Bridgestone Responds to Consumer Demand with Earlier Release of B330 Family

Snedeker Win at Farmers Insurance Open Creates 2012 B330 Fever Pitch

                                                                                                   
(Covington, Ga.) — On the heels of both Brandt Snedeker’s dramatic comeback victory at the 2012 Farmers Insurance Open (using the new TOUR B330 ball) and the entire B330 family’s buzz-worthy introduction at the 2012 PGA Merchandise Show, Bridgestone Golf announced today that it will make the 2012 B330 balls available to consumers immediately.  Originally slated for March 1st retail availability, the four new models (TOUR B330, TOUR B330-S, TOUR B330-RX and TOUR B330-RXS) will be available in Sunbelt markets beginning today.

As a result of the dramatic cover change to Bridgestone’s proprietary Dual Dimple Technology in all four models, the new B330 family of balls will be easily distinguishable from their predecessors.  Dual Dimple Technology, in part, helped Snedeker negotiate Torrey Pines’ coastal breezes in the final round, leading to a remarkable 17 out of 18 greens in regulation.

“We have received such incredible consumer interest coming off of Sneds’ win and the incredible media buzz we generated at the PGA Show, we felt it was unfair to ask consumers to wait a whole month to experience these awesome new balls,” said Brandon Sowell, Director of Marketing – Bridgestone Golf, Inc.  “We hope that by making the necessary arrangements to get these balls to market sooner, we will once again help to enhance our customers’ enjoyment of the game.”

Each of the four new B330 family balls offer their own distinct features that have allowed Bridgestone engineers to improve upon the previous versions in terms of feel/spin, distance and durability.

The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen) and are available now at golf course, golf specialty and sporting goods retailers nationwide.

Visit www.bridgestonegolf.com to see Bridgestone Golf’s entire 2012 lineup of products.

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