(Carlsbad, Calif.) – TaylorMade-adidas Golf announced today that Jeff Lienhart has been appointed as Executive Vice President of adidas Golf and Ashworth, reporting to recently-appointed CEO Ben Sharpe.
In his new role, Lienhart will oversee the strategic direction and operation of both adidas Golf and Ashworth footwear, apparel and accessory business units at company headquarters in Carlsbad, California.
In his preceding role, Lienhart served as Vice President of Global Business Development at Hillerich & Bradsby, in which he is credited with helping reinvent the Louisville Slugger brand, a 130-year-old company and one of the most authentic and iconic brands in the sporting goods industry.
Prior to his tenure at Hillerich & Bradsby, Lienhart spent fifteen years building his career in the golf industry, holding leadership positions in a variety of functions including sales & operations as well as category go-to-market and product launch strategy for a notable golf equipment and apparel manufacturer.
Joining the team in Carlsbad in early August, Lienhart will be relocating from Louisville, Kentucky with his wife and three children.