Friday, January 6, 2017

BloqUV Provides Critical Sun Protection

(RELEASE) - BloqUV is a chemical free sun protective lifestyle apparel brand that blocks 98% of sun's rays. The company uses soft fabrics with a minimum Ultraviolet Protection Factor (UPF) of 50. UPF is equivalent in ratings and capabilities to SPF for sunscreens. For instance a white cotton t-shirt is equivalent to UPF of 5.

The brand is fashionable as well as functional. Select styles include utilitarian pockets for keys, credit cards, mobile phones and IPod, elongated sleeves (hand protection) and reflective trims for evening use. Styles are available in an assortment of 24 colors. All fabrics are tested in accordance with the American Association of Textile Chemist and Colorist (AATCC). Since UV chemicals are not added for UV protection, the UV protection does not wash away.

The basic collection consists of 26 styles in full range of colors. The brand was launched in 2009 out of creator’s personal need for fashionable sun protective activewear to use while running. After purchasing apparel from several other UV brands “I saw a market opportunity and growing demand for cool, fashionable and functional UV gear,” said Corina Biton, creator and President.

The soft fabrics have moisture wicking and quick dry benefits – perfect for running, golf, tennis, swim, paddle boarding, skiing, hiking, walking and more.

The brand can be found in more than 700 locations nationwide.

For more information, visit

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