Wednesday, September 9, 2020

83% of the Field Including all Top 10 Finishers Trust Golf Pride in Final Round of FedEx Playoffs

(PINEHURST, N.C.) — Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the final round of the 2020 FedEx Cup Playoffs, with 83% of the 30-player field trusting Golf Pride grips.

Every player that finished in the Top 10 chose Golf Pride, with the winner’s grip of choice, the Golf Pride Tour Velvet. The victory marked the second win of the 2020 FedEx Cup for the Tour Velvet, and Golf Pride grips were chosen by the winners of all three playoff events. East Lake marks the sixth consecutive FedEx Playoff win by a player trusting Golf Pride and the second consecutive FedEx Cup Championship for the Tour Velvet family of grips. Since the inception of the FedEx Cup, Golf Pride has been chosen by 12 of its 14 Champions.

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s 2020 product offering, visit

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