Tuesday, January 17, 2012

Nike Golf Shakes Up Traditional Golf Style with the Introduction of the Nike Golf Sport Apparel Collection

For Spring 2012, Nike Golf enables athletes to show their true colors and play irreverent golf

(BEAVERTON, Ore.) - To complement Nike Golf’s industry-leading Tour Performance line of apparel, the Nike Golf Sport Collection delivers new style choices. With bold and statement-making styles, Nike Golf's Spring 2012 Sport Collection empowers athletes to show their true colors and express themselves both on and off the course through the passion of sport.

Nike Golf apparel exudes high energy, but the 2012 Sport Apparel collection goes further in delivering youthful styling to golfers who want an exuberant, expressive look. The Sport Collection features new designs for polos, cover-ups, pants, shorts and headwear that represent a vibrant and irreverent passion for golf as a modern and athletic game for all ages and attitudes.

The Sport Collection features playable, technical golf apparel that integrates Dri-FIT and cotton-blend fabrication to keep golfers cool and comfortable. The materials signal a return to the comfort in performance Dri-FIT blends for a more relaxed and casual attitude, but are still designed and styled to be authentic to golf. Silhouettes in the Nike Sport Collection are trim and tidy. With a slightly slimmer fit and cotton-blend fabrics, the Sport Collection styles are bold and stylish.

Color is the noise in the Nike Sport collection with an emphasis on Safety Orange, an iconic Nike staple, in both body colors and details. Notable among the new releases is the Jersey Swoosh polo (MSRP $75.00) and the Sport Heather Pant (MSRP $110). The Jersey Swoosh polo has a sleek-fitting cut, a variety of bold seasonal colors and Nike's patented Dri-FIT technology. The Sport Heather pant is a new slim-fit cut that uniquely blends classic fashion with modern details for golfers who want to look stylish while maximizing their performance on the course.

"Our Men's and Women's Sport Collections provide an exciting new apparel line with a different point of view towards the sport of golf,” said Doug Reed, Global Category Business Director, Nike Golf Apparel and Footwear. “This collection gives consumers an alternate way to enhance their 'expression of golf attitude and style’ both on and off the golf course. The Nike Golf Sport Collection gives the athlete a new look and feel for golf apparel that moves beyond the traditional boundaries of golf.”

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