(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – posted its most successful two quarters in history during the first half of 2017, with total units shipped eclipsing previous company benchmarks.
Another sales driver came from introduction of Bridgestone’s proprietary BFIT golf ball fitting launch monitor app designed to help players quickly identify the Bridgestone ball best suited to their games. It is based on the company’s proprietary Ball Fitting system that uses data gathered to drive research and development. This real-world understanding of players’ needs has informed numerous technological breakthroughs. More information about Bridgestone’s ball, club and accessories offerings is at www.bridgestonegolf.com.
Other contributors include focus on hyper-targeted digital marketing that raised brand awareness and product trial among audiences seeking unmatched performance from their golf balls and the roll-out of the e6 SOFT and e6 SPEED balls, which were met with critical acclaim from retailers, consumers and media. Sales of the company’s B330 series was bolstered by Bridgestone’s Bryson DeChambeau and Hudson Swafford winning on the PGA Tour and Fred Couples capturing two Champions Tour titles.
“Innovation is part of everything we do, not only creating the best product, but how we market it to help customers realize the benefits inherent to our golf balls,” says Angel Ilagan, President and CEO of Bridgestone Golf. “While we’ve read many reports about golf’s decline, Bridgestone has proven that by focusing on innovation and the needs of consumers we are able to thrive and grow.”
Continuing the incredible momentum built during the first half of the year, Bridgestone recently announced the TOUR B series golf balls. Consisting of four models – X, XS, RX and RXS – the line is the most technologically advanced in company history and replaces the storied B330 series, providing unmatched feel, accuracy and distance over competitors. TOUR B balls will be available at retailers nationwide and on Bridgestonegolf.com beginning October 2.