New models feature new face innovation with combination of C-Grooves and TPU insert
(PLANO, Texas) - The 2012 Yes! lineup will debut a new, contrasting TPU65D insert which is placed in a precision milled slot behind the face. This insert provides improved feel, but also creates True Square Alignment as well. Yes! putters are well known for their patented C-Groove Technology, which allows the ball to begin pure roll up to 21.5% sooner for more consistent putts. The concentric shaped grooves also improve the performance of off-center hits increasing accuracy up to 40%.
"The golf industry has put a real focus on proper fitting in recent years, the putter however has often been left out of this equation," said Chip Brewer, President and CEO of Adams Golf. "A great majority of golfers are getting fit for their woods and irons, but buy their putter off of the rack. This is a huge detriment to their game. The new Bella-Fit Fitting System fills this void and revolutionizes the putter fitting process."
Using a single Bella putter head, this system can fit for face-balanced, moderate toe hang or pronounced toe hang putter styles. It also uses an adjustable hosel to fit for lie angle. And finally, it features three telescoping shafts to fit for length of standard putters (26"-37"), mid/belly putters (36"-47") or long putters (46"-52"). Once all of the settings have been locked into position, the golfer can then hit practice putts to ensure proper fitting, an important distinction relative to most if not all other fitting putters..
Entire Line to be Featured at 2012 PGA Show
Yes! Golf announced that the highly anticipated 2012 lineup of putters featuring C-Groove Technology, which won a Gold Medal in the 2012 Golf Digest Hot List, will be launched at the PGA Merchandise Show in Orlando, FL (Booth #3716). This will be the first launch of putters for Yes! Golf since it was acquired by Adams Golf a year ago. This year's lineup will feature standard length, belly/mid, and long putters many of which will be available in multiple finishes including satin, white pvd and black pvd. Also being showcased in Orlando will be the Yes! Bella-Fit Fitting System.
"We are thrilled to showcase our first lineup of Yes! putters at the PGA Show," said Tim Reed, Vice President of Research and Development of Adams Golf. "The C-Groove Technology provides incredible benefits to golfers of all skill levels. We believe the enhancements made to the 2012 line provide improved performance and style that all golfers seek."
Models, Pricing and Availability
The 2012 Yes! putters will be available in stores April 1st, 2012. The standard length putters will have a suggested retail price of $199.99, and will be available in 34", 35" and custom lengths. The belly/mid length putters (43" standard, custom lengths available) and long putters (50" standard, custom lengths available) will have a suggested retail price of $249.99. The white and black pvd finishes will be available in some models for a $10 upcharge.
Available Models and pricing:
Stand Length Blade Putters:
Callie-12 Satin - $199.99
Callie-12 White - $209.99
Callie-12 Women's - $199.99
Callie MB - $349.99
Bella-12 Satin - $199.99
Bella-12 White - $209.99
Jenny-12 Satin - $199.99
Sophia-12 Satin - $199.99
Mallet Putters:
Sandy-12 Satin - $199.99
Sandy-12 White - $209.99
Sandy-12 Women's - $199.99
Sara-12 Satin - $199.99
Eleanor-12 Black - $209.99
Belly/Mid Length Putters:
Pippi-12 Satin - $249.99
Sandy-12 Mid Satin - $249.99
Sandy-12 Mid White - $259.99
Sara-12 Mid Satin - $249.99
Long Length Putters:
Sara-12 Long Satin - $249.99
Sally-12 Long Milled - $349.99
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