Wednesday, June 20, 2018

Product Review: Titleist AVX Golf Balls

I was recently introduced to the new AVX ball from Titleist. I’m sure you’re aware of Pro V1 and Pro V1x. This is on par with those - the company’s flag bearers - but with slightly different characteristics.

Primarily, the AVX is Titleist’s lowest flying ball. It also spins less and is softer than both the Pro V1 and Pro V1x. I compare it to the Tour Soft, but with more distance.

Below, find some technical details:

AVX utilizes innovative, high speed, low compression core technology, resulting in a powerful engine to drive remarkable distance with exceptionally soft feel.

The proprietary GRN41 cast thermoset urethane cover delivers premium scoring control with exceptionally soft feel and long lasting durability.

The high flex casing layer enhances speed and controls spin to promote even greater distance.

The unique spherically-tiled 352 tetrahedral catenary aerodynamic design delivers optimal and consistent flight on all shots.

Personally, I saw an immediate impact on my game with longer, straighter drives. I generally hit a fairly high tee ball, so the lower flight paid dividends on distance. It’s hard for me to discern feel on my long irons, but can attest to the incredibly soft feel from inside 100 yards and on/around the greens.

If you’re looking for a premium ball with lower flight, the Titleist AVX is ideal. A quick check of Dick’s and Golf Galaxy shows a list price of $47.99 for a dozen. For $4 more, you can get them customized. They’re available in white and yellow.

Learn more at

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