Tuesday, May 15, 2012

TaylorMade Golf Releases 3,000 Belly Putter-Fitting Tools to Green-Grass and Off-Course Retailers

Company’s all-steel telescoping shaft provides authentic feel and accurate fitting solution at retail

(CARLSBAD, CALIF.) – In response to the growing interest and increased usage in belly and long putters, TaylorMade Golf Company has announced the availability of 3,000 belly-putter fitting tools at on and off-course retail shops across the United States. The device’s all-steel telescoping shaft is designed to easily and accurately fit consumers for the proper length belly putter.

“As this category continues to emerge, we wanted to provide consumers with a highly visible device at retail that would bring awareness to the importance of properly fit belly putters,” said Michael Fox, global product category manager for putters and wedges. “Even a half-inch of missing or excess length will impact performance.”

The TaylorMade belly putter fitting tool offers a seven-inch range of adjustability to fit putter lengths from 39 inches to 46 inches, through the use of a continuous-flow telescoping shaft with clear markings at every quarter-inch to allow exact fitting. The telescoping shaft includes a quick-release lock that, when engaged, allows golfers to test their length while experiencing the same feel of an actual putter.

“We expect that belly putters will account for more than 10 percent of TaylorMade’s putter purchases over the next year, and we want to make sure those who purchase them are getting the right fit,” added Fox. “Our tool is designed to precisely determine the proper length of belly putter for a given player, which depends on several variables including the player’s height, build and posture.”

The shaft system allows TaylorMade to build the tool to a weight and flex consistent with that of a fully assembled belly putter. This consistency provides proper feel through the fitting process and can allow golfers to putt normally with the tool while testing different shaft lengths and positions. The tool’s grip includes reference markings at 15 inches, 17 inches and 21 inches, to determine correct club and grip length.

The fitting tool is equipped with TaylorMade’s Tour-proven Ghost Manta belly putterhead, designed with a 380-gram head weight and 2.5 degrees of loft on the belly putters, and includes two bold alignment lines consistent with each Ghost Manta putter model.

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