Billy Casper Golf Introduces Innovative ‘BCG Select’ Program

(VIENNA, VA) – Billy Casper Golf (BCG) – owner-operator of more than 150 golf courses, country clubs and resorts in 29 states – has introduced BCG Select, a new à la carte service offering that helps golf course owners optimize the business performance of their courses.

BCG Select allows golf course owners the flexibility to remain hands-on with their operations and select specific services from a full array of solutions.  They include proven sales programs, cutting-edge digital platform, innovative marketing solutions, operational insights and access to reduced pricing to drive revenue, reduce expenses and increase overall profits.  In addition to benefits from BCG’s national scale, programs are customized to align with unique regional cultures for public, private and resort gold courses.

“A comprehensive turnkey course management arrangement isn’t for everyone,” says Peter Hill, Chairman and CEO of BCG.  “BCG Select is already making an immediate impact by integrating targeted pieces of our best-in-class operating platform that’s built by course owners for course owners.”

BCG highlights include:
* Solutions – In addition to BCG Select, BCG Spectrum provides full-service, turnkey management and BCG Private is specialized for country clubs.

* Ventures – Proprietary programs like the annual “World’s Largest Golf Outing” benefiting Wounded Warrior Project; Women on Course, the nation’s premier golf-lifestyle networking organization; Club 51, the soon-to-launch loyalty-reward program; and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital Network and other original programming which drive engagement.

* Buffalo Brand Invigoration Group (formerly Buffalo Communications) – The in-house division of BCG creates brands people crave.  It performs public relations, strategy development, integrated marketing, social media and design work for golf.

* Careers – Golf is a people business and the company’s acquisition and cultivation of top talent helped it win an “Inc. 500 Hire Award.”  Its proprietary “ACE” training, Superintendent Institute and other learning programs make BCG the preferred company for which people want to work.

More information: www.billycaspergolf.com, 703.761.1444.