Wednesday, January 25, 2017
Golf Pride Redefines the Grip Shape with Revolutionary Align Technology
ALIGN activates upon installation with a dedicated raised ridge on the back of the grip allowing for consistent hand placement and an enhanced ability to square the clubface at impact each and every time. ALIGN Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into fingers, while conforming to the rules of golf.
“80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive Professional and consumer testing to create an innovation that delivers consistent results,” said Jonathan Neal, Global Marketing Manager for Golf Pride Grips. “A repeatable grip is critical for many of the world’s best players in the world, as 1 out of every 3 PGA TOUR players currently use a grip with a reminder rib. However, they uniformly provided us feedback that they want it to be more pronounced. That insight led us to develop ALIGN Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface.”
The MCC ALIGN and MCC Plus4 ALIGN grips will hit retail in Spring with a street price of $10.99 per standard size and $11.49 for midsize grip. For more information on the ALIGN Technology and the entire 2017 Golf Pride product offering, visit http://www.golfpride.com.