(FAIRHAVEN, Mass.) - Pinnacle understands golfers' passion for the game and how important confidence is to playing well. While they want powerful distance, golfers also want a golf ball with great feel and short game control. A long-standing leader in the distance and value golf ball category, Pinnacle streamlines its previous four-model family into one performance target. Pinnacle Gold delivers powerful distance and soft feel along with exceptional quality and consistency, without breaking the bank. The new Pinnacle product line is offered in four options: Pinnacle Gold in Bright White and High Optix Yellow; and Pinnacle Gold Ribbon in Bright White and Clear Pearlescent Pink.
"The technology behind the New Pinnacle Gold delivers the best combination of powerful distance and soft feel," said Michael Mahoney, Director of Golf Ball Product Management, Acushnet Company. "Golfers looking for a simple choice do not have to trade-off distance for feel, as the new Gold golf ball is our best performing Pinnacle ever. The only choice a golfer needs to make is which color to play."
NEW PINNACLE GOLD AND GOLD RIBBON PERFORMANCE ADVANTAGE:
- Powerful distance for a bolder long game
- Soft feel for a sharper short game
- Exceptional quality and consistency
- Large, high-velocity, soft compression core
- Soft, ionomer cover blend
- New 332 spherical icosahedral dimple design in seven different sizes
- Pinnacle Gold is available in Bright White and a new High Optix Yellow designed to provide ultra-high visibility against the hues of blue and green
- Pinnacle Gold Ribbon is available in Bright White and Clear Pearlescent Pink
"Value is what you get for your money, not what you pay," said Mahoney. "Golfers can trust that every Pinnacle golf ball provides exceptional quality and value. We design and manufacture Pinnacle golf balls in our own world-class manufacturing facilities. Not only does Pinnacle offer pristine cosmetic quality, golfers can be assured of consistent performance from sleeve to sleeve and ball to ball."
The Pinnacle brand cares and has aligned itself with two special causes. The Folds of Honor Foundation is a non-profit organization that provides scholarships and other assistance to the dependents of families of fallen and disabled service members. The Susan G. Komen Foundation is dedicated to the fight against breast cancer through awareness and funding research towards a cure. In addition to making significant financial contributions, Pinnacle features the Folds of Honor logo on the Pinnacle Gold packaging and the Komen for the Cure icon on the Pinnacle Gold Ribbon packaging. The Komen pink ribbon logo is also stamped on the Gold Ribbon golf ball.
PRICE AND PROMOTION:
The new Pinnacle Gold and Pinnacle Gold Ribbon golf balls begin shipping Oct. 1 with an MSRP of $20 per 15-ball pack ($15.99 MAP). The Pinnacle Gold product will also be available in a 24-ball pack configuration with an MSRP of $30 ($24.99 MAP). Comprehensive merchandising initiatives will accompany the launch of the new Pinnacle Gold, including common messaging on the back of the packaging that conveys the performance benefits to the golfer, in-shop collateral, and widespread on-line promotion.