublin, Ohio

Wyatt Worthington II of Reynoldsburg, Ohio, a PGA Golf Management University graduate who missed a berth in this year’s PGA Championship in a playoff, is also featured.

The PGA Professionals highlighted instructing and mentoring their PGA Tour students are:
* Dennis Tiziani, Steve Stricker’s father-in-law
* Michael Bannon, a long-standing member of the PGA of Great Britain & Ireland, who has worked with World #1 Rory McIlroy for nearly two decades

The program also features prominent representatives to speak on behalf of Whistling Straits: Herb Kohler, Executive Chairman of Kohler Co.; Pete Dye, Hall of Fame golf course designer;
and Jim Richerson, PGA General Manager and Group Director of Golf for Kohler Co.

The PGA Championship is one of the premier golf events conducted by the PGA of America. Others include the Ryder Cup and the Senior PGA Championship presented by KitchenAid. The PGA Championship perennially features the strongest field, the fairest set-up and deepest international lineup of any major golf championship. The 2015 PGA Championship will feature one of the largest purses of any major championship ($10 million). Since 1916, golf's best professionals have won the PGA Championship, including: Rory McIlroy, Tiger Woods, Phil Mickelson, Vijay Singh, Raymond Floyd, Lee Trevino, Jack Nicklaus, Sam Snead, Byron Nelson, Ben Hogan, Gene Sarazen and Walter Hagen.

For more information about the PGA of America, visit PGAMediaCenter.com.

GolfBoard Now Available at Mauna Kea Resort

First Resort on Big Island to Introduce Fleet of Surf-Inspired, Motorized Golf Vehicles

(BEND, OR) – GolfBoard – the first and only substantive, surf-inspired, motorized golf vehicle built specifically for the sport – is now available at Mauna Kea Resort’s award-winning Mauna Kea Golf Course and Hapuna Golf Course.

The first on the Big Island to offer GolfBoards, the resort’s fleet of 24 is the largest of any facility in Hawaii. GolfBoarders will surf the earth as they travel from shot to shot allowing them to fully experience the diverse volcanic terrain of the iconic courses.

“Not only is Mauna Kea a world-class destination, it’s an ideal setting for GolfBoarding,” says Jeff Dowell, President of GolfBoard. “Having a partner with such a storied heritage is an ideal platform for our brand.”

Conceived by Bally Total Fitness Founder Don Wildman and legendary surfer Laird Hamilton, GolfBoarding is an entirely new way to traverse the golf course. The four-wheeled board allows users to turn by simply shifting their body weight in a carving motion akin to snowboarding or surfing.

“We’re introducing GolfBoards to appeal to younger players by allowing them to surf the earth,” says Josh Silliman, Director of Golf at Mauna Kea. “Additionally, we hope avid players will enjoy a fast, fun and active golf experience.”

Powered by a rechargeable lithium-ion battery, GolfBoards are ultra-durable and built with a safety-first mantra to provide golfers a more active alternative to riding in a cart.

Early adopters of GolfBoard have seen an increase in rounds played, revenue and an improvement in pace of play. Advanced technology allows GolfBoarders to customize board settings and configurations to their riding preference including adjusting speed settings from 6 to 14 mph via simple, one-touch stability bar switch.

Available since April 2014, in addition to Mauna Kea, GolfBoard is now offered at almost 100 courses in the US, Canada, and Mexico. More than 300 additional private, daily-fee and resort courses are scheduled for product delivery over the next 90 days, and hundreds of individual golfers – including PGA Tour stars and A-List celebrities – have purchased units.

More information: www.GolfBoard.com, 888.328.2841 and www.PrinceResortsHawaii.com.

Buffalo Brand Invigoration Group to Promote ‘Youth on Course’

(RESTON, VA) – Youth on Course has selected Buffalo Brand Invigoration Group to manage a publicity and media relations campaign that stimulates nationwide growth for the non-profit organization.

Providing children and teens with special access to golf and its numerous benefits, Youth on Course has engaged nearly 15,000 youngsters through a curriculum emphasizing healthy lifestyles, academic success, and college and career development.

Buffalo will promote Youth on Course’s affordable green fees of $5 or less, college scholarships and mentorship opportunities through paid internships and caddie initiatives. Since 2011, fundraising has led to roughly 380,000 subsidized rounds of golf and more than $600,000 in educational awards.

Youth on Course started in northern California, expanded statewide and extended into Oregon, Idaho, Nevada, Arizona and Utah.

“The rapid adoption and success of Youth on Course in California and western states means growth across America is within reach,” says Adam Heieck, Executive Director of Youth on Course. “Buffalo is the ideal partner to help spread the word and help make this goal a reality."

"Empowering young people is essential to strengthening golf for future generations,” says Rich Katz, Managing Director of Buffalo. “Youth on Course has built a scalable framework to impact even more lives, and Buffalo is poised to share their inspirational stories.”

