Thursday, May 7, 2015

New Era Unleashes Line of Technologically Advanced Caps to Meet Golfers' Needs

(BUFFALO, N.Y.) - New Era Cap, a global leader in athletic performance headwear, announced that its most technologically advanced caps ever produced are now available for purchase, both online and in select pro shops. The company has applied everything it has learned over its storied 90-year history across all sports with products specifically designed to meet and exceed the needs of golfers.  New Era Golf caps are being worn by many PGA TOUR professionals in 2015, and has already seen the winner’s circle four times this year.

New Era’s featured caps include the Contour Tech ($39.99), which represents the pinnacle of its product design.  The Contour Tech is the only cap featuring CoolSkin technology: a high performance fabric that can absorb heat from key areas and dissipate it to the atmosphere, reducing the wearer’s skin temperature.  The Contour Stretch ($36.99) and Contour Adjust ($31.99) feature New Era’s exclusive, lightweight and breathable Diamond Era fabric. This unique diamond pattern uses the CoolEra moisture-management system to wick sweat away and SolarEra to reflect the sun’s rays.

“The technology in this headwear represents the equivalent of moving from a persimmon driver to one of today’s titanium drivers; there simply is no comparison,” said EJ Flammer, New Era Senior Marketing Manager, Golf.  “The proprietary technology and bonded seams featured in these caps will allow golfers to be more comfortable and look better round after round.”

All three caps feature performance sweatbands with MicroEra, which acts as an anti-microbial agent to reduce odor, and CoolEra, which disperses sweat from your head to virtually eliminate sweat stains that destroy most golf hats.  They also feature New Era’s exclusive Contour-Bonded technology, which fuses caps together without the use of traditional thread or taping – lessening the weight of the cap and providing ideal fit, comfort and breathability.

“We’re thrilled to become involved with New Era,” said Doug Howe, a Partner with Century Golf Partners.  “We believe our members and guests will be amazed with the New Era line of golf hats and visors that will soon be available in our Pro Shops.”

In addition to New Era’s proprietary technology, all of its caps feature Outlast,  which was developed for NASA to protect astronauts from temperature fluctuations.  The fabric is capable of storing and releasing heat based on weather conditions.

New Era has been quietly providing caps to PGA Tour stars and OEMs for years, and in 2014, the company partnered with the PGA of America to be named the official cap of Team USA in both the 2014 and 2016 Ryder Cup matches. In addition to its presence on Tour, New Era also has a partnership with the American Junior Golf Association (AJGA), in which they provide caps to all of its golfers. Beyond golf, New Era is the official cap of Major League Baseball and the National Football League among other premier sports properties.

In addition to the Contour Tech, Contour Stretch and Contour Adjust, New Era is offering the Tour 59FIFTY ($34.99) and a Visor ($23.99).  The caps are available online at

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