(Playa Vista, CA) – Kastner & Partners, North America, known for its iconic work on Red Bull and previous work with adidas Golf, announces its newest account win, Honma Golf.
As AOR for the internationally acclaimed golf brand, K&P will handle brand identity, in-store activation, social media, digital, branded experiences, events, video and content production.
With this win, K&P is set to shake up the category and bring flavor to golf in a way that’s never been done. After a rigorous multi-agency review, K&P rose to the top with its proven ability to grow international brands and unconventional vision for launching Honma in the US.
“Kastner & Partners was the most creative agency Honma met with. If anyone is capable of breaking through the market, they are.” –Adam Sheldon, General Manager of Honma Golf US.
As an industry leader, Honma is already at the top of the golf game. Just say the word “Honma,” and the world’s best golfers will know you mean quality, craftsmanship and performance. For over 50 years the brand has been driven by one principle: making golf clubs as a craft and art form, not a manufacturing process.
“Yes, Honma makes the best golf clubs around. But now we use creativity to breathe new life into the industry, and put the swag back into the game … that’s a magic recipe that’s set to change golf culture forever.” –Brandon Rochon, CCO, Kastner & Partners, North America
For more information, visit www.honmagolf.co.jp.