Sunday, January 22, 2012

Fila Golf to Showcase 2012 Apparel Collection at PGA Merchandise Show

Iconic sportswear brand offers vintage-inspired styles, new outerwear

(MONTREAL) - Fila Golf - the internationally recognized men's and women's sportswear brand exclusively licensed in North America by Fersten Worldwide -- will introduce its vintage-inspired 2012 collection featuring a new outerwear range of products at Booth 2155 during the PGA Merchandise Show, January 26-28 in Orlando, FL.

The latest offerings play off 1950s prep school athletics, blending ski, tennis and golf styling with modern technical properties and premium fabrics. The collection is enhanced by time-honored details such as mesh rolled shoulders for men, keyhole and sweetheart necklines for women and the addition of rich Crimson to the color palate.

"Our goal is to create innovative and functional apparel that is true to FILA's century-long heritage," says Nancy Robitaille, Fila Golf Principal Designer. "This line blends seamlessly with previous offerings, but has a unique flare that's both reminiscent of classic resort styles and fun."

Highlighted by premium fabrics, bold colors and authentic styling, the latest offerings are separated into six sub-collections - Essenziale, Forza, Primo, Strato, Fuori and Bersa. Color blocking, sleek stripes and subtle texturing providing a refreshing twist on golf fashion. The men's and women's polos, shirts, layering pieces, outerwear, pants, shorts, skorts and accessories retail for $20 to $140.

For more information, visit www.ShopFilaGolf.com or call 800.565.7462.

Contact: AmericanGolferBlog@gmail.com

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