(Covington, Ga.) — This weekend in Biloxi, MS, Bridgestone Tour Team member Fred Couples kicked off his 2012 Masters tune-up in grand fashion, winning his 7th career Champions TOUR event in just his 30th Champions start. Couples relied on the new Dual Dimple Technology TOUR B330 golf ball and J40 Dual Pocket Cavity Back irons (3-PW) from Bridgestone to record a fieldbest 21 birdies for the week - including a thrilling 8-footer on the final hole to win the Mississippi Gulf Resort Classic by a shot.
In addition to leading the field in birdies, Couples fully showcased the longer distance and better accuracy of Bridgestone’s new Dual Dimple Technology, finishing 2nd in Driving Distance and T3 in Greens-in-Regulation for the tournament. Couples started the week with a bang recording 10 birdies in Friday’s opening round en route to a course-record setting, 9-under par 63.
“The Masters is probably the tournament that means the most to me of any stop on Tour, so it will be nice to go there with a little momentum,” said Couples. “The new ball is longer and easier to control in the wind. I drove it pretty well in Biloxi, and I hope that carries over to Houston and Augusta.”
Bridgestone’s new TOUR B330 ball features the company’s proprietary Dual Dimple Technology cover for optimized aerodynamic performance. The cover’s smaller inner dimples increase thrust power at launch for greater distance while the larger outer dimples promote a shallow angle of descent for increased roll out on landing. The result of the improved performance at both takeoff and landing is greater overall distance performance and a more consistent wind-cheating ball flight.
The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen) and are available now at select golf courses and golf specialty and sporting goods retailers nationwide.
Visit www.bridgestonegolf.com to see Bridgestone Golf’s entire 2012 Tour Team and to view the complete lineup of new products.