Thursday, May 14, 2015

Billy Casper Golf Unveils ‘BCG Ventures’ to Advance Innovation Leadership

(VIENNA, VA) – Billy Casper Golf – owner-operator of more than 150 golf courses, country clubs and resorts in 29 states – has unveiled BCG Ventures, a collection of proprietary initiatives with broad, exciting applications across the golf industry.

A pioneer in breaking the mold in course management, BCG Ventures drives engagement and profits through the creation, development and implementation of innovative programs, products and special events.  Course owners partnering with BCG are gaining the upper hand growing their businesses in a hyper-competitive market through:
* World’s Largest Golf Outing – The record-breaking, simultaneous event played at more than 110 courses nationwide benefits Wounded Warrior Project.  Since its inception in 2011, nearly 40,000 golfers have participated and raised more than $2 million for our country’s injured veterans and their families.
* Women on Course – America’s premier golf-lifestyle networking organization attracts beginner and advanced women golfers with its unique approach and supportive atmosphere.  Membership increased 200% in 2014 as more than 2,000 annual golf and non-golf events entertain nearly 20,000 women in major markets.
* Casper Labs – BCG’s renowned think tank and testing ground for revolutionary products and services, includes FootGolf, GolfBoard and the Billy Casper Digital Network capturing 500,000 unique monthly visitors.

“Focused on ‘new’ and ‘fun,’ innovation is in Billy Casper Golf’s DNA,” says Peter Hill, Chairman and CEO of BCG.  “Home to a high-level idea factory, our highly creative team pushes the envelope on modern management practices.”

The company with one of the largest domestic portfolios, BCG touches one of every eight golfers in America.  Therefore, it is looked upon by industry leaders to create programming that guides acquisition of new golfers and retention of current players.  “We have a responsibility,” says Hill, “to ensure the long-term vitality of this great game.”

Additional BCG service highlights include:
* Solutions – BCG Select is a new, à la carte service offering, BCG Spectrum provides full-service, turnkey management and BCG Private is specialized for country clubs.
* Buffalo Brand Invigoration Group (formerly Buffalo Communications) – The in-house division of BCG creates brands people crave through its public relations, strategy development, integrated marketing, social media and design work for top brands in golf, sports and lifestyle sectors.
* Careers – Golf is a people business and the company’s acquisition and cultivation of top talent helped it win an “Inc. 500 Hire Award.”  Its proprietary “ACE” training, Superintendent Business Institute and other learning programs make BCG the preferred company for which people want to work.

More information:, 703.761.1444.

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