Headquartered in Reston, VA, Buffalo has offices in New York, Boston, Denver, Minneapolis, Raleigh and Richmond. Its public relations, strategy development, integrated marketing, social media and design work in the golf, sport and lifestyle sectors increases awareness, market share and profits for companies and organizations operating in more than 40 countries. The LPGA, World Golf Foundation, Nicklaus Brands, ECCO, ARCCOS Golf, Galvin Green, GolfBoard, PGA National Resort & Spa, Sea Pines Resort, BOYNE Golf, Telluride Ski & Golf Resort and the Kauai Visitors Bureau are among Buffalo’s clients.

Additional information: www.youthoncourse.org, 831.625.4653; www.BuffaloBIG.com, 703.761.1444.

Golf Channel Posts Most-Watched July Ever

Golf Channel Remains No. 1 Most-Affluent Network in All of Television for Both Total Day and Primetime in July

(ORLANDO, Fla.) – Fueled by its most-watched Open Championship Week on-record, Golf Channel has posted its most-watched July ever and served 14.1 million unique viewers (+7% YOY). A record 112,000 viewers per minute tuned into Golf Channel in July (Mon-Sun 6AM-6AM), representing a 20% year-over-year increase compared to July 2014 (93,000) according to data released by The Nielsen Company.

GOLF CHANNEL JULY VIEWERSHIP COMPARISON
2015: 112,000        
2014: 93,000 (+20%)
2013: 95,000 (+18%)
2012: 95,000 (+18%)
2011: 70,000 (+60%)
2010: 72,000 (+56%)

Additionally, Golf Channel retained its status in July as No. 1 most-affluent network in all of television with the highest median household income for total day viewership (No. 2 VH1 Classic, No. 3 CNBC round out the top three networks for this metric). Golf Channel also was the No. 1 most-affluent network in all of television in primetime (No. 2 VH1 Classic, No. 3 E! Entertainment).

GOLF CHANNEL DIGITAL POSTS RECORD TRAFFIC ACROSS ALL KEY PLATFORMS AND METRICS
While monthly digital traffic data is not final until the end of the calendar month and will include two days of live coverage of the Quicken Loans National, Golf Channel Digital’s traffic through Tuesday, July 28 already has set several monthly records, according to Adobe Site Catalyst:
* Golf Channel Digital 96.4 million page views (+51% YOY) – Best Month Ever Record
* Golf Channel Digital 18.1 million visits (+39% YOY) – Best Month Ever Record
* GolfChannel.com 6.0 million unique visitors (+9% YOY)

Additionally, 8.8 million minutes (+96% YOY) of digital content has been streamed via Golf Live Extra and 24/7 players on mobile and desktop devices through July 28.

UPCOMING LIVE EVENTS ON GOLF CHANNEL AND GOLF CHANNEL ON NBC
Golf Channel and Golf Channel on NBC will carry momentum of this record viewership and traffic into the final stretch of the golf season, with a slate of live golf coverage and in-depth news and analysis, including:
* PGA Championship Week (August 10-16): Golf Channel will televise nearly 60 hours of live news coverage surrounding the 2015 PGA Championship from Whistling Straits in Wisconsin, beginning Monday, Aug. 10. Golf Central’s Live From the PGA Championship will lead the network’s programming throughout the week, with live reports, analysis and developing storylines from the final men’s major championship of the season.
* The FedExCup Playoffs (Beginning Thursday, Aug. 27): The PGA TOUR season culminates with the four-event FedExCup Playoffs, with $10 million being awarded to the 2015 FedExCup Champion. Golf Channel and Golf Channel on NBC will provide viewers with exclusive coverage of the Playoffs, beginning with The Barclays (Aug. 27-30: Plainfield, N.J. - First and Second Round coverage / Early-Round Weekend Coverage); the Deutsche Bank Championship (Sept. 4-7: Norton, Mass.); the BMW Championship (Sept. 17-20: Lake Forest, Ill.) and the TOUR Championship by Coca-Cola (Sept. 24-27: Atlanta, Ga.)
* The Evian Championship (Sept. 10-13): The fifth and final major on the LPGA Tour schedule, the Evian Championship in France will air live on Golf Channel beginning Thursday, Sept. 10, and the conclusion of Final Round play will air Sunday, Sept. 13 on NBC.
* The Solheim Cup (Sept. 18-20): The 14th edition of the biennial International Match Play competition pits the top female golfers from the United States against Europe’s best. Golf Channel’s live coverage begins on Friday, Sept. 18 in Germany and the United States team will look to avenge their first loss ever on home soil after falling to the Europeans at Colorado Golf Club in 2013.
* The Presidents Cup (Oct. 8-11): Jack Nicklaus Golf Club in South Korea will play host to the 11th Presidents Cup, a biennial International competition between the Unites States and the rest of the world (outside of Europe). Golf Channel will air live overnight coverage of all four days of competition beginning Thursday, Oct. 8, and NBC will air highlights on Saturday-Sunday, Oct. 10-11.

