(Phoenix, AZ) - Players Towel, featuring high performance microfiber waffle technology, started 2012 just as it left off 2011; on the victory stand by capturing the Sony Open in Hawaii.
With 20 wins on tour in 2011, the Players Towel has quickly earned its reputation as the towel of choice for the world's best players and their caddies. "We didn't just sit on our laurels after a dominating 2011 season," added Le Vine. "We built a better towel, more absorbent, more durable, better protection from moisture and debris yet lighter and stronger. With a victory already in the year's first full field event we are looking ahead to another dominant year."
Additionally, as the official towel of the Sony Open in Hawaii, the Players Towel helped tournament organizers raise funding and awareness for many local charities. "The Sony Open is a great contributor to these local charities and we are pleased that we were able to support the tournament and give back to the many deserving charity organizations affiliated with the Sony Open," added Le Vine.