Monday, May 21, 2012
PING Continues Strategic Partnership with EWGA
(PALM BEACH GARDENS, FL) – EWGA (www.ewga.com), the trend-setting organization which enables current and aspiring business and professional women to learn, connect and play through golf, has announced that PING has returned as a supporting partner in 2012.
Founded in 1959, the company designs, manufactures and markets a complete line of golf equipment, including metal woods, irons, putters, and golf bags. The company began in the garage of Karsten Solheim, a mechanical engineer whose frustration with putting inspired him to design his own putter, which created a "pinging" sound when striking a golf ball. This sound was the source of the name now synonymous with innovation, quality and service throughout the world of golf.
Today, the Phoenix-based company is under the direction of Solheim's youngest son, John A. Solheim. PING game-improvement products can be found in more than 70 countries.
Based on a 2011 survey conducted by the PGA of America, EWGA members represent some of the most passionate golfers in the game, logging more than 35 rounds annually on average and spending over $4,500 individually towards rounds, equipment, travel and other golf-related items. The majority are in their prime earning years, with 27% in management or senior management positions within small and large international corporations. Many were beginner golfers when they first joined, hoping to advance their careers and their game.
“We’re fortunate to continue our relationship with PING, a leader in the golf industry,” says Pam Swensen, Chief Executive Officer of the EWGA. “PING has been a great connector for the EWGA to bring value to EWGA members. Through PING’s relationship with LPGA Tour players, for example, EWGA has brought LPGA players Angela Stafford and Lorena Ochoa as featured guests on EWGA’s popular Web Café series to share with members their secrets to success both on and off the course. The partnership is also an excellent opportunity to put PING products into women’s hands. Through their support, we continue to bring new golfers to the game, and equip them properly for success.”
For more information about EWGA and membership, visit www.ewga.com.