Monday, April 1, 2013

Transitions Adaptive Sunwear Sponsors The Grill Room Golf Show on SiriusXM


Company's line of adaptive sunglasses for golf perfect fit for millions of weekly listeners

(PINELLAS PARK, Fla.) - Transitions Adaptive Sunwear, a line of automatically adjusting sunglasses and shields from Transitions Optical, will be the 2013 presenting sponsor for The Grill Room, a weekly two-hour radio show about golf. The Transitions sunwear line includes several products specifically designed for golf - featuring lenses that automatically adjust the level of tint and color as the light and weather change. Transitions Optical has partnered with best-in-class golf brands like Callaway, Oakley and Nike to design the lens optics and performance frames most ideal for golfing conditions.

"We're thrilled to be the presenting sponsor of The Grill Room," said Grady Lenski, director, adjacencies, Transitions Optical. "The millions people that tune in every week are our ideal audience - passionate golfers, looking for innovative technologies to help improve their golf game."

The Grill Room features hosts Bob Bubka and Alex Miceli discussing the latest news, views and action on the PGA TOUR. The team is on-site at most PGA Tour and other high-profile golf events, and often features top PGA TOUR players and their support staff as guests on the show offering a unique "insider" perspective on the week's action on the course.

"We're pleased to help make the connection between Transitions adaptive sunglasses for golf with so many interested golfers," said co-host Alex Miceli. "We have a natural fit with this product - as we all care about products and technologies that can help us both play better and protect our eyes."

"Led by Bob and Alex's vast knowledge of the game of golf, The Grill Room is the must-hear event each week during the PGA TOUR season," added Lenski. "We are confident this sponsorship is a win-win for golfers and Transitions adaptive sunwear."

Transitions adaptive sunwear products for golf include:
• Callaway NEOX Transitions adaptive sunglasses
• Oakley Transitions adaptive sunglasses
• Nike MAX Transitions / Golf Tint adaptive sunglasses

All of the Transitions adaptive sunglasses are designed specifically for golf and provide wearers a visual advantage on the course by adjusting to changing light conditions for color and contrast enhancement and improved depth perception. Transitions adaptive sunglasses combine golf-specific tints with frame styles, and fit to result in a superior piece of golf equipment.

The Grill Room can be heard coast-to-coast Saturdays and Sundays, 10 a.m. - noon ET on PGA TOUR Radio - Sirius 208/XM 93.

Contact: AmericanGolferBlog@gmail.com

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