Friday, December 22, 2017

Westin Kierland Golf Club First Arizona Course to Install New 'Shark Experience' in Golf Cars

(Scottsdale, Ariz.) – Continually on the forefront of innovation and technology, The Westin Kierland Golf Club is the first Arizona golf course and resort to install “Shark Experience” – an innovative new golf technology that enhances the on-course experience – to its golf car fleet.

Westin Kierland’s Club Car golf cars will include high-definition touch screen displays and built-in speakers with Bluetooth connectivity. Golfers at Westin Kierland will now be able to enjoy streaming music via Slacker Radio, live sports, highlights, news and entertainment, in addition to Greg Norman golf tips, dynamic yardage information and more.

“The debut of the ‘Shark Experience’ at our Kierland Golf Club is the realization of a challenge we put forth to our golf industry partners several years ago to change the trajectory of the game by addressing the concern that it ‘takes too long to play’,” said Bruce Lange, managing director, The Westin Kierland Resort & Spa. “It has always been a Westin Kierland contention that it’s not the length of time it takes to play, but instead the amount of time to play the game competing with other golfer interests.  Bringing music, video and eventually televised sporting events to the course allows the player to multi-task so they won’t have to give up some of their favorite pastimes. We’re proud to be on the cutting edge of changing the conversation about the game and very much looking forward to providing our players yet another unique Kierland experience.” 

In November, the partnership between Greg Norman Company, Verizon, GPSi, and Club Car unveiled Shark Experience. Shark Experience will deliver unprecedented connectivity, content and customization to the course through this connected golf car experience. The Westin Kierland Golf Club is one of only a handful of clubs across the country to have this new technology. The Experience will continue to evolve in 2018 and add features, such as hole-in-one technology, food and beverage ordering, Shot Tracer and more.

“The golf industry has been starved for real innovation that encourages real change for real growth and we believe Shark Experience is the answer,” said Greg Norman. “This solution enhances the golfer experience and is customizable to each individual’s preference – whether you are a Baby Boomer, Millennial or Gen Z, Shark Experience has something to keep you entertained, connected and having fun.”

The Westin Kierland Golf Club is a Troon-managed course designed by Scott Miller featuring 27 holes that form a complementary collection of nines – each with its own flavor and strategy, but all equally enjoyable and challenging.  Bringing together perfectly manicured golf, golf boards, golf bikes, TurfRiders and Segway golf, the best exercise physiology and on-site golf equipment fitting, the Kierland Golf Experience is the area’s most innovative golf program.  Traditional golf instruction by award-winning instructors Mike and Sandy LaBauve is offered at the LaBauve Golf Academy and Director of Instruction Lindy LaBauve offers professional instruction through the Kierland Performance Center. The Club’s innovative FORE-MAX program helps golfers step up their performance through improved fitness, flexibility and nutrition. With its customized workouts, FORE-MAX is also a popular fitness option for those who don’t play golf.  For a unique golf experience, the Westin Kierland Golf Club also offers a Scottish golf program, where golfers play in a traditional Scottish kilt.

For information about The Westin Kierland Golf Club or to book a tee time, call 480-922-9283 or visit For more information on the Shark Experience, visit

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