Friday, December 19, 2014

Jerry Kelly Joins CHASE54 as TEAM54 Lead and Strategic Advisor

Partners Mean Business as They Form Groundbreaking Ambassadorship Model 

(RELEASE) - CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, proudly announces its collaboration with PGA Tour Player Jerry Kelly.

Kelly, a fan favorite who is in the Top-30 all-time on the PGA Tour money list, will work directly with company executives to elevate the brand while wearing CHASE54 on Tour. Kelly is currently ranked 29thth in the FedEx Cup and has three PGA Tour Wins. In 2014, Kelly had two third-place finishes and four top-10 finishes.

“What a rare opportunity to integrate Jerry’s deep industry knowledge, business acumen and hands-on experience to move our fabric technology and style development forward,” says Lulu Faddis, Chief Designer and Creative Director of CHASE54. “We could not find a better fit, as Jerry exudes the brand perfectly…he is established with nearly 20 years on the PGA Tour, yet possesses a fresh energy and solid vision,” she adds.

“While CHASE54 has unstoppable momentum as a likeable new brand, our foundation is solid with 30 years of apparel manufacturing experience. By coining this new model for an ambassador partnership, together we are showing the world we mean business,” Faddis says.

“As soon as I tried on my first piece from CHASE54, I felt they had something incredibly unique,” Kelly says. “I love the fabrics and will help them innovate in the designs with my perspective,” he adds. “Nobody has the capacity to do what they do, since they create their own fabrics and own their manufacturing. This is going to be a dynamic partnership and the world should get ready, because they’re going to experience golf apparel like never before,” Kelly says.

The partnership commences on January 1 and the parties intend to work together for the long-term, engaging in a three-year agreement. Kelly will first appear wearing CHASE54 at the Sony Open in Hawaii on January 15 and has met with CHASE54 leadership to kickoff the partnership.

To learn more about the brand, visit

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