Tuesday, May 29, 2012

Tifosi Introduces Frameless Eyewear - Podium

(Watkinsville, GA) - Introducing the Podium, a revolutionary frameless eyewear system by Tifosi Optics, Inc. The Podium, in stores June 2012, allows an unobstructed line of vision for the wearer, a great advantage for golf, triathlon, cycling, running, and other active sports.

The Podium features a one-piece decentered polycarbonate lens with an easily removable nosepiece and temples. The effortless lens-changing design eliminates stress on the eyewear components, avoiding damage to the lens, temples and nosepieces. The Podium is available with a set of 3 interchangeable full-shield lenses in GT, EC, and AC Red lenses. Additionally, the Metallic Red podium comes with a single Fototec shield lens, which automatically adjusts to changing light conditions. All Tifosi lenses offer 100% protection from harmful UVA/UVB rays.

Two sizes are available: the Podium, for medium to large face sizes, and the Podium S, for small to medium face sizes. Hydrophilic rubber nosepieces and temples prevent slipping, even in sweaty conditions. A selection of temple colors are available, and all come with a zippered case and cleaning bag. The Tifosi Podium retails for $69.95 - $79.95 and is backed by a lifetime warranty against manufacturer defects.

For the retail launch, Tifosi is offering attractive sales promotions and free pop-up counter displays. Tifosi eyewear is sold at over 5,000 retail and e-tail locations in 38 countries. Contact Tifosi Marketing Director Erin Dahlquist for more information.

Video: CEO and co-founder Joe Earley introduces the new Podium. http://youtu.be/K1SQFbrL7TQ
Lens Changing Video: http://www.youtube.com/watch?v=2S8AVZvz2vk&feature=youtu.be

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