Wednesday, April 10, 2013
Dunning Golf Launches New Flagship Website
(NEW YORK) - Dunning Golf (www.dunninggolf.com), the premium performance golf apparel leader, announced the launch of dunninggolf.com, the company's flagship website. The new digital experience reflects the clean and sophisticated aesthetic of the Dunning brand showcasing the company's golf clothing that is focused on quality, performance and playability. Black and white photography of the brand's tour ambassadors throughout the new site re-shapes the classic golf environment with a more modern feel.
eCommerce shop offering Dunning Golf's full product range. Special features include zoom effects for up close detailing of the fabrics, wardrobe suggestions and "Shop the Tour" highlighting favorites selected by the brand's professional golf ambassadors. In additon to being able to shop the collection, the new site also offers a press gallery, wholesale tools for retail partners and a glimpse behind the scenes through the Dunning Golf Blog.
"We wanted to create a digital experience that captured Dunning Golf's clean, classic and timeless aesthetic," said Ralph Dunning, Dunning Golf.
In addition to the new website, a special focus is being given to Dunning Golf's social media efforts with a presence on Facebook, Twitter, Pinterest and Tumblr. On the Dunning Golf Facebook page, fans can shop exclusively in "The Players Store" and also participate in a variety of interactive and engaging contests. This week, Dunning is asking their fans to vote on which shirt they want to see Dunning brand ambassador Charles Howell III wear during the first round of the RBC Heritage at Harbour Town. After the voting concludes, one fan will be selected and will receive the most voted-on Dunning shirt that will be seen at the tournament. Follow Dunning on Twitter to stay up-to-date on all the Dunning Tour ambassadors Charles Howell III, Kevin Foley, Roberto Castro and Russell Knox and also to discuss trends in everything golf-related.
The company has partnered with eCommerce company Sizzle Factor to launch the new website.