Honma Golf Selects Kevin Frisch PR to Manage Public Relations

(Gaylord, MI) – Honma Golf, one of the most prestigious and iconic equipment brands in the golf industry, has selected Kevin Frisch PR (KFPR) to manage its golf public relations.

KFPR will develop and implement media and marketing strategies to promote Honma’s world-class golf equipment lines, artisan approach to club making, state-of-the-art club fitting experiences at Honma House in Carlsbad, luxury Honma Experience locations and Honma Mobile Experiences.

The premium golf club manufacturer and lifestyle brand was founded inside a small Yokohama workshop in 1959 and now holistically designs all of its products in Sakata, Japan. Operating as the only company that handles every step— from design to final production, including proprietary high-end shafts— in-house, Honma creates the highest-quality products on the market today. Honma recently opened its first-ever North American headquarters in Carlsbad, CA, focused on bringing its distinctive design and unmatched craftsmanship to the world’s largest golf market.

“Built on a legacy of uncompromising excellence and inspiring club making, Honma maintains the highest standards in design, production and custom club fitting. Knowing the KFPR team’s long-standing experience in the golf industry and expertise in PR and storytelling made them an ideal fit to share the Honma message in the U.S. market,” said Vice President, Marketing Brad Holder. “Globally, Honma is a leading brand revered and trusted by better players and aspirational golfers alike. With our recent club releases, designed by some of the best and most-accomplished minds in the game, we expect a growing segment of the North American market to become Honma converts.”

The Honma Carlsbad headquarters is also home to luxe, tech-centric Honma House, the company’s flagship fitting and retail experience. Visitors there will also find the Honma TOUR Department and a museum showcasing more than 60 years of Honma’s Japanese roots and the commitment of its “Takumi” (artisans) to a rich heritage of meticulous craftsmanship.

Honma utilizes the latest innovative technologies and traditional Japanese craftsmanship to provide golfers across the globe with premium, high-tech and top-performing golf clubs, shafts, balls and accessories. Over the past several months, Honma has hit the market with one of the industry’s most diverse club lines, offering performance and style options for a wide array of golfers. This includes the Tour-validated T//World, the new game improvement XP- 1 line, the world-renowned luxury BERES series and the new Tour-inspired TR20 line.

Last year, Honma signed 2013 U.S. Open champion and Olympic gold medalist Justin Rose as a brand ambassador. Currently 12th in the Official World Golf Rankings, Rose plays Honma’s TR20 460 driver, TR20B irons and Honma TW Rose Proto Wedges.

“The opportunity for our team to represent Honma Golf is a tremendous honor,” Says Kevin Frisch, owner of KFPR. “When you think ‘best in class’ at every facet of club making, that’s what Honma has been for decades. With expansion into North America and the evolution of the product line under superstar equipment developers like Chris McGinley, Honma is on a path to becoming a household name in North America among pros, amateurs and any golfer who appreciates the finest in expertly-tuned and crafted equipment.”

To learn more, visit www.HonmaGolf.com.