WellPutt to be Sold in The Golf Warehouse

Collection of Innovative Training Aids for Putting and Full-Swing Play to be Available in TGW Retail Store and on TGW Website

(JUPITER, Florida) – WellPutt, a collection of training aids that are original, innovative and effective for golfers of all skill levels, will be available for purchase at TGW (The Golf Warehouse), both online and in the retail store, in Wichita, Kan. TGW will carry WellPutt training aids, including the award-winning Welling Putt Mat, favored by instructors and golfers who prefer to practice putting indoors. Welling Putt Mat won the 2013 Golf Europe ProductAward in the training-aid category. WellPutt’s Arc to Arc 5, for improving the technicality of one’s putting stroke, also will be sold at TGW.

“Golfers now will have the opportunity to see, try and purchase WellPutt training aids at TGW retail store,” said Laurent-Alix Huguet, CEO of H4Distribution, which distributes WellPutt products across the U.S. “WellPutt also will be available for purchase on tgw.com.

“We are pleased to provide these additional purchasing options to players everywhere who are discovering the extraordinary merits of the WellPutt line of training aids.”

WellPutt training aids are designed to help golfers refine both their putting and full-swing strokes, and boost their confidence around the greens and throughout the golf course. After honing their play with WellPutt training aids, golfers can execute with a new degree of accuracy on the links.

WellPutt training aids allow golfers to engage in purposeful practice that is simple and efficient while producing noticeable results.

For more information, see www.tgw.com and www.h4distribution.com/wellputt.

Wednesday, July 29, 2015

Sunice Appoints New Special Markets Senior Sales & Business Development Manager

(Montreal, Quebec) - Sunice (www.sunice.com) announced that John Furnish has joined the company to develop and manage the "Special Markets / Promotional" business within North America. John Furnish comes to Sunice with a wealth of experience within the "Special Markets / Promotional" apparel industry having spent over 20 years in the business with companies including; Guru Sportswear, The Promotional Specialists, GEAR For Sports and Reebok.

John Furnish
"I am excited and proud to begin this new challenge of developing the Sunice brand within the North American promotional marketplace." said John and added: "Sunice is the perfect fit for the growing trend within this business towards retail brands that offer a significant value proposition. I feel fortunate to be joining such a respected company that prides itself on premier quality products and service."

Conrad Tappert, President of Sunice said, "John's wealth of experience and industry knowledge in the "Special Markets / Promotional" market is a key addition to the Sunice family. We view his appointment as a sign of our commitment to developing the business within this market. With our new operating and customer service systems combined with the demand for Sunice products in the "Special Markets / Promotional" market led us to look for an addition to our growing team. I'm confident that John will play a key role in developing the Sunice business in this market."

DST Golf’s Compressor Used by RBC Canadian Open, Omega European Masters Champions

DST Users Win Three Tournaments in One Day - including the Le Vaudreuil Golf Challenge

(SALISBURY, England) – DST Golf – developer and manufacturer of ground breaking warm up clubs that benefit players of all skill levels – confirms that Danny Willett, Ryan Fox and the winner of the RBC Canadian Open all practice for tournament play with DST Golf’s Compressor warm-up clubs.

DST Golf has reached an unprecedented milestone in the golf industry, with more than 200 PGA and European Tour players trusting the revolutionary warm-up clubs to prepare for competition play. Designed with a scientifically-curved shaft to help golfers locate, train and perfect the Optimal Impact Position, DST clubs have become a common sight on driving ranges worldwide. In the past two months alone, DST Compressor usage has increased on Tour by over 50 percent, making it the No. 1 training club among top players and coaches alike.

“We want to congratulate these top players on their well-deserved wins and delight in the fact that they trust our clubs to optimize their performance,” says Bertie Cordle, founder and CEO of DST Golf, “With the Compressor, players of any skill level will immediately feel if their hands are not in the correct position at impact. The club effectively enables golfers to experience what the correct compression of the ball should feel like.”

Popular also among top ranked swing coaches, the curved shaft of the Compressor is engineered to replicate the shape of a normal shaft in the optimal impact position. This unique design helps golfers learn how to control the club face through impact and compress the ball, which leads to improved consistency, control and accuracy. Additionally, the club’s “Hand Position Alignment Marker” ensures players replicate the optimal impact position at set-up, thus simplifying the swing and ingraining the muscle memory needed to consistently achieve this scientifically-proven ideal position.

Developed by a former European Challenge Tour player after years of research on the biomechanics of impact, the DST Compressor teaches the golfer two things: how to swing the club on plane and how to maintain tension in the shaft until after impact. These are the two critical aspects to achieve better ball striking, control, consistency and accuracy.

For more information and access to in-depth technology videos, visit www.dstgolf.com.