Tuesday, April 16, 2013

adidas Golf adicross Tour Footwear Delivers Enhanced Flexibility, Stability through Natural Movement

New Outsole Construction Promotes More Natural Foot and Body Motion throughout the Swing

(CARLSBAD, CA) – adidas Golf, an industry leader in innovative, technologically-advanced high-performance footwear, announced the release of the new adicross tour footwear line. Engineered with revolutionary materials and state-of-the-art construction methods, adicross tour was designed to allow for stability with flexibility, freedom of movement without sacrificing support, and provide lightweight comfort.

“With adicross tour, we created a lightweight golf shoe specifically-designed to allow the foot and body to work the way it was naturally intended to move,” said Bill Price, Vice President of adidas Golf Footwear. “With this revolutionary new shoe, a golfer can freely flex and rotate from the ground up to the shoulders, resulting in a more efficient, natural swing.”

The adicross tour, created with anatomical-inspired performance through natural motion, features a new PUREMOTION construction TPU outsole for greater stability and PLUSFLEX technology for greater flexibility and ground contact to promote more force and power.  Seven-spike configuration with THINTECH low-profile technology ensures optimal traction and added stability for every condition.

Combining performance with style, the upper touts stand-out design with a new iconic blucher toe, deco-stich detail and is made of premium, full-grain aniline leather complemented by a new ripstop nylon saddle to further increase flexibility. Inside, there is an ultra-light CLOUDFOAM sockliner that provides lasting comfort and cushioning with every step.

“The new adicross Tour has all the performance and support I need in a tour shoe plus a look that fits my style,” said Tour Staff Professional Dustin Johnson. “ The bold colors are great and I knew it was for me the moment I saw it.”

Available in four colorways beginning May 1: BLUEBERRY / RUNNING WHITE / METALLIC SILVER, RUNNING WHITE / ALUMINUM / BLACK, BLACK, RUNNING WHITE / UNIVERSITY RED, and WHEAT / RUNNING WHITE / LEATHER carrying a MSRP of $200.  Two-year waterproof warranty.

Also new is the adicross tour spikeless, which utilizes the same waterproof upper as the adicross tour with a versatile, spikeless outsole. Unique to the adicross tour spikeless is the “x-shaped” performance torsion bar in the midfoot that extends into the heel for added lateral support and stability. Also, like the adicross tour, it is designed with a new anatomical last that provides enhanced volume in the forefoot for increased comfort and stability.

The adicross tour spikeless will be available in two colorways beginning June 1: TAN BROWN/RUNNING WHITE/LEATHER and RUNNING WHITE/ALUMINUM/BLACK carrying a MSRP of $150.  Two-year waterproof warranty.

Contact: AmericanGolferBlog@gmail.com

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