Wednesday, September 16, 2015

PGA TOUR Superstore Opens New Experiential Golf Retail Destination in Sugarloaf Area

September 19 Grand Opening Includes $25,000 in Giveaways

(ATLANTA, GA) – PGA TOUR Superstore is updating its presence in Atlanta by moving its Duluth superstore further north into Lawrenceville.  A grand opening celebration will take place on September 19.  Conveniently located right off of I-85 and Duluth Highway just south of Sugarloaf Parkway, the new store will offer all of the latest experiential golf features including high-tech simulators, interactive practice bays and a large putting green.

The September 19 grand opening celebration will include $25,000 in product giveaways to the first customers in line starting at 9 a.m.

“Sugarloaf represents an exciting move for us. It offers a great location and easier accessibility for customers than our Duluth store, and it has all of the latest bells and whistles featured in our new stores,” said PGA TOUR Superstore President and CEO Dick Sullivan. “Locally, PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to all things golf. Our professional expertise and interactive environment inspires all types of golfers – from beginners to scratch golfers – to play the game and find everything they need under one roof. And Atlanta’s very active tennis community knows that our huge tennis assortment, array of services and associates are the best in town.”

PGA TOUR Superstore also recently opened stores in North Scottsdale, Ariz.; Southlake, Texas; Orlando, Fla.; and Birmingham, Ala.  The new Sugarloaf store joins PGA TOUR Superstores in Kennesaw and Roswell in serving the metro Atlanta area.  PGA TOUR Superstore currently operates 23 stores across the country.

The PGA TOUR Superstore in Sugarloaf will employ more than 40 associates including PGA teaching professionals; have multiple state-of-the-art swing simulators, practice hitting bays, and a large putting green; and offer in-house club making and repairs to provide a unique, interactive experience to golf enthusiasts of all levels. The new Sugarloaf store experience includes:
· Certified golf pros and personalized golf lessons
· Six swing simulators for lessons and custom club fittings
· Four performance practice bays with swing analysis
· A 1,000 square foot putting green
· Golf apparel, shoes and equipment from brands including adidas, Bridgestone, Callaway, Cleveland-Srixon, Cobra-PUMA, ECCO, FootJoy, Mizuno, NIKE, PGA TOUR, PING, TaylorMade, Titleist and Under Armour

PGA TOUR Superstore is owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons and Atlanta United, a new Major League Soccer team.

“We are equipped to serve a broad range of golfers, with an emphasis on offering the industry’s best brands and providing the broadest array of services to meet each customer’s needs,” said Blank. “We make it easy to get in and stay in the game, and we are proud to offer our stores’ products, services and expertise to golfers throughout Atlanta.”    

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