Thursday, May 31, 2012
Nike Golf Redefines Golf Footwear with the Release of the Nike FREE-Inspired TW ‘13 Shoes
Tiger Woods began the marketplace buzz when he debuted the prototypes on Tour last summer. The distinctive shoes will now be available to consumers starting June 8.
The inspiration behind the Nike TW ‘13 footwear began with Woods himself. He asked for a shoe that gave him the performance fit and feel as his Nike FREE shoes when he runs and trains. That question ignited collaboration between Woods, Nike Golf’s footwear creation team and Nike’s Innovation Kitchen, led by Tobie Hatfield.
“I train with Nike FREE technology all the time,” said Woods. “I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
After Woods shared his insights, Nike’s footwear team immediately went to work. The result is an iconic shoe with Nike’s natural motion engineered outsole, inspired by Nike FREE technology.
“Now my feet are stronger and I feel more athletic,” said Woods. “These shoes provide freedom of movement and allow me to release more power through my swing.”
To view the Nike FREE-Inspired TW ’13 commercial, click here: http://www.youtube.com/watch?v=v4wGVv-d0d8
The natural motion engineered outsole is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“An athlete trains every other part of their body, except maybe their foot,” said Hatfield. “Natural motion technology helps increase the strength of the muscles and flexibility within the foot. It brings out the human potential for each athlete.”
The Nike TW ’13 also features the new Nike Dynamic Fit support system. Targeted support delivers unprecedented strength-to-weight ratio and one-to-one fitted support. Flywire-infused nylon straps extend 360° from the footbed to the lacing system, securing the foot for an adaptive fit that provides golfers stability with mobility.
To ensure that the TW ’13 upper moves in concert with the Dynamic Fit system, designers turned to Nike’s Innovation Kitchen to source the multidirectional stretch synthetic available in Tiger’s signature colors of White or Black with Red accents.
Available: June 8, 2012
MSRP: $220 MAP/Street: $180
Colorways: White or Black with red accents