Thursday, February 19, 2015

Fairways Golf and Brands Set January Record

Company Predicts Industry will have Best Golf Travel Season in Eight years

(Birmingham, Ala.) – Fairways Golf, the United States’ largest golf tour operator, announced record January sales.  The company and the golf travel industry typically look to January sales as the bellwether month for the full winter/spring golf travel season.  While the company has enjoyed tremendous growth in the past six years, this January far exceeded the expectations of Fairways Golf’s management team.  In addition to record demand and sales for its own consumer brand, GolfThere, the company saw record sales in its strategic partnerships with companies like and in its portfolio of private label brands, which includes golf industry notable, Troon Golf.

Alan Hale, President of Fairways Golf, trumpeted the accomplishments of all company employees.

“This January was very telling about the company, our incredible staff, and our clients.  While we have grown at a double digit rate since 2009, we far exceeded expectations and our projected sales for this January.  This rate of growth has our team concluding that the industry, as a whole, will see golf travelers this winter and spring season in numbers not seen since 2007 or earlier.”  Hale continued, “I couldn’t be prouder of our team of professionals at GolfThere, Troon Golf Vacations, and our other company or affiliated brands.  The reality is that our phenomenal growth is a testament to the hard work of our team of co-workers at Fairways Golf and portends a great year ahead for the golf travel industry.”

The company also reported record sales for the entire 2014 calendar year.  Fairways Golf showed steady growth in each of the USA’s major regional golf markets.  The company polled clients and found that regional golf trips in the fourth quarter of 2014 had been positively impacted by falling gasoline prices.  In fact, a majority of golf group leaders asked about 2015 travel and who booked a trip in the past 30 days, cite lower gasoline prices as a major factor in enabling their group to take a golf trip this winter/spring in the USA.  With positive customer feedback, lower gasoline prices, and strong demand, the company is predicting significant growth for the industry.  Fairways Golf is confident that these trends will translate into more rounds at golf destination courses and resorts, as well as, increased room nights for golf destination hotels in 2015.

More information can be found at its corporate website:  Travel information at: or

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