British Heritage Line’s Golf Brand Ambassador Johan Lindeberg to Appear Thursday, January 23
(LEICESTER, England) – Wolsey – one of the world’s oldest existing clothing brands and a pioneer of premium men’s apparel for sporting endeavors – will premiere its range of sophisticated modern golfwear at the 2014 PGA Merchandise Show and welcome its Golf Brand Ambassador Johan Lindeberg January 23 from 10 a.m. to 2 p.m. at Booth 3253.
Bearing the Wolsey Sportsman name, the collection uses traditional British menswear colors in a clean and subtle manner. These combine with minimal and strong textual patterns to create a “less-is-more” aesthetic. This, in turn, is reflected in the eye-catching minimalism of the Wolsey booth on display in Orlando.
The collection – which showcases a fit that is more middle ground than slim – has a strong focus on breathable, waterproof and multi-layered outerwear, along with performance merino polo’s, base layers, knitwear and pants. Many pieces rely on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is “fit for purpose.”
“The PGA Show is a great place for us to launch our inaugural collection, and to formally welcome Johan in his role as our Ambassador,” says Wayne Webster, Wolsey’s Golf Sales Director. “It will be the beginning of the latest chapter in the Wolsey story that stretches continuously back to 1755.”
Throughout its history, Wolsey has been worn by historic explorers like Captain Robert Falcon Scott, Roald Amundsen and Sir Ernest Shackleton – and sporting greats such as World Golf Hall of Fame members Peter Allis and Tony Jacklin. Wolsey plans to recreate a team of inspiring pioneers that champion the company’s spirit of adventure and embody the brand aesthetic. Among the newest additions are European Tour players Robert Rock, Tom Lewis and James Heath.
For more information: www.Wolsey.com.
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