Friday, April 4, 2014

FJ Grasps 'Super Fiber' Technology to Create Golf's Most Powerful Grip in the Heat

FootJoy, the #1 Glove in Golf, has introduced ground breaking fabric technology to its latest golf glove category, the innovative StaCool glove. Part of the highly anticipated FJ 2014 product lineup, the StaCool glove has been specifically designed to counter the challenges of playing in hot and humid conditions. The new glove, inspired by the FJ brand’s unwavering commitment to enhancing performance, regardless of the weather, includes state-of-the-art proprietary NanoFront fiber technology. The advancement comes courtesy of renowned Japanese fabric innovators Teijin, who have worked with the FJ design engineers on combining the industry revered design, fit, feel and performance synonymous with FJ into a reassuringly strong gripping golf glove. Using what many experts are referring to as the first ‘Super Fiber,’ the StaCool powerful grip stems from an island of Nano-fiber surfaces that is able to increase friction, resulting in a more comprehensive grip.

“The Men’s StaCool glove showcases our latest advancement in delivering a product aimed at golfers who frequently play in humid conditions and suffer from the negative grip impacts such conditions can have,” commented Maria Bonzagni, Senior Director of Marketing, FJ Gloves and Accessories.  “As we have seen previously with product lines such as RainGrip & WinterSof we pride ourselves on identifying real issues golfers face that impact performance. It is our approach, expertise and commitment to presenting solutions is the heart of FJ ethos and these facets are represented perfectly in StaCool glove.”

In addition, the all-new StaCool glove enhances absorption, and increases slip resistance as well as maximizing total performance. In humid conditions, perspiration can present real difficulties in executing the desired swing via poor grip or movement of the club. This is where StaCool glove comes in to its own by combatting the climactic challenges to give golfers a far better chance of producing better shots, despite the weather.

“Perspiration in humid conditions can dramatically affect the ability to grip the club,” added Bonzagni. “The excellent absorption and diffusion of moisture characteristics manage perspiration and reduce any negative impact on grip. StaCool breathability adds to the gloves ability to deflect the reduction in grip perspiration can have.”

Designed to perfectly maximize grip and durability, this performance-infused glove has been precision engineered and constructed from the very best materials to deliver an optimum benefit to the golfer. The StaCool glove characteristics are classically FJ, uncompromising on look, comfort and feel; high-performance FiberSof material and NanoLock Fiber on the back of the hand sets new standards in a more breathable and comfortable, consistent fit. A new hotmelt process has also been strategically positioned across the knuckles for a more tailored fit and additional comfort.

With over half of the world’s golfers choosing from the FJ brand’s diverse range of golf gloves, it comes as no surprise that FJ is once again behind the latest advancement in golf glove technology.   Whether it’s the #1 Cabretta leather glove in golf, StaSof, the outstanding feel and performance offered by the Pure Touch Limited, the science of comfort in SciFlex, the maximum durability of the GTxtreme, the long-lasting properties of the WeatherSof, or the advanced wet and cool weather capabilities of the RainGrip and WinterSof microbrand gloves,  FJ remains the overwhelming favorite for golfers of all abilities around the world.

StaCool Pricing: MSRP $16.00
Men’s Only
Sizing: Men’s Regular and Cadet Left, S, M, ML, L, XL
Launch date: May 15, 2014

For more information on FootJoy, visit www.footjoy.com
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