Monday, May 13, 2013

Ashworth Golf Turns Attention to Short Game with Launch of 'Pants Petition'

Ashworth Challenges Notion of Comfortable Golf Attire with Lighthearted Advocacy for Shorts

(CARLSBAD, CA) – Ashworth Golf, the most authentic golf brand dedicated to bringing modern style to the golf course, launched a digital “Pants Petition” campaign that encourages golfers to participate in the discussion of wearing shorts on the course.

Golfers across the nation can get involved by going to facebook.com/AshworthGolf and signing the petition at Ashworth.com starting May 13th, 2013. The petition is just for fun, but make no mistake; we are serious about our shorts.

Click HERE and join the movement to let legs breathe - sign the pants petition!

In addition, Ashworth is launching an entertaining video featuring Ashworth brand ambassadors Justin Rose, Justin Leonard, Sean O’Hair, Retief Goosen and Johnson Wagner discussing the benefits of wearing Ashworth shorts on the course.

“I like the way the wind tickles my leg hair. It makes me happy,” said PGA Professional Johnson Wagner. The “Pants Petition” video acts as a lighthearted plea that encourages golfers to sign the petition and share their thoughts about golf’s classic traditions.

“Ashworth has always been about providing golfers everywhere stylish apparel and footwear to look and feel their best. We are an authentic golf brand, but we couldn’t resist having fun around evolving some of the long-standing dress codes – like wearing pants,” said TaylorMade-adidas Golf Chief Marketing Officer Bob Maggiore. “We always strive to make golf relevant and fun, and who knows, maybe being comfortable in shorts will simply increase performance. Either way, it’s an entertaining conversation.”

Highlighting Ashworth’s Spring/Summer 2013 shorts lineup are the Microfiber Mini Check Flat Front Short. Soft to the touch, the moisture-wicking shorts deliver superior comfort on and off the course. The lightweight shorts feature double-welt pockets in the back and slants, a 10.5” inseam and are made with 98% Polyester and 2% Spandex.

The shorts are available in four colorways: DARK GREY/PEBBLE, BLACK / DARK GREY, PEBBLE/ WHITE, WHITE / PEBBLE carrying a MSRP of $65 USD.

More information visit www.AshworthGolf.com.

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