Thursday, February 9, 2012

adidas Golf’s New FASHION PERFORMANCE Available Now

Men’s and Women’s Category with Vibrant, Confident Color Brings Performance and Modern Lifestyle Looks to the Golf Course

(Carlsbad, CA) – adidas Golf, known for  uniting superior performance and technology into golf apparel and footwear, has launched an entirely new category aimed at expressing individual style called FASHION PERFORMANCE.

Featuring bold colors and unique patterns, FASHION PERFORMANCE combines tour-proven performance technologies with contemporary, fashion-forward styling. Vibrant color combinations make for a dynamic, confident look with each piece offering a tailored, comfortable fit.

“FASHION PERFORMANCE means so much to adidas Golf because it allows a specific segment of golfers to benefit from performance while staying true to their personality on course,” said Susan Bush, VP Global Apparel. “Uniting adidas Golf’s renowned CLIMA technology allows us to deliver key performance benefits, optimal fit and comfort in the training tops and bottoms while allowing Fashion Performance players the welcome opportunity to express their individual style.”

The line debuts in a variety of uniquely-detailed designs for both men and women, and includes color blocked polos, fashion bottoms, training tops and stylish sweaters made to match and amplify personal style.

adidas Golf Tour Staff professionals Jason Day and newcomer Jessica Korda will wear FASHION PERFORMANCE throughout the year on Tour, with Day set to debut the new styles at the Northern Trust Open.

“I love the strong, confident colors. It really looks unbelievable; these guys killed it! I think this is going to go a long way,” said Day. “I can’t wait to start wearing it – I’d love to take it with me right now! I think adidas Golf has the best product out there and I am really excited to be a part of this – it makes me want to go out and work harder.”

FASHION PERFORMANCE apparel is available at retail globally. Manufacturer's suggested retail price (MSRP) range from $50-$80 for various pieces in the collection.