Golf Pride Adds New Model to Tour Wrap Family with MicroSuede Technology for Added Traction

(PINEHURST, N.C.) - Golf Pride, an industry leader in grip innovation and the #1 Grip on Tour, announced today it will be expanding its popular Tour Wrap family with the new high-performance Tour Wrap MicroSuede. This new line extension to the Tour Wrap series, is engineered with an additive finishing process that produces a brushed surface finish, delivering both a uniquely soft feel and added traction.

As part of the Tour Wrap family, the grip features the popular wrap style grip construction for enhanced finger nesting. The wrap grip design provides a differentiated feel, which players continue to gravitate towards, with nearly 40% of all consumers who purchase Golf Pride grips choosing to utilize that style.  With the new MicroSuede, the added traction delivers a high-performance wrap design for players to more effectively manage moisture in higher humidity areas or wet conditions.

“The Tour Wrap franchise has an incredibly loyal following,” said Bruce Miller, product manager, Golf Pride. “In fact, the Tour Wrap is Golf Pride’s 3rd best-selling grip series. This new MicroSuede technology feels very different than anything else in the family. While the Tour Wrap 2G is renowned for delivering high tack, the new Tour Wrap MicroSuede provides incredibly soft traction. It instantly conveys confidence, while providing a unique feel, different than any other wrap style grip we have made.”

The Tour Wrap MicroSuede will be available in both standard and midsize, in a distinctive smoke grey color, and is priced at $5.99 and $6.49, respectively. MicroSuede will hit retail in August 2019.

For more information on the Tour Wrap MicroSuede and the entire 2019 Golf Pride product offering, visit www.golfpride.com.