Tuesday, September 20, 2011

Adams Golf Takes the Next Step in Hybrid Technology with Introduction of Idea a12 OS Hybrid Irons and Idea a12 Hybrids

(PLANO, TEXAS) - Adams Golf, the category leader in hybrid iron technology, introduced the best-performing and easiest-to-hit hybrid iron set ever - the Idea a12 OS Irons. The a12 OS Irons feature deep undercut cavity-back irons, redesigned Transitional Hybrids (patented) as well as hybrids utilizing Velocity Slot Technology for the first time. These clubs will be available at select retailers beginning early October.

The newest generation of the Idea family, the Idea a12 OS hybrid irons are built with ultra thin faces, perimeter weighting and low CG's throughout the set. For the first time in a hybrid club, the Idea a12 OS hybrid utilizes Velocity Slot Technology to produce a spring-like effect across the entire face, which improves forgiveness and increases launch angle without increasing spin; this combined with the ultra thin face produces higher ball speeds increasing distance. The Idea a12 OS set also includes redesigned Transitional Hybrids with a "Truss Back" design allowing more weight to be distributed to the perimeter of the club lowering the center of gravity making them optimally suited for bridging the gap between the hybrids and the deep undercut cavity-back irons of the set.

"Engineers have long been trying to increase launch angle and ball speed without increasing spin rate with little success," said Michael Vrska, Director of Product Development at Adams Golf. "However, the spring-like effect produced across the entire face by the Velocity Slot Technology does just that, giving golfers increased distance, optimized launch and improved forgiveness."

The standard men's and senior sets are composed of three hybrids (4, 5, 6) featuring Velocity Slot Technology, two patented Transitional Hybrids (7, 8) with the "truss back" design, and three deep undercut cavity-back irons (9, PW, GW). The set utilizes Grafalloy Pro Launch Blue graphite shafts or True Temper Performance steel shafts and Adams Tour Elite grips produced by Lamkin. The Idea a12 OS set will have an MSRP $699.99 with steel shafts and $799.99 with graphite shafts and will be available in both right and left handed. The set can be tailored to a specific player's needs by adding additional hybrids (2, 3, 7), transitional hybrids (5, 6), or irons (SW, LW) through custom order.

Adams Golf also developed the Idea a12 OS Irons for women. While utilizing the same technologies found in the men's sets, the Women's Idea a12 OS Irons were built with dedicated tooling and modified specs to make them better performing for women golfers. The standard women's set is composed of three hybrids (4, 5, 6), two patented Transitional Hybrids (7, 8), and three cavity-back irons (9, PW, SW). The women's set has a sandstone finish and utilizes a matching Idea Ultra-Lite High Launch graphite shaft. The Women's Idea a12 OS will have an MSRP of $799.99. The women's set can also be tailored to a specific golfer's needs by adding additional hybrids (3, 7) or cavity-back irons (GW, LW).

Idea a12 Hybrid
Building on the tour-proven design that has made Adams Golf's Idea Hybrids the No. 1 hybrid on the PGA, Nationwide and Champions Tours, the new Idea a12 hybrid feature the patent-pending Velocity Slot Technology which creates a spring-like effect across the entire face of the club to increase forgiveness and improve launch conditions. The Idea a12 Hybrid produces a higher launch and more ball speed than the Idea a7 Hybrid while not increasing spin thus increasing distance. The Idea a12 Hybrid will be available in four lofts - 17° 2 hybrid, 19° 3 hybrid, 22° 4 hybrid and 25° 5 hybrid. In conjunction with UST Mamiya, Adams Golf with be co-launching the ProForce VTS Silver hybrid shaft in A, R, S and X flexes in the Idea a12 Hybrid. The Idea a12 Hybrids will have an MSRP of $269.99.

Adams Golf, the producer of the No. 1 Hybrid on Tour, is driven to produce innovative products to allow golfers of all skill levels enjoy the game of golf. Adams Golf produces and sells golf equipment under the Adams Golf, Tight Lies and Yes! Putters brands. For more information, visit www.adamsgolf.com or shop.adamsgolf.com.

Contact: AmericanGolferBlog@gmail.com

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