Honma Launches Premium Club Fitting Experiences Across North America

Includes "Honma Experience" Destinations and "Honma Mobile Experiences"

(CARLSBAD, Calif.) — Iconic equipment brand Honma Golf, leaders in holistically-crafted premium golf clubs, is proud to announce new club fitting experiences with strategic partnerships at leading golf destinations as well as luxury mobile experiences in select markets across North America.

Exclusive fitting destinations, dubbed the Honma Experience, have opened recently at Reunion Resort & Golf Club in Orlando, Florida; Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada. Each new Honma Experience fitting and retail location showcases the company’s elevated approach to the equipment selection process in a relaxed, inviting environment.

“We are excited to partner with these premium golf destinations and introduce more golfers to the Honma Way of beautifully-crafted performance,” said Brad Holder, Honma Vice President, Marketing. “Honma is a special brand with a unique story of traditional craftsmanship meeting modern style and performance. Partnering with luxury golf destinations like Reunion, Ko Olina and The Golf Performance Project, Victoria aligns perfectly with our vision of Honma reaching more equipment-savvy golfers.”

At a Honma Experience, golfers can test a full matrix of Honma’s hand-crafted heads and proprietary shafts, as well as leading third-party OEM shafts during the 1:1 personalized fitting session. They will enjoy a private hitting space and precise data from the Foresight GC Quad launch monitor to optimize Honma equipment performance. Each fitting includes a follow-up email with launch data and equipment recommendations.

Honma also recently unveiled plans for the Honma Mobile Experience to hit 13 new markets including Southern California, Northern California, Arizona, Colorado, Nevada, Texas, New York, New Jersey, North Carolina, South Carolina, Tennessee, Georgia and South Florida. Additional mobile markets will be announced in the coming months. The Honma Mobile Experience, equipped with creatively-designed custom Honma vans, delivers personalized fitting experiences and custom events to private clubs, public properties and driving ranges.

The result of a Honma Experience or Honma Mobile Experience is an unparalleled fitting session in which individual golfers are fit into the perfect family of Honma clubs. “Making Honma more accessible to discerning golfers throughout North America with our mobile experience continues to fulfill our mission of bringing premium, unsurpassed equipment to the golfers who value quality and craftsmanship,” added Holder.

Golfers looking for the ultimate high-end fitting experience can visit Honma’s new U.S. headquarters in Carlsbad, California. The Honma House presents a truly innovative golf retail and fitting experience complete with a museum showcasing more than 60 years of Honma’s Japanese roots and the commitment of its “Takumi” (artisans) to a rich heritage of meticulous craftsmanship.

View a video tour of the Honma House here.

Honma House spares no expense when it comes to precision design and a focus on exceeding customer expectations. This artfully clean-and-open retail space offers a carefully curated setting for exploring the current lineup of Honma products as well as limited-edition apparel and accessories. The opportunity to work with an expert fitter using state-of-the-art swing performance feedback is the hallmark of the Honma House experience.

Honma Experience and Honma Mobile Experience fittings are available by reservation and range from $150 to $350. To book a fitting, e-mail honmahouse@honmagolf.com or call 877-476-4653.