Friday, May 18, 2012

SwingSmart Game Analysis App Enjoys Strong Consumer Pre-Launch at Haggin Oaks Golf Expo

On-Site Testing Confirms Market Need for Innovative System Available Late Spring

(LIBERTYVILLE, IL) – NewSpin Golf announces SwingSmart – its innovative game-improvement system for iPad, iPhone, iPod and Android based devices – debuted to rave reviews at the 2012 Haggin Oaks Golf Expo, where hundreds of consumers tested the instant and accurate feedback SwingSmart provides on critical swing elements.

With a full-scale product roll-out underway, golfers interested in additional information and updates on SwingSmart ($249) availability can visit the company’s website. A first-of-its-kind solution, the small (less than 1 oz.) Bluetooth-enabled SwingSmart sensor module simply clips to a golf-club shaft. The device then wirelessly communicates with a free app, presenting players with detailed and easy-to-interpret analytics on:
* Key Stats – Tempo, swing speed, face angle, angle of attack; info on each and optimization tips provided within the app by renowned instructors
* Path and Plane – “3-D Swing-View” shows 360-degrees of a player’s swing motion, highlighting the exact route of the club head from any angle
* Personal Best – Data from a golfer’s best swings can be saved and used as points of reference

“Players of all skill levels were amazed at the robust data delivered by SwingSmart and how they could instantly apply this information to their game and improve performance,” says Angelo Papadourakis, CEO of NewSpin Golf. “The system breaks down exactly what the club is doing during motion, so golfers can see specifically what caused an undesirable shot and work on fixing it.”

Developed by an experienced software design team, the app is extremely user friendly, fun and beneficial to golfers of all skill levels. The tracked stats and “3-D Swing View” provide an instant snapshot of how the club is being manipulated through impact, allowing players to adjust where necessary and learn what’s successful for their individual games. Designed and assembled in the USA, SwingSmart can be used indoors or outdoors with any club in the bag, including the putter.

“We first saw SwingSmart at the 2012 PGA Merchandise Show and were so impressed that I had my staff go to their booth to check it out,” says Tom Morton, PGA Director of Golf. “Now after seeing the SwingSmart in use at Haggin Oaks Demo Days, we are more impressed than ever. It’s a great teaching and practice tool that will help golfers of all skill levels.”

Extremely portable, the sensor module comes with a personal carrying case and rechargeable battery that lasts more than four hours. Widely recognized by PGA Professionals as a way to augment lessons, the unit will be available soon at and sold at leading retailers nationwide. Upon release, the app will be available for free download via the iTunes store and Android Marketplace.

The Haggin Oaks Expo celebrated its 37th year as “America's largest demo days” in late April, with greater than 20,000 attendees over the three-day event. More than 165 manufacturers participated, with local golf courses and merchandise for the U.S. Open, PGA Championship and Ryder Cup also available for purchase.

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