Wednesday, April 15, 2015

Pitchfix USA Introduces Twister, Golf’s Most Innovative Divot Tool

Patented Technology Gives U.S. Golfers Stylish, Easy Fix and Improved Greens

(New York) – Pitchfix USA, a global market leader in switchblade divot tools and other golf related products, today announced the U.S. launch of its latest product release - the Twister.  An innovative divot repair tool, the Twister makes ball mark repairs easy for golfers and helps reduce pitch mark repair damage to greens.

The Twister’s patent pending technology features three retractable metal prongs and makes it quick to use and safe to store for golfers. It comes in eight different color combinations, is highly customizable for promotional gifts and corporate branding and retails for just under $17.  Currently, the Pitchfix products are available at many top U.S. retail outlets such as PGA Tour Superstores.  For more information please visit Twister

“The Twister is truly a game-changing invention that will help improve golfers’ experience and reduce course damage,” said Bart Fokke, Vice President of Pitchfix USA and Canada.  “We already have had great success with it in Europe and Asia and are very pleased to offer it now to the 26 million golfers in the United States.”

According to Pitchfix, when ball marks are repaired with traditional pitch forks very often the root structure is torn which creates an air pocket under the mark and a compacted piece of soil at the surface, making it difficult for the grass to regenerate and heal.

Pitchfix’s patented technology allows Twister to work differently, says the company: the golfer simply pushes it in and out of the affected area, restoring the ground and relieving compaction simultaneously.  This quick and simple procedure, according to Pitchfix, results in better repairs that recover quickly, making it virtually impossible to do damage with the tool.

According to Fokke, the Twister will play a critical role in improving the condition of greens and reducing ongoing maintenance costs to repair damage.

“Reports indicate that the average golfer leaves about 12 ball marks during a typical round of golf,” said Fokke.  “That can result in more than 700,000 ball marks per year on an average golf course. Add to that the players who do not repair their ball marks and the high percentage of improper repair from conventional two prong divot tools, and the potential maintenance savings with Twister could be as much as ten percent.”

For further information, go to